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Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners

Regular price ₱700.00
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Strategic guidance for business competition and success.

If you're navigating the complexities of the business world, looking to sharpen your strategic acumen, or seeking a leg up in understanding competitive advantage, "Kellogg on Strategy" could be your playbook. Dranove and Marciano, with their pragmatic approach, distill high-level concepts into accessible frameworks and tools. This is a book that speaks to professionals eager to refine their strategic thinking and to MBA students ready to apply these insights to real-world challenges. It's an invitation to not just learn strategy, but to think like a strategist.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners

Regular price ₱700.00
Unit price
per
Compare to estimated retail price: ₱2,000.00 PHP  
ISBN: 9780471478553
Authors: David Dranove
Publisher: Wiley
Date of Publication: 2005-08-05
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.8
(rated by 76 readers)

Description

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more.
Condition guide
 

Strategic guidance for business competition and success.

If you're navigating the complexities of the business world, looking to sharpen your strategic acumen, or seeking a leg up in understanding competitive advantage, "Kellogg on Strategy" could be your playbook. Dranove and Marciano, with their pragmatic approach, distill high-level concepts into accessible frameworks and tools. This is a book that speaks to professionals eager to refine their strategic thinking and to MBA students ready to apply these insights to real-world challenges. It's an invitation to not just learn strategy, but to think like a strategist.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.