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Raindancing : Why Rational Beats Ritual

Regular price ₱391.05 ₱193.05 51% off
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Rational marketing: data over guesswork

Raindancing provides a wake-up call to marketers who rely solely on traditions and unproven tactics without collecting data, measurements, or forecasts. Glenn Granger argues persuasively that precise and informed advertising, backed by data, is the secret sauce for marketing success. This book is a must-read for anyone in marketing who wants to maximize their potential through a data-driven approach.

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Raindancing : Why Rational Beats Ritual

Regular price ₱391.05 ₱193.05 51% off
Unit price
per
ISBN: 9781780884851
Estimated First-hand Retail Price: ₱1,912.05
Authors: Glenn Granger
Date of Publication: 2012-12-10
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 2.0
(rated by 3 readers)

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Granger, Glenn
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Rational marketing: data over guesswork

Raindancing provides a wake-up call to marketers who rely solely on traditions and unproven tactics without collecting data, measurements, or forecasts. Glenn Granger argues persuasively that precise and informed advertising, backed by data, is the secret sauce for marketing success. This book is a must-read for anyone in marketing who wants to maximize their potential through a data-driven approach.