Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Communicating in Groups and Teams : Sharing Leadership - Thryft
Gay Lumsden, Donald Lumsden  | Wadsworth Publishing

Communicating in Groups and Teams : Sharing Leadership

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Goodreads rating: 2.82

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This book is a great read for college students studying management as it explains the different aspects of team management such as setting goals, critical and creative thinking, problem-solving, and decision-making. It provides helpful insights and practical approaches to enhance team dynamics and communication. Overall, this book is highly recommended for anyone who wants to understand the fundamentals of team management for successful projects.
Milady's Standard Nail Technology - Thryft
Milady | Milady

Milady's Standard Nail Technology

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Goodreads rating: 4.17

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If you're aiming to refine your skills as a nail technician, this book is practically your bible. It's rich with detailed techniques and important safety protocols, an essential for anyone serious about nail care as a profession. It's considered a must-read in the industry, often used in cosmetology courses to prepare students for successful careers.
Business English: Writing in the Global Workplace - Thryft
Dona J. Young | Mcgraw-hill Higher Education

Business English: Writing in the Global Workplace

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This book can be a great read for professionals looking to improve their business communication skills across international borders. The book provides practical, real-world examples of business writing in a global workplace. Dona Young's conversational style and clear instructions make it easy for the reader to understand and apply the concepts covered in the book. The book covers email writing, report writing, and also has a chapter on multicultural communication. Overall, a valuable resource for anyone looking to improve their business communication skills.
Perl CGI Programming : No Experience Required - Thryft
Erik Strom | Sybex Inc

Perl CGI Programming : No Experience Required

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Perl CGI No experience required is a vital resource for anyone who wants to create an interactive Web site. Gain a solid foundation in Perl and CGI and make your Web pages more visually exciting and commercially viable. This book helps you build that knowledge skill by skill.Create interactive, dynamic Web pages for any platform. Perl and CGI will enable visitors to your site to search for information, submit data, access a database, and place orders for goods and services. Follow clear, concise instructions and practical examples to learn how to build the exact functionality your Web site requires.
The Presentation Book : How to create it, shape it and deliver it! Improve your presentation skills now. - Thryft
Emma Ledden | Ft Pr

The Presentation Book : How to create it, shape it and deliver it! Improve your presentation skills now.

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Goodreads rating: 3.95

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Picture yourself stepping up to the podium, heart pounding. "The Presentation Book" is like a wise coach who believes in your potential. Emma Ledden has distilled the essence of engaging presentations into accessible wisdom. If you're yearning to captivate your audience, make your message resonate, and leave a lasting impression, this book is your toolkit. It doesn't just teach you to present; it transforms how you communicate your passion and ideas. Dive in to elevate your presentation game.
Principles of Corporate Finance Global Edition by Brealey, Myers and Allen - Thryft

Principles of Corporate Finance Global Edition by Brealey, Myers and Allen

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This book is a must-read for anyone interested in understanding the world of corporate finance. With its clear and concise explanations, it breaks down complex financial concepts into easily digestible information. The authors go beyond just presenting theories, they also provide practical examples and real-world case studies to help readers understand how these theories apply to real-life situations. Whether you're a student or a practicing financial manager, this book will be an invaluable resource to deepen your knowledge and enhance your decision-making skills in the corporate finance field.
Macroeconomic Theory and Policy - Thryft
William H. Branson | Harper And Row

Macroeconomic Theory and Policy

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Goodreads rating: 3.91

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If you're looking to deepen your understanding of macroeconomics and its intricate theories, "Macroeconomic Theory and Policy" is the book for you. Branson's detailed and clear exposition of traditional expectations, money demand, and policy rules are brought together in a readily accessible format, making it a must-read for upper-level and graduate courses. Its in-depth analysis of macro policies and its real-world applications make this book a valuable resource for scholars and policymakers alike.
Preston Bailey's Design for Entertaining: Inspiration for Creating the Party of Your Dreams

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If orchestrating an unforgettable bash is your aim, 'Preston Bailey's Design for Entertaining' will be your guide on this creative journey. Bailey's expertise can help transform a cookie-cutter party into a bespoke, whimsical event. His book is a treasure trove of detailed and inspiring ideas, all captured in stunning photographs that'll fuel your imagination and elevate any occasion you dare to dream up.
Working Knowledge: How Organizations Manage What They Know

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If you're looking to transform the intangible knowledge of your team into tangible results, this book could be your guide. Davenport and Prusak offer insights that bridge the gap between information and actionable enterprise wisdom. They present knowledge management in a way that could kindle strategic thinking and foster a learning culture within your organization.
The Ultimate Guide to Getting The Career You Want : - Thryft
Karen O. Dowd | Mcgraw-hill

The Ultimate Guide to Getting The Career You Want :

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Goodreads rating: 3.0

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This book is a must-read for anyone feeling stuck or uncertain about their career path. With practical tools and strategies, the authors provide a clear framework to help you gain clarity and create a meaningful career. The unique appeal of this book lies in its ability to empower you to take charge of your career journey and find fulfillment in your work.
Sewage and Industrial Effluent Treatment : A Practical Guide - Thryft
John Arundel | Blackwell Science Inc

Sewage and Industrial Effluent Treatment : A Practical Guide

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This book would be a good read for plant engineers, managers, designers, and consultants looking for practical solutions to treat a wide range of industrial and domestic wastewaters. The book emphasizes the importance of making the best of present treatment facilities, minimizing waste, maximizing savings, and recycling. The case histories provided in the book serve as good examples for readers to identify their own requirements.
Financial Markets and Institutions in Singapore - Thryft
Tan Chwee Huat | Singapore Univ Pr

Financial Markets and Institutions in Singapore

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Recommendation: If you're looking to gain a comprehensive understanding of the financial landscape in Singapore, "Financial Markets and Institutions in Singapore" is the book for you. Written by a renowned finance expert, this book takes you through the operations of various financial institutions in Singapore, including banks, insurance companies, and finance companies. It delves into the workings of the capital market, money market, stock market, and more. With updated information on financial reforms and the latest developments, this book offers valuable insights into the banking industry in Singapore.
Seven Disciplines of a Leader					How to Help Your People, Team, and Organization Achieve Maximum Effectiveness - Thryft
Jeff Wolf | Wiley

Seven Disciplines of a Leader How to Help Your People, Team, and Organization Achieve Maximum Effectiveness

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Goodreads rating: 3.89

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If you're aiming to enhance your leadership skills, "Seven Disciplines of a Leader" might just be the mentor you can carry in your pocket. Jeff Wolf distills his executive coaching experience into a book that's both an inspirational roadmap and a practical toolkit for leaders at all levels. It's been the secret sauce for many top companies, and it could help you, your team, and your organization reach new heights of success.
The Interpersonal Communication Book
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Joseph A. DeVito | Pearson

The Interpersonal Communication Book

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Goodreads rating: 3.84

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If you're keen to improve how you connect with those around you, "The Interpersonal Communication Book" can be a real game-changer. It dives into the intricacies of human interactions, breaking down the complex dance of conversation, body language, and the subtleties of non-verbal communication. With DeVito's guidance, you'll come away with practical skills that enhance every aspect of your daily communications.
The Definitive Business Plan : The fast-track to intelligent business planning for executives and entrepreneurs - Thryft
Richard Stutely | Ft Pr

The Definitive Business Plan : The fast-track to intelligent business planning for executives and entrepreneurs

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Goodreads rating: 3.75

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This book is a must-read for anyone looking to create a solid business plan that not only impresses potential investors but also serves as a roadmap to success. With its accessible language and comprehensive approach, it guides both entrepreneurs and seasoned executives through the process of developing a strategic plan that drives their business forward. No matter your experience level, this book will help you unlock your business potential and set you on the fast-track to success.
Dynamic Supply Chains: Delivering Value Through People
John Gattorna | Ft Pr

Dynamic Supply Chains: Delivering Value Through People

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Goodreads rating: 3.92

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If you're drawn to the complexities of supply chain management but are looking for a fresh, humanistic approach, "Dynamic Supply Chains" is your next page-turner. Gattorna eloquently puts people at the heart of the supply chain, offering insight and strategies that prioritize human need and behavioral patterns. It's a read that can reshape your perspective on operational excellence to be more adaptable, sustainable, and above all, people-focused.
Chindia: How China and India Are Revolutionizing Global Business - Thryft
Peter Engardio | Mcgraw Hill

Chindia: How China and India Are Revolutionizing Global Business

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Goodreads rating: 3.4

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If you're looking to understand the dynamic business landscapes of China and India, this book is invaluable. The collective insights from the seasoned journalists of BusinessWeek break down complex markets into strategies and concepts that you can actually apply to your company, offering a pragmatic look at how to not just survive, but flourish amidst the changing face of global business.
Earth, The Sequel: The Race to Reinvent Energy and Stop Global Warming
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Interested in environmental solutions and the future of our planet? "Earth, the Sequel" paints an insightful and optimistic picture of the technological ingenuity being harnessed to tackle climate change. Fred Krupp and Miriam Horn bring to light the stories of pioneers who are reimagining energy sources, offering not just a read, but a glimpse into a revolution that’s reshaping our world.
The Art of High-stakes Decision-making : Tough Calls in a Speed Driven World - Thryft
John C. Mowen, J. Keith Murnighan  | Wiley

The Art of High-stakes Decision-making : Tough Calls in a Speed Driven World

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Goodreads rating: 4.0

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This book could be an excellent read for business owners, entrepreneurs, and managers who often face difficult choices that can determine their company's future. The book offers a seven-step process called the SCRIPTS method that helps readers navigate high-stakes decision-making scenarios. It is recommended for readers who want to learn how to cut through emotional and psychological barriers to make the best decisions. The author's real-life examples and engaging stories make it relatable and practical for readers to apply the principles to their specific situations.
Product Assurance Principles : Integrating Design Assurance and Quality Assurance. - Thryft
Ronald D. Gordon, Eugene R. Carrubba  | Mcgraw-hill

Product Assurance Principles : Integrating Design Assurance and Quality Assurance.

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This book could benefit professionals looking to gain a quick working knowledge of quality assurance management approaches and technical tools. It provides an in-depth treatment of principles, exploring the relationship between design, testing, manufacturing, and application in the two major branches of assurance science.
Smith & Keenan's Advanced Business Law
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Denis J. Keenan | Financial Times Pp

Smith & Keenan's Advanced Business Law

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Goodreads rating: 5.0

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In stock: Very Good

If you're navigating the complex waters of UK business law, Smith & Keenan's Advanced Business Law could be your indispensable companion. Its in-depth coverage offers keen insights into legal principles, ideal for students or professionals seeking a solid foundation or reference in this challenging field.
Doing Business in Europe - Thryft
Gabriele Suder | Sage Publications Ltd

Doing Business in Europe

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Goodreads rating: 2.43

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"Doing Business in Europe is a comprehensive guide that offers valuable insights for students and practitioners who want to learn about the complexities and opportunities present in the region's business landscape. The book covers important topics such as lobbying, SMEs, and globalization and provides real-life case studies to make the learning process more engaging. With an easy-to-read format, this book is a great resource for anyone looking to do business in Europe and beyond."
Wordcraft: The Art of Turning Little Words Into Big Business
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

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Goodreads rating: 3.4

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If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
How to Open a Successful Pawnshop
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Considering a venture into the pawnshop business? Norman Gornbein's book is the mentor you need on paper. His experience shines through with practical advice and insights you'd only get from someone who has truly walked the talk. From evaluating precious items to setting up shop, it's an investment if you're aiming for success in this unique industry.
Stats for the Utterly Confused Schaum - Thryft
Jaisingh | Mcgraw-hill Education

Stats for the Utterly Confused Schaum

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Recommendation: This book is great for beginners who struggle with statistics and want a step-by-step approach to learning it. With a focus on real-world examples, readers will be able to apply statistical concepts to their interests in business and economics. This book has clear explanations that will help readers feel less overwhelmed by the subject.
The New Influencers: A Marketer's Guide to the New Social Media

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If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
MCSE - NT Server 4 Support And Maintenance Study Guide - Thryft
James Chellis, Matthew Sheltz  | Sybex Inc

MCSE - NT Server 4 Support And Maintenance Study Guide

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Recommendation: This book is great for anyone planning to take the Microsoft Windows NT Server 4.0 network exam. It provides review questions, exam essentials sections, and real-world scenario sidebars. Users will find the content well-organized and easy to follow, giving them a better understanding of how to support and maintain a Microsoft network. It is highly recommended for those who want a comprehensive guide to prepare for the exam.
The Official Guide for GMAT Verbal Review 2017 with Online Question Bank and Exclusive Video - Thryft
GMAC | Wiley

The Official Guide for GMAT Verbal Review 2017 with Online Question Bank and Exclusive Video

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Goodreads rating: 4.4

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Recommendation: Hey there! If you're gearing up for the GMAT Verbal section, "The Official Guide for GMAT Verbal Review 2017" is the perfect companion for you. With over 300 practice questions, this book will help you master reading comprehension, grammar, and critical reasoning. The best part? It's written by the Graduate Management Admission Council themselves, so you can rest assured knowing you're getting expert guidance. Plus, the online question bank and exclusive videos will take your preparation to the next level. Get ready to ace the GMAT Verbal section with this comprehensive and customizable resource!
Starting Up on Your Own: How to Succeed as an Independent Consultant or Freelance

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If you're on the edge of venturing into the world of freelancing or consulting, Mike Johnson's book is a treasure trove of actionable insights. You'll appreciate his lighthearted yet straightforward approach to breaking down the steps and considerations for thriving on your own. The blend of personal experience, humor, and wisdom makes it an engaging and invaluable guide on your journey to self-employment.
Harvard Business Review on Leadership
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John P. Kotter | Harvard Business Press

Harvard Business Review on Leadership

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Goodreads rating: 3.91

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As you climb the ladder or start leading teams, "Harvard Business Review on Leadership" offers a diverse set of perspectives that challenge the status quo of leadership. It's like a masterclass from influential thinkers who've shifted the way we see management roles. Not only could it refine your leadership style, but it could also spark ideas for driving your team or company forward.
All About Torts
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Constantinos E. Scaros | Pearson College Div

All About Torts

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Goodreads rating: 4.0

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If you're aiming to excel in the paralegal field, "All About Torts" is an invaluable resource. It breaks down complex legal concepts into digestible, clear explanations, making it easier to grasp the intricacies of tort law. Moreover, this book in the Prentice Hall Paralegal Series could be a fundamental stepping stone in understanding cases you might encounter in your career.
International Business - Thryft
Klaus Meyer, Mike W. Peng  | Cengage Learning Emea

International Business

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Goodreads rating: 4.0

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This comprehensive textbook uniquely combines European, Asian, and North American perspectives to provide a thorough understanding of international business. It uses institutional and resource-based perspectives to answer the central question of what determines global business success and failure. The book also engages readers with historical context and recent developments, making it a must-read for students interested in global business.
Operations Strategy: Competing in the 21st Century - Thryft
Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

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Goodreads rating: 5.0

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If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.
Effective Strategic Leadership : An Essential Path to Success Guided - Thryft

Effective Strategic Leadership : An Essential Path to Success Guided

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Goodreads rating: 3.77

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"Effective Strategic Leadership" is an excellent read for anyone looking to develop their leadership skills, regardless of their specific field or career path. The author, John Adair, provides a clear and authoritative guide on what it takes to be an effective strategic leader and how to develop these crucial skills. One of the most unique features of this book is its focus on developing a vision and direction for one's life, making it relevant not only to business leaders but to individuals looking to lead their own lives. Overall, "Effective Strategic Leadership" is a valuable resource for anyone looking to improve their leadership abilities and achieve success.
Leadership and the One Minute Manager
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Think of Leadership and the One Minute Manager as your pocket mentor for people management. Whether you’re a budding supervisor or a seasoned leader, the book's straightforward strategies help you flex your leadership style to suit your team's needs. Blanchard doesn’t bog you down with jargon; instead, you get a clear path to empowering your team and achieving results.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft
John Weich | Laurence King Publishing

Storytelling on Steroids : 10 stories that hijacked the pop culture conversation

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Goodreads rating: 3.7

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"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
Adding Value to Marketing - Thryft
David P. Doyle | Kogan Page

Adding Value to Marketing

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"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.
Inside Intel
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Tim Jackson | Dutton

Inside Intel

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Goodreads rating: 4.07

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If the microchip intrigues you, "Inside Intel" is your must-read exploration into the corporate behemoth that has invisibly shaped your digital experience. Tim Jackson masterfully unveils the story of Intel with a depth that'll satisfy your curiosity about the tech giant. From aggressive business moves to the leadership of Andy Grove, this account is comprehensive, insightful, and riveting for anyone keen on understanding the hub of our digital world.
Basic Marketing Australian Edition: A Managerial Approach
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If you're diving into the marketing world down under, this book will be your trusted guide. Its blend of foundational theories with a unique Australian outlook ensures you understand not only the global principles but also how to apply them in the local context. Perfect for grasping marketing from a managerial standpoint.
What to Say and How to Say It - Thryft
David Belson | Castle Books

What to Say and How to Say It

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Goodreads rating: 4.25

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If you're feeling a bit overwhelmed by the prospect of speaking or writing for an audience, "What to Say and How to Say It" could be a lifeline. It's not just about crafting your message—it's about the confidence to deliver it. Imagine the satisfaction of seeing your audience nod in agreement, or the pride of penning something that resonates deeply. This book could be the stepping stone to that feeling.
International Financial Contagion: Theory and Evidence in Evolution - Thryft
Roberto Rigobon | Research Foundation Of Aimr (cfa Institute)

International Financial Contagion: Theory and Evidence in Evolution

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For anyone intrigued by the interconnected nature of global markets, this tome provides a compelling, comprehensive dive into the phenomenon of financial contagion. It's not just a historical recap; it's a journey through the intricacies of financial interdependence, illuminated by rigorous theory and evidence. Whether you’re a finance professional or an economics enthusiast, it opens up discussions on how market tremors in one zone send shockwaves globally—something especially relevant in today's tumultuous financial climate.
Quantitative Analysis for Management - Thryft
Ralph M. Stair, Barry Render  | Pearson Us Imports & Phipes

Quantitative Analysis for Management

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Goodreads rating: 3.74

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This book is a great resource for students looking to learn about management science, quantitative analysis, and decision models. With comprehensive coverage and many examples and exercises, it is easy to use and accessible. The authors, Barry Render, Ralph Stair, and Michael Hanna, are all accomplished professors with years of experience in teaching quantitative methods.
Virtual Integrity : Faithfully Navigating the Brave New Web - Thryft
Daniel J. Lohrmann | Brazos Press

Virtual Integrity : Faithfully Navigating the Brave New Web

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Goodreads rating: 3.58

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Virtual Integrity is an essential guide for all internet users, particularly those concerned about safeguarding their values and maintaining online integrity. Daniel Lohrmann, a well-respected computer security expert, provides readers with a rare holistic vision for avoiding "integrity theft," which includes not just common internet pitfalls such as pornography and gambling but also new temptations cleverly disguised as "innovative opportunities." Lohrmann's approach is practical and accessible, helping users unpack a revolutionary new paradigm for safeguarding virtual integrity in a changing online landscape.
Soloing: Realizing Your Life's Ambition - Thryft
Harriet Rubin | Harper Business

Soloing: Realizing Your Life's Ambition

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Goodreads rating: 3.47

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If you've ever felt trapped in the confines of a corporate career, longing for the chance to pursue your own ambitions, Soloing is the book for you. Harriet Rubin expertly guides you through the delicate transition from being "alone-in-the-desert" to becoming "complete-in-yourself." With inspiring advice and real-life examples, she shows how individuals can achieve greatness and accomplish things they never thought possible outside the corporate structure. Explore the power of individuality and unlock the freedom to create a life aligned with your dreams.
Real Options and Investment Valuation - Thryft
Don M. Chance, Pamela P. Peterson  | The Research Foundation Of Aimr (cfa Institute)

Real Options and Investment Valuation

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Goodreads rating: 4.0

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This book might just change how you view investments. Don M. Chance guides you through the often-overlooked realm of real options, which could add significant value to your company assessments. It's a perfect blend of theoretical and practical, making complex concepts accessible with case studies. If you're keen to refine your investment valuations, this is your read.
Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications - Thryft
Maxwell Sackheim | Towers Club

Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications

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Goodreads rating: 3.0

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This book is a must-read for serious business professionals looking to unlock the secrets of successful marketing. Maxwell Sackheim, a marketing legend, shares his billion-dollar concepts and practical applications that have made him highly successful in the industry. Packed with valuable insights and strategies, this book is a marketing goldmine that will help you take your business to new heights. Get ready to transform your marketing game and achieve extraordinary results!
The Trainer's Handbook - Thryft
Karen Lawson | Pfeiffer & Co

The Trainer's Handbook

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Goodreads rating: 3.78

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If you're passionate about fostering growth and education, "The Trainer's Handbook" could elevate your skills. It traverses the whole training journey with practical tools, focusing on engagement and effectiveness. The bonus CD-ROM material makes it a treasure trove for the resourceful trainer keen on customizable content and fresh strategies, particularly valuable in challenging economic climates.
The Twenty-Two Biggest Mistakes and How to Correct Them - Thryft
James K. Van Fleet | Prentice Hall Press

The Twenty-Two Biggest Mistakes and How to Correct Them

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Goodreads rating: 3.69

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As you climb the management ladder, stumbling blocks are inevitable. "The Twenty-Two Biggest Mistakes" could be your guide to navigating these challenges. With practical advice stemming from years of leadership experience, this book is like having a seasoned mentor at your side. It’s a great read for proactive learners and leaders keen on refining their managerial skills to inspire confidence in their teams.
Perfect Phrases for Managing Your Small Business - Thryft
Robert Bacal | Mcgraw Hill

Perfect Phrases for Managing Your Small Business

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Goodreads rating: 3.75

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Stepping into the shoes of a small business owner, every word weighs a ton and clarity is key. 'Perfect Phrases for Managing Your Small Business' is like having a pocket mentor that helps you navigate those tricky conversations with vendors, employees, and during decision-making. This could be the tool that helps turn your entrepreneurial angst into confident action.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

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Goodreads rating: 3.93

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Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.