₱900 flat-rate shipping on orders above ₱3,500

*VALID ONLY ON ORDERS ABOVE ₱3,500. Ensure cart value is at least ₱3,500 after discounts to see shipping option at check-out. Ships in 3-6 weeks, opt for standard shipping for a faster shipping option. Offer cannot be combined with other offers or discounts. Not valid for cash or cash equivalent and is not good towards any previous purchase. Offer is subject to change without notice. Other restrictions may apply.

Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Buy 3 Get Another Free On All Under ₱440

The Fluid Consumer : Next Generation Growth and Branding in the Digital Age

Regular price ₱527.40
Unit price
per
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Fluid Consumer : Next Generation Growth and Branding in the Digital Age

Regular price ₱527.40
Unit price
per
ISBN: 9783868816266
Authors: Teo Correia
Publisher: Redline
Date of Publication: 2016-11-07
Format: Hardcover
Related Collections: Business, Marketing
Goodreads rating: 4.67
(rated by 3 readers)

Description

The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper-digitisation, the book explores topics such as gathering consumer insights through advanced analytics, finding the optimal channel-mix in digital marketing, leveraging the "Living Services" concept, creating seamless consumer journeys and harnessing the power of start-ups.In doing so, The Fluid Consumer focuses on the rise of an increasingly 'fluid' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.
Condition guide
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.