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Strategies for Asia Pacific: Beyond the Crisis

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Master Asia's business logic, expand globally.

This book is a must-read for managers looking to expand their business into the Asia Pacific region. The authors stress the importance of understanding Asian markets, firms, and cultures to succeed in the region. The book provides insights into strategies for competing for customers and resources, as well as cooperating in joint ventures and alliances. The most unique and distinctive feature of the book is its emphasis on questioning traditional Western business assumptions and adopting a regional approach to management.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Strategies for Asia Pacific: Beyond the Crisis

Regular price ₱300.00 Now ₱200.00 Save 33%
Unit price
per
Compare to estimated retail price: ₱3,400.00 PHP  
ISBN: 9780333735824
Publisher: Palgrave Macmillan
Date of Publication: 1999-06-18
Format: Paperback
Related Collections: Business, Economics, Politics
Goodreads rating: 3.56
(rated by 9 readers)

Description

This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organisation and a more regional style of management.
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Strategies for Asia Pacific: Beyond the Crisis - Thryft
Strategies for Asia Pacific: Beyond the Crisis
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Regular price ₱300.00 Now ₱200.00
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Master Asia's business logic, expand globally.

This book is a must-read for managers looking to expand their business into the Asia Pacific region. The authors stress the importance of understanding Asian markets, firms, and cultures to succeed in the region. The book provides insights into strategies for competing for customers and resources, as well as cooperating in joint ventures and alliances. The most unique and distinctive feature of the book is its emphasis on questioning traditional Western business assumptions and adopting a regional approach to management.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.