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Media Relations

by Richard Stanton
₱440.55
Media Relations
Media Relations

Strategic guide to mastering media communication.

If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Media Relations

by Richard Stanton
₱440.55
ISBN: 9780195557343
Authors: Richard Stanton
Publisher: Oxford University Press
Date of Publication: 2007-01-11
Format: Paperback
Related Collections: Business
Related Topics: Communication, Leadership, Management
Goodreads rating: 3.0
(rated by 1 readers)

Description

Media and public relations combines practical hands-on strategies with a firm grounding in the theories of media relations. To successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. The text examines how communications practitioners deliver messages to the media, how the media receives the messages, and how the media deals with the message prior to dissemination to the public. It takes a comprehensive look at the different types of media in Australia and examines how to compose media material for specific types of media. It provides a comprehensive guide to media relations, including how to prepare media material for a diverse range of clients and how to measure the success of the message delivery and the media campaign.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Strategic guide to mastering media communication.

If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.