Public Relations in Asia provides a comprehensive overview of how public relations (PR) works in ten Asian countries. Each chapter provides insights into the unique cultural, political, economic, and media landscapes of these countries, and how they impact PR practices. This book is a must-read for communications professionals looking to operate in Asia.

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This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries.In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country.This is a useful guide to students majoring in public relations at departments of communication, journalism and mass communication, and also, to the increasing number of communication professionals who are required to operate in the Asian market.

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