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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Regular price ₱865.80
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Grow your customer base with recurring revenue.

The Membership Economy could be a good read for business owners or entrepreneurs seeking to implement membership or subscription-based models for their company. This book offers guidance on how to turn ordinary customers into loyal members and how to create self-generating revenue streams. The author provides real-life examples of successful membership models used by established companies such as AmEx and Weight Watchers, as well as smaller dot-coms like SurveyMonkey and Pandora.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Regular price ₱865.80
Unit price
per
Compare to estimated retail price: ₱2,078.10 PHP  
ISBN: 9780071839327
Publisher: McGraw Hill
Date of Publication: 2015-03-17
Format: Hardcover
Goodreads rating: 3.76
(rated by 944 readers)

Description

THE MEMBERSHIP ECONOMYFind Your Super Users, Master the Forever Transaction, and Build Recurring RevenueIf you’ve ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, Twitter – you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.THE MEMBERSHIP ECONOMY argues that we are now moving away from ownership, but we still want the benefits that come with access. “As individuals grow frustrated with the burdens of owning, caring for and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community.”The membership-based business is a problem-solver for both businesses and individuals. It spares people from the duties of ownership, and provides a feeling of commonality and affiliation. For businesses, it offers the opportunity to create a “forever customer” who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships, and continuously generates a data stream that can be tapped for a variety of purposes.Ultimately, it provides the cache’ of belonging.
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Grow your customer base with recurring revenue.

The Membership Economy could be a good read for business owners or entrepreneurs seeking to implement membership or subscription-based models for their company. This book offers guidance on how to turn ordinary customers into loyal members and how to create self-generating revenue streams. The author provides real-life examples of successful membership models used by established companies such as AmEx and Weight Watchers, as well as smaller dot-coms like SurveyMonkey and Pandora.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.