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New

Zag: The #1 Strategy of High-Performance Brands

by Marty Neumeier
₱836.55
Zag: The #1 Strategy of High-Performance Brands
Zag: The #1 Strategy of High-Performance Brands

Innovative strategies for distinct high-performance branding.

If you feel like your brand is getting lost in the noise, "ZAG" could be the compass you need. Marty Neumeier writes with the kind of clarity that can turn your brand from unnoticed to unmissable, offering a sharp, concise game plan for radical differentiation. This book is for those ready to make bold moves in branding, eager for practical steps to carve out a distinct market space.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Zag: The #1 Strategy of High-Performance Brands

by Marty Neumeier
₱836.55
ISBN: 9780321426772
Authors: Marty Neumeier
Publisher: New Riders
Date of Publication: 2006-09-20
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: Personal Development, Business, Psychology, Entrepreneurship, Self Help, Management, Personal Development
Goodreads rating: 3.99
(rated by 3825 readers)

Description

When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough―today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: why me-too brands are doomed to fail, how to "read" customer feedback on new products and messages, the 17 steps for designing “difference” into your brand, how to turn your brand’s “onliness” into a “trueline” to drive synergy, the secrets of naming products, services, and companies, the four deadly dangers faced by brand portfolios, how to “stretch” your brand without breaking it, and how to succeed at all three stages of the competition cycle. In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, The Brand Gap, Neumeier showed companies how to bridge the distance between business strategy and design. In
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Innovative strategies for distinct high-performance branding.

If you feel like your brand is getting lost in the noise, "ZAG" could be the compass you need. Marty Neumeier writes with the kind of clarity that can turn your brand from unnoticed to unmissable, offering a sharp, concise game plan for radical differentiation. This book is for those ready to make bold moves in branding, eager for practical steps to carve out a distinct market space.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.