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Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - Thryft

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Recommendation: The New Rules of Marketing and PR is a must-read for business owners and marketers who want to stay ahead of the curve. The book provides valuable insights into the latest trends in marketing and PR using social media platforms. With new case studies and examples, the author provides a step-by-step action plan for engaging with customers and increasing sales. This book is ideal for anyone looking to improve their marketing strategies and reach their target audience more effectively.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft

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If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
Recommendation: This book is a great read for anyone looking to improve their mental resilience and overcome challenges. With personal anecdotes and practical strategies, Amy Morin's "13 Things Mentally Strong People Don't Do" helps readers develop positive habits and avoid harmful thought patterns. The book empowers readers to take control of their own mental health and lead a fulfilling life.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft

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If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
The Future of Work : Attract New Talent, Build Better Leaders, and Create a Competitive Organization - Thryft
Jacob Morgan | Wiley

The Future of Work : Attract New Talent, Build Better Leaders, and Create a Competitive Organization

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Goodreads rating: 3.82

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If you've noticed the winds of change blowing through the workplace—this book is for you. Jacob Morgan makes a compelling case for the fundamental rethinking of organizational structures and leadership paradigms. With technology and employee values shifting, 'The Future of Work' addresses how to attract talents and thrive amidst these transformations, making it an essential read for forward-thinking leaders and managers.
Contemporary Strategy Analysis and Cases : Text and Cases - Thryft
Robert M. Grant | Wiley

Contemporary Strategy Analysis and Cases : Text and Cases

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Goodreads rating: 3.81

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This book is a clear and concise guide to understanding the fundamental concepts of strategy, with a focus on practical applications. The author uses real-world examples to illustrate the theory and emphasizes the importance of reconciling conflicting business objectives. The book is ideal for MBA students and advanced undergraduates looking to develop a comprehensive understanding of strategic management.
Critical Reasoning GMAT Strategy Guide, Sixth Edition - Thryft
Manhattan Prep | Mg Prep, Inc.

Critical Reasoning GMAT Strategy Guide, Sixth Edition

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Goodreads rating: 4.28

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If conquering the Critical Reasoning section of the GMAT is on your agenda, this guide could be your secret weapon. It's like having a logic coach in your corner, breaking down complex arguments and guiding you through each question type. The step-by-step approach and online resources can boost your confidence and your score. So if you're aiming to outsmart the GMAT, consider letting this book be part of your arsenal.
How Performance Management Is Killing Performance—And What to Do About It
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If the very idea of annual performance reviews sends a shiver down your spine, Tamra Chandler's approach will be a breath of fresh air. This book challenges the dread of traditional performance management and reconceptualizes it as a positive, individualized process. It's an invitation to rethink how performance can be assessed to truly engage and develop employees, turning what's often a negative experience into a growth opportunity. Whether you're a manager looking to inspire your team or an HR professional seeking to overhaul outdated systems, this book offers a flexible and human-centric framework that will resonate with modern workplace values.
The Resilient Investor					A Plan for Your Life, Not Just Your Money - Thryft
Hal Brill, Michael Kramer, Christopher Peck| Berrett-koehler Publishers

The Resilient Investor A Plan for Your Life, Not Just Your Money

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Looking at the world with fresh eyes often means seeing familiar landscapes transformed by new ideas. "The Resilient Investor" does just that for your assets, painting a panoramic view of investment that transcends traditional stocks and bonds. It's about investing in your lifestyle and community as much as your portfolio. It encourages a holistic approach to preparing for an unpredictable future, promoting a balance between personal and global well-being. If you're looking to align your life goals with your investment strategy, this book could forge the way.
R for Dummies - Thryft
Joris Meys, Andrie De Vries| For Dummies

R for Dummies

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Goodreads rating: 3.88

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If you've ever felt daunted by the complexities of R, "R for Dummies" could be your ally. This book takes a gentle approach, ideal if you're a newcomer to statistical programming. It promises to ease the learning curve with practical examples and step-by-step guidance, all while keeping things light and digestible. It's especially appealing for its pragmatic tips on integrating R with programs you might already be familiar with, like Excel.
How to Become a LinkedIn Rock Star - By the Only CEO with a Mohawk, Chris J Reed
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Imagine going from a setback in your career to becoming one of the most recognized figures on LinkedIn – that's what Chris J. Reed did. His book isn't just a recollection of personal triumphs; it's a practical guide full of actionable advice. If you're eager to elevate your LinkedIn presence, irrespective of your industry or career stage, Reed's own story combined with his tips could give you the tools to shape your professional image and open new doors just as they did for him.
Dream It, Do It, Live It : 9 Easy Steps To Making Things Happen For You - Thryft
Ciprian Adrian Rusen, Richard Newton| Capstone

Dream It, Do It, Live It : 9 Easy Steps To Making Things Happen For You

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Goodreads rating: 3.8

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If you've ever felt stuck in the dream phase without seeing real-world progress, this book might become your go-to guide. "Dream It, Do It, Live It" breaks down the journey of turning dreams into tangible successes into a digestible nine-step process. Its practical advice is amplified by real-life success stories, making it relatable and motivating. When you're ready to move from ideation to action, this book offers the straightforward insights and structured approach you need.
Management Lessons From Taiichi Ohno: What Every Leader Can Learn From the Man Who Invented the Toyota Production System
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This book acts as a unique mentorship session with Taiichi Ohno, giving you a firsthand look at the principles that revolutionized the auto industry. It's ideal for leaders and managers aiming to foster a Lean culture within their organizations. Reading it offers the feeling of an intimate workshop where you can practically hear Ohno's voice, guiding you to empower your team and enhance productivity. It's not just about the methodology; it's about the spirit that drives sustainable success.
The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done

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If staying ahead of the curve sounds vital to you, then dive into "The Age of Agile." Here's a book that doesn't just theorize but provides concrete examples of how Agile principles are transforming the business landscape. Whether you're leading a startup or steering a large corporation, this book is a gateway to adopting a nimble mindset and reshaping your organization for the fast-paced digital era.
Free! : Love Your Work, Love Your Life - Thryft
Chris Baréz-Brown | Penguin Books

Free! : Love Your Work, Love Your Life

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Life and work are intrinsically linked. They are not separate; they are one. If we want to live an extraordinary life, we have to make our work equally extraordinary. When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine. My aim in writing this book is to help you feel like that every day. To help you make your work work for you. To feel truly free. Reading Free! will remind you that you are fantastic and have the ability to do amazing things; show you that work is your slave, not the other way round; help you make work your ticket to an extraordinary future; and put you in the driving seat and show you a route to freedom.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network - Thryft

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If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
The Fringe Hours - Thryft
Jessica N. Turner | Revell

The Fringe Hours

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Goodreads rating: 3.53

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If you're feeling stretched thin, like you're perpetually on the carousel of responsibilities without a moment for yourself, then "The Fringe Hours" might just be the book you didn't know you needed. Jessica Turner presents not just a case but a practical guide for weaving self-care into the busiest of schedules. This book could be a breath of fresh air, providing you with the strategies to balance life's demands while nurturing your own well-being.
Rich Dads Conspiracy of the Rich
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Robert T. Kiyosaki | Plata Publishing

Rich Dads Conspiracy of the Rich

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If you're curious about the roots of financial crises and how they affect you, Robert Kiyosaki's "Conspiracy of the Rich" could be a real eye-opener. His interactive writing style invites you to be more than just a passive reader but rather to engage with the content. For those wanting to understand the economic systems that shape our lives and how to navigate them during hard times, this book feels immediate and practical.
13 Things Mentally Strong People Don't Do
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Amy Morin | Harper Thorsons

13 Things Mentally Strong People Don't Do

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Goodreads rating: 3.91

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This book could be a good read for you if you're looking to unleash your inner strength and overcome obstacles that hold you back in life. Amy Morin, a psychologist and therapist, shares her personal journey and offers practical strategies to help you avoid common habits that hinder your progress. By focusing on building mental strength, you'll discover the keys to a more productive and meaningful life.
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
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Imagine transforming overlooked aspects of your daily life into assets, much like alchemy turning the mundane into gold. Jay Abraham's wisdom in this book isn't just about getting ahead in the market—it's about adopting a mindset that recognizes the wealth of potential in your ordinary surroundings. If you appreciate actionable advice and revel in the thrill of turning proverbial stones into stepping stones for success, this book will resonate with you. As entrepreneurial spirits, we often seek that edge to outperform competitors, and 'Getting Everything You Can Out of All You've Got' might just be the playbook you didn't know you needed.
Scaling Up: How a Few Companies Make It...and Why the Rest Don't - Thryft
Verne Harnish | Gazelles, Inc.

Scaling Up: How a Few Companies Make It...and Why the Rest Don't

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Goodreads rating: 4.15

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If you've ever wondered why some businesses flourish while others flounder, "Scaling Up" offers a compelling deep-dive. It provides you with a toolkit, not just theory, which is immensely practical whether you're a frontline employee or a top executive. Imagine your company where everyone is actively engaged and success is a collective venture. This book acts as a guide to build that momentum and sustain growth, so if you're passionate about taking your business to the next level, this could be the roadmap you need.
You Were Born Rich - Thryft
Bob Proctor | Lifesuccess Productions

You Were Born Rich

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Goodreads rating: 4.35

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This book is for individuals who are ready to tap into their inner wealth and create a life of abundance. With Bob Proctor's guidance, you'll discover the extraordinary power of your mind and learn how to manifest prosperity effortlessly. It's a roadmap to unlocking your full potential and embracing a life filled with riches and success. Get ready to transform your mindset and embrace the limitless possibilities that await you.
The Fast Forward MBA In Project Management - Thryft
Eric Verzuh | Wiley

The Fast Forward MBA In Project Management

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This book provides a comprehensive guide to project management, offering step-by-step advice on how to deliver projects on time and within budget. It covers critical new topics such as software and IT projects, agile techniques, and project selection. Whether you're a beginner or an experienced manager looking to update your skills, this book offers proven strategies for successful, efficient project management. It's the perfect resource for anyone responsible for coordinating projects across different departments and levels of complexity.
The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives
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If you're fascinated by the rapid evolution of technology and its profound impact on society, "The Future Is Faster Than You Think" is an enthralling guide. Diamandis and Kotler's expertise provides a thought-provoking exploration of how technological leaps will alter our daily lives and societal fabric. This book is like having insider access to a roadmap for the next technological revolution, making it a must-read for anyone curious about the next decade's innovations.
Winning the Game of Life
Adam Khoo | Adam Khoo Learning Technologies Group Pte Ltd

Winning the Game of Life

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Goodreads rating: 4.28

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Considering you're someone who's looking to elevate every aspect of your life, "Winning The Game of Life" could be your playbook. It's designed to inspire and equip you with the mindset of a champion. From building resilience in the face of adversity to crafting a career that resonates with your passions, this book promises to serve as a catalyst for anyone eager to drive their destiny towards success and fulfillment.
Money Master the Game : 7 Simple Steps to Financial Freedom - Thryft
Tony Robbins | Simon & Schuster

Money Master the Game : 7 Simple Steps to Financial Freedom

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Goodreads rating: 3.98

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If achieving financial freedom is your quest, think of Tony Robbins as your wise guide through the monetary wilderness. His expertise is layered with wisdom from the financial greats, simplifying what can often feel like a complex and inaccessible subject. "Money Master the Game" imparts not just knowledge but practical steps that can fit into any lifestyle or income, setting you on a path towards your own financial liberation.
Own It: The Power of Women at Work
Sallie Krawcheck | Crown Currency

Own It: The Power of Women at Work

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Imagine you're at a crossroads in your career, feeling the traditional corporate ladder isn’t quite the right fit. "Own It" provides a refreshing beacon of guidance, distilling Sallie Krawcheck's wealth of experience into a manifesto for women to leverage their unique strengths. It's a resonant mix of a battle cry and a strategic playbook, inspiring not just adaptation but also a bold redefinition of success in the workplace. For anyone feeling the old rules don't apply, this book could be your catalyst for change.
It's Not My Department!: How America Can Return to Excellence--Giving an - Thryft
Peter Glen | Berkley Trade

It's Not My Department!: How America Can Return to Excellence--Giving an

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"It's Not My Department!" is a perfect book for business owners, managers, or individuals who want to learn the art of customer service excellence. Peter Glen outlines practical and effective strategies to meet and exceed customers' needs, making them want to return. The book provides a valuable insight into customer behavior and highlights the importance of exceptional service in achieving business success. Readers will be able to apply the principles to any industry and enhance their customer service skills.
Small Data - The Tiny Clues That Uncover Huge Trends - Thryft

Small Data - The Tiny Clues That Uncover Huge Trends

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This book is perfect for anyone who wants to understand the secrets behind successful branding and marketing. Martin Lindstrom, a modern-day Sherlock Holmes, uses the power of small data to reveal the insights that big data can't capture. Through a series of captivating detective stories, Lindstrom shows how small clues and observations can lead to groundbreaking innovations and transformations. Get ready for a mind-blowing journey that combines armchair travel and forensic psychology, and discover the hidden power of small data.
Success in Business Calculations - Thryft
Geoffrey Whitehead | Hodder Education

Success in Business Calculations

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Goodreads rating: 5.0

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This book could be a good read for someone looking to enhance their business acumen and improve their mathematical skills in the context of business calculations. With its clear and concise explanations, it allows readers to grasp complex concepts quickly and apply them to real-world scenarios. Whether you're a business student or a professional seeking to gain a competitive edge, the book provides a solid foundation for success in business calculations.
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

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Goodreads rating: 3.73

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If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

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Goodreads rating: 4.07

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If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Focus Export Ed - Thryft
Al Ries | Harperbusiness

Focus Export Ed

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Focus Export Ed is an excellent read for entrepreneurs and business enthusiasts that want to learn how to dominate their industry. Al Ries draws examples from various industries to show how narrowly-focused companies are the big winners. The book highlights how corporations can increase their competitiveness by narrowing their focus and establishing a single word or concept the company can own in the mind, just like how Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight." The advice is concrete and no-nonsense, making it a great read for anyone looking to improve their marketing skills and gain an edge in today's cutthroat business environment.
$1,000,000 in Property in One Year - Thryft
Steve McKnight | Wrightbooks

$1,000,000 in Property in One Year

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Goodreads rating: 4.29

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If property investment has caught your eye but the shifting sands of the market intimidate you, "1,000,000 in Property in One Year" could be your guiding compass. Steve McKnight's book not only offers insight into adapting to a changing economic landscape, but also gives practical strategies that helped real investors thrive against the odds. It's an invigorating blend of motivational success stories and actionable investment education that might just be the catalyst for your own property journey.
Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions - Thryft
Douglas A. Anderson, J.R.R. Tolkien, Andy Weir| Houghton Mifflin

Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions

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Goodreads rating: 4.29

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It seems there's been a mix-up in the book description you've provided. "Grow Revenue, Loyalty & Footfall" suggests a guide for business strategy, whereas the description matches J.R.R. Tolkien's "The Hobbit." I would love to give you an appeal and recommendation once the correct information for either book is provided!
101 Ways to Make Every Second Count: Time Management Tips and Techniques for More Success With Less Stress - Thryft
Robert W. Bly | Career Pr Inc

101 Ways to Make Every Second Count: Time Management Tips and Techniques for More Success With Less Stress

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This book could be a good read for anyone who struggles with time management or feels overwhelmed with their schedule. With practical tips and techniques, it empowers readers to take control of their time, set clear priorities, and overcome procrastination. Through Robert W. Bly's guidance, readers will learn to make every second count and achieve success while reducing stress.
Deming and Goldratt : The Theory of Constraints and the System of Profound Knowledge - Thryft
Domenico Lepore, Oded Cohen| North River Press

Deming and Goldratt : The Theory of Constraints and the System of Profound Knowledge

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If you’re always on the lookout for ways to shake up the status quo of management in your organization, diving into this book may be your next best move. It intertwines two influential management philosophies into a 10-step process, aiming to equip you with tools for effective decision-making and continuous improvement. Ideal for the strategic thinker, it offers a path to refine your managerial abilities and foster a culture of progress within your team or company.
Marketing - Thryft
Peter Spalton | Harpercollins Reference Hbacks

Marketing

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This book is perfect for anyone looking for a quick and easy guide to the fundamentals of marketing. Peter Spalton provides expert advice on positioning your product, building a marketing plan, creating effective marketing materials, generating interest, and using the latest technology. Readers will appreciate the book's step-by-step approach and practical tips. Overall, Marketing is a must-read for anyone looking to grow their business and reach new customers.
Right on Time! : The Complete Guide for Time-pressured Managers - Thryft

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This book is perfect for managers who struggle with time management. It offers practical tips and strategies on how to plan personal time, develop an information system, save time when making decisions, and motivate others. The unique feature of this book is its hands-on approach that allows readers to immediately implement its principles to improve their productivity and performance.
Presentations: Proven Techniques for Creating Presentations That Get Results

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If presenting is a tough gig for you, this book might just be your new mentor. It untangles the fear of public speaking by offering a clear, structured approach to preparing and delivering presentations. From understanding your audience to mastering the use of technology, it's like a personal coach for anyone aiming to persuade or inform with confidence. Plus, Dr. McClain's professional background promises insights grounded in experience, not just theory.
Getting Things Done When You Are Not in Charge - Thryft
Geoffrey M. Bellman | Fireside

Getting Things Done When You Are Not in Charge

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Discusses leadership, empowerment, and change, and discusses how to achieve these and other goals when you are not in charge
Conquering Organizational Change : How to Succeed Where Most Companies Fail - Thryft
Martin R. Smith, Pierre Mourier| C E P Pr

Conquering Organizational Change : How to Succeed Where Most Companies Fail

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Goodreads rating: 2.67

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Recommendation: This book is a must-read for anyone facing resistance to change in their organization. The author provides practical strategies to successfully navigate and implement change, drawing from extensive research and real-world examples. Readers will appreciate the straightforward writing style and actionable insights that can be applied in any industry.
Striptease: The Art of Corporate Warfare - Thryft
Mukul Deva | Unkno

Striptease: The Art of Corporate Warfare

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If you're looking for inspiration on how to navigate the corporate battlefield with finesse, this book might just be your secret weapon. Author Mukul Deva, having served in the Indian Army, imparts crucial military strategies that have been ingeniously adapted for the business world. It's a read that promises to sharpen your strategic thinking and gives a whole new perspective on achieving success in the corporate arena—whether you're leading a squad or an enterprise.
Maslow on Management - Thryft
Abraham H. Maslow | Wiley

Maslow on Management

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Goodreads rating: 4.1

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If you're fascinated by what drives people at work, "Maslow on Management" could enrich your perspectives. It bridges the gap between human psychology and effective management practices, offering timeless insights that resonate in today's fast-evolving business world. With Abraham Maslow's expertise in human behavior, this book could be your guiding compass in creating a work environment that fosters growth, collaboration, and self-actualization.
Supply Chain Science - Thryft
Wallace J. Hopp | Waveland Pr Inc

Supply Chain Science

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Goodreads rating: 3.93

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If navigating the complexities of supply chains seems daunting, "Supply Chain Science" can be your compass. Wallace J. Hopp makes the intricate world of supply chain management accessible with a blend of scientific approach and practical examples. You'll find it particularly helpful if you're a manager aiming to understand operational systems without getting bogged down by heavy math. Perfect for enhancing your strategic planning with grounded insights.
9 Powerful Secrets to Find Your Dream Job - Thryft
Dr Robert Edmonson | Paradigm21 Group

9 Powerful Secrets to Find Your Dream Job

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This book is perfect for individuals who want to understand why they make poor investment decisions and how to overcome them. Dr. Robert Edmonson provides a comprehensive guide to the psychological biases that impact our financial choices. Through a combination of research, lessons, and a behavioral investing framework, readers will gain insight into their own biases and learn techniques to make better investment decisions. By the end of the book, readers will have the tools to turn their losses into profits and take control of their financial future.
Learning as a Way of Being - Strategies for Survival in a World of Permanent White Water
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If you're navigating the ever-changing business waters, this book speaks to you. Vaill emphasizes continual learning as an intrinsic part of leading effectively. Think of it as equipping yourself with a compass rather than a map, helping you to adapt and thrive professionally amidst constant change. It's perfect for those in management who want to lead with agility and foresight.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

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If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate - Thryft
Ken Rosen | Wiley

Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate

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Whether you're just beginning or seeking to refine your real estate investment strategies, Ken Rosen's 'Big Six Formula' breaks down complex principles into clear, actionable advice. It's like having a mentor in your pocket, illuminating the path to building genuine wealth through income properties. With his direct and approachable writing style, Rosen demystifies the investment process, helping you to overcome hesitation and make informed decisions aimed at long-term financial success.
Trust Edge - How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line
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Considering how trust can make or break relationships and businesses, "Trust Edge" is a smart choice for anyone leading a team or company. David Horsager explains the direct link between trust and success, utilizing practical strategies for building integrity. If you're aiming to achieve peak performance and cultivate a trustworthy environment, this book could offer valuable insights and tools.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.