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Marketing Corporate Image : The Company as Your Number One Product

Regular price ₱784.80
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Appeal: Corporate branding made simple in 8 steps.

Recommendation: This book provides a comprehensive guide on how to create a strong corporate image through effective branding. The author outlines a step-by-step approach that can be easily understood and implemented, making it a valuable read for small business owners and marketers alike. One of the book's unique features is its focus on treating a company as a product that needs branding, which is an approach that can be applied to any business. Overall, this book offers practical advice and real-world examples that can help companies build a powerful brand and establish a positive image in the market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Corporate Image : The Company as Your Number One Product

Regular price ₱784.80
Unit price
per
ISBN: 9780844232836
Publisher: Ntc Pub Group
Date of Publication: 1993-01-01
Format: Paperback
Related Collections: Business, Marketing, Economics
Goodreads rating: 4.0
(rated by 1 readers)

Description

Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product. Based on exclusive interviews with successful image-makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" -- campaigns that ally the company with political, social, or environmental issues that affect its markets. You'll discover how -- Use image advertising to support your products-- Change outdated images-- Control crises-- Establish a unified public identity in the wake of mergers, takeovers, and other dramatic corporate changes
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Appeal: Corporate branding made simple in 8 steps.

Recommendation: This book provides a comprehensive guide on how to create a strong corporate image through effective branding. The author outlines a step-by-step approach that can be easily understood and implemented, making it a valuable read for small business owners and marketers alike. One of the book's unique features is its focus on treating a company as a product that needs branding, which is an approach that can be applied to any business. Overall, this book offers practical advice and real-world examples that can help companies build a powerful brand and establish a positive image in the market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.