"Negotiate Your Way to Success" is a practical guide that teaches you how to negotiate any kind of business deal effectively. Steven Cohen presents 24 powerful strategies that cater to each negotiator's "hot button" issues. This guide offers step-by-step instruction on how to identify and address concerns so that everyone involved is content with the final outcome. The book offers tips on negotiating in cross-cultural situations, dealing with emotions, and active listening techniques. Cohen also helps you understand when to walk away from a negotiation, making this a must-read for anyone serious about upgrading their negotiation skills.