Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Innovation is Everybody's Business - Thryft
Tamara Ghandour | Nicholas Brealey

Innovation is Everybody's Business

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This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
Business Etiquette: Essential Guide for Executives - Thryft

Business Etiquette: Essential Guide for Executives

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Recommendation: This book provides practical guidelines and tips for everything related to business etiquette, from professional dress codes to communication etiquette in the workplace. It is an essential guide for executives looking to improve their social skills in the business world. The unique feature of this book is its emphasis on international business etiquette, making it a valuable resource for professionals conducting business across different cultures. Users are likely to appreciate the practicality and relevance of this book, and it could be particularly useful for those who are new to the business world or looking to advance in their careers.
Red Wired : China's Internet Revolution - Thryft
Sherman So, J.Christopher Westland  | Marshall Cavendish Books Ltd

Red Wired : China's Internet Revolution

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Goodreads rating: 3.6

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Red Wired could be a good read for individuals interested in understanding how China has adopted the internet and transformed society and businesses along its unique lines of development. The book offers a new perspective on China's growth and role that technology plays. The business lessons from internet companies that succeeded in this complex market make it an essential read for entrepreneurs and investors looking to do business in China's rapidly growing economy.
Managing Information Technology Projects - Thryft

Managing Information Technology Projects

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Goodreads rating: 3.5

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This book provides a comprehensive guide to managing IT projects, covering all areas from planning to execution. It offers practical advice, tools, and techniques for IT professionals to successfully deliver projects on time and within budget. Users have praised the book for its clear and concise language, making it easy to understand even for those who are new to project management in an IT context.
Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over! - Thryft

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For aspiring authors, this book provides comprehensive insights into publishing houses and literary agents in the US and Canada, along with practical advice on how to avoid common mistakes and improve the chances of getting representation. The book also includes valuable essays on topics such as how to write an effective query letter, and how to master ghostwriting and collaboration. Jeff Herman's extensive experience in the industry adds credibility to the information presented.
Financial Accounting in Singapore and Malaysia - Thryft
Walter T. Harrison Jr. | Pearson Prentice Hall

Financial Accounting in Singapore and Malaysia

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Goodreads rating: 3.0

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Recommendation: This book is an excellent resource for business students and professionals looking to understand the unique aspects of financial accounting in Singapore and Malaysia. With its comprehensive coverage of topics and clear explanations, readers will gain a thorough understanding of financial reporting practices in Southeast Asia. The author's expertise and real-life examples add to the book's value, making it a must-read for anyone interested in accounting in this region.
International Marketing - Thryft
Kristiaan Helsen, Masaaki Kotabe, Swee Hoon Ang  | Wiley

International Marketing

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Goodreads rating: 4.0

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If you're delving into the intricacies of international marketing, this text is a trove of contemporary knowledge tailored to the dynamic Asia-Pacific market. Its engaging style translates complex marketing concepts into accessible information, reflecting current trends and competitive strategies that resonate with students and professionals looking to gain a foothold in global commerce.
Project Finance, Securitisations, Subordinated Debt - Law and Practice of International Finance Series

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If you're delving into the intricacies of international finance, this book has what you need. Wood's expertise sheds light on topics like project finance and securitization with clarity that both practitioners and students will appreciate. It is a deep dive into specialized subjects and can serve as a solid foundation for understanding the legal aspects of sophisticated financial mechanisms.
Real Business Of IT - How CIOs Create And Communicate Value - Thryft

Real Business Of IT - How CIOs Create And Communicate Value

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This book is a game-changer for CIOs and IT leaders. It delves into the untapped potential of IT to generate value for the organization in three distinct ways: efficiency, performance, and personal leadership. Through powerful examples and practical advice, the authors guide readers on how to shift the conversation from IT as a cost center to IT as a strategic powerhouse. Get ready to transform your mindset and communicate the true business value of IT.
Media Audiences : Effects, Users, Institutions, and Power - Thryft
John L. Sullivan | Sage Publications, Inc

Media Audiences : Effects, Users, Institutions, and Power

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Goodreads rating: 2.93

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If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.
Who Killed Creativity? - ...And How Do We Get It Back? - Thryft
Jason Gallate, Gaia Grant, Andrew Grant  | Wiley

Who Killed Creativity? - ...And How Do We Get It Back?

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Goodreads rating: 3.33

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Recommendation: This book is a must-read for anyone who feels like creativity is slowly slipping away in their lives. With its unique detective-style approach, it takes you on a thought-provoking journey filled with surprising insights and cleverly researched facts. You'll be captivated by the authors' ability to blend humor and critical thinking as they explore the reasons behind the decline of creativity. But fear not, as they also provide practical strategies to reignite your creative spark and foster innovation in both personal and professional realms. Get ready to be inspired, challenged, and left wondering about the potential of happily ever after.
A Straightforward Guide to Speech Writing and Presentation - Thryft
R. Watson | Straightforward Publishing

A Straightforward Guide to Speech Writing and Presentation

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This book is a must-read for individuals who struggle with public speaking and need a step-by-step guide to prepare, write and present effective speeches for various occasions. It offers practical tips on how to overcome stage fright, grab the audience's attention, structure a speech and deliver it with confidence. With clear and concise language, this revised edition is an excellent choice for beginners and professionals alike.
The Million Dollar Private Practice - Using Your Expertise To Build A Business That Makes A Difference - Thryft

The Million Dollar Private Practice - Using Your Expertise To Build A Business That Makes A Difference

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As someone passionate about your profession and seeking growth, "The Million Dollar Private Practice" is like a compass guiding you towards uncharted territories of potential. David Steele doesn't just hand you a blueprint for financial success; he helps you mold your unique skills into innovative services that can substantially elevate your career. If you're ready to transform your practice from one-on-one to one-on-many, this book is the mentor you need to expand your influence and income.
The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization - Thryft
Vicent Martino, Jason A. Santamaria, Eric Clemons  | Mcgraw Hill

The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization

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Goodreads rating: 3.63

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Imagine taking the strategic rigor and adaptability of the Marines into your company's leadership approach. This book distills that thought into a practical methodology. It's for those who appreciate military efficiency and would like to see how it can be applied to create a nimble and decisive organization in the business world.
F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort - Thryft

F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort

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If you're feeling stuck in traditional approaches to leadership and problem-solving, "F.C.U.K Your Way to Success" could offer you a fresh perspective. Mukul's witty and sharp insights cut through complexities and focus on the power of conversations and simpler methodologies for achieving better outcomes with less strife. It's about strategic focus, optimism, and clarity that could reenergize your approach to challenges both professional and personal.
Employee Training and Development - Thryft
Raymond A. Noe | Mcgraw Hill Higher Education

Employee Training and Development

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Goodreads rating: 3.68

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Imagine your team becoming more adept, more efficient, and more motivated. "Employee Training and Development" is your playbook for transforming a workforce. Not only does it dive into the necessity of honing skills, but it shines a light on how to effectively transfer knowledge in today’s tech-savvy world. Adopting these strategies could be the leap forward your company's training program needs.
Getting Things Done : The Art of Stress-Free Productivity - Thryft

Getting Things Done : The Art of Stress-Free Productivity

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If an ever-growing to-do list and the constant pressure of deadlines are keeping you up at night, David Allen’s “Getting Things Done” could be the game-changer you need. It's more than just a book—it’s a comprehensive method to declutter your mind, organize your tasks, and create a workflow that’s sustainable and peaceful. Adopting GTD may just transform your approach to work and life, letting you breathe easier.
The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution - Thryft
David Goodman, David S. G. Goodman  | Routledge

The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution

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Goodreads rating: 4.0

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This book could be a good read for those interested in understanding the impact of modernization on economic growth in East and Southeast Asia. The book explores the emergence of the "new rich" phenomenon in various countries and territories, identifying different socio-political groups that have inherited key features from the rapid economic growth. The unique feature of the book is that it highlights the differences between the middle classes in the West and the newly enriched business and professional class of Asia.
Four Rings - The Audi Story - Thryft

Four Rings - The Audi Story

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If you admire the rich history and evolution of automotive brands, Four Rings - The Audi Story is a must-read for you. This book captures the essence of Audi's journey, from its humble beginnings as a merger of four German motor-vehicle brands to its present-day status as a symbol of tradition and innovation. With over a thousand illustrations, this book paints a vivid picture of Audi's evolution and the profound economic changes that shaped its path. Whether you are a car enthusiast or simply intrigued by the impact of industrial transformations, this book will take you on a captivating journey through a century of automotive history.
Corporate Finance 8e - Thryft
David G. Myers, Franklin Allen, Richard A. Brealey  | Mcgraw-hill

Corporate Finance 8e

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This book is best for students or professionals in finance who need a comprehensive guide to corporate finance. It covers various topics like capital budgeting, risk, and return that are fundamental to finance. The book stands out for its clear explanations and real-life examples, making it easy for readers to understand complex concepts.
The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life - Thryft

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If selling feels like a chore to you, then "The One Minute Sales Person" could change your perspective. Spencer Johnson distills selling down to its essence, promising a less stressful, more successful life both at work and outside it. Imagine enjoying the selling process because you've mastered the art of it so thoroughly, it becomes second nature. This book is for anyone who wants to improve their sales skills quickly, with methods that have stood the test of time.
China and the WTO : Changing China, Changing World Trade - Thryft
Mark L. Clifford, Supachai Panitchpakdi  | Wiley

China and the WTO : Changing China, Changing World Trade

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Goodreads rating: 3.79

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This book is recommended for those interested in understanding the impacts of China's entry into the WTO on the global economic order. Dr. Supachai provides a unique perspective as the first director-general from a developing nation. The book delves into the key implications for the USA, Asia, and Europe, the strains that will be placed on the existing order, and the shift in the balance of global power as China overtakes Japan and matches the economic power of the US.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

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Goodreads rating: 3.87

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If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

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Goodreads rating: 4.29

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If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
Regis Touch - Thryft
Regis McKenna | Basic Books

Regis Touch

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Goodreads rating: 3.71

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Regis Touch is a must-read for anyone interested in learning about strategic marketing techniques. With its proven methods for market positioning and creating new markets, readers will gain valuable insight into maintaining a flexible market plan. McKenna's teachings offer a timeless approach that is still relevant today, making it a valuable resource for businesses looking to stay ahead of the competition.
88 Money-Making Writing Jobs - Thryft

88 Money-Making Writing Jobs

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If you're passionate about writing and yearn to turn that passion into a profitable career, "88 Money-Making Writing Jobs" might just be the roadmap you need. It's authored by a seasoned professional who's not holding back on industry secrets. This book could be the catalyst for converting your creativity into substantial income, offering an array of writing opportunities that go far beyond traditional publishing.
The Making of India : Gamechanging Transitions - Thryft
Akhilesh Tilotia | Rupa Publications India

The Making of India : Gamechanging Transitions

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Goodreads rating: 3.71

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If you're keen on understanding India's dynamic transformation, this book dissects the economic and political shifts influencing its growth. Tilotia provides a nuanced perspective that's essential for anyone looking to grasp the complexities of India's transitions, making it particularly appealing if socioeconomics or Asian geopolitics pique your interest.
Women on board making a real difference - Thryft
Singapore Institute of Directors (SID) | Singapore Institute Of Directors

Women on board making a real difference

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Goodreads rating: 3.0

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Reasons to read: - This book showcases the real-life experiences of women who have made a difference in their respective fields. It provides a valuable insight into the challenges they faced and the strategies they employed to overcome them. - By highlighting the achievements and contributions of women in leadership positions, this book serves as a source of inspiration and motivation for aspiring female leaders. - It offers a unique perspective on the importance of gender diversity in the corporate world and the positive impact it can have on businesses. - Whether you are a woman looking for role models or a professional with an interest in promoting equality and diversity, this book is a must-read.
Manager's Guide to Employee Engagement
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Scott Carbonara | Mcgraw Hill

Manager's Guide to Employee Engagement

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Goodreads rating: 3.9

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If you’re leading a team and aiming to improve your workplace dynamics, "Manager's Guide to Employee Engagement” is a must-read. It steers away from an authoritative approach and instead delves into fostering a collaborative environment. By reading this, you can discover strategies to cultivate employee motivation and team success which, in turn, benefits everyone involved. It's about turning managers into leaders who inspire, and this book serves as a bridge to that transformation.
The Quick-And-Easy Web Site - Build A Web Presence For Your Business In One Day - Thryft
Paula Peters | Adams Media

The Quick-And-Easy Web Site - Build A Web Presence For Your Business In One Day

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Goodreads rating: 3.43

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Imagine harnessing the power of the internet to amplify your business's presence without investing weeks to figure it out. "The Quick-And-Easy Web Site" cuts through the technical jargon, providing a clear, step-by-step guide that takes you from conception to launch in a single day. If you're craving a no-nonsense approach to creating a website that serves your small business's needs, Paula Peters' expertise is akin to having a savvy friend explain it over coffee. It's for anyone eyeing the digital space as the new frontier for their business growth.
Economics - Thryft

Economics

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Goodreads rating: 3.85

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This book provides an excellent introduction to economics for those interested in understanding the fundamentals. The author uses a straightforward approach to explain complex concepts of economics, making it easy for readers to comprehend the subject. The book also includes updated information on key issues such as health care and income distribution. It is a great choice for beginners who want to learn the basics of economics.
Managing Change - Creating Success - Thryft
Patrick Forsyth | Kogan Page

Managing Change - Creating Success

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Goodreads rating: 3.5

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If the winds of change are swirling around you, especially in your professional life, "Managing Change - Creating Success" could be the ally you need. It's like having a wise mentor walk you through the steps of navigating change in a business setting, so you can come out not just unscathed but actually thriving. The approaches here aren’t theoretical musings; they’re battle-tested tactics that have helped others, and they might just make the difference for you too.
How Asia Advertises
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Jim Aitchison | Wiley

How Asia Advertises

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Goodreads rating: 3.64

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"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Just-in-time Purchasing - Thryft

Just-in-time Purchasing

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Goodreads rating: 5.0

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"Just-in-Time Purchasing" is a must-read for individuals seeking to understand the latest trends in modern manufacturing. The book provides case studies and practical advice on implementing JIT purchasing in your own organization. The authors' extensive research at major firms such as GM, HP, Honda, Nissan, and Sony adds credibility to the book's arguments. Overall, this book is an excellent resource for those interested in streamlining their supply chain operations and improving efficiency.
Conquer The Crash - You Can Survive And Prosper In A Deflationary Depression - Thryft
Robert R. Prechter Jr. | John Wiley & Sons

Conquer The Crash - You Can Survive And Prosper In A Deflationary Depression

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Goodreads rating: 3.65

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Conquer The Crash isn't just a book; it's a financial survival kit for the modern investor. Robert Prechter presents a compelling case for an impending deflationary period, drawing parallels to historical economic downturns and providing a concrete plan to shield your investments. If you're concerned about economic uncertainty and want to be prepared rather than blindsided, this book offers the kind of advice that could make a tangible difference in preserving—and potentially growing—your wealth in turbulent times.
Lessons from a Warzone : How to be a Resilient Leader in Times of Crisis - Thryft

Lessons from a Warzone : How to be a Resilient Leader in Times of Crisis

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Recommendation: - This book is a must-read for leaders who are currently facing challenging times. Louai Al Roumani shares his personal experience of leading a bank in war-torn Syria and provides valuable insights and strategies for resilience. From ancient wisdom to unconventional methods, this book offers a unique perspective on how to navigate crises, making it an inspiring and practical guide for leaders in any industry.
Applied Research Design for Business Management - Thryft
Carole Page, Denny Meyer  | Mcgraw-hill Book Company Australia Pty Ltd

Applied Research Design for Business Management

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Goodreads rating: 4.0

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Recommendation: If you want a comprehensive and practical guide to understanding research design for business, this book is for you. It covers both quantitative and qualitative approaches and takes you from basic descriptive statistics to advanced multivariate techniques. The author's accessible writing style ensures that this book is not just informative but also easy to understand, making it a valuable tool for graduate students and professionals alike.
Reimagining Work - Strategies To Disrupt Talent, Lead Change, And Win With A Flexible Workforce - Thryft

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Recommendation: - This book is a must-read for anyone in a leadership position or aspiring to be one. It provides valuable insights and strategies for navigating the rapidly changing business landscape. With a focus on adapting to the demands of the on-demand economy, the authors offer actionable guidance on reimagining work and creating a flexible workforce that thrives. Whether you're leading a large corporation or a small startup, this book will help you stay ahead of the curve and unlock the full potential of your team.
Inside Job: The Looting of America's Savings and Loans
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"Inside Job" could be a remarkable read for you if you're keen to dive deep into financial scandals and understand the significant repercussions of deregulation and corruption. The book provides a meticulously detailed account of how a network of figures exploited the 1982 deregulation, leading to a crisis that shook the foundations of America's financial institutions. It’s an eye-opener that might change the way you see financial oversight and regulation.
Bank Lending - Thryft
Hong Kong Institute of Bankers (Hkib) | Wiley

Bank Lending

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Goodreads rating: 2.5

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This book provides a comprehensive overview of the banking industry in Hong Kong specifically regarding bank lending. It is a must-read for anyone involved in the finance industry in Hong Kong or anyone preparing for the AHKIB exam. The book includes valuable insights from local experts and covers all the necessary topics related to bank lending, making it an excellent resource for professionals seeking to enhance their knowledge and understanding of the field.
The Accidental Executive: Lessons on Business, Faith and Calling from the Life of Joseph

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If you're trying to blend your professional life with personal beliefs, "The Accidental Executive" can be a guiding light. Albert M. Erisman brings a fresh perspective by paralleling the biblical story of Joseph with contemporary business challenges. It's like a mentorship from history, making it a compelling read for those seeking to navigate career and faith with integrity.
Customer Mania - Thryft
Kenneth H. Blanchard | Harpercollins

Customer Mania

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Goodreads rating: 3.76

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In stock: Well Read

If you're someone with a passion for exceptional service and customer satisfaction, "Customer Mania!" by Ken Blanchard is your kind of read. It's a powerhouse of ideas for creating a brand culture that puts customers first—essential for any entrepreneur aiming to thrive in today's competitive business environment.
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

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If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
Stop Tweeting Boring Sh*T - Thryft
Division of Labor | Chronicle Books

Stop Tweeting Boring Sh*T

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Goodreads rating: 3.48

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This book would be a great fit for recent graduates or young professionals entering the workforce for the first time. With its vintage-style public service announcements and humorous take on common workplace issues, it provides practical advice in an engaging format. The real workplace statistics peppered throughout also help readers understand the gravity of these issues. The full-size pull-out poster is a fun bonus that will add some personality to any cubicle.
Assessing Business Excellence - A Guide To Self-Assessment - Thryft
Les Porter, Steve Tanner  | Butterworth-heinemann

Assessing Business Excellence - A Guide To Self-Assessment

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Goodreads rating: 5.0

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Recommendation: This book is a must-read for practitioners who want to enhance the effectiveness, efficiency, and responsiveness of their organizations through self-assessment. It provides a comprehensive exploration of various business excellence frameworks, including the renowned Malcolm Baldrige National Quality Award and the European Quality Award. The practical benefits of self-assessment are illustrated through real-life case examples, making it an invaluable resource for those striving for continuous improvement.
Process Mapping And Management - Thryft
Sue A. Conger | Business Expert Press

Process Mapping And Management

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Goodreads rating: 4.5

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This book is a valuable resource for executives and graduate students looking to optimize their business processes. With practical techniques rooted in lean six sigma, readers can learn how to eliminate waste, improve efficiency, and evaluate automation methods. The inclusion of a call-center case study provides real-world examples that make the concepts easy to understand and apply. Whether you're seeking to simplify operations or drive organizational growth, Process Mapping & Management offers actionable strategies for success.
Bulletproof Your Job : 4 Simple Strategies To Ride Out The Rough Times AnD Come Out On Top At Work - Thryft
Stephen Viscusi | Harper Business

Bulletproof Your Job : 4 Simple Strategies To Ride Out The Rough Times AnD Come Out On Top At Work

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Goodreads rating: 3.45

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This book is a great read for individuals who want to improve their job security and career advancement. Stephen Viscusi provides four simple strategies to navigate through challenging times at the workplace. He emphasizes the importance of being visible, easy, useful, and ready. With his anecdotal illustrations, readers can learn how to leverage their normal job titles, salaries, and tenures to improve their relationship with coworkers, visibility, and the ability to make their boss look good. This is a must-read for individuals who are looking to secure their job and thrive in their career.
International Economics : International Edition - Thryft
W. Charles Sawyer, Richard L. Sprinkle  | Pearson Education

International Economics : International Edition

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Goodreads rating: 3.0

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This book would be a good read for anyone who wants to expand their understanding of the global economy in an easily accessible way. The book covers a broad range of topics and provides a clear introduction to the tools and principles necessary for understanding international economics. Its approach is suitable for economics majors, business majors, international relations students, and anyone interested in the subject matter. The book is written in a way that is easy to understand and follows a logical progression from basic concepts to more advanced topics.
Steering Clear : How to Avoid a Debt Crisis and Secure Our Economic Future - Thryft
Pete Peterson | Portfolio

Steering Clear : How to Avoid a Debt Crisis and Secure Our Economic Future

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Goodreads rating: 3.14

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"Steering Clear" is a must-read for those concerned with the US economy and its future. Peter G. Peterson provides nonpartisan analysis of America's long-term debt problems and offers achievable solutions for improving our fiscal outlook. His insights into our economic challenges, such as aging baby boomers, growing healthcare costs, outdated military spending, a flawed tax code, and our divided political system, help to provide a comprehensive understanding of the issues at play. By reducing government spending, increasing revenue, and phasing in progrowth reform options, Peterson offers hopeful and durable solutions for a more secure and dynamic economic future.
Does Your Marketing Sell: The Secret of Effective Marketing Communications
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If marketing mystifies you, "Does Your Marketing Sell?" will turn the light on. It's not just another esoteric marketing manual; Ian Moore translates real-world experiences and case study wisdom into actionable steps. By aligning Moore's marketing communication strategies with your enterprise, you could not only see where you've been going wrong but also learn how to create messages that truly resonate with your audience. It's a concise toolkit for anyone looking to amplify their marketing impact.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.