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The Ultimate Question : Driving Good Profits and True Growth

Regular price ₱886.05 ₱391.05 56% off
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Measure and improve Net Promoter statistics.

"The Ultimate Question" is the perfect read for any CEO or growth-minded leader looking to understand the importance of measuring Net Promoter statistics and creating passionate advocates for their company. Using real-life examples, Reichheld provides practical and compelling insights on how to improve customer satisfaction and drive true growth. This book empowers leaders to harness the power of their customers and transform bad profits into lasting success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Ultimate Question : Driving Good Profits and True Growth

Regular price ₱886.05 ₱391.05 56% off
Unit price
per
ISBN: 9781591397830
Estimated First-hand Retail Price: ₱1,971.90
Date of Publication: 2006-03-01
Format: Hardback
Related Collections: Personal Development, Business
Related Topics: Business, Leadership, Management
Goodreads rating: 3.67
(rated by 655 readers)

Description

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, "The Ultimate Question" shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book - and the one tool - no growth-minded leader can afford to miss.


Author: Fred Reichheld
Format: Hardback
Number of Pages: 224
Publisher: Harvard Business Review Press
Publication Date: 01 Mar 2006
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Measure and improve Net Promoter statistics.

"The Ultimate Question" is the perfect read for any CEO or growth-minded leader looking to understand the importance of measuring Net Promoter statistics and creating passionate advocates for their company. Using real-life examples, Reichheld provides practical and compelling insights on how to improve customer satisfaction and drive true growth. This book empowers leaders to harness the power of their customers and transform bad profits into lasting success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.