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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Talent War: How to Find and Retain the Best People for Your Company

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If you're grappling with the challenges of team building and feel like you're constantly in a losing battle for talent, The Talent War could be your tactical guidebook. Think of it as military strategy, but instead of combats and conquests, it's about conquering the marketplace by securing the loyalty of the brightest minds. Kerry Larkan's insights are akin to a recruitment compass, directing you to not only attract but also engage and inspire those invaluable human resources that are the lifeblood of any thriving business.
Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
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If you're fascinated by monumental corporate mergers, "Fools Rush In" offers a front-row seat to one of the most infamous deals in media history. Nina Munk's thorough research and skilled storytelling vividly bring to life the colossal missteps of AOL and Time Warner. It's a cautionary tale about hubris and the quest for significance, perfect for anyone interested in the intersection of big business and human folly.
The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them

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You might have seen workplace turf wars hinder progress, right? Robert J. Herbold's "The Fiefdom Syndrome" could be the cure you're seeking. It's not just about identifying the problem; it's a strategic guide to breaking down these barriers for a more collaborative and efficient environment. The book's practical approach in presenting the seven key disciplines will resonate with you as you look to navigate and enhance your own career or business.
Direct Marketing: Strategy, Planning, Execution
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Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

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Goodreads rating: 3.48

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If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.
Business Essentials - Business Strategy : Study Text - Thryft
BPP Learning Media | Bpp Publishing

Business Essentials - Business Strategy : Study Text

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This book is a must-read for aspiring business leaders as it provides a comprehensive guide to developing effective strategies for organizations. It covers all aspects of strategic management - from analysis of the external environment to formulating and implementing strategies. The book's real-world examples and case studies make it easy to understand and apply the concepts presented. Overall, this is a highly informative and practical book that is perfect for anyone looking to enhance their understanding of business strategy.
Great Package Design: No. 2 : Creating the Competitive Edge - Thryft

Great Package Design: No. 2 : Creating the Competitive Edge

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If you're in the competitive world of marketing or product design, "Great Package Design: No. 2" can be a game-changer. Holland combines aesthetics with practicality, offering insights that could elevate your product's presence in any marketplace. It's a visual handbook that succinctly captures how to grab attention and convey a brand's essence at a glance.
Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

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Goodreads rating: 3.71

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If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
Sales Managers Portable Answer Book - Thryft
Gene Garofalo | Prentice Hall Direct

Sales Managers Portable Answer Book

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The Sales Managers Portable Answer Book is a valuable resource for anyone looking to improve their sales skills. The author, Gene Garofalo, provides a wealth of useful tools and strategies that can help salespeople achieve better results with less effort. Readers will appreciate the easy-to-follow format and practical advice, including time-saving management techniques and proven sales scripts. If you're looking to up your sales game, this book is a must-read.
Charm;: The career girl's guide to business & personal success - Thryft
Helen Whitcomb | Mcgraw-hill

Charm;: The career girl's guide to business & personal success

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Goodreads rating: 4.2

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If you're navigating the complex terrain of a professional woman's world, this book could be your roadmap. It's like having a mentor who provides practical advice for your career and personal growth in one. It's supportive, insightful, and it could be the companion you need to unlock your potential and charm your way up the success ladder.
Deflation - Thryft
Chris Farrell | Collins

Deflation

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Goodreads rating: 3.37

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Deflation is a well-researched book on why deflation occurs, its benefits, and its risks. The author also explains how deflation has been an aspect of the business cycle for many years. People interested in the economy will find this book helpful in understanding deflation.
Who Killed Channel 9? - The Death Of Kerry Packer's Mighty TV Dream Machine - Thryft
Gerald Stone | Pan Macmillan

Who Killed Channel 9? - The Death Of Kerry Packer's Mighty TV Dream Machine

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Goodreads rating: 3.81

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This book offers a gripping behind-the-scenes look at the demise of Channel 9, once the leading TV network in Australia. With insightful storytelling and a cast of intriguing characters, Gerald Stone takes you on a journey through the dysfunction, mismanagement, and unexpected twists that led to the network's downfall. Whether you're a media enthusiast or simply curious about the inner workings of a business, this book is a must-read for its eye-opening revelations and riveting storytelling. Go ahead and dive into this dramatic tale that goes beyond what you see on television.
Many Unhappy Returns - One Man's Quest To Turn Around The Most Unpopular Organization In America - Thryft

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This book could be a good read for someone who is intrigued by stories of leadership and change against immense challenges. Charles O. Rossotti's account of his tenure as the Commissioner of the IRS offers a fascinating glimpse into the inner workings of a much-maligned organization. Through his engaging storytelling style, Rossotti highlights the perils and possibilities of leading a complex institution in a transparent world. If you're interested in the intricacies of leadership and the potential for transformation, this book is a must-read.
A Simple Guide to SPSS for Windows - for Version 12.0 - Thryft
Lee A. Kirkpatrick, Brooke C. Feeney  | Wadsworth Publishing

A Simple Guide to SPSS for Windows - for Version 12.0

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Goodreads rating: 5.0

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A great book for students who want to learn how to perform statistical analysis using SPSS. The book provides a no-nonsense and practical approach to understanding Version 12.0 of the software. Kirkpatrick and Feeney's guide covers everything from basic descriptive statistics to more advanced procedures like regression and ANOVA, making it an excellent resource for those working on homework assignments or conducting research projects.
What Color Is Your Parachute? 2010: A Practical Manual for Job-Hunters and Career-Changers
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Considering a career change or entering the job market can be daunting, but "What Color Is Your Parachute?" provides a wealth of guidance to navigate these waters. Bolles offers a compassionate approach that goes beyond the basics of hunting for a job to finding a vocation that aligns with your passions and strengths. The ongoing updates ensure its advice remains relevant to the ever-changing job landscape, making it a trusted companion during challenging economic times. It's like having a career coach in book form, ready to help you translate your skills and interests into a fulfilling career path.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft

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If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Asia Rising:Why America Will Prosper as Asia's Economies Boom - Thryft
Jim Rohwer | Simon & Schuster

Asia Rising:Why America Will Prosper as Asia's Economies Boom

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Goodreads rating: 3.0

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If you're someone deeply interested in economic trends and how shifting global powers affect the future, "Asia Rising" offers a thoughtful analysis. Considering it from today's perspective, it might fascinate you to track the predictions made back in 1995 against the actual economic landscape that has unfolded over the years. Plus, understanding these insights could be crucial if you're involved in global trade or are curious about East and South East Asia's booming markets.
The Minding Organization: Bring the Future to the Present and Turn Creative Ideas into Business Solutions
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If your organization feels stuck and the ever-increasing pace of business change is daunting, "The Minding Organization" can offer you a refreshing perspective. It's not just about adapting to change, it's about becoming change. The transformation of Cemex illustrates a seismic shift from chaos to innovation, and through this book, you could infuse this dynamic approach into your own company culture, enabling it to thrive amidst uncertainty.
Harvard Business Review on Marketing - Thryft
Harvard Business Review | Harvard Business Press

Harvard Business Review on Marketing

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Goodreads rating: 3.87

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If you're aiming to stay ahead in today's ever-evolving market, this compilation from the Harvard Business Review is a treasure trove. It's a distilled collection of ground-breaking ideas that resonate with ambitious individuals. For anyone vested in honing their marketing acumen with strategic insights from leading thinkers, this book is a powerful ally. It's like a mini-MBA in marketing contained within its pages.
The 3-Mind Revolution: A New World View for Global Leaders, Educators and Parents (2nd Edition) - Thryft

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This book could be a good read for you if you're interested in pushing the boundaries of traditional thinking and want to gain a deeper understanding of how education, psychology, neuroscience, and technology will shape the future. With extensive research and thought-provoking insights, The 3-Mind Revolution challenges conventional wisdom, providing you with the tools to adapt and succeed in an ever-changing world. Don't miss out on this opportunity to revolutionize your own thinking and become a global leader in your field.
IPhone Millionaire: How To Create And Sell Cutting-Edge Video - Thryft
Michael Rosenblum | Mcgraw Hill

IPhone Millionaire: How To Create And Sell Cutting-Edge Video

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Goodreads rating: 3.72

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If you're looking to turn your video-making hobby into a career, "iPhone Millionaire" might just be your roadmap to success. Michael Rosenblum offers practical insights on how to leverage the power of your smartphone to create compelling content that could potentially rake in revenue. It's especially engaging for creative minds ready to explore the fusion of technology and entrepreneurship.
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America

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If you find yourself drawn to the tales of corporate comebacks, "Getting the Bugs Out" could be right up your alley. It's not just car enthusiasts who'll get a kick out of Volkswagen's storied American revival; this is a captivating case study of branding, strategy, and resilience. Plus, the Beetle's iconic status makes its story resonate even more.
The Complete Book of Personal Training - Thryft

The Complete Book of Personal Training

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Goodreads rating: 3.8

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This book is recommended for individuals who are aspiring to become personal trainers or want to enhance their knowledge about fitness training. The book provides comprehensive information about various aspects of personal training and serves as a useful reference guide. The author, Douglas Brooks, is a well-known figure in the fitness industry and his expertise makes this book stand out. The book covers topics such as anatomy and physiology, exercise prescription, program design, and more. If you are looking to develop your career in personal training or want to learn about fitness, this is the book for you.
Seven Disciplines of a Leader					How to Help Your People, Team, and Organization Achieve Maximum Effectiveness - Thryft
Jeff Wolf | Wiley

Seven Disciplines of a Leader How to Help Your People, Team, and Organization Achieve Maximum Effectiveness

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Goodreads rating: 3.89

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If you're aiming to enhance your leadership skills, "Seven Disciplines of a Leader" might just be the mentor you can carry in your pocket. Jeff Wolf distills his executive coaching experience into a book that's both an inspirational roadmap and a practical toolkit for leaders at all levels. It's been the secret sauce for many top companies, and it could help you, your team, and your organization reach new heights of success.
Investments - Thryft
Zvi; Kane Bodie | Mcgraw - Hill

Investments

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Goodreads rating: 3.89

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If you're seeking to deepen your understanding of finance, "Investments" by Zvi Bodie could be your guide. It's a treasure trove meticulously blending theory with practical application, ensuring you not only learn but also apply your knowledge. The structured end-of-chapter problems, categorized by difficulty, allow for self-paced learning, making complex investment concepts digestible regardless of your financial acumen. Whether you're a student or a seasoned professional, this book can be a cornerstone for your financial expertise.
Senior Executive Assessment : A Key to Responsible Corporate Governance - Thryft
Dean Stamoulis | Wiley-blackwell

Senior Executive Assessment : A Key to Responsible Corporate Governance

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Goodreads rating: 4.5

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This book would be a great read for executives who are looking to enhance their executive skills. With a practical model and guidelines for assessing senior executives, this book provides a well-rounded approach to demystify the assessment process. The most unique feature of this book is how it discusses how significant shifts in markets and business models affect the characteristics needed in senior executives. Overall, this book has received positive reviews for its straightforward approach and practical advice.
Value Investing For Employees - Thryft

Value Investing For Employees

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If you're feeling fenced in by your 9-to-5 and want to take control of your financial future, "Value Investing For Employees" might just be your gateway to financial independence. Clive Tan lays down a clear path, demonstrating how the timeless principles of value investing are not exclusive to Wall Street bigwigs but are also applicable and advantageous to the everyday employee looking to build a solid financial foundation. It's a perspective-shifting read that could empower your paycheck to work much harder for you.
How To Build A Multi-Level Money Machine - The Science Of Network Marketing - Thryft
Randy Gage, Prime Concepts Group Inc.  | Prime Concepts Group Inc

How To Build A Multi-Level Money Machine - The Science Of Network Marketing

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Goodreads rating: 4.21

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Recommendation: Hey there! If you're looking for the ultimate guide to achieving financial freedom through network marketing, look no further. "How To Build A Multi-Level Money Machine - The Science Of Network Marketing" is like having Randy Gage, the world's leading expert, by your side, showing you exactly how to build a thriving network and generate ongoing passive income. This book not only teaches you the core principles of network marketing, but also provides practical strategies for prospecting, presenting, and developing leaders on your team. It's the ultimate blueprint for success in this industry. Get ready to unlock the secrets to building a large, exponentially-growing organization and transform your financial future!
The Professional Decision-Thinker : America's New Management and Education Priority - Thryft
Peter Farrell, Ben J. Heirs  | Dodd Mead

The Professional Decision-Thinker : America's New Management and Education Priority

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This book could be a good read for someone who wants to learn how to make better decisions. The author presents four stages in the decision-making process and provides advice on how to manage other decision-makers. The book also discusses three counterproductive thinking habits. Users would appreciate the practical advice and insights into decision-making provided in this book.
Tax : Strategic Corporate Tax Planning - Thryft
unknown author | Management Books 2000 Ltd

Tax : Strategic Corporate Tax Planning

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This book provides valuable insights on the tax regimes of the various member states in Europe and proposes effective strategies for British companies to leverage them. The book is highly recommended for business owners who want to gain a better understanding of the impact of the European Commission's proposals on their tax planning. The unique feature of the book is its focus on helping businesses optimize tax planning for profitability and growth.
Brilliant Online Poker - Thryft
Paul Lester | Prentice Hall

Brilliant Online Poker

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Goodreads rating: 3.43

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This book is a must-read for anyone looking to improve their poker skills. With its highly visual style and easy-to-follow instructions, Brilliant Poker takes you from a novice to an advanced player. It reveals tips and tricks that will help you have the best hand every time. Whether you play poker online or in real life, this book will provide you with the strategies and knowledge you need to dominate the game. Get ready to master the art of poker and become a true winner!
Managing At The Leading Edge: Navigating And Piloting Business Strategy At Critical Moments - Thryft
Tom Rose | Mcgraw Hill

Managing At The Leading Edge: Navigating And Piloting Business Strategy At Critical Moments

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Recommendation: - This book is a must-read for leaders who want to successfully navigate and pilot their organizations through turbulent times. Drawing on insights from high-performing sailing practices, the author provides a practical roadmap for achieving leadership success in a dynamic business environment. Through case studies and tools, you will learn how to effectively execute critical tasks such as accountability, problem-solving agility, and engagement. With this book, you will gain the capabilities to drive change and achieve high performance in your organization.
The Accidental Executive: Lessons on Business, Faith and Calling from the Life of Joseph

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If you're trying to blend your professional life with personal beliefs, "The Accidental Executive" can be a guiding light. Albert M. Erisman brings a fresh perspective by paralleling the biblical story of Joseph with contemporary business challenges. It's like a mentorship from history, making it a compelling read for those seeking to navigate career and faith with integrity.
The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers - Thryft

The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers

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If your workdays blur into a beige tapestry of boredom, "The Joy of Work" is the escape hatch. Scott Adams infuses humor into the dull crevices of corporate life. Picture yourself chuckling at the absurdities you confront daily – this book is your chance to plot harmless, comic revenge and find camaraderie in shared workplace follies.
F5 Performance Management - Exam Kit - Thryft
Kaplan Publishing | Kaplan Publishing

F5 Performance Management - Exam Kit

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Overdrive : Managing in Crisis-Filled Times - Thryft
Michael Silva | Wiley

Overdrive : Managing in Crisis-Filled Times

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Goodreads rating: 5.0

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Overdrive: Managing in Crisis-Filled Times is an indispensable read for any corporate executive facing the inevitability of crisis control. The authors, Michael Silva and Terry McGann, provide practical lessons in strategic crisis management, including separating crisis management myth from reality and forging a new organizational vision founded upon crisis prevention, identification, and solution. The book is based on the authors' years of experience as crisis management consultants to the Fortune 500 and is full of vivid vignettes and examples from a wide range of industries and scores of businesses.
Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities - Thryft
Judith Byrne | How To Books

Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities

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If you're looking to elevate your media savviness and become an adept spokesperson for your business or organization, "Face the Media" could be your go-to manual. It's not just about grabbing the spotlight; it's about shining when you do. Judith Byrne breaks down complex media dynamics into manageable strategies, making you a more confident and effective communicator.
ISO 14001 Certification - Environmental Management Systems : A Practical Guide for Preparing Effective Environmental Management Systems - Thryft

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This book would be a great read for anyone looking to achieve ISO 14001 certification. It offers practical and realistic environmental management procedures that can apply to most organizations. The book provides a comprehensive and detailed understanding of how environmental management systems work and how to prepare for effective certification. Users would appreciate its hands-on and informative approach.
Stationery Design Now! - Thryft

Stationery Design Now!

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Goodreads rating: 4.33

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This book can be a great resource for anyone who is starting a business or looking to refresh their company’s branding. It provides over 200 exceptional designs of office supplies for companies around the world, with analysis and remarks from branding experts. Each design highlights the importance of visual perception and its role in the success of branding. Whether you are an entrepreneur, banker, doctor, engineer or a university, this book can help you improve or renew the appearance of your company’s brand.
Close to the Customer: 25 Management Tips from the Other Side of the Counter - Thryft
James H. Donnelly Jr. | Irwin Professional Pub

Close to the Customer: 25 Management Tips from the Other Side of the Counter

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Goodreads rating: 2.67

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Close to the Customer could be a good read for those working in a service-oriented industry as it offers 25 management tips from real-life experiences, to help satisfy customers and manage people. The book is full of valuable lessons that are easy to understand and implement. Donnelly's writing style is engaging and the anecdotes are relatable, making it an enjoyable read while providing practical advice.
Cyber Rules - Strategies for Excelling at E-Business - Thryft

Cyber Rules - Strategies for Excelling at E-Business

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In stock: Very Good

As you navigate the digital marketplace, "Cyber Rules" could be your compass. This book, steeped in the insights of a successful entrepreneur, distills the complexities of online business into actionable strategies. It's a thoughtful pick if you're seeking to understand the e-business environment of the late '90s and early 2000s and to glean timeless lessons that can still apply to today's constantly evolving digital landscape.
Naturally Selected : The Evolutionary Science of Leadership - Thryft
Mark Van Vugt, Anjana Ahuja  | Harper Business

Naturally Selected : The Evolutionary Science of Leadership

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Goodreads rating: 3.78

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"Naturally Selected" offers a fresh perspective on the evolution of leadership. The book examines why some individuals are more naturally suited for leadership, offering insights on why tall presidential candidates are more likely to win. It also explains why great athletes often make lousy managers, and why women chief executives attract hostility. Overall, this book makes a compelling case for how understanding the evolution of leadership can help us improve our individual and collective leadership skills.
Risk & Redemption: Surviving the Network News Wars - Thryft
Arthur Kent | Skywriter Communications Inc

Risk & Redemption: Surviving the Network News Wars

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Goodreads rating: 3.29

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If you've ever wondered what goes on behind the scenes of network news, "Risk & Redemption" is for you. Arthur Kent, known as the 'Scud Stud' for his wartime reporting, offers a gritty, personal glimpse into the cutthroat world of television news. You'll find this an eye-opening read that pulls back the curtain on media politics and the dangers journalists face in pursuit of the truth.
International Business, Global Edition - Thryft
John D. Daniels | Pearson

International Business, Global Edition

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Goodreads rating: 4.4

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In stock: Very Good

If you're venturing into the global market, this book is a reliable co-pilot. It's not just theory; it merges academia with real-world scenarios, giving you a grounded understanding of international business. With updated cases and a focus on emerging economies, it prepares you to tackle business across borders with confidence and insight. The engaging content and supportive online resources make it a comprehensive guide for students and professionals alike.
Body Language for Management in a Week - Thryft
Geoff Ribbens | Mcgraw-hill Education

Body Language for Management in a Week

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Goodreads rating: 2.96

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In stock: Well Read

If you're stepping into a management role or looking to polish your appraisal skills, this book is a valuable tool. Geoff Ribbens and Richard Thompson provide insight into the often-overlooked realm of body language, empowering you to communicate and lead with more than just words. In just a week, you'll learn to observe and interpret the silent signals that can make or break your managerial communications.
Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence - Thryft
Marvin A. Davis | Amacom Books

Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence

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Goodreads rating: 3.75

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In stock: Well Read

This book could be a good read for someone who wants no-nonsense advice on how to improve their company's performance. It offers hard-hitting strategies and real-life examples of successful corporate transformations. If you're ready to take a no-holds-barred approach to achieving corporate excellence, this book will provide you with the tough love solutions you need. It's time to confront the messy and difficult problems that hinder profitability and take your business to the next level.
Unlocking Your Legacy: 25 Keys for Success - Thryft
Paul J. Meyer | Moody Pub

Unlocking Your Legacy: 25 Keys for Success

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Goodreads rating: 3.81

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In stock: Very Good

If you're someone who's pondering the mark you'll leave on the world, "Unlocking Your Legacy" is for you. It's not just about success in the traditional sense; it's about significance, living with integrity and making life choices that resonate with your deepest values. Paul J. Meyer's wisdom will help you focus on what truly matters for a fulfilling and impactful life.
Behavior in Organizations. - Thryft
Robert A. Baron, Jerald Greenberg  | Pearson Prentice Hall

Behavior in Organizations.

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Goodreads rating: 3.56

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If you're stepping into a managerial role, this book could be like a mentor tucked away in your desk drawer. 'Behavior in Organizations' breaks down the psychology behind day-to-day interactions in the business world, handing you the keys to effectively motivate and lead your team. Understand what makes your colleagues tick and transform those insights into a harmonious and productive work environment.
Leadership Conversations: 16 Top Head Honchos Share the Secrets of Their Success
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This book could be a great resource for aspiring leaders as it provides firsthand accounts and perspectives from successful industry professionals on their leadership journeys. The unique feature of this book is the diverse range of industries it covers, providing a well-rounded understanding of leadership in various fields. Users may appreciate the practical tips and valuable lessons shared by the interviewed leaders.
Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

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Goodreads rating: 3.74

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In stock: Very Good

Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.
Retail Marketing Management - Thryft
Дэвид Гилберт, David Gilbert  | Financal Times Management

Retail Marketing Management

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Goodreads rating: 3.83

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In stock: Well Read

This book would be a great read for undergraduate and postgraduate students studying retail marketing and marketing management. The author takes an integrated approach that combines retail marketing theory with newer retail concepts and international examples. It covers important issues such as location strategies, branding, application of IT, and ethics. What makes this book stand out is its unique perspective on the process of internationalization, demonstrated through its use of international examples. Overall, students would find this book both informative and relevant to preparing them for the global market.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.