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The Science of Serendipity : How to Unlock the Promise of Innovation

by Matt Kingdon
₱209.70 ₱99.00 53% off
The Science of Serendipity : How to Unlock the Promise of Innovation - Thryft
The Science of Serendipity : How to Unlock the Promise of Innovation - Thryft
Sale

The Science of Serendipity : How to Unlock the Promise of Innovation

by Matt Kingdon
₱209.70 ₱99.00 53% off
ISBN: 9781118478103
Authors: Matt Kingdon
Publisher: Wiley
Date of Publication: 2012-11-13
Format: Paperback
Goodreads rating: 3.86
(rated by 64 readers)

Description

Innovation . The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn.  As Matt Kingdon argues in  The Science of Serendipity ,  it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation―bringing new products and services to market and helping organisations become more creative―Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, How do time-pressed executives go about taking risks? How do they prepare to see―and seize―opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioner’s observations and anecdotes,  The Science of Serendipity  traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you. Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. F or 20 years, What If! has partnered with the world’s most successful, forward-looking companies―businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin ―to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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