Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Private Equity - Jurisdictional Comparisons
Charles Martin | The European Lawyer

Private Equity - Jurisdictional Comparisons

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If you're navigating the intricate world of private equity across different jurisdictions, this book stands as a comprehensive guide. Charles Martin has compiled a resource that could be indispensable for professionals in the field, offering a comparative look that can deepen your understanding and inform your strategies.
The Anatomy of a Great Executive - Thryft
John Wareham | Harpercollins

The Anatomy of a Great Executive

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Goodreads rating: 4.0

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This book is a must-read for anyone aspiring to be a great executive. With its insightful analysis of the executive's mind, work habits, people skills, and personality, it offers a clear roadmap to achieving success in the corporate world. The author, John Wareham, provides a formula that not only helps you understand what it takes to be a great executive but also guides you in developing the necessary skills and mindset. With practical advice and real-life examples, this book is an invaluable resource for anyone looking to excel in their career and make a lasting impact in their organization. So, grab a copy, unlock the secrets to executive success, and start on your path to greatness.
Strategies for Asia Pacific: Beyond the Crisis - Thryft
Philippe Lasserre, Hellmut Schütte  | Palgrave Macmillan

Strategies for Asia Pacific: Beyond the Crisis

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This book is a must-read for managers looking to expand their business into the Asia Pacific region. The authors stress the importance of understanding Asian markets, firms, and cultures to succeed in the region. The book provides insights into strategies for competing for customers and resources, as well as cooperating in joint ventures and alliances. The most unique and distinctive feature of the book is its emphasis on questioning traditional Western business assumptions and adopting a regional approach to management.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
Audit Sampling : An Introduction to Statistical Sampling in Auditing - Thryft
D. R. Carmichael, O. Ray Whittington, Dan M. Guy  | John Wiley & Sons

Audit Sampling : An Introduction to Statistical Sampling in Auditing

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This book is a comprehensive guide to audit sampling, providing a bridge between basic auditing principles and advanced statistical techniques. It explores the latest technology and methods for testing controls, discusses setting materiality and tolerable misstatement, and explains changes in practice regarding the use of nonstatistical sampling. With new examples and cases, this book is perfect for entry-level auditing students as well as experienced auditors looking to enhance their skills in the field.
Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein  | Wiley

Global Asset Allocation - Techniques For Optimizing Portfolio Management

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Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Yup the Organization : How to Succeed in Business with Savvy, Smarts, and Style - Thryft
James Wavada | Franklin Watts

Yup the Organization : How to Succeed in Business with Savvy, Smarts, and Style

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This book could be a good read for someone seeking practical advice and guidance on how to navigate the corporate world with finesse and achieve success. It offers valuable insights on developing the right image, behavior patterns, and strategies for promotion. With its in-depth exploration of various aspects of business, from memos to perks, meetings to business travel, this book serves as a comprehensive handbook for those looking to excel in the world of business.
Economics
John Sloman | Financial Times/ Prentice Hall

Economics

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Sloman's Economics has an exciting and relevant approach to an otherwise dull and intimidating subject. The book offers a straightforward writing style with numerous real-world examples to help students understand economics theory, which makes it an ideal choice for those who find the subject difficult to comprehend. Whether you are a student or someone interested in economics, this book provides a comprehensive and engaging introduction to the subject that will keep you hooked till the very end.
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

The New PR : An Insider's Guide to Changing the Face of Public Relations

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Goodreads rating: 3.17

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This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.
Joining The Modern World: Inside And Outside China - Thryft

Joining The Modern World: Inside And Outside China

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This book would be a great read for someone interested in understanding China's journey towards modernization. Through captivating essays, the author paints a vivid picture of the Chinese people's relentless pursuit of betterment, both within China and abroad. The unique appeal lies in the author's deep understanding of the subject matter, offering readers valuable insights into the challenges and successes faced by the Chinese in their quest to join the modern world. This book is a must-read for anyone seeking to explore the intricate mosaic of Chinese modernization.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

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If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
The Oil Prince's Legacy: Rockefeller Philanthropy in China
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If you're fascinated by history and the roots of international relations, "The Oil Prince's Legacy" paints a nuanced picture of how philanthropy can shape cross-cultural relations over generations. The book dives into the personal and professional narratives that defined the Rockefeller family's engagement with China, revealing a side to diplomacy and philanthropy rarely seen in history books. This insightful read could offer you a deeper understanding of the intertwining of elite science, medicine, and education in U.S.-China relations, all while exploring the rich tapestry of this influential family's legacy.
Leverage - The Key To Multiplying Money - Thryft
Gerald Krefetz | John Wiley & Sons

Leverage - The Key To Multiplying Money

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An incisive guide that shows investors how to play by the rules, reduce the risks, and multiply their earnings using leveraged investments. The first accessible treatment of basic leveraging principles investors can apply to a wide range of investments - how to exploit the full range of leverage-based instruments such as stock options, commodity futures, index options, options on futures, and financial futures. The book explains the advantages and drawbacks of each type of leveraged investment and shows how the mechanics of the leverage can be manipulated to minimize risk.
Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need - Thryft
Nick Souter | Union Square & Co.

Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need

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"Persuasive Presentations" is an excellent book for professionals looking to improve their presentation skills. The book's unique approach of gauging the audience helps the presenter choose the most effective language, visual support, and non-verbal communication style to convey their message. The accompanying CD-ROM makes the learning process even more interactive, leading to memorable and confidently delivered presentations that help professionals succeed in their fields.
The End of Marketing as We Know It
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Sergio Zyman | Harper Business

The End of Marketing as We Know It

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If marketing mystique and high-budget ad campaigns have left you puzzled about their real impact on sales, this book will resonate with you. Authored by the maverick behind Coca-Cola's marketing revolutions, it's a provocative, no-nonsense account that demystifies the art of marketing, turning it into an exact science with one main goal: selling effectively. Whether you're a seasoned marketer or an intrigued business owner, "The End of Marketing As We Know It" will challenge and possibly transform your approach to marketing.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

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This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Leadership: Theory and Practice - Thryft
Peter G. Northouse | Sage Publications, Inc

Leadership: Theory and Practice

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If you're looking to understand leadership inside out, "Leadership: Theory and Practice" is a treasure trove of insights. The way Northouse marries rich, theoretical concepts with hands-on exercises makes for a unique educational experience. It's particularly well-regarded in academic circles, yet remains surprisingly accessible, making it an ideal read for both students and aspiring leaders eager to develop a robust foundation in leadership skills.
Builder's Apprentice - Thryft
Andrew J. Hoffman | Huron River Pr

Builder's Apprentice

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If you have ever considered the appeal of mastering a craft or making a radical career change, "Builder's Apprentice" might resonate with you. You’ll get an up-close look at the high-stakes world of luxury construction through Hoffman's insightful narrative. It’s not simply about structures; it’s about the foundations and growth of a person’s life work. This story shows that the path to fulfillment can be a hands-on journey, offering inspiration to anyone with the desire to chase their own unconventional dreams.
The Economics of Attention: Style and Substance in the Age of Information

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Whether you're a data-savvy economist or a creative at heart, "The Economics of Attention" offers deep insight into how value is crafted and traded in our modern, information-saturated world. Lanham's sharp analysis interweaves economics with the humanities, suggesting that understanding style is as essential as grasping substance when navigating the overwhelming waves of digital information. This book might change not just how you look at information, but also how you prioritize every click and glance in the digital age.
Presenting - Thryft
Martin H. Manser | Harpercollins Reference Hbacks

Presenting

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The presenting secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Presenting. Includes how / Enjoy presenting and approach it with confidence / Assess your audience and their reactions / Prepare presentations for maximum impact / Use your voice and body to make your point / Use visual aids and handle questions
CFA Program Curriculum: Economics And Financial Statement Analysis - Thryft
unknown author | Pearson Custom Pub

CFA Program Curriculum: Economics And Financial Statement Analysis

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Recommendation: This book is an essential guide for aspiring finance professionals who want to hone their economics and financial statement analysis skills. The CFA curriculum is revered in the industry, and studying it will help readers understand advanced financial concepts with ease. With this book, readers gain a competitive edge in pursuing their finance career goals.
Management Malpractice - How To Cure Unhealthy Management Practices That Disable Your Organization - Thryft

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For those feeling disenchanted in the workplace, Management Malpractice offers practical advice on how to address the rampant cynicism and distrust that can take hold in any organization. Hickman's book is unique in that it not only identifies the malpractices and manipulations used by some corporate leaders to their own gain, but also offers solutions for preventing and curing them. His insights on how managers and organizations can work together to restore value are invaluable for those seeking a positive change in their workplace culture.
Strategies For Asia Pacific Meeting New Challenges
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If you're navigating the complex business landscapes of the Asia Pacific region, this book is like a compass. Philippe Lasserre dissects the unique challenges and provides smart, context-aware strategies that can really help in understanding the nuances of this dynamic market. It’s a perfect companion for entrepreneurs and executives looking to expand their horizon in the East.
Up Your Service - Thryft
Ron Kaufman | Ron Kaufman Pte Ltd

Up Your Service

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If you're running a business or managing a team, "Up Your Service" could give you a new perspective on customer satisfaction. It's not just another manual; it digs into the philosophy of service that could shape your company culture. Full of actionable tips, it's like having a coach guiding you to create experiences that turn customers into advocates. It's inspiring, practical, and may just be the blueprint to differentiate your service from the rest.
Stop Whining, and Start Winning: Recharging People, Reigniting Passion, and Pumping Up Profits

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If you're frustrated with stagnation, either in your career or in managing others, Frank Pacetta's book might just be the catalyst you need. It's written with a fierce directness that demands action and rejects passivity. The lessons are grounded in the real world, drawn from Pacetta's own experiences, offering a raw and energizing playbook for those ready to step up their game and drive tangible results both personally and professionally.
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

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If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Industrial Organization: Theory and Applications
Oz Shy | The Mit Press

Industrial Organization: Theory and Applications

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If you're delving into the relationship between market structures and legal frameworks, "Industrial Organization: Theory and Applications" could be the mental gym you need. It simplifies complex concepts, making them accessible without losing their vital rigor. Perfect for those who want a substantial, yet approachable entry into the intricacies of how industries operate under various market conditions. Whether you’re an undergraduate looking to grasp foundational theories or a master's student in need of a concise guide, this text will meet you where you are in your academic journey.
Media Relations
Richard Stanton | Oxford University Press

Media Relations

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If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.
Adv Prom Ise : An Integrated ... - Thryft
Michael A. Belch, George E. Belch  | Business Pubns

Adv Prom Ise : An Integrated ...

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"Adv Prom Ise" could be a good read for marketing professionals looking to effectively advertise through various channels such as print, radio, cable, satellite TV and the internet. The book dives deep into marketing principles and real-world marketing communication campaigns, offering global examples and discussing the use of the internet as a marketing tool. Several readers have praised the book for its practical insights and the author's expertise in the field.
Creative Thinking in the Decision and Management Sciences - Thryft
James R. Evans | South-western Pub

Creative Thinking in the Decision and Management Sciences

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This book is an excellent recommendation for decision-makers and managers looking to improve their problem-solving and decision-making skills through the application of creative thinking. The exercises and models provided in the book are practical and will certainly enhance your understanding of how to develop research ideas. The endnotes are also a valuable resource as they provide references and comments on various topics within the book. Overall, if you're looking for a resource that will challenge you to think creatively and develop new ideas, this is the book for you.
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster  | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

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This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
Dare To Challenge! - Thryft

Dare To Challenge!

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This book is perfect for those who need some motivation and inspiration to take on challenges. Chan Teik Leong shares his personal experiences and offers practical tips on how to overcome obstacles and achieve success. Readers will be encouraged to step out of their comfort zones and pursue their goals with confidence.
Beating the Property Clock : How to Understand and Exploit the Property Clock for Maximum Gain - Thryft

Beating the Property Clock : How to Understand and Exploit the Property Clock for Maximum Gain

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"Beating the Property Clock" is a must-read for anyone interested in getting into the property investment game. The author, Ajay Ahuja, provides a unique perspective on how to understand and take advantage of the property market's fluctuations. He outlines a model, called the property clock, which helps readers identify the hot and cold spots in the market and calculate the real value of a property in any environment. With clear explanations and practical examples, Ahuja's book is sure to help readers make informed and profitable investment decisions.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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If you're looking to improve your leadership skills and value personal growth, "The Power of Mentoring" is a smart pick. Written by industry leader Terry McGraw, it distills years of wisdom into engaging stories and actionable strategies. This book doesn't just offer theory; it gives you tools to actively lead and inspire others.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Derivatives and Alternative Investments (CFA PROGRAM CURRICULUM, VOLUME 6) - Thryft
CFA Institute | Pearson

Derivatives and Alternative Investments (CFA PROGRAM CURRICULUM, VOLUME 6)

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This book is an essential guide for anyone seeking to gain an in-depth understanding of derivatives and alternative investments. With the backing of the CFA, readers can be assured of its credibility and quality. Its comprehensive and concise approach ensures that it covers everything from the basics to the advanced concepts, making complex topics accessible to all. A must-read for those seeking to excel in the finance industry.
If you're looking to stand out in your career, "How You Are Like Shampoo" is a choice you won't want to overlook. Brenda Bence uses her marketing expertise to teach you how to harness the power of branding for personal success. It's more than just career advice; it's a transformative approach that could change the way you're perceived at work.
100 Great Handling Rapid Change Ideas

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If you're feeling the pace of change at work is daunting, "100 Great Handling Rapid Change Ideas" could be your anchor. Peter Shaw has packed this book with actionable advice, enabling you to lead with assurance. It’s like your quick-reference guide to staying afloat and thriving in the sea of workplace transformation.
The Handbook of International Corporate Governance: A Definitive Guide

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If you're in a leadership position, dealing with international business or studying corporate structures, this book is a lighthouse in the murky waters of international corporate governance. It doesn't just list off dry legislative changes; it's filled with insights from top-tier organizations and offers a deep comparative study of governance practices across various jurisdictions. The sheer breadth of perspectives makes it a vital resource for understanding the nuances of directorship and shareholder dynamics on a global scale.
Corporate Finance - Thryft
STEPHEN WESTERFIELD RANDOLPH JAFFE JEFFREY ROSS, Randolph W. Westerfield, Jeffrey F. Jaffe  | Mcgraw Hill Higher Education

Corporate Finance

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If finance is your playing field, this book could be an indispensable coach. It not only explains the complexities of corporate finance but does so with practical, real-world situations that bring the theories to life. The incorporation of case studies from notable companies could help bridge the gap between dry financial principles and their application in today's business decisions.
Juggernaut: The German Way of Business: Why It Is Transforming Europe—and the World
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If you're fascinated by the dynamics of global business or if you're curious about what makes Germany's economy tick, "Juggernaut" is an enlightening read. Philip Glouchevitch dives into Germany's business culture, combining historical context with an examination of its robust apprenticeship system and small to mid-sized enterprises. His insights could offer you a nuanced understanding of how Germany has shaped, and continues to shape, the economic landscape of Europe and beyond.
The Complete Java 2 Certification Study Guide - Thryft
HELLER ROBERTS | Bpb, Sybex,

The Complete Java 2 Certification Study Guide

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Recommendation: 1. This book is a comprehensive guide for programmers who want to pass the Java certification test. It provides test-taking strategies and covers all topics required for the exam. 2. Users have found the book to be well-organized, easy to read, and helpful in passing the exam. Its most unique feature is its focus on the Java certification exam, making it an essential read for anyone looking to become a certified Java programmer.
Prentice Hall Quality Yearbook - Thryft
Richard Barrett Clements | Prentice Hall Direct

Prentice Hall Quality Yearbook

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This book could be a good read for you if you're interested in understanding the fundamental change that occurred in the quality assurance field in the late 90s. Richard B. Clements explores the shift from the dogma of quality gurus to the standardization of management systems via ISO 9000 and its related cousin. Dive into the evolution of Quality Assurance and gain insights into how it shaped the industry during that period.
Display, Commercial Space & Sign Design 36 - Thryft

Display, Commercial Space & Sign Design 36

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If you're intrigued by how the look and feel of a commercial space can influence customer behavior, this book will be an insightful guide. It's a deep dive into the craft behind effective displays and signs that make businesses stand out. The ideas may inspire you to see everyday spaces in a new light or even enhance your own business's appeal. Plus, it’s from 2009, offering a snapshot of design trends from a particular time that might now be considered retro or coming back in style.
Change The Way You Lead Change - Leadership Strategies That Really Work - Thryft
Donald Fedor, David Herold  | Stanford University Press

Change The Way You Lead Change - Leadership Strategies That Really Work

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Goodreads rating: 3.83

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If you're feeling stuck in your leadership style and traditional change models don't seem to work anymore, "Change The Way You Lead Change" could offer you the fresh perspective you need. Herold and Fedor guide you through a more thoughtful approach to change, emphasizing the importance of context and individualized strategies. It could be the key to unlocking transformative progress in your organization.
Google Hacks - Thryft
Tara Calishain, Rael Dornfest  | O'reilly Media

Google Hacks

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Goodreads rating: 3.68

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Google Hacks is an excellent guide for advanced users who want to utilize the full potential of Google search. With its numerous tips, tricks, and scripts, users can become more efficient and effective in their research, saving hours of searching for the right answers. The book stands out for its focus on using the advanced search interface and the new Google API to build custom business applications. Overall, Google Hacks is an essential resource for anyone who wants to take their Google search skills to the next level.
Judgment Calls - High-Stakes Decisions in a Risky World

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If you're intrigued by the thought processes behind significant decisions made by leaders and pioneers, "Judgment Calls" dives deep into the complexities of choices under pressure. It gives you an inside look at the challenges and risks these individuals navigate, making it captivating for anyone interested in psychology, leadership, and the dynamics of high-stakes environments.
Gambling and the Public Interest - Thryft
Peter D. Collins | Praeger

Gambling and the Public Interest

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This book would be a good read for those interested in the gambling industry's social, economic and political impact. The author takes a balanced view on the industry, recognizing its benefits while suggesting ways to mitigate its negative effects. With examples from different parts of the world, the book is an insightful read for civil servants, regulators, and anyone interested in public policy.
Clueless in Starting a Business - Thryft
Jim Aitchison | Pearson Education Asia

Clueless in Starting a Business

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Goodreads rating: 3.25

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You've got the drive but need direction? "Clueless in Starting a Business" feels like a friendly mentor guiding you through the startup process. If you're looking for comprehensive steps, from conceptualizing your business idea to growing customer loyalty and sales — wrapped up with real-world success stories for that extra boost of inspiration — this book could be your launchpad. It's not just theory; it's practical advice from those who've tread the path.
Getting It Right the Second Time
Michael Gershman | Da Capo Press

Getting It Right the Second Time

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Goodreads rating: 3.47

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If you're fascinated by the alchemy of marketing, "Getting It Right The Second Time" will resonate with you. It's a captivating exploration of how brands can bounce back from mishaps with the right strategy. Perfect for anyone interested in the potent ability of a second chance in business.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.