Sale
Wordcraft: The Art of Turning Little Words Into Big Business
by
Alex Frankel
Regular price
₱490.05
Now ₱292.05
Save 40%
Compare to estimated retail price: ₱1,669.95 PHP
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 10%
Save 40%
Save 45%
Save 38%
Naming's power on consumer behavior and profits.
If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Wordcraft: The Art of Turning Little Words Into Big Business
by
Alex Frankel
Regular price
₱490.05
Now ₱292.05
Save 40%
Compare to estimated retail price: ₱1,669.95 PHP
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 10%
Save 40%
Save 45%
Save 38%
ISBN: 9781400051045
Authors:
Alex Frankel
Publisher: Crown
Date of Publication: 2004-04-20
Format: Hardcover
Goodreads rating: 3.4
(rated by 93 readers)
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Quantity selected exceeds current stock
Adding product to your cart
Naming's power on consumer behavior and profits.
If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Similar Reads
Uncover books linked by topic and theme
Sam Scholfield
|
The
Experiment
Awkward - What To Do When Life Makes You Cringe - A Survival Guide
Regular price
₱292.05
from ₱193.05
59% off
- Unit price
- / per
Goodreads rating: 3.63
Regular price
₱292.05
from ₱193.05
59% off
- Unit price
- / per
79% off est. retail
In stock: Well Read
Recommended because Awkward provides practical advice on how to navigate social challenges that arise in daily life, such as social media, big life decisions, and new work and living situations. With a humorous tone, Sam Scholfield guides readers through difficult social situations with a lighthearted approach that will make the experience less awkward.
New
Matthew Walker
|
Penguin
Random
House
Why We Sleep
from ₱391.05
- Unit price
- / per
Goodreads rating: 4.38
from ₱391.05
- Unit price
- / per
52% off est. retail
In stock: Very Good
Imagine understanding a pillar of your well-being that you've overlooked for years. "Why We Sleep" is like a wake-up call from Professor Matthew Walker that could shift your perspective on the necessity of rest. It's not just about getting through the night; it's an exploration into how sleep intricately links to our physical and mental health. If you're curious about how a good night's sleep can transform your life, this book might just be the lullaby to your unanswered questions.
Jahre Mode Staff
|
H.
F.
Ullmann
Decades of Fashion
Regular price
₱341.55
from ₱193.05
56% off
- Unit price
- / per
Goodreads rating: 4.13
Regular price
₱341.55
from ₱193.05
56% off
- Unit price
- / per
In stock: Well Read
This book could be a good read for you if you are a fashion enthusiast who loves exploring the evolution of style throughout the decades. "Decades of Fashion" offers a captivating journey through time, showcasing the most iconic fashion trends that have shaped our culture. With its stunning visuals and insightful commentary, this book will transport you to different eras and inspire you to embrace the classic and enduring elements of fashion. Get ready to immerse yourself in the fascinating world of style and indulge in the beauty of fashion history.
New
Daniel H. Pink
|
Riverhead
Books
Drive: The Surprising Truth About What Motivates Us
Regular price
₱886.05
from ₱589.05
35% off
- Unit price
- / per
Goodreads rating: 3.95
Regular price
₱886.05
from ₱589.05
35% off
- Unit price
- / per
58% off est. retail
In stock: Very Good
"Drive" is tailor-made for the creatively dissatisfied and those who feel that traditional rewards aren't yielding the passion or innovation they crave. Daniel H. Pink delves into what truly propels us, emphasizing the human desires for autonomy, mastery, and purpose. This isn't just theory; "Drive" gives practical advice, flipping the script on how to approach motivation in work and life. If you've ever suspected there's more to motivation than bonus checks and titles, Pink's insights can be genuinely transformative.
The Signals Are Talking : Why Today's Fringe Is Tomorrow's Mainstream
Regular price
₱440.55
from ₱193.05
64% off
- Unit price
- / per
Goodreads rating: 3.73
Regular price
₱440.55
from ₱193.05
64% off
- Unit price
- / per
90% off est. retail
In stock: Well Read
If you've ever felt overwhelmed by the pace of change in technology and society, Amy Webb’s book offers a structured approach to separate enduring trends from fleeting fads. It's a guide to become more proactive about the future rather than being a passive bystander. By learning her methodology, you could better anticipate changes, whether you're looking to adapt personally, professionally, or just want to satisfy that intellectual curiosity about where the world is heading.
Cesar Millan
|
National
Geographic
Cesar Millan's Lessons from the Pack
from ₱440.55
- Unit price
- / per
Goodreads rating: 4.26
from ₱440.55
- Unit price
- / per
51% off est. retail
In stock: Well Read
If you're both a dog lover and a seeker of personal growth, you'll find wisdom in Cesar Millan's experiences. His storytelling is an invitation to see the world through a dog’s eyes and discover what they can teach us about living fully. It's the kind of book that can warm your heart and inspire you to appreciate the lessons our four-legged friends offer us every day.
New
Jeramy Clark, Jerusha Clark |
Baker
Books
Your Teenager Is Not Crazy: Understanding Your Teen's Brain Can Make You a Better Parent
from ₱490.05
- Unit price
- / per
Goodreads rating: 4.38
from ₱490.05
- Unit price
- / per
36% off est. retail
In stock: Like New
If you've ever been bewildered by your teenager's behavior, this book feels like a roadmap through the chaos. It's not just reassuring; it's empowering. By framing the teenage years as a period of extraordinary brain development, the authors provide a perspective shift that can foster greater empathy and effective communication between you and your adolescent. The Clarks' book could be a game changer in your parenting journey, helping you to see the potential and beauty in these tumultuous years.
Khosla and sawhney
|
Penguin
Books
Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
Regular price
₱440.55
from ₱391.05
20% off
- Unit price
- / per
Goodreads rating: 3.83
Regular price
₱440.55
from ₱391.05
20% off
- Unit price
- / per
77% off est. retail
In stock: Well Read
This book is recommended for managers and business owners looking to achieve sustained growth with lower costs. The authors provide a seven-step program to help businesses make fewer but bigger bets, target resources against priorities, simplify operations and unleash the potential of their people. The book challenges conventional wisdom about growth and proves that going Fewer, Bigger, Bolder can transform businesses of any size. The real-life examples of how Sanjay Khosla oversaw revenue growth from $5 billion to $16 billion in six years across sixty countries and how Mohanbir Sawhney advised a portfolio of businesses from Fortune 500 giants to technology start-ups make this a must-read for every business leader.
New
Gary Chapman, Paige Haley Drygas |
Northfield
Publishing
A Teen's Guide to the 5 Love Languages: How to Understand Yourself and Improve All Your Relationships
from ₱490.05
- Unit price
- / per
Goodreads rating: 4.18
from ₱490.05
- Unit price
- / per
41% off est. retail
In stock: Very Good
If you're navigating the tricky waters of young adult relationships, this guide offers a treasure map. By exploring the five love languages, it can help you to better understand your own emotional needs and how to fulfil those of the people around you. It's insightful for personal development and essential for fostering stronger connections with friends and family.
Tina Fey
|
Back
Bay
Books
Bossypants
Regular price
₱341.55
from ₱193.05
56% off
- Unit price
- / per
Goodreads rating: 3.96
Regular price
₱341.55
from ₱193.05
56% off
- Unit price
- / per
85% off est. retail
In stock: Well Read
Dive into "Bossypants" and you'll find yourself chuckling at every other page. Tina Fey has an uncanny ability to transform the chaos of her rise to fame into witty, relatable stories that resonate with anyone who's ever had a dream, a job, or a slightly awkward childhood. It's like grabbing coffee with your funniest friend who happens to have a treasure trove of behind-the-scenes tales.
Donald J. Trump
|
Rich
Press
Why We Want You To Be Rich: Two Men, One Message
Regular price
₱440.55
from ₱193.05
61% off
- Unit price
- / per
Goodreads rating: 3.94
Regular price
₱440.55
from ₱193.05
61% off
- Unit price
- / per
73% off est. retail
In stock: Well Read
This book could be a good read for anyone looking to gain financial wisdom and learn about entrepreneurship. The unique appeal of "Why We Want You To Be Rich" lies in the fact that it brings together the insights of two highly successful entrepreneurs, Donald Trump and Robert T. Kiyosaki. They provide practical advice and clear answers to questions that every entrepreneur has, such as how to become wealthy, how to invest to make money, and the advantages of being an investor rather than a saver. If you're eager to gain financial independence and create a successful business, this book is a must-read.
Shep Hyken
|
Greenleaf
Book
Group
Press
Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet
from ₱688.05
- Unit price
- / per
Goodreads rating: 3.96
from ₱688.05
- Unit price
- / per
57% off est. retail
In stock: Well Read
Dive into this book if you're passionate about elevating the way customers perceive your business. It's a treasure trove of practical advice, providing you with 52 straightforward strategies to ensure your service is not just good, but unforgettable. It's for anyone looking to not just satisfy, but truly amaze their clientele.
Richard Branson
|
Virgin
Books
Losing My Virginity: The Autobiography
from ₱490.05
- Unit price
- / per
Goodreads rating: 4.0
from ₱490.05
- Unit price
- / per
58% off est. retail
In stock: Well Read
If you're yearning for a dose of adventure or want a behind-the-scenes look at innovative entrepreneurship, Richard Branson's "Losing My Virginity" might just be your next great read. It's not just about business; it's a mosaic of personal anecdotes, risk-taking, and audacious goals that could ignite your own aspirations. Branson's narrative illustrates how a life without limits is possible for those who dare.
New
Ben Casnocha, Reid Hoffman |
Currency
The Start-Up of You
from ₱787.05
- Unit price
- / per
Goodreads rating: 3.82
from ₱787.05
- Unit price
- / per
54% off est. retail
In stock: Well Read
If you're feeling stuck career-wise or you're eager to take control of your professional journey, "The Start-Up of You" might just be the catalyst you need. It encourages you to adopt an entrepreneurial mindset, leveraging the agility and innovative strategies of startups to pivot and progress in your career. This book shines in teaching you how to harness the volatility of the modern job market to your advantage, which is particularly resonant in an era of constant change.
Orrin Woodward, Chris Brady |
Business
Plus
Launching a Leadership Revolution: Mastering the Five Levels of Influence
from ₱440.55
- Unit price
- / per
Goodreads rating: 4.37
from ₱440.55
- Unit price
- / per
51% off est. retail
In stock: Well Read
If the idea of leadership excites or daunts you, this book is like a personal coach wrapped in pages. Brady and Woodward pack their engineering minds into structuring leadership as a skill-set you can master. Whether you're an aspiring manager, a community advocate, or just want to lead better in your own life, 'Launching a Leadership Revolution' could offer the blueprint to the leader you aim to become. It's not just about being in charge – it’s about being influential and creating a legacy, just like the great leaders they showcase.
New
Napoleon Hill
|
Wilshire
Book
Co
The Law of Success in Sixteen Lessons
Regular price
₱539.55
from ₱391.05
29% off
- Unit price
- / per
Goodreads rating: 4.32
Regular price
₱539.55
from ₱391.05
29% off
- Unit price
- / per
In stock: Very Good
If you're curious about the principles that have propelled countless individuals to success, "The Law of Success In Sixteen Lessons" is a trove waiting for you. Napoleon Hill distilled the habits and mindsets of historically successful figures into a digestible and actionable guide. Reading this could be your first step towards redefining your approach to your goals and aspirations.
New
Brian Tracy
|
Amacom
Personal Success - The Brian Tracy Success Library
from ₱490.05
- Unit price
- / per
Goodreads rating: 4.13
from ₱490.05
- Unit price
- / per
In stock: Very Good
If you're feeling stuck and unsure about how to push your career or personal life forward, Brian Tracy's 'Personal Success' could open new doors for you. With Tracy's reputation for actionable advice, this book offers a blueprint for crafting clearer goals and smarter plans. Consider it a personal coach in paperback, guiding you through subtle yet powerful changes for life improvement.
Richard Branson
|
Ebury
Publishing
Business Stripped Bare
Regular price
₱391.05
from ₱193.05
61% off
- Unit price
- / per
Goodreads rating: 3.82
Regular price
₱391.05
from ₱193.05
61% off
- Unit price
- / per
73% off est. retail
In stock: Well Read
THIS IS BRAND NEW BOOK.WE PROVIDE 100% CUSTOMER SATISFACTION.
David Heinemeier Hansson, Jason Fried |
Crown
Currency
Rework
Regular price
₱539.55
from ₱440.55
18% off
- Unit price
- / per
Goodreads rating: 3.97
Regular price
₱539.55
from ₱440.55
18% off
- Unit price
- / per
75% off est. retail
In stock: Well Read
You might find "Rework" refreshing because it challenges established business norms and presents a minimalist approach to entrepreneurship. It's the book for you if you're feeling bogged down by traditional business strategies and are seeking a more straightforward, no-nonsense path to building your own venture. This could be a game-changer in the way you think about work and productivity.
New
Braden Kowitz, Jake Knapp, John Zeratsky |
Simon
&
Schuster
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
from ₱688.05
- Unit price
- / per
Goodreads rating: 4.19
from ₱688.05
- Unit price
- / per
56% off est. retail
In stock: Very Good
This book is a must-read for entrepreneurs and leaders looking for a proven method to test and implement ideas quickly. With a transformative five-day process, the authors provide practical guidance on how to move from idea to prototype to decision in a short amount of time, saving you and your team countless hours and dollars. Whether you're running a startup or working in a large organization, this book will help you focus your efforts, visualize your ideas, and find the right solutions. Say goodbye to endless meetings and discussions, and get the answers you need today.
By completing this form, you are signing up to receive our emails and can unsubscribe at any time.