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Small Data - The Tiny Clues That Uncover Huge Trends

Regular price ₱490.05 Now ₱193.05 Save 61%
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Uncover hidden trends with the power of small data.

This book is perfect for anyone who wants to understand the secrets behind successful branding and marketing. Martin Lindstrom, a modern-day Sherlock Holmes, uses the power of small data to reveal the insights that big data can't capture. Through a series of captivating detective stories, Lindstrom shows how small clues and observations can lead to groundbreaking innovations and transformations. Get ready for a mind-blowing journey that combines armchair travel and forensic psychology, and discover the hidden power of small data.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Small Data - The Tiny Clues That Uncover Huge Trends

Regular price ₱490.05 Now ₱193.05 Save 61%
Unit price
per
Compare to estimated retail price: ₱908.55 PHP  
ISBN: 9781473630130
Related Collections: Travel, Business, Personal Development

Description

Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. Sorry! Book description for this title is not available.
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Uncover hidden trends with the power of small data.

This book is perfect for anyone who wants to understand the secrets behind successful branding and marketing. Martin Lindstrom, a modern-day Sherlock Holmes, uses the power of small data to reveal the insights that big data can't capture. Through a series of captivating detective stories, Lindstrom shows how small clues and observations can lead to groundbreaking innovations and transformations. Get ready for a mind-blowing journey that combines armchair travel and forensic psychology, and discover the hidden power of small data.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.