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Predictably Irrational, Revised and Expanded Edition : The Hidden Forces That Shape Our Decisions

Regular price ₱300.15
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Understand our irrational choices.

"Predictably Irrational" explains why we make irrational decisions and how they are predictable. The book is well-researched and written in a relatable, easy-to-understand language. It's a great read for anyone who wants to gain insights into their decision-making process and take control of their behavior. The most unique feature of the book is its ability to seamlessly blend academic research and real-life examples to provide readers with a practical guide to understanding their irrational choices.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Predictably Irrational, Revised and Expanded Edition : The Hidden Forces That Shape Our Decisions

Regular price ₱300.15
Unit price
per
ISBN: 9780061353246
Authors: Dan Ariely
Publisher: HARPERCOLL
Date of Publication: 2010-04-27
Format: Paperback
Goodreads rating: 4.12
(rated by 123214 readers)

Description

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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Understand our irrational choices.

"Predictably Irrational" explains why we make irrational decisions and how they are predictable. The book is well-researched and written in a relatable, easy-to-understand language. It's a great read for anyone who wants to gain insights into their decision-making process and take control of their behavior. The most unique feature of the book is its ability to seamlessly blend academic research and real-life examples to provide readers with a practical guide to understanding their irrational choices.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.