Business Books
Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.
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Jr. Monte F. Hancock
|
Auerbach
Publications
Practical Data Mining
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If you're looking to dive into data mining without getting swamped in technical jargon, "Practical Data Mining" is your ally. It's like having an expert by your side, transforming the complex into a structured, understandable process. With case studies and checklists, this book provides a hands-on guide to execute data mining projects, making it invaluable for IT consultants, data analysts, and tech-savvy business professionals eager to make data-driven decisions.
Terry Flew
|
Oxford
University
Press
New Media : An Introduction
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This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.
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Bernd Polster
|
Teneues
Publishing
Company
Walter Knoll: The Furniture Brand of Modernity
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If you have an eye for design, especially the kind that transcends time with both elegance and innovative functionality, 'Walter Knoll - The Furniture Brand of Modernity' is a visual feast you shouldn't miss. It's not just another coffee table book; it's a thoughtful journey through the craftsmanship and creative legacy of a leading figure in furniture design. Whether you're a design student, a professional in the field, or simply someone who appreciates the beauty and precision of well-designed objects, this book could offer you inspiration and deepen your appreciation for modern design narratives.
C.K. Prahalad, Gary Hamel |
Harvard
Business
Review
Press
Competing for the Future
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If you're feeling the pressure to balance immediate success with long-term vision, "Competing for the Future" might strike a chord. Gary Hamel provides a tangible, thoughtful approach to staying ahead without losing sight of today's demands. It's a masterclass in strategy, tailored for leaders eager to carve a path to industry leadership.
Peter Spalton
|
Harpercollins
Reference
Hbacks
Marketing
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This book is perfect for anyone looking for a quick and easy guide to the fundamentals of marketing. Peter Spalton provides expert advice on positioning your product, building a marketing plan, creating effective marketing materials, generating interest, and using the latest technology. Readers will appreciate the book's step-by-step approach and practical tips. Overall, Marketing is a must-read for anyone looking to grow their business and reach new customers.
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"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Alexander I. Poltorak
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Wiley
Essentials of Licensing Intellectual Property
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Recommendation: "Essentials of Licensing Intellectual Property" is perfect for anyone looking to learn about the basics of licensing intellectual property. The book is written in a concise format with valuable tips, techniques, and real-world examples making it easy for readers to understand. It is a must-read for anyone looking to stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.
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If you're someone who loves sneakers and is curious about the origins and the competition between the biggest brands, "Trainers" is the perfect read for you. This book unveils the fascinating saga behind Adidas, Reebok, Converse, and Nike, and how they battled their way to become the top names in the industry. With stunning visuals showcasing the world's top models, you'll be able to truly appreciate the history and the rivalry that shaped the sneakers we wear today. Get ready to dive into the world of iconic footwear!
Kaplan Test Prep
|
Kaplan
Publishing
GMAT Prep 2018: 2 Practice Tests + Proven Strategies + Online
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This book is perfect for anyone preparing to take the GMAT exam. With step-by-step guidance and proven strategies, it will help you boost your skills and practice at your own pace. The online resources and practice tests provide an accurate simulation of the real GMAT exam, ensuring you're fully prepared. Plus, with the money-back guarantee, you can study with confidence knowing that Kaplan stands behind their materials. Don't miss out on this comprehensive and effective prep tool!
Victor K. Fung
|
Pearson
P
T
R
Competing in a Flat World - Building Enterprises for a Borderless World
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Imagine you're rethinking the way you do business, recognizing that the landscape has changed dramatically. "Competing In A Flat World" is more than a playbook; it's a window into the real-life strategy of Li and Fung, a company that's thriving in this new environment. It could be the catalyst for your next big adaptation, teaching you how to orchestrate a network that's both vast and nimble. This book promises to offer a rare blend of academic insight and practical wisdom, drawing a blueprint for business agility that's hard to ignore.
Computers and Information Processing
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This book is a comprehensive guide to understanding the world of computers and its various functions. It covers topics such as file processing, data communications, databases, computer languages and programming, packaged software, systems analysis, and design, and information systems. This book is perfect for anyone looking to gain a basic understanding of computers and programming, and its comprehensive nature makes it an essential choice for beginners and experts alike.
Melissa A. Schilling
|
Mcgraw
Hill
Higher
Education
Strategic Management of Technological Innovation
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If you're intrigued by how companies stay ahead with evolving technology, this read is tailored for you. Schilling expertly dissects how strategic decisions can harness innovation—vital for professionals aiming to lead in the tech-driven marketplace. It's a deep dive into the frameworks that separate the trailblazers from the followers.
Steven C. Wheelwright, Robert H. Hayes |
Wiley
Restoring Our Competitive Edge: Competing Through Manufacturing
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If you're in the manufacturing sector or interested in the transformative power of innovative strategies, this book is like a roadmap to revitalizing your operations. Hayes and Wheelwright don't just spell out the challenges; they provide insightful examples of how top-notch global manufacturers have conquered similar odds. It's a deep dive into industrial greatness that teems with actionable lessons.
Eric Teicholz
|
Wiley
Facility Management Technology - Lessons From The U.S. And Japan
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The book provides insight into CAFM system functionality, implementation planning, and technology trends. The real-life case studies from various corporations and government organizations illustrate how to deploy CAFM technology and minimize risks. The book is useful for facility and real estate managers, IS professionals, and students.
Chuck Chakrapani
|
South-western
Educational
Pub
How To Measure Service Quality & Customer Satisfaction - The Informal Field Guide For Tools And Techniques
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This book is a go-to resource for anyone interested in understanding and improving service quality and customer satisfaction. With clear explanations, practical examples, and organized exhibits, it takes you through a wide range of measurement tools. What sets it apart is the "P3D3" matrix, which helps you choose the right tool for different measurement needs. Whether you're a beginner or an experienced professional, this book will equip you with the knowledge and insights to make meaningful improvements in service quality.
Christoph Wille
|
Sams
Sams Teach Yourself Active Server Pages in 24 Hours
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This book is perfect for someone who wants to learn how to build dynamic and fully functioning web applications using Active Server Pages. It provides a step-by-step tutorial that covers everything from the basics of data access to advanced topics like debugging and building components. With detailed coverage for both Microsoft Personal Web Server and Microsoft Internet Information Server, this book will help you become an expert in ASP in no time. Get ready to unleash your creativity and build amazing web applications!
Ronald Wilkinson, Edward E. Sanders, Paul Paz |
Prentice
Hall
Service at Its Best : Waiter-Waitress Training
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Service at Its Best is a must-read for anyone pursuing a career in the food service industry. The book is highly informative and covers everything from industry statistics to handling complaints. The step-by-step approach to server skills makes it easy to read and understand, and the practical knowledge gained from this book can be applied in real-life situations. This book equips readers with the necessary skills to excel in the competitive and dynamic world of food service.
Dorine C. Andrews
|
Pearson
Business Reengineering: The Survival Guide
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This book is a must-read for anyone tasked with leading business reengineering efforts. It offers practical and street-smart advice, guiding readers through the entire process of organizational change. With its tried-and-tested approach, it covers all aspects, from policies and technology to relationships and rewards. The 8-step methodology outlined in the book ensures effectiveness and efficiency. It also provides insights into common obstacles and how to overcome them. After reading this book, you'll be equipped to lead successful reengineering projects and transition into a continuous improvement mindset.
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Hey there! If you're in the IT industry and looking to expand your sales strategies, Channel Revolution is the book for you. Written by Stefan Utzinger, this pragmatic guide takes a revolutionary approach to building a successful indirect IT sales channel. With detailed advice on selecting the right partners, managing pipelines, generating leads, and more, this book will help you unleash the power of indirect sales and stay ahead in the game. Get ready to revolutionize your approach to IT sales!
Oz Shy
|
The
Mit
Press
Industrial Organization: Theory and Applications
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If you're delving into the relationship between market structures and legal frameworks, "Industrial Organization: Theory and Applications" could be the mental gym you need. It simplifies complex concepts, making them accessible without losing their vital rigor. Perfect for those who want a substantial, yet approachable entry into the intricacies of how industries operate under various market conditions. Whether you’re an undergraduate looking to grasp foundational theories or a master's student in need of a concise guide, this text will meet you where you are in your academic journey.
Benjamin S. Blanchard
|
Pearson
Logistics Engineering & Management : International Edition
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This book covers logistics management as part of the overall life cycle of a system, from initial identification through design, development, production, and disposal. It emphasizes the importance of considering logistics early in the design process and offers guidance on sustaining maintenance and support of systems. It is an authoritative resource for industrial engineering courses that focus on logistics engineering and management.
Design of Experiments for Engineers and Scientists
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This book is a great tool for engineers and scientists looking to improve the quality of their manufacturing processes through the use of Design of Experiments (DOE). The author provides simple and easy to understand graphical techniques that are an alternative to advanced statistical methods. The book includes many case studies that place DOE techniques in the context of different industry sectors, making it a useful resource for those in the Six Sigma training program. Overall, this is a practical guide that can revolutionize the way you approach process improvement.
Stephen Scott
|
Butterworth-heinemann
Civil Engineering Practice : An Introduction
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Recommendation: This book is perfect for undergraduate civil engineers who want to learn about the standard methods and procedures used in the majority of civil engineering projects. It covers everything from contracts to estimation, making it a great resource for those looking to gain a foundational understanding of civil engineering practices. Users will appreciate the clear and concise explanations provided by the author, Stephen Scott, as well as the illustrations included in the book.
Peter R. Brodie
|
Informa
Pub
Illustrated Dictionary of Cargo Handling
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If you're intrigued by the intricacies of maritime transport and keen to understand the physical aspects of cargo handling, this book will be your comprehensive visual guide. Beyond supplying shore-based personnel with a deeper insight into their industry, it's a tool that could greatly enhance the knowledge of anyone interested in the movement of goods across the seas. Its detailed illustrations and terminology will bridge the gap between theory and the tangible world of shipping.
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This book is a valuable resource for anyone looking to understand and excel in the world of e-marketing. With its practical approach and contemporary insights, it equips readers with the knowledge and strategies needed to navigate the ever-changing landscape of e-commerce. From understanding buyer behavior to developing effective marketing plans, this book covers all aspects of e-marketing, making it an essential read for marketers, business professionals, and students alike.
Laia Blasco Soplon
|
Index
Books
S
L
Onprint
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This book is a must-read for designers and creatives who want to elevate their print media projects. With a clear and practical approach, "Onprint" breaks down the complex process of print graphic production, giving readers a comprehensive understanding of prepress, printing, and post-print systems. Whether you're a beginner or an experienced professional, this book will help demystify the world of print and provide valuable insights into both technical limitations and creative possibilities. It also explores the exciting intersection of print and digital publication, making it an essential resource for anyone seeking to stay at the forefront of design trends.
J. Jeffrey Hanson
|
Addison-wesley
Professional
Mashups : Strategies for the Modern Enterprise
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Mashups: Strategies for the Modern Enterprise is a useful guide for enterprise developers who want to create reliable, secure, flexible, and effective mashups through various styles, technologies, and standards for better production-environment outcomes. Recommended for those who want to explore the possibilities of leveraging mashups for competitive edge.
Kah Sing Chan
|
National
Geographic
Schoo
Electronic Commerce and Supply Chain Management
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If you're navigating the intricate world of e-commerce and supply chains especially as a professional in business or marketing, this book is a valuable guide. It'll give you a current and comprehensive understanding of how to leverage technology to create value for your customers and streamline your business processes. As it's the core text for a specialized course, you can trust you're getting in-depth, expert knowledge.
y David Szetela and Joseph Kerschbaum
|
Wiley
Pay-Per-Click Search Engine Marketing : An Hour A Day
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Recommendation: This book is perfect for those looking to drive website traffic through Google AdWords and Bing Ads. It's written in a step-by-step guide format and helps readers understand how to create successful advertising campaigns from scratch. The book's main standout feature is its hour-a-day approach, which can help beginners and experts alike become masters of PPC advertising. Users can expect to find useful tips and insider knowledge to improve their online advertising strategies.
Yousef Haik, Tamer Shahin |
Nelson
Engineering
Engineering Design Process, International Edition
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This book could be a great read for students studying engineering as it provides explicit guidance, case studies, labs, and group projects to reinforce learning. With a focus on hands-on learning and teamwork, students are taken through the 6 critical steps of the design process, which include problem articulation, market analysis, function analysis, concept development, evaluating alternatives, and marketing. Overall, this book would have a great impact on those looking to solve engineering problems by following a concrete approach.
David Smith
|
Mcgraw
Hill
Exploring Innovation
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'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.
Joe Kraynak
|
Prentice
Hall
Kraynak: Brill Web Design_p
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If you're looking to dip your toes into website creation or want to refine your existing skills, 'Brilliant Web Design' is an outstanding guide. Joe Kraynak walks you through the essentials of crafting visually appealing and user-friendly websites, with a keen focus on maintenance and security. This read could be the mentor you need in the digital landscape.
Mark Johnson
|
Penelope
Press
Finale 2014 : A Trailblazer Guide
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This book is a must-read for music composers, educators, engravers, and students who desire to use Finale 2014 to its fullest potential. The author, Mark Johnson, has years of experience in working with music enthusiasts and provides expert guidance on using the software's latest features. It offers step-by-step methods to simplify music score creation and increase productivity by highlighting essential tools and shortcuts.
James Canton
|
Penguin
Publishing
Group
The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years
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This book is for those who seek a comprehensive understanding of the potential changes that will shape our world in the next two decades. Dr. James Canton, a renowned global futurist, provides valuable insights into areas such as business, technology, environment, and medicine, allowing readers to prepare for the complex and volatile future. With his expertise and extensive research, Canton offers a roadmap to help individuals and businesses adapt and thrive amidst the upcoming global transformations, making this book a must-read for anyone interested in understanding and navigating the extreme future.
Joe Vitale, Jo Han Mok |
John
Wiley
&
Sons
Inc
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail
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You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
Thomas G. Gunn
|
Ballinger
Pub.
Co
Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer
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This book is a great read for anyone who wants to understand how to optimize manufacturing processes and transform their business into a world-class manufacturer. The author provides practical insights and strategies to streamline production, reduce costs, and enhance efficiency, giving readers a competitive edge in today's market. The book also includes real-life examples and case studies that illustrate the concepts in action.
E. Paul DeGarmo
|
Prentice
Hall
(higher
Education
Division,
Pearson
Education)
Materials and Processes in Manufacturing
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"Materials and Processes in Manufacturing" is a great read for anyone interested in learning the basics of manufacturing processes and engineering materials. The book provides a comprehensive overview of manufacturing concepts, covering topics such as material properties, modifying engineering materials, and producing quality products. This book is highly recommended for students or professionals who want to increase their knowledge in the field of manufacturing.
Dave Johnson, Rick Broida |
Mcgraw-hill
Osborne
Media
How to Do Everything with Your Palm Handheld
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If you're holding onto that Palm OS handheld, this book is like finding a treasure map for your device. It walks you through every inch of your PDA, transforming it from a simple organizer to a multimedia powerhouse. Imagine syncing seamlessly, optimizing productivity, and even enjoying movies on the go. This guide is the key to unlocking all those capabilities you never knew your Palm had.
Arne de Keijzer, Dan Burstein |
Free
Press
Big Dragon: The Future of China: What It Means for Business, the Economy, and the Global Order
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If you're navigating the business world, "Big Dragon" offers a crucial periscope into the future where China's influence is undeniable. With seasoned perspectives from authors like Burstein and de Keijzer, the book avoids the hype and fear often associated with China's rise. Instead, it provides a well-rounded, realistic view that can guide your strategic planning, especially as the global order shifts. It's a read that feels as relevant today as it was at the time of its publication, considering how China continues to shape the world's economic and political landscape.
Chuck Martin
|
Mcgraw-hill
net future
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Net Future is an insightful guide for professionals to navigate the world of e-commerce. It details the seven emerging cybertrends that will shape the future of industry, and highlights the importance of being well-equipped to succeed in the interactive marketplace. Chuck Martin, a best-selling author, offers practical advice for businesses and individuals alike who wish to stay ahead of the curve in the digital age.
Jack Jeandron
|
Arcadia
Publishing
Keyport: From Plantation to Center of Commerce and Industry - The Making of America Series
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If you're into American history and relish understanding how small towns evolve, Keyport's story captures just that. It delves into the essence of what shaped America at a micro level—how a tiny plot of land became significant through its unique industries and vibrant tales. It's engaging for anyone intrigued by the less often told stories of America's economic and social fabric.
Rosemary Wallner
|
Capstone
Pr
Inc
Dental Assistant
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This book is a comprehensive guide for those who want to pursue a career as a dental assistant. It covers everything from educational requirements to job responsibilities, providing valuable insights into the profession. Readers can expect to gain a clear understanding of what it takes to succeed in this field, as well as the potential for career growth.
Clifford W. Zink
|
Princeton
Landmark
Pubns
Llc
The Roebling Legacy
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If you're enthralled by the feats of engineering and human resolve, "The Roebling Legacy" offers an immersive look into the Roebling family's contributions to American progress. This tale of innovation, entrepreneurship, and the transformation of a nation is grounded in personal and collective struggles, reflecting wider historical currents. You won't just read about the creation of iconic structures like the Brooklyn Bridge but will also dive into the era's socio-economic transformations, making it a rich canvas for history buffs.
American Marketing Association, Bill Abrams |
Mcgraw-hill
The Observational Research Handbook
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The Observational Research Handbook would be a valuable read for marketing and advertising professionals, market researchers, and manufacturers of consumer products who want to gain insights into consumer behavior. The book provides a comprehensive guide on how to conduct an observational research study, including tips on setting study objectives, selecting the appropriate research method, defining the parameters of a study, creating interview scripts, and analyzing the results. The most unique and distinctive feature of the book is the in-depth case study included in the appendix, which provides readers with a real proposal and analysis of the results. Overall, The Observational Research Handbook is a must-read for anyone interested in conducting observational research.
Jeffrey A. Hirsch
|
Wiley
Commodity Trader's Almanac 2008
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The Commodity Trader's Almanac could be a good read for someone interested in understanding the commodities market and making informed trading decisions. This book provides valuable insights and data in an easy-to-access calendar format. With monthly almanac pages and historical statistics, it helps identify market tendencies and potential opportunities throughout the year. Whether you're trading or hedging, this almanac will help you stay informed and make better decisions in the commodities market.
Terry Hill
|
Palgrave
Macmillan
Operations Management
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This book provides a comprehensive overview of operations management, covering topics such as service delivery, people management, operations strategy, and supply chain issues. With over 100 mini-cases and long case studies, readers can expect to gain critical analysis skills and real-world examples of how operations can deliver competitive advantage. The book also comes with a range of companion materials, making it a valuable resource for both lecturers and students.
Vincent Flanders, Michael Willis |
Sybex
Inc
Web Pages That Suck: Learn Good Design by Looking at Bad Design
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Goodreads rating: 3.95
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If you've ever stumbled upon a website that made you cringe or click away in haste, "Web Pages That Suck" might just become your favorite cautionary tale. Vincent Flanders uses a lighthearted approach to dissect what doesn't work in web design, which could be particularly insightful if you're looking to avoid common pitfalls in creating your own website. Plus, learning from others' mistakes can save you time and embarrassment – it's like the internet's version of 'what not to wear.'
Dirk Nicol
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Ibm
Press
Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies
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This book is a must-read for any IT leader looking to leverage the power of mobile technologies. With real-world case studies and proven best practices, Dirk Nicol provides the guidance needed to successfully navigate the complex world of mobile strategy. From understanding consumerized IT to managing security threats, this book covers it all. Don't miss out on the opportunity to transform your business and stay ahead of the competition.
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This book is recommended for business students and professionals who want to learn about management science techniques and their role in decision-making. It emphasizes the importance of utilizing management judgement in utilizing the information provided by models. The book also offers detailed examples and case studies of how techniques are utilized in practice, and thoroughly integrates computer applications including popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+.
Robert W. Miller
|
Mcgraw-hill
Lubricants and Their Applications
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"Lubricants and Their Applications" is an essential guide for anyone working with machinery that requires lubrication. The book offers practical advice and tips on how to select and use the right lubricant for different applications, which can help to improve maintenance efficiency, machine availability, and profitability. One of the most unique features of the book is its comprehensive section that includes terms and definitions, viscosity data, temperature conversions, and lubricant grading systems, which can help readers better understand the world of lubrication. Overall, this is an excellent read for engineers, technicians, and anyone looking to optimize the performance and lifespan of their machinery through effective lubrication.
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