₱900 flat-rate shipping on orders above ₱3,500

*VALID ONLY ON ORDERS ABOVE ₱3,500. Ensure cart value is at least ₱3,500 after discounts to see shipping option at check-out. Ships in 3-6 weeks, opt for standard shipping for a faster shipping option. Offer cannot be combined with other offers or discounts. Not valid for cash or cash equivalent and is not good towards any previous purchase. Offer is subject to change without notice. Other restrictions may apply.

Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Buy 3 Get Another Free On All Under ₱440

The Nature of Marketing : Marketing to the Swarm as well as the Herd

Regular price ₱490.05
Unit price
per
Compare to estimated retail price: ₱4,550.40 PHP  

Leveraging the Power of Consumer Networks

The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Nature of Marketing : Marketing to the Swarm as well as the Herd

Regular price ₱490.05
Unit price
per
Compare to estimated retail price: ₱4,550.40 PHP  
ISBN: 9780230203365
Authors: Chuck Brymer
Publisher: Palgrave Macmillan
Date of Publication: 2008-11-14
Format: Hardcover
Related Collections: Sociology, Personal Development, Business
Goodreads rating: 3.0
(rated by 2 readers)

Description

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Condition guide
 

Similar Reads

Leveraging the Power of Consumer Networks

The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.