Imagine addressing issues long before they turn into emergencies. "Upstream" captivates precisely with this proactive vision. Dan Heath invites you to shift your focus from merely reacting to creatively preventing problems. His practical insights come from those who've made significant strides in this realm, and his engaging storytelling transforms what could seem like an abstract principle into tangible, actionable wisdom. It's the sort of book that doesn't just present ideas; it can fundamentally change the way you approach personal and professional obstacles.