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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The 10-Minute Millionaire: The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More - Thryft
D. R. Barton Jr. | Wiley

The 10-Minute Millionaire: The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More

₱539.55 from ₱292.05 Save up to 50%

Goodreads rating: 3.63

₱539.55 from ₱292.05 Save up to 50%

In stock: Very Good

If you're feeling overwhelmed by the complex investment advice out there, "The 10-Minute Millionaire" speaks to you. D.R. Barton Jr. distills his extensive trading experience into an approachable system, making it seem possible to grow a modest sum into something significant. It's not a get-rich-quick scheme; it's about consistent, smart decision-making. Imagine investing with confidence, just a few minutes at a time, steadily moving toward your goal of joining the millionaires' club. This book could be the map for your journey.
Advanced Financial Accounting - An IAS And IFRS Approach - Thryft
Peter Lee, Pearl Tan  | Mcgraw-hill Education (asia)

Advanced Financial Accounting - An IAS And IFRS Approach

₱539.55 from ₱341.55 Save up to 39%

Goodreads rating: 0.0

₱539.55 from ₱341.55 Save up to 39%

In stock: Very Good

For anyone who's serious about mastering complex financial reporting, "Advanced Financial Accounting - An IAS And IFRS Approach" is an invaluable resource. It's not just a textbook; it's a deep dive into the intricacies of international standards that are crucial for future accountants and current professionals alike. If you aim to stay ahead in the field of accounting, Professors Tan and Lee offer thorough guidance paired with critical real-world applications.
Money Lessons from the Wild: 7 Crucial Keys to Financial Freedom at a Young Age - Thryft
Joanne Lai | Candid Creation Publishing

Money Lessons from the Wild: 7 Crucial Keys to Financial Freedom at a Young Age

₱440.55 from ₱391.05 Save 11%

Goodreads rating: 0.0

₱440.55 from ₱391.05 Save 11%

In stock: Like New

Imagine taking control of your finances while you're still young enough to make the most of it. "Money Lessons from the Wild" isn't your standard financial guide; it's a relatable treasure trove of advice interwoven with engaging animal stories. Joanne Lai's approachable style demystifies the journey to financial independence, making it an inspiring starting point especially for young readers eager to start their path right.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

from ₱440.55

Goodreads rating: 3.5

from ₱440.55

In stock: Well Read

This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel | Crown

Wordcraft : The Art of Turning Little Words Into Big Business

₱490.05 from ₱242.55 Save up to 55%

Goodreads rating: 3.4

₱490.05 from ₱242.55 Save up to 55%

In stock: Well Read

Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.
Lifetime Employability How to Become Indispensable - Thryft
Carole Hyatt | Mastermedia Limited

Lifetime Employability How to Become Indispensable

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

Lifetime Employability is a great read for anyone looking to improve their career prospects. The book provides practical advice on how to become irreplaceable within your organization, ensuring job security and growth opportunities. The author draws on her own extensive experience in human resources to explain what it takes to become an invaluable employee. Readers will appreciate the book's simple language and relatable examples, making it an easily applicable guide to ensuring a successful career.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Adrian J. Slywotzky | Wiley

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.6

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In stock: Very Good

This book is recommended for entrepreneurs who want to understand the changing landscape of business and stay ahead of the competition. It presents 30 different profit patterns with real-life case studies and examples to help business owners analyze their own business model. The author's unique perspective and insights make this book a valuable addition to any business library.
Project Leadership - Thryft
Colin Hastings, wendy-briner-michael-geddes-colin-hastings  | Ashgate Pub Co

Project Leadership

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Goodreads rating: 3.29

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In stock: Well Read

"Project Leadership" could be a good read for individuals who want to develop their project management skills beyond knowledge and expertise. With a focus on the personal skills necessary for project work, including the ability to navigate political dimensions of change, Wendy Briner’s work provides practical insights for those who want to be effective project leaders. The book’s unique feature is its emphasis on developing personal skills in project management, highlighting the importance of emotional intelligence in leading successful projects.
Indian Commodity Derivative Market - Operation And Performance - Thryft
Devajit Mahanta | Primus Books

Indian Commodity Derivative Market - Operation And Performance

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Goodreads rating: 0.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Like New

This book is a comprehensive guide for anyone interested in understanding commodity derivatives and their performance in the Indian market. With a detailed analysis of the market's current situation, it sheds light on how investing in commodity derivatives can be a useful risk management tool while also serving as an investment opportunity. The book also offers insights on the need for greater integration between commodity and security markets to optimize benefits from the economies of scale.
Bullies, Tyrants, And Impossible People - How To Beat Them Without Joining Them - Thryft
Ronald M. Shapiro, Mark A. Jankowski, James Dale  | Crown Business

Bullies, Tyrants, And Impossible People - How To Beat Them Without Joining Them

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.55

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

Recommendation: If you have ever felt defeated in dealing with unreasonable people at work or in life, this book is for you. With clear explanations and practical tools, Bullies, Tyrants, And Impossible People provides a fresh perspective on how to respond tactfully and gracefully to difficult personalities. The book has been praised for its unique approach in maintaining personal integrity while handling complex situations effectively.
Digital Darwinism - Thryft
Evan I. Schwartz | Broadway

Digital Darwinism

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Goodreads rating: 3.37

₱440.55 from ₱193.05 Save up to 56%

In stock: Very Good

This book could be a good read for you because it uncovers the secrets behind the success stories of companies like Yahoo!, Dell Computer, and E*trade. It provides valuable strategies on how to navigate and succeed in the ever-changing world of e-commerce. If you want to stay ahead in the digital age, this book is a must-read for you.
Jobshift: How to Prosper in a Workplace Without Jobs
William Bridges | Da Capo Lifelong Books

Jobshift: How to Prosper in a Workplace Without Jobs

from ₱490.05

Goodreads rating: 3.71

from ₱490.05

In stock: Well Read

If you've ever felt anxious about job security, "Jobshift" by William Bridges offers compelling insights. It's not just a gaze into the crystal ball of employment's future; it's practical wisdom for adapting to an evolving work world. Bridges presents a fresh perspective, crucial for anyone looking to thrive professionally amidst the rise of short-term work and disappearing traditional jobs.
78 Things They Didn't Teach You In School: But You Do Need To Know - Thryft
Emily Falk | Blue Mountain Arts

78 Things They Didn't Teach You In School: But You Do Need To Know

₱429.75 from ₱292.05 Save up to 36%

Goodreads rating: 2.14

₱429.75 from ₱292.05 Save up to 36%

In stock: Very Good

As you step into adulthood, navigating the maze of day-to-day responsibilities can be daunting. '78 Things They Didn't Teach You In School' is like having a wise older sibling in book form, offering you quick, practical advice on essential life skills that schools often overlook. From fixing a flat tire to managing your finances, this book is an essential handbook for anyone ready to tackle the challenges of living on their own for the first time.
Chinese Controlled Companies in the KLSE - Industrial Counter - Thryft
Sally Cheong | Corporate Research Services

Chinese Controlled Companies in the KLSE - Industrial Counter

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Goodreads rating: 0.0

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In stock: Very Good

If you're keen on understanding the market dynamics of the Kuala Lumpur Stock Exchange from a historical lens, this book by Sally Cheong provides a unique perspective on Chinese-controlled companies. It's a thoughtful exploration that blends finance with cultural influences, perfect for investors and historians alike interested in Southeast Asian economic history.
Extreme Financial Risks - From Dependence To Risk Management - Thryft
Didier Sornette, Yannick Malevergne  | Springer

Extreme Financial Risks - From Dependence To Risk Management

₱1,628.55 from ₱638.55 Save up to 61%

Goodreads rating: 4.5

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In stock: Very Good

"Clearly elucidates extreme financial risks associated with rare events such as financial crashes. The highlight of the book is the delineation of various copulas in conjunction with financial dependences among different assets of a portfolio. In particular, the insightful discussion on quadrant and orthant dependences casts new light on the connection between marginal models and financial dependence...brings a vivid portrayal of the subject." -- MATHEMATICAL REVIEWS
A Carrot A Day - A Daily Dose Of Recognition For Your Employees - Thryft
Adrian Gostick | Wiley John

A Carrot A Day - A Daily Dose Of Recognition For Your Employees

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Goodreads rating: 3.71

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In stock: Well Read

A Carrot A Day is a must-read for managers and employers looking to improve their employee recognition and motivation skills. The book's unique page-a-day format offers simple yet inspirational anecdotes that empower bosses with practical ideas on how to keep their employees engaged and productive. With real-life stories and concrete strategies, A Carrot A Day can help any organization build a culture of appreciation and achieve long-term success.
Evaluating Data Base Management Systems - Thryft
Judy King | Van Nostrand Reinhold Co

Evaluating Data Base Management Systems

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Goodreads rating: 0.0

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In stock: Well Read

The Power Principle: Influence With Honor
New
Stephen R. Covey, Blaine Lee  | Simon & Schuster

The Power Principle: Influence With Honor

from ₱391.05

Goodreads rating: 3.96

from ₱391.05

In stock: Very Good

If you're looking to inspire people genuinely, "The Power Principle" can be your guide. Blaine Lee offers insights that go beyond traditional persuasion tactics, focusing on leading with honor instead of fear. Picking up this book means you're ready to elevate your ability to influence others by rooting your approach in respect for their autonomy. It's insightful for anyone looking to create deeper connections and lead in a more meaningful way.
Guerrilla Marketing Excellence - Thryft
Jay Conrad Levinson | Harper Business

Guerrilla Marketing Excellence

₱341.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.53

₱341.55 from ₱193.05 Save up to 56%

In stock: Very Good

Recommendation: Guerrilla Marketing Excellence is a must-read for entrepreneurs and marketers looking to improve their marketing skills. The book introduces 50 essential rules, including video marketing, networking, and combining marketing strategies to gain an edge in a competitive market. Reviewed as a practical and action-oriented guide, this book helps readers develop effective marketing strategies to thrive in any business environment.
Healing the Wounds - Thryft
David Noer | Jossey-bass

Healing the Wounds

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.68

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

Healing the Wounds could be a good read for someone who is experiencing the aftermath of downsizing or working in a downsized organization. With its insightful case studies and research, David Noer offers a fresh perspective on revitalizing organizations and supporting employees during challenging times. The book not only addresses the negative impact of layoffs but also provides practical guidance and a sense of hope for moving forward. A must-read for anyone seeking to navigate the complex world of downsized workplaces.
Singapore: The Fintech Nation
Varun Mittal, Lilian Koh  | Mcgraw Hill

Singapore: The Fintech Nation

from ₱688.05

Goodreads rating: 0.0

from ₱688.05

In stock: Like New

If you're intrigued by the fusion of finance and technology, and how a city-state has positioned itself at the forefront of this revolution, "Singapore: The Fintech Nation" would be a valuable read. It not only outlines the systems in place but also the strategic approach taken to establish Singapore as a trend-setter in financial innovation. The insights offered can give you a thorough understanding of the rise of fintech within a specific economic context.
Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Sam Hill, Glenn Rifkin  | Harper Business

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

₱1,084.05 from ₱440.55 Save up to 61%

Goodreads rating: 3.73

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In stock: Well Read

Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.
Talk to Win - Six Steps to a Successful Vocal Image
New
Lillian Glass | Perigee Trade

Talk to Win - Six Steps to a Successful Vocal Image

from ₱440.55

Goodreads rating: 3.84

from ₱440.55

In stock: Very Good

If you’re feeling like your spoken words just aren't landing or you're looking to strengthen your personal and professional interactions, 'Talk To Win' could be the game-changer you've been searching for. Dr. Glass digs into the nuances of effective communication with a focus on the impact of your voice, offering practical advice that's been honed since 1987 but still feels incredibly relevant for today's world. It's a strategy-packed read for anyone eager to leave a lasting impression every time they speak.
Planting Growing Churches for the 21st Century, 2nd Ed.: A Comprehensive Guide for New Churches and Those Desiring Renewal - Thryft
Aubrey Malphurs | Baker Books

Planting Growing Churches for the 21st Century, 2nd Ed.: A Comprehensive Guide for New Churches and Those Desiring Renewal

₱539.55 from ₱440.55 Save 18%

Goodreads rating: 3.65

₱539.55 from ₱440.55 Save 18%

In stock: Well Read

Whether you're looking to start a new congregation or revitalize an existing one, this book by Aubrey Malphurs could be your go-to manual. It's packed with culturally savvy advice and strategic planning insights tailored for today's social fabric. Think of it as a blueprint for nurturing a thriving spiritual community that resonates with present-day seekers.
The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know
Robert Dodenhoff | Sourcebooks

The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

from ₱539.55

Goodreads rating: 4.0

from ₱539.55

In stock: Well Read

'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.
The Wild, Wild East: An American Art Critic's Adventures in China: By Barbara Pollack - Thryft
Barbara Pollack | Blue Kingfisher

The Wild, Wild East: An American Art Critic's Adventures in China: By Barbara Pollack

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Goodreads rating: 3.2

₱440.55 from ₱193.05 Save up to 56%

In stock: Well Read

If you're intrigued by the convergence of art and economics, "The Wild, Wild East" provides a unique perspective on China's contemporary art scene. Barbara Pollack’s narrative is not just an overview; it's a story rich with personal encounters and sharp observations, offering an intimate understanding of a rapidly growing art market through the eyes of a seasoned critic. It's a must-read if you want to grasp the complex dynamics that shape China's cultural exports and financial power plays in the global art world.
Making It in the New Music Business - Thryft
James Riordan | Writer's Digest Books

Making It in the New Music Business

₱242.55 from ₱193.05 Save up to 45%

Goodreads rating: 4.2

₱242.55 from ₱193.05 Save up to 45%

In stock: Well Read

"Making It in the New Music Business" by James Riordan is an essential guide for anyone who wants to succeed in the music industry. With practical tips and insights from industry professionals, this book covers everything from networking to marketing to digital distribution. Its most distinctive feature is its up-to-date information on the rapidly changing music industry, making it a valuable resource for aspiring musicians and industry insiders alike.
On The Edge - A Comprehensive Guide To Blade Server Technology - Thryft

On The Edge - A Comprehensive Guide To Blade Server Technology

₱242.55 from ₱193.05 Save up to 34%

Goodreads rating: 5.0

₱242.55 from ₱193.05 Save up to 34%

In stock: Very Good

"On The Edge" is a useful guidebook for IT Managers and entrepreneurs who want to learn about Blade Servers. It provides an understanding of Blade Servers in a simple language and with real-life customer examples, highlighting their consolidation and virtualization ability, which is a valuable feature for CIOs looking to get more out of their computing power. It's a must-read for those who want to make more informed decisions regarding their IT infrastructure.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media : An Introduction

₱490.05 from ₱242.55 Save up to 55%

Goodreads rating: 2.87

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In stock: Well Read

This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.
Organizational Strategy, Structure, and Process - Thryft
Raymond E. Miles, Charles C. Snow  | Stanford University Press

Organizational Strategy, Structure, and Process

₱718.20 from ₱490.05 Save up to 34%

Goodreads rating: 3.95

₱718.20 from ₱490.05 Save up to 34%

In stock: Like New

If you're fascinated by the intricate dance between an organization's strategy, structure, and environmental adaptation, then this book is your perfect guide. It’s a masterclass from the past that still resonates with current business landscapes. Imagine understanding the DNA of successful corporations, distilled into a classic theoretical framework—this is what makes it a revered timeless piece in the arena of organizational studies.
How to Create an Income for Life - Thryft
Margaret Lomas | Wrightbooks

How to Create an Income for Life

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Goodreads rating: 3.65

₱440.55 from ₱242.55 Save up to 46%

In stock: Well Read

If you're looking at firming up your finances with an eye on the future, Margaret Lomas' insights could be invaluable. This isn't about overnight riches; it's a guide with practical steps to create a steady, reliable income stream for life. If you're eager to set a solid foundation for your financial well-being, this book seems like a tool that can help make complex strategies understandable and attainable.
Jumping The S-Curve - How To Beat The Growth Cycle, Get On Top, And Stay There - Thryft
Paul Nunes, Tim Breene  | Harvard Business Review Press

Jumping The S-Curve - How To Beat The Growth Cycle, Get On Top, And Stay There

₱391.05 from ₱242.55 Save up to 45%

Goodreads rating: 3.42

₱391.05 from ₱242.55 Save up to 45%

In stock: Very Good

You're a forward-thinker and you're ambitious—that's why "Jumping The S-Curve" might just resonate with you. It's a guide that addresses how businesses reach and sustain peak performance by identifying and nurturing exceptional talent. In a world where staying ahead is paramount, this book offers invaluable insight on avoiding complacency and fostering a culture of continuous innovation and growth. If those are the challenges you're up against, this read could be your next playbook.
Unique Value: The Secret of All Great Business Strategies
Andrea Dunham, Mark Stevens  | Macmillan Pub Co

Unique Value: The Secret of All Great Business Strategies

from ₱440.55

Goodreads rating: 3.0

from ₱440.55

In stock: Very Good

If you've ever wondered why some businesses skyrocket while others plummet, "Unique Value: The Secret of All Great Business Strategies" offers a deep dive into the inner workings of successful companies. Andrea Dunham doesn't just describe what works; she lays out a practical blueprint for executives seeking to navigate their companies toward success, with engaging analyses supported by tables and graphs to drive her points home. This book is your thinking cap for strategic planning.
Effective Leadership - Thryft
Chris Roebuck | Amacom Books

Effective Leadership

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Goodreads rating: 5.0

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In stock: Well Read

This book could be a good read for you if you want to enhance your leadership skills and become an effective leader. Through practical exercises and insightful guidance, Effective Leadership demystifies the concept of leadership and empowers readers to develop their own leadership abilities. Whether you're a seasoned professional or just starting your career, this book will equip you with the tools and knowledge to inspire and motivate your team, leading to greater productivity and success. Discover your leadership potential and unlock a world of possibilities.
Economics Explained - Thryft
Lester C. Thurow, Robert L. Heilbroner  | Simon & Schuster Touchstone

Economics Explained

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Goodreads rating: 3.74

₱440.55 from ₱193.05 Save up to 64%

In stock: Well Read

This book could be a good read for you because it successfully demystifies the complex world of economics in a concise manner. The author, Robert L. Heilbroner, breaks down economic concepts and theories into easily understandable language, making it accessible to readers of all levels of expertise. Whether you have a background in economics or are completely new to the subject, this book will provide a clear and insightful explanation of key economic principles.
Perfect Phrases for Meetings: Hundreds of Ready-to-Use Phrases to Get Your Message Across and Advance Your Career - Thryft
Don Debelak | Mcgraw Hill

Perfect Phrases for Meetings: Hundreds of Ready-to-Use Phrases to Get Your Message Across and Advance Your Career

₱440.55 from ₱242.55 Save up to 51%

Goodreads rating: 3.64

₱440.55 from ₱242.55 Save up to 51%

In stock: Well Read

If meetings have you tongue-tied, this is your secret weapon. Don Debelak's book is like having a mentor whisper the right words in your ear, transforming you from a meeting wallflower into a confident speaker. It's a career booster that offers a shortcut to sounding professional and prepared in various meeting scenarios.
Small Data - The Tiny Clues That Uncover Huge Trends - Thryft

Small Data - The Tiny Clues That Uncover Huge Trends

₱391.05 from ₱242.55 Save up to 45%

₱391.05 from ₱242.55 Save up to 45%

In stock: Very Good

This book is perfect for anyone who wants to understand the secrets behind successful branding and marketing. Martin Lindstrom, a modern-day Sherlock Holmes, uses the power of small data to reveal the insights that big data can't capture. Through a series of captivating detective stories, Lindstrom shows how small clues and observations can lead to groundbreaking innovations and transformations. Get ready for a mind-blowing journey that combines armchair travel and forensic psychology, and discover the hidden power of small data.
Smart Financial Planning Your Retirement - Thryft

Smart Financial Planning Your Retirement

from ₱292.05 Save up to 8%

from ₱292.05 Save up to 8%

In stock: Very Good

Smart Financial Planning Your Retirement is a practical guide that offers step-by-step advice on how to plan and manage your finances for retirement. The book covers topics such as understanding retirement needs, creating a retirement budget, choosing the right investment options, and managing debt and taxes. Its most unique feature is its focus on practical advice that is easy to understand and implement, making it a great read for anyone looking to take control of their retirement finances.
Sink, Float or Swim-Sustainable High Performance Doesn't Happen by Chance--It Happens by Choice [Hardcover] Scott Peltin and Jogi Rippel - Thryft
Scott Peltin, Jogi Rippel  | Redline Verlag

Sink, Float or Swim-Sustainable High Performance Doesn't Happen by Chance--It Happens by Choice [Hardcover] Scott Peltin and Jogi Rippel

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.45

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book provides practical tools to help professionals maintain their health and sanity while achieving success. The authors use real-life examples and provide strategies for building resilience, managing stress, and achieving work-life balance. If you are seeking to achieve success while maintaining your well-being, this book is for you.
Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig  | Harcourt College Pub

Public Relations Techniques

₱737.55 from ₱341.55 Save up to 59%

Goodreads rating: 3.5

₱737.55 from ₱341.55 Save up to 59%

In stock: Well Read

Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.
Essentials of Licensing Intellectual Property - Thryft
Alexander I. Poltorak | Wiley

Essentials of Licensing Intellectual Property

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.63

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

Recommendation: "Essentials of Licensing Intellectual Property" is perfect for anyone looking to learn about the basics of licensing intellectual property. The book is written in a concise format with valuable tips, techniques, and real-world examples making it easy for readers to understand. It is a must-read for anyone looking to stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

₱1,584.00 from ₱1,084.05 Save up to 34%

Goodreads rating: 3.41

₱1,584.00 from ₱1,084.05 Save up to 34%

In stock: Well Read

If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.51

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
Gems of Wisdom : Mastering the Art of Leadership - Thryft
L.W. Kam, L. W. Kam, Hsuan-Ming Wang  | Asiapac Books Pte, Ltd.

Gems of Wisdom : Mastering the Art of Leadership

₱242.55 from ₱193.05 Save up to 45%

Goodreads rating: 4.25

₱242.55 from ₱193.05 Save up to 45%

In stock: Well Read

Recommendation: "Gems of Wisdom" is a must-read for anyone seeking to develop their leadership skills. The book provides practical guidance on how to become an effective leader. Author Wang Xuanming's insights are grounded in years of experience and provide readers with actionable advice that can be applied in any setting. Whether you are new to leadership or a seasoned veteran, "Gems of Wisdom" is sure to help you reach your full potential.
Public Relations Writing In Australia - Thryft
James Mahoney | Oxford University Press

Public Relations Writing In Australia

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Goodreads rating: 4.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.
The HP Way : How Bill Hewlett and I Built Our Company - Thryft
David Packard, Karen R. Lewis, David Kirby  | Harperpb

The HP Way : How Bill Hewlett and I Built Our Company

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Goodreads rating: 3.89

₱440.55 from ₱341.55 Save up to 30%

In stock: Well Read

If you're inspired by origin stories of tech giants, "The HP Way" is more than a historical account; it's a blueprint for building a company that balances innovation with a human-centered approach to management. David Packard's retelling is a testament to how foundational values and employee empowerment can drive extraordinary success – a must-read for aspiring entrepreneurs and business leaders.
Buying Property in Thailand: Essential Guide - Thryft
Rodney Waller | Sino Global Investment Limited

Buying Property in Thailand: Essential Guide

₱970.65 from ₱638.55 Save up to 36%

Goodreads rating: 5.0

₱970.65 from ₱638.55 Save up to 36%

In stock: Like New

If you're considering buying property in Thailand, this book could save you from common mistakes and financial missteps. Rodney Waller offers a thorough and accessible road map to navigating the Thai real estate landscape. From negotiation tips to understanding legal jargon, the practical advice within could be invaluable—especially if you dream of a hassle-free investment in a Thai paradise.
Dilemmas Of Leadership - Thryft
Tudor Rickards, Murray Clark  | Routledge

Dilemmas Of Leadership

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Goodreads rating: 3.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a great read for anyone wanting to delve deeper into the world of leadership. It provides a unique, thematic examination of some of the most influential ideas and writings on leadership, helping readers make sense of the vast literature available. Its thoughtful structure, style, and approach encourage reflection and deeper understanding of the complexities of leadership.
Gems of Wisdom : Mastering the Art of Leadership - Thryft
L.W. Kam, L. W. Kam, Hsuan-Ming Wang  | Asiapac Books Pte, Ltd.

Gems of Wisdom : Mastering the Art of Leadership

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.25

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

Recommendation: 1. Gems of Wisdom is an insightful read for those looking to master the art of leadership. The author, Wang Xuanming, offers unique and practical strategies for effective leadership that are easy to understand and apply in the real world. Readers will be impressed with the author's guidance on leading with empathy, driving change, and building strong relationships.
The Mathematics of Games of Strategy: Theory and Applications
Melvin Dresher | Dover Publications

The Mathematics of Games of Strategy: Theory and Applications

from ₱836.55

Goodreads rating: 4.11

from ₱836.55

In stock: Well Read

If you're intrigued by how strategic decisions are crafted when you don't have all the pieces of the puzzle, this book is for you. Melvin Dresher, a skilled mathematician, breaks down complex theories with clarity, making them accessible to readers interested in the practical applications of game theory to various fields like business and economics. Reading this could change the way you approach decision making under uncertainty.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.