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International Business
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Global business success determinants for students.
This comprehensive textbook uniquely combines European, Asian, and North American perspectives to provide a thorough understanding of international business. It uses institutional and resource-based perspectives to answer the central question of what determines global business success and failure. The book also engages readers with historical context and recent developments, making it a must-read for students interested in global business.
Sale
International Business
Regular price
₱935.55
₱490.05
48% off
- Unit price
- / per
48% off
50% off
55% off
51% off
ISBN: 9781408019566
Publisher: Cengage Learning EMEA
Date of Publication: 2011-03-28
Format: Paperback
Goodreads rating: 4.0
(rated by 18 readers)
Description
Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Global business success determinants for students.
This comprehensive textbook uniquely combines European, Asian, and North American perspectives to provide a thorough understanding of international business. It uses institutional and resource-based perspectives to answer the central question of what determines global business success and failure. The book also engages readers with historical context and recent developments, making it a must-read for students interested in global business.
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