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Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

by cott Donaton
₱681.30
Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Thryft
Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

by cott Donaton
₱681.30
ISBN: 9780071462167
Authors: cott Donaton
Publisher: McGraw-Hill
Date of Publication: 2005-10-17
Format: Paperback
Related Collections: Business, Marketing, Media
Related Topics: Entrepreneurship, Management
Goodreads rating: 3.53
(rated by 38 readers)

Description

The inside scoop on innovations and relationships that are revolutionizing the industry . . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer. . . PRAISE FOR MADISON And VINE . . "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor . . "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp. . . "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist . . "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc. .
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.