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Ogilvy on Advertising

Regular price ₱783.45
Unit price
per

Ogilvy on Advertising

Regular price ₱783.45
Unit price
per
ISBN: 9780394729039
Authors: David Ogilvy
Publisher: Vintage
Date of Publication: 1985-03-12
Format: Paperback
Related Collections: Biographies & Memoirs, Business
Goodreads rating: 4.14
(rated by 10858 readers)

Description

A candid and indispensable primer on all aspects of advertising from the man  Time  has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy • How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charitiesAnd much, much more.
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