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The Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company

Regular price ₱1,133.10
Unit price
per
ISBN: 9780984999309
Authors: Bob Dorf, Steve Blank
Publisher: K & S Ranch
Date of Publication: 2012-01-01
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 4.1
(rated by 12538 readers)

Description

Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel…The Startup Owner's ManualThe Manual incorporates 10 years of learning and best practicesthat have swept the startup world. It:Incorporates the "Business Model Canvas" as the organizing principle for startup hypothesesProvides separate paths and advice for web/mobile products versus physical productsOffers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channelsAnd teaches a "new math" for startups: "metrics that matter for fueling growth"The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year?What's the right distribution channel for your product?How to get traffic to your web site? …and how to activate customers or users on arrival?Who are the right "first customers," and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development ChecklistsIt's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.