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New Products Management

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Master new product strategies in management.

New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

New Products Management

Regular price ₱292.05 Now ₱193.05 Save 34%
Unit price
per
Compare to estimated retail price: ₱4,242.15 PHP  
ISBN: 9780071289238
Date of Publication: 2011-01-01
Format: Paperback
Goodreads rating: 3.51
(rated by 90 readers)

Description

Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."
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Master new product strategies in management.

New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.