Sale
Measuring Marketing: 103 Key Metrics Every Marketer Needs
Regular price
₱500.00
Now ₱200.00
Save 60%
- Unit price
- / per
Save 50%
Save 67%
Save 60%
Save 60%
Essential metrics for marketing's financial accountability.
If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Measuring Marketing: 103 Key Metrics Every Marketer Needs
Regular price
₱500.00
Now ₱200.00
Save 60%
- Unit price
- / per
Save 50%
Save 67%
Save 60%
Save 60%
ISBN: 9780470821329
Authors:
John A. Davis
Publisher: Wiley
Date of Publication: 2006-11-24
Format: Paperback
Related Topics:
Social Science,
Technology,
Personal Development,
Business,
How To,
Finance,
Society,
Productivity,
Communication,
Management
Goodreads rating: 3.4
(rated by 45 readers)
Description
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Quantity selected exceeds current stock
Adding product to your cart
Essential metrics for marketing's financial accountability.
If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Similar Reads
Uncover books linked by topic and theme
Personal Development Books
François Du Toit, John Crowder |
Sons
Of
Thunder
Ministries
&
Publications
Cosmos Reborn - Happy Theology on the New Creation
Regular price
₱600.00
₱500.00
17% off
- Unit price
- / per
Goodreads rating: 4.58
Regular price
₱600.00
₱500.00
17% off
- Unit price
- / per
In stock: Very Good
"Cosmos Reborn" challenges traditional religious beliefs and offers a grace-centered perspective on the new creation and regeneration. The author argues that the Father of Jesus Christ is in a good mood and seeks to restore humanity to its divine origin. This book is perfect for those seeking a religious detox and liberation from a dark, schizophrenic god of religion. The book's most unique feature is its happy theology that dispels the myth of an angry God. Highly recommended for those looking for a refreshing and liberating read.
Dan Ariely
|
Harper
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Regular price
₱500.00
₱400.00
20% off
- Unit price
- / per
Goodreads rating: 4.12
Regular price
₱500.00
₱400.00
20% off
- Unit price
- / per
60% off est. retail
In stock: Well Read
"Predictably Irrational" is a captivating exploration into the counterintuitive corners of human decision-making. Dan Ariely provides a unique blend of insightful experiments and engaging examples, making this book a fascinating journey into understanding why we often trip over our own mental wiring when making choices. It's a read that not only illuminates the quirks of the human mind but also empowers us to make more deliberate and beneficial decisions in our daily lives.
Betty Crocker
|
Harvest
Betty Crocker The Big Book of Cupcakes
Regular price
₱800.00
₱200.00
75% off
- Unit price
- / per
Goodreads rating: 4.32
Regular price
₱800.00
₱200.00
75% off
- Unit price
- / per
88% off est. retail
In stock: Very Good
Whether you’re looking to impress at a bake sale or whip up a quick treat for the kids, "Betty Crocker The Big Book of Cupcakes" offers that perfect mix of simplicity and creativity. If you love the idea of flexibility in baking—choosing between scratch recipes or mix-based ones—this book will be like your dessert companion. Plus, you'd be diving into a world of festive designs and flavors that cater to both kids and adults alike, which can make any day feel like a special occasion.
New
M.J. DeMarco
|
Viperion
Publishing
Corp
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
₱700.00
- Unit price
- / per
Goodreads rating: 4.32
₱700.00
- Unit price
- / per
56% off est. retail
In stock: Very Good
If you're tired of the same old financial advice that seems more like a recipe for waiting than living, "The Millionaire Fastlane" could be the wake-up call you need. MJ DeMarco doesn't just challenge conventional wisdom about wealth; he offers a high-octane approach to financial freedom that focuses on creating value fast, not slowly scrimping and saving your way to wealth. Give this book a read if you're ready to shift gears and take control of your financial destiny.
Austin Bush
|
Geoplaneta
Bangkok
Regular price
₱600.00
₱200.00
67% off
- Unit price
- / per
Goodreads rating: 3.76
Regular price
₱600.00
₱200.00
67% off
- Unit price
- / per
88% off est. retail
In stock: Well Read
If Bangkok's energy and mystery call to you, this book is your compass through its fascinating history and present. Austin Bush captures the city's dynamic culture and multifacet life—your curiosity about where to stay, what to see, and what foods to indulge in will be more than satisfied.
Gary Chapman, Paige Haley Drygas |
Northfield
Publishing
A Teen's Guide to the 5 Love Languages: How to Understand Yourself and Improve All Your Relationships
₱600.00
- Unit price
- / per
Goodreads rating: 4.18
₱600.00
- Unit price
- / per
45% off est. retail
In stock: Very Good
If you're navigating the tricky waters of young adult relationships, this guide offers a treasure map. By exploring the five love languages, it can help you to better understand your own emotional needs and how to fulfil those of the people around you. It's insightful for personal development and essential for fostering stronger connections with friends and family.
Dean Minuto
|
Createspace
Independent
Publishing
Platform
The One-Page Sales Coach: New and Revised
Regular price
₱400.00
₱200.00
50% off
- Unit price
- / per
Goodreads rating: 3.88
Regular price
₱400.00
₱200.00
50% off
- Unit price
- / per
87% off est. retail
In stock: Very Good
This book is for anyone who wants to improve their sales skills and increase their success rate. With a condensed and practical approach, it provides simple and powerful tools that can be implemented immediately. The "One-Page Sales Coach" stands out from other sales books by offering a four-box tool that simplifies the sales process and seven strategies based on decades of research. It also emphasizes the importance of making a difference, simplifying your message, and making it personal. If you're looking for a concise and effective guide to sales, this book is for you.
Regular price
₱300.00
₱200.00
33% off
- Unit price
- / per
80% off est. retail
In stock: Well Read
The Long Tail could be a good read for those interested in understanding the economics of digital media and the power of a niche market. The book explains how businesses can leverage the power of the internet to reach a wider audience and sell niche products. Readers would appreciate Anderson's engaging writing style, as well as the data he provides to support his arguments. Overall, The Long Tail is an eye-opening read for anyone interested in the digital age we live in.
Cathy Hirano, Marie Kondō |
Vermilion
The Life-Changing Magic of Tidying
₱500.00
- Unit price
- / per
Goodreads rating: 3.87
₱500.00
- Unit price
- / per
55% off est. retail
In stock: Well Read
This book is a must-read for anyone looking to transform their home and their life. Marie Kondo's KonMari Method offers a simple and effective way to declutter and organize your space, providing step-by-step guidance on how to keep only the things that bring you joy. With her 'once-cleaned, never-messy-again' approach, this book will not only help you create a clutter-free environment but also give you the motivation and confidence to create the life you want. Say goodbye to anxiety and hello to a clear and peaceful space.
Mark A. Tabb, John MacLean |
Hachette
Books
How Far Can You Go? My 25-Year Quest to Walk Again
Regular price
₱800.00
₱300.00
63% off
- Unit price
- / per
Goodreads rating: 4.08
Regular price
₱800.00
₱300.00
63% off
- Unit price
- / per
81% off est. retail
In stock: Well Read
If you're looking for a dose of real-world inspiration, John Maclean's memoir is a potent choice. It's not just an account of physical endurance; it encapsulates the human spirit's ability to adapt, overcome, and achieve the unthinkable. Maclean's journey from catastrophic injury to walking again after 25 years is a testament to tenacity and hope. This book could offer you a new perspective on the power of determination and the importance of setting ambitious goals.
Business Books
Chris Baréz-Brown
|
Penguin
Books
Love Your Work, Love Your Life
₱200.00
- Unit price
- / per
Goodreads rating: 3.6
₱200.00
- Unit price
- / per
75% off est. retail
In stock: Well Read
If you've been feeling stuck, or dreaming of a life where Mondays are as thrilling as Saturdays, Chris Baréz-Brown's "FREE: Love Your Work, Love Your Life" could be the wake-up call you need. It's for the go-getters who yearn to align their career with their zest for life, offering actionable insights to transform not just your job, but your overall happiness.
New
Matthew Skelton, Manuel Pais |
It
Revolution
Press
Team Topologies: Organizing Business and Technology Teams for Fast Flow
₱800.00
- Unit price
- / per
Goodreads rating: 4.2
₱800.00
- Unit price
- / per
47% off est. retail
In stock: Like New
If you're navigating the complexities of team organization in a tech environment, "Team Topologies" could be your compass. This book dives into the dynamics of team interaction and organizational design, presenting a transparent model that's adaptable to your company's maturity. It's like getting an insider's guide to crafting teams that not only deliver but also sustain value over time. By reading this, you'll gain insights into orchestrating teams that make software development smoother and more responsive to change.
Alison Eyring
|
Berrett-koehler
Publishers
Pacing for Growth: Why Intelligent Restraint Drives Long-term Success
Regular price
₱500.00
₱200.00
60% off
- Unit price
- / per
Goodreads rating: 4.36
Regular price
₱500.00
₱200.00
60% off
- Unit price
- / per
85% off est. retail
In stock: Well Read
"Pacing for Growth" feels like a coach in book form, really. Alison Eyring brings a fresh perspective by paralleling the principles of endurance training with growing a business. Imagine understanding the limits and maximizing the potential of your team like an athlete who knows when to push and when to conserve energy. It’s about finding that sweet spot – maintaining momentum without risking burnout. This book could change the way you navigate your company's growth, with strategies that are as practical as they are insightful.
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Regular price
₱500.00
₱200.00
60% off
- Unit price
- / per
Goodreads rating: 3.75
Regular price
₱500.00
₱200.00
60% off
- Unit price
- / per
88% off est. retail
In stock: Well Read
The Starbucks Experience is a must-read book for anyone in the business industry. The book uncovers the secrets behind Starbucks' success by revealing how the company creates personalized customer experiences, generates profits, and secures customer loyalty simultaneously. With real-life insider stories and solid step-by-step strategies, this book can help readers learn from the best and become the best. The unique feature of this book is its ability to teach readers how to custom design a truly satisfying experience that benefits everyone involved.
Reeves Wiedeman
|
Hodder
&
Stoughton
Billion Dollar Loser: The Epic Rise and Fall of WeWork
Regular price
₱600.00
₱400.00
33% off
- Unit price
- / per
Goodreads rating: 4.09
Regular price
₱600.00
₱400.00
33% off
- Unit price
- / per
69% off est. retail
In stock: Well Read
If you're intrigued by the high-stakes drama of startup culture, "Billion Dollar Loser" offers a front-row seat to the spectacle. You'll get an intimate look at the intoxicating mix of ambition and hubris within WeWork, making it essential reading for anyone fascinated by the intersection of tech, business, and the mythology of the visionary founder. It's a cautionary tale wrapped in the allure of a modern-day Icarus story that might just make you question the very nature of 'unicorns' in the business world.
Sun Tzu
|
Delta
The Art of War
Regular price
₱500.00
₱300.00
40% off
- Unit price
- / per
Goodreads rating: 3.96
Regular price
₱500.00
₱300.00
40% off
- Unit price
- / per
70% off est. retail
In stock: Well Read
"The Art of War" isn't just a book; it's a comprehensive guide that applies to conflict management and strategic thinking in many aspects of life, not just on the battlefield. Its principles resonate with anyone seeking to gain an advantage in challenging situations, whether you're navigating corporate politics, community leadership, or personal development. Sun Tzu's wisdom distilled in this book has endured through the ages, offering insights that are as practical today as they were over two millennia ago. It's a must-read if you're looking to sharpen your strategic approach to challenges.
Shermin Voshmgir
|
Shermin
Voshmgir,
Blockchainhub
Berlin
Token Economy: How Blockchains and Smart Contracts Revolutionize the Economy
₱700.00
- Unit price
- / per
Goodreads rating: 3.82
₱700.00
- Unit price
- / per
In stock: Like New
If you're intrigued by how technology is reshaping our economic landscape, "Token Economy" is a compelling dive into that world. Shermin Voshmgir breaks down complex blockchain and smart contract concepts into digestible pieces, bridging the gap between tech expertise and layperson curiosity. It's visually engaging, making it not just educational but also accessible if you're considering the crypto phenomenon beyond just investment. The book could be a game-changer for your understanding of digital currencies and their potential impact on society.
Robyn Meredith
|
W.
W.
Norton
&
Company
The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us
₱600.00
- Unit price
- / per
Goodreads rating: 3.74
₱600.00
- Unit price
- / per
68% off est. retail
In stock: Very Good
This book is a must-read for anyone wanting to understand the changing dynamics of the global economy. It offers a compelling glimpse into the rise of India and China, two vastly different nations with unique strategies. Through vivid descriptions and insightful analysis, it brings to light the tectonic shifts in global power and the impact it will have on the rest of the world. Whether you're an economist, a businessperson, or simply curious about the future, this book will provide you with valuable insights and a deeper understanding of the new global economy.
Elaine Sternberg
|
Little
Brown
&
Co
Just Business: Business Ethics in Action
Regular price
₱600.00
₱500.00
17% off
- Unit price
- / per
Goodreads rating: 3.86
Regular price
₱600.00
₱500.00
17% off
- Unit price
- / per
64% off est. retail
In stock: Very Good
If you're often mulling over the ethical dilemmas posed by running or being part of a business, "Just Business" could be the compass you need. Elaine Sternberg doesn't just float high-minded ideals; she dives into the nitty-gritty, offering a practical framework for making decisions that can satisfy both profit margins and ethical standards. This is for those who believe in integrating integrity into the core of business practices without sacrificing success.
Tamara Lackey
|
Amherst
Media
The Art of Children's Portrait Photography
Regular price
₱500.00
₱300.00
40% off
- Unit price
- / per
Goodreads rating: 3.87
Regular price
₱500.00
₱300.00
40% off
- Unit price
- / per
88% off est. retail
In stock: Well Read
If you've ever wanted to elevate your child's portraits beyond the traditional posed snapshots, "The Art of Children's Portrait Photography" can be your guide. It's hands-on advice from a professional who knows how to bring out those spontaneous moments that tell a real story. You'll learn to add depth to your pictures, making them not just photos, but memories captured in time. Plus, your purchase supports children's charities, which is a beautiful bonus.