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Permission Marketing

Regular price ₱490.05
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Transforming advertising into a welcomed guest.

If you find yourself frustrated by traditional ads popping up and interrupting your daily life, "Permission Marketing" could resonate with you. Seth Godin introduces a respectful and effective marketing strategy that aligns with the modern consumer's desire for control and relevance. It might just change the way you see the relationship between businesses and their customers, possibly inspiring ideas on how to market your own products or services.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Permission Marketing

Regular price ₱490.05
Unit price
per
Compare to estimated retail price: ₱675.00 PHP  
ISBN: 9781416526667
Authors: Seth Godin
Publisher: Pocket Books
Date of Publication: 2007-02-05
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.92
(rated by 14751 readers)

Description

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
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Similar Reads

Transforming advertising into a welcomed guest.

If you find yourself frustrated by traditional ads popping up and interrupting your daily life, "Permission Marketing" could resonate with you. Seth Godin introduces a respectful and effective marketing strategy that aligns with the modern consumer's desire for control and relevance. It might just change the way you see the relationship between businesses and their customers, possibly inspiring ideas on how to market your own products or services.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.