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Kellogg on Branding

Regular price ₱900.00
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per
Compare to estimated retail price: ₱1,800.00 PHP  

Comprehensive insight into dynamic brand management.

If branding feels like a mystery, "Kellogg on Branding" is the decoder ring you've been looking for. Imagine learning from professors and professionals who've been in the trenches of the branding battlefield. This book doesn't just scratch the surface; it's an immersive dive into strategies that can elevate your understanding and management of brands, making it a vital resource for marketers, executives, or anyone intrigued by the power of branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Kellogg on Branding

Regular price ₱900.00
Unit price
per
Compare to estimated retail price: ₱1,800.00 PHP  
ISBN: 9780471690160
Publisher: Wiley
Date of Publication: 2005-09-29
Format: Hardcover
Related Collections: Business
Goodreads rating: 4.09
(rated by 272 readers)

Description

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
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Comprehensive insight into dynamic brand management.

If branding feels like a mystery, "Kellogg on Branding" is the decoder ring you've been looking for. Imagine learning from professors and professionals who've been in the trenches of the branding battlefield. This book doesn't just scratch the surface; it's an immersive dive into strategies that can elevate your understanding and management of brands, making it a vital resource for marketers, executives, or anyone intrigued by the power of branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.