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Retail Power Plays - From Trading to Brand Leadership

Regular price ₱539.55
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Strategies for brand supremacy in global retail.

If you're intrigued by the interplay of major retail brands and their strategies for market dominance, "Retail Power Plays" can provide you with a comprehensive analysis peppered with real-world case studies. Diving into this book could offer you the foresight into retail trends and strategic insights that are applicable even in today's rapidly evolving market landscape. It's perfect if you appreciate a blend of theory with practical, actionable business insights.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Retail Power Plays - From Trading to Brand Leadership

Regular price ₱539.55
Unit price
per
Compare to estimated retail price: ₱3,473.55 PHP  
ISBN: 9780333685273
Authors: Michael Jary
Publisher: Palgrave Macmillan
Date of Publication: 1997-06-24
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 4.5
(rated by 2 readers)

Description

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.
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Similar Reads

Strategies for brand supremacy in global retail.

If you're intrigued by the interplay of major retail brands and their strategies for market dominance, "Retail Power Plays" can provide you with a comprehensive analysis peppered with real-world case studies. Diving into this book could offer you the foresight into retail trends and strategic insights that are applicable even in today's rapidly evolving market landscape. It's perfect if you appreciate a blend of theory with practical, actionable business insights.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.