Buy 3 Get Another Free On All Under S$10
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Stay in touch and win free books! Sign up
Sale

Marketing Strategy: A Decision Focused Approach

Regular price ₱490.05 ₱292.05 40% off
Unit price
per

Strategic marketing insights with a decision-centric approach.

Delving into "Marketing Strategy: A Decision Focused Approach" could transform how you perceive and implement marketing in your business. Imagine being able to craft strategies with a clear understanding of inter-functional relationships and analytical tools, all while staying agile in a rapidly evolving market. This text stands out by driving home the significance of strategic decision-making, ensuring you're not just following the trends but shaping them within the context of competitive strategy.

Sale

Marketing Strategy: A Decision Focused Approach

Regular price ₱490.05 ₱292.05 40% off
Unit price
per
ISBN: 9780073381152
Publisher: McGraw-Hill/Irwin
Date of Publication: 2010-02-17
Format: Paperback
Related Collections: Personal Development, Economics, Business
Goodreads rating: 3.69
(rated by 58 readers)

Description

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Condition guide
Availability
 
(0 in cart)

You may also like

Strategic marketing insights with a decision-centric approach.

Delving into "Marketing Strategy: A Decision Focused Approach" could transform how you perceive and implement marketing in your business. Imagine being able to craft strategies with a clear understanding of inter-functional relationships and analytical tools, all while staying agile in a rapidly evolving market. This text stands out by driving home the significance of strategic decision-making, ensuring you're not just following the trends but shaping them within the context of competitive strategy.