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Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Network Advantage: How to Unlock Value From Your Alliances and Partnerships
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Looking to tap into the power of business networks? "Network Advantage" dismantles the intricacies of forming successful partnerships with practical, research-backed strategies. It's a guide that transforms theory into actionable insights, perfect for the entrepreneur or executive eager to amplify their competitive edge through smart alliances. With its straightforward approach and case studies, this book could be the strategic ally you've been seeking.
Adding Value to Marketing - Thryft
David P. Doyle | Kogan Page

Adding Value to Marketing

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"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.
MacOS Sierra For Dummies - Thryft
Bob "Dr. Mac" LeVitus | For Dummies

MacOS Sierra For Dummies

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This book is the ultimate guide for anyone who wants to harness the full potential of their Mac. It provides step-by-step instructions and practical tips to navigate through the classic features of MacOS Sierra, as well as expert advice on leveraging the major changes that come with this version. Whether you are a novice or an experienced user, "MacOS Sierra For Dummies" is the go-to resource to become a Mac maestro.
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Thryft
Kim Dushinski | Cyberage Books

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

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This book is a must-read for anyone looking to understand the intricacies of mobile marketing. With step-by-step guidelines and tips based on real-world experiences, it offers invaluable insights into the world of mobile advertising. Whether you're a small business or a large corporation, this book will equip you with the knowledge and tools to effectively engage with your audience and build stronger consumer relationships. Don't miss out on the opportunity to put your message in the palms of your customers' hands!
Smart Companies, Smart Tools : Transforming Business Processes into Business Assets - Thryft
Thomas M. Koulopoulos | Wiley

Smart Companies, Smart Tools : Transforming Business Processes into Business Assets

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Goodreads rating: 4.2

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Smart Companies, Smart Tools could be a great read for individuals looking to implement technology and innovative processes to their business. The book gives insights into successful companies that have explored the benefits of technology and workflow management to improve their business productivity and empower employees. It helps readers understand the value of smart technologies and how to incorporate them into their business operations seamlessly, ultimately leading to increased profits and cost-cutting. With practical examples from successful firms, the book offers real-world learnings on how to stay ahead in today's competitive business world.
Secrets of Singapore Property Gurus: Finally the Experts Reveal Their Top Tips to Making Millions in Property Investing - Thryft

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Venturing into property investment in Singapore can feel daunting, but "Secrets of Singapore Property Gurus" is like having a mentor in your corner. Mr. Propwise has done the heavy lifting, interviewing the best in the business to provide you with distilled, actionable advice. Every page reflects hard-earned wisdom on strategies, financing, and legal know-how, which could save you a fortune and elevate you to property mogul status. If you're serious about property investment, consider this book your blueprint to success.
Marketbusters : 40 Strategic Moves That Drive Exceptional Business Growth - Thryft
Rita Gunther McGrath, Ian C. MacMillan| Harvard Business Review Press

Marketbusters : 40 Strategic Moves That Drive Exceptional Business Growth

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MarketBusters is an essential read for business executives who are looking to take their companies to the next level. The book outlines forty proven strategies that can help companies achieve explosive growth by reconfiguring their profit streams, upending conventional competition, and ultimately delivering blockbuster growth. With vivid company examples and concrete guidance, this book helps executives find opportunities for growth across their own business platform, execute their chosen moves successfully, and exploit new opportunities to maximize their bottom-line impact.
The Power of Positive Productivity - Thryft
Dennis E. Hensley | Possibility Press

The Power of Positive Productivity

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Goodreads rating: 3.21

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This book is recommended for individuals who are looking for ways to boost their productivity and success in various aspects of their life. The Power of Positive Productivity emphasizes the importance of maintaining a positive outlook on life while setting achievable goals and working towards them. One of the most unique aspects of this book is that it provides practical tips and strategies that readers can implement in their daily lives to improve their productivity. Overall, readers will find this book to be motivational and informative, helping them to achieve their full potential both personally and professionally.
The Traders' Blueprint - Winning Strategies for Profiting from Stocks, Forex, Commodities and Options
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If you're feeling lost in the maze of trading, "The Traders' Blueprint" could be your guide. This book stands out as a compendium of wisdom from experienced traders. It provides varied strategies which means you're likely to find something that resonates with your trading style, whether you're into stocks or dabbling in forex. It's like having a mentor teach you how to swim in the volatile seas of trading.
More Hold'em Wisdom for All Players - Thryft
Daniel Negreanu | Cardoza

More Hold'em Wisdom for All Players

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Goodreads rating: 3.91

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If you're hovering on the edge of your poker game, eager to dip into a well of knowledge that can flood your play with winning tactics, Daniel Negreanu's book could be your ace in the hole. His engaging wit serves as a lively coach, offering you fifty digestible strategies. Each page you turn is likely to be the flip of a card in your favor, transforming novices into savvy players who can confidently stake their claim at the table.
Household Gold: How to Convert Household Expenses Into Household Income and Own Your Own Life in the Process!

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If you're intrigued by the idea of making your household spending work for you rather than against you, "Household Gold" could be the savvy financial guide you need. Steve W. Price offers a fresh perspective on how to leverage what you already buy into potential income. It's a concise read brimming with actionable insights that could inspire you to rethink your spending habits and invest in your financial future.
Practical Business Genius : 50 Smart Questions Successful Business People Ask - Thryft
Craig R. Hickman, Craig Hickman| Wiley

Practical Business Genius : 50 Smart Questions Successful Business People Ask

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Ever felt swamped by the intricacies of managing your business? "Practical Business Genius" acts as your intellectual compass, guiding you through the haze of day-to-day management with pointed questions that root you back to the essentials. Simple yet profound, this book is a beacon for clear thinking in the complex world of business, making it invaluable for executives seeking direction and clarity.
Value Migration: How to Think Several Moves Ahead of the Competition - Thryft
Adrian J. Slywotzky | Harvard Business Review Press

Value Migration: How to Think Several Moves Ahead of the Competition

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According to Slywotzky, "value migration" is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth. "A strategy guide that will show you why businesses rise and fall, and how to profit at each phase of a market's life cycle".--Success "[Slywotzky's] far-sighted new book...is likely to shake up the way executives look at their priorities".--Journal of Business Strategy
Transformational Learning: Renewing Your Company Through Knowledge and Skills
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This book could be your roadmap to revitalize your company by fostering a culture of continuous learning. If you're trying to align employee development with organizational goals, Daniel R. Tobin offers practical tools and case studies that will show you how. It's particularly valuable for those who recognize the importance of knowledge and skill in maintaining a competitive edge, and are ready to transform their company into a dynamic learning organization.
Smart Business: How Knowledge Communities Can Revolutionize Your Company
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Smart Business is a must-read for any business leader who wants to stay ahead in the fast-paced knowledge economy. Botkin's insights into the power of knowledge communities are practical and inspiring, with real-life examples of how companies like AT&T, the postal service of Sweden, and Motorola are using them to transform their businesses. With detailed advice on how to build and sustain knowledge communities, this book provides a roadmap for any organization seeking to thrive in the new millennium.
Co-Create - How Your Business Will Profit From Innovative And Strategic Collaboration - Thryft
David Nour | St. Martin's Press

Co-Create - How Your Business Will Profit From Innovative And Strategic Collaboration

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Recommendation: - This book is a must-read for business owners and entrepreneurs who are looking to stay ahead of the game and drive profitable growth through collaborative strategies. With real-world examples and practical advice, David Nour explores how successful businesses are co-creating with their customers to develop products and services that truly meet their needs. Learn how to effectively execute co-creation and ensure that your next offering is exactly what your customers are waiting for.
The 250 Job Interview Questions : You'll Most Likely Be Asked...and the Answers That Will Get You Hired! - Thryft
Peter Veruki | Adams Media

The 250 Job Interview Questions : You'll Most Likely Be Asked...and the Answers That Will Get You Hired!

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Stepping into an interview can be daunting, but this book promises to be like a secret weapon tucked in your briefcase. Peter Veruki has distilled insightful gems that could help you navigate through tough questions with confidence. You might find yourself recommending this to friends before their big days, appreciating how it transformed your approach from nervous to self-assured.
Operation and Supply Chain Management - Core 5E
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If you're looking to understand the heartbeat of a company, this book might be for you. It dives deep into how materials and products move from conception to customer, highlighting the significance of efficient operations. It's updated with a keen eye on harnessing data for smart decisions, making it a relevant and timely resource in the age of analytics.
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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If you're intrigued by the impact of loyalty on a company's success, "The Loyalty Effect" could offer you profound insights. Reading this book means uncovering the connections between loyalty and the overall performance of a business. It could change how you view customer and employee relations, potentially redefining your strategies for sustainable success.
Seasonal Stock Market Trends - The Definitive Guide To Calendar-Based Stock Market Trading - Thryft
Jay Kaeppel | Wiley

Seasonal Stock Market Trends - The Definitive Guide To Calendar-Based Stock Market Trading

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Goodreads rating: 4.26

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This book is a game-changer for investors looking to gain an edge in the stock market. Jay Kaeppel's expertise in analyzing seasonal trends provides a practical approach to trading. With his ultimate seasonal index, readers can learn how to utilize four basic seasonal tendencies to maximize their returns. Don't miss out on this definitive guide that will teach you how to make the calendar work for you.
Leading Ways : Evolving Yield and Effectiveness - Thryft

Leading Ways : Evolving Yield and Effectiveness

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If you're feeling overwhelmed by constant work demands, "Leading Ways" may change your perspective. It's not just advice—it's a paradigm shift wrapped in real-life experiences that teaches leaders and employees alike to master the art of balancing productivity with the joy of living. H.S. Lim's EYE© model can reopen your eyes to what truly matters, redefining success in the workplace and beyond.
Options For The Stock Investor: How Any Investor Can Use Options to Enhance and Protect their Return - Thryft
James B. Bittman | Mcgraw-hill

Options For The Stock Investor: How Any Investor Can Use Options to Enhance and Protect their Return

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If you've been curious about stock options but concerned about the risks, this book might just demystify the process for you. James Bittman breaks down complex trading strategies into digestible insights that could help you complement your long-term investment philosophy. Whether you're conservative or willing to embrace a little more risk, this resource aims to empower your portfolio with new tools for potential gains.
Reorganize for Resilience: Putting Customers at the Center of Your Business - Thryft
Ranjay Gulati | Harvard Business Press

Reorganize for Resilience: Putting Customers at the Center of Your Business

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If you've ever felt that pressing need to pivot your business towards what truly matters to the customers, "Reorganize for Resilience" is your guide. Ranjay Gulati doesn't just theorize; he provides a pragmatic blueprint to dismantle the silos and reform your company around customer needs. This book could be your roadmap to weather industry storms and emerge profitable by nurturing genuine customer connections and foresight.
Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team - Thryft
Michael Podolinsky | Prentice Hall

Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team

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Mining for Gold could be a good read for anyone who finds themselves leading meetings or trainings frequently. The book provides practical tips on how to manage group dynamics and keep discussions focused. One of its most unique features is its emphasis on using neural linguistic programming and other nonverbal cues to improve facilitation skills. Users may find this book particularly helpful if they struggle with managing difficult participants or want to discover new ways to help their teams generate fresh ideas.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft

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Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
50 Powerful Ideas to Keep Your Customers - Thryft
Paul R. Timm | Jaico Publishing House

50 Powerful Ideas to Keep Your Customers

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Imagine you're the go-to expert all your colleagues admire for keeping customers loyal and happy. "50 Powerful Ideas to Keep Your Customers" can be your secret weapon. With bite-sized wisdom that you can apply right away, no matter what your role, this book transforms everyday interactions into opportunities for building lasting customer relationships. It's a must-have for anyone who values customer loyalty as the backbone of their business success.
The Pocket Manager - Thryft
Robert Heller | Dutton Adult

The Pocket Manager

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The Pocket Manager could be a good read for new managers or students who want to expand their understanding of management jargon. The book is a comprehensive glossary of management terms and concepts, arranged alphabetically for easy reference. Students can use it as a study aid, while new managers can use it as a quick reference guide to improve their management vocabulary.
Ultimate Job Search - Thryft

Ultimate Job Search

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Ultimate Job Search is an excellent resource for anyone who feels lost or overwhelmed during the job hunting process. The book covers everything from creating a standout CV to handling job offers and rejections. One of the book's most unique features is its use of real-life comments from employers and recruitment professionals, providing invaluable insights into how hiring processes work. If you're looking to land your dream job, this book is definitely worth a read.
The Official Guide for GMAT Verbal Review 2017 with Online Question Bank and Exclusive Video - Thryft
GMAC | Wiley

The Official Guide for GMAT Verbal Review 2017 with Online Question Bank and Exclusive Video

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Recommendation: Hey there! If you're gearing up for the GMAT Verbal section, "The Official Guide for GMAT Verbal Review 2017" is the perfect companion for you. With over 300 practice questions, this book will help you master reading comprehension, grammar, and critical reasoning. The best part? It's written by the Graduate Management Admission Council themselves, so you can rest assured knowing you're getting expert guidance. Plus, the online question bank and exclusive videos will take your preparation to the next level. Get ready to ace the GMAT Verbal section with this comprehensive and customizable resource!
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.
Decision Making & Problem Solving Strategies - Thryft
John Adair | Kogan Page

Decision Making & Problem Solving Strategies

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I believe you'll find this book a valuable resource, especially if you're looking to sharpen your decision-making and problem-solving skills. John Adair's approach is practical and accessible, with straightforward exercises and real-world case studies that make complex concepts digestible. If you're in a management or leadership role, or simply aspire to improve your cognitive abilities in a professional context, the tools and techniques this book provides could be incredibly beneficial in your day-to-day challenges.
Investing for the Long Term - Thryft

Investing for the Long Term

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If you're intrigued by a blend of personal finance story and expert investment strategy, "Investing for the Long Term" could be your companion. Francisco García Paramés, drawing from major economic downturns and his growth post-2003, shares a narrative that's both relatable for the novice and rich with wisdom for the seasoned investor. The book merges a personal journey with a robust investment philosophy, grounded in Austrian economics. It's a map for anyone looking to navigate the complexities of the market with a long-term, value-centric perspective.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock| Pearson

Services Marketing : International Edition

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Goodreads rating: 4.18

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This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
The Contract Scorecard - Successful Outsourcing By Design - Thryft
Sara Cullen | Routledge

The Contract Scorecard - Successful Outsourcing By Design

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The Contract Scorecard offers a balanced approach to outsourcing, allowing organizations to set clear goals and measure success from a holistic perspective. This book provides practical insights and case studies to help readers apply the Contract Scorecard approach in their own outsourcing initiatives. Highly recommended for businesses seeking to optimize their outsourcing arrangements and achieve long-term success.
No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity - Thryft

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If you’re struggling to keep up with the relentless pace of new tech and communication overload, this book is like a life raft. Dan S. Kennedy cuts through the chaos with a straightforward approach to managing your time effectively, so you can focus on what’s truly important for your business. It's like having an experienced mentor who ensures you invest your hours where they count, freeing you from the trivial many to conquer the essential few.
Product Creation : The Heart of the Enterprise from Engineering to E-commerce - Thryft
Philip H. Francis | Free Press

Product Creation : The Heart of the Enterprise from Engineering to E-commerce

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If you're leading a team or running a business, this book could be your roadmap to excellence in product development. It integrates manufacturing strategy, IT systems, and intellectual property management into a comprehensive guide that goes beyond just design and production. Delving into such a resource can empower you to refine your approach and drive innovation within your company.
The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup - Thryft
Jaime Tardy, Dan Miller| Wiley

The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup

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If you've ever felt the itch to break free from the 9-to-5 and pave your own way to financial freedom, "The Eventual Millionaire" provides more than just inspiration. It’s a practical blueprint, laden with real-world advice from those who have walked the walk. Jaime Tardy's book isn't just about getting rich; it's about building a meaningful life and business that leads to wealth. You'll find it both grounding and motivating, a guide to help you think like a millionaire while crafting a lifestyle you love.
Million Dollar Closing Techniques - Thryft
The Million Dollar Round Table Center for Productivity | John Wiley & Sons

Million Dollar Closing Techniques

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Whether you're in sales already or aspiring to ace your game, "Million Dollar Closing Techniques" offers real insights from the upper echelons of the industry. It's not just theory; this book is a compilation of tangible strategies and anecdotes from those who have mastered the delicate science of sealing the deal. It's like having a mentor showing you the ropes, helping you to turn those almost-successes into rewarding relationships and, ultimately, revenue. Dive in, and you just might find your closing skills hitting new, enviable heights.
High Impact Presentations : The Most Effective Way to Communicate With Virtually Any Audience Anywhere - Thryft

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Whether you're pitching ideas, teaching a class, or leading a team, mastering the art of presentation is critical. "High Impact Presentations" is a guide to command attention and convey messages effectively. This book breaks down strategies that can make you a more confident and persuasive speaker. It's a great resource for anyone looking to leave a lasting impression in professional or personal settings.
Product Variety and the Gains from International Trade - Thryft

Product Variety and the Gains from International Trade

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If you've ever wondered about the true scale of trade benefits on a global scale, Feenstra's "Product Variety and the Gains from International Trade" might just be your key to enlightenment. It’s an in-depth yet accessible dive into international trade models, breaking down complex theories and interpreting them through real-world data. This could be particularly enlightening for anyone with an interest in economics or international relations, offering both theoretical and practical insights.
Virtual Integrity : Faithfully Navigating the Brave New Web - Thryft
Daniel J. Lohrmann | Brazos Press

Virtual Integrity : Faithfully Navigating the Brave New Web

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Virtual Integrity is an essential guide for all internet users, particularly those concerned about safeguarding their values and maintaining online integrity. Daniel Lohrmann, a well-respected computer security expert, provides readers with a rare holistic vision for avoiding "integrity theft," which includes not just common internet pitfalls such as pornography and gambling but also new temptations cleverly disguised as "innovative opportunities." Lohrmann's approach is practical and accessible, helping users unpack a revolutionary new paradigm for safeguarding virtual integrity in a changing online landscape.
Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies

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Considering the fluctuations in today's real estate market, this book could be a golden nugget for you. It’s not just Trump’s perspective; it’s a collection of wisdom from a century of experts. You'll get a chance to peek into the strategies that successful real estate moguls have used, which could be invaluable whether you're an up-and-comer or a seasoned investor.
Seducing Strangers: How to Get People to Buy What You're Selling - Thryft

Seducing Strangers: How to Get People to Buy What You're Selling

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"Seducing Strangers" isn't just for marketing professionals or aspiring Don Drapers; it's an insightful read for anyone looking to sharpen their persuasion skills in our social-media-driven world. Weltman's experience as a co-producer of "Mad Men" lends a cool, creative edge to his advice. Understanding his techniques could really give you an edge, whether you're pitching a big idea, selling a product, or simply improving your personal branding.
Successful Business Planning in 30 Days - Thryft
Peter J. Patsula | Prentice Hall

Successful Business Planning in 30 Days

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This book is perfect for anyone who is looking to start their own business but feels overwhelmed. It provides a step-by-step guide to creating a successful business plan and covers all the necessary elements of starting a business. Users will appreciate how this book not only helps break down the process into manageable chunks, but also includes practical advice and tips from experts in the business world.
The 7 Secrets of Money - The Insider's Guide to Personal Investment Success - Thryft
Richard Stott, Simon Brown, Ben Sherwood| Hothive Books

The 7 Secrets of Money - The Insider's Guide to Personal Investment Success

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Goodreads rating: 4.67

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Considering you're looking to make the most of your hard-earned cash, Simon Brown's "The 7 Secrets Of Money" could be a godsend. It's a deep dive into personal investment strategies that are not common knowledge. If you're aiming to take control of your financial future, this book offers a clear path to understanding and making the most out of investments.
Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy - Thryft
Valarie Zeithaml, Katherine Lemon, Roland Rust| Free Press

Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

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As someone keen on sharpening their marketing strategy and driving their business forward, "Driving Customer Equity" could be an indispensable tool for you. Rust, Zeithaml, and Lemon translate complex concepts into actionable insights, helping you leverage customer relationships in a financial context. Whether you're a decision-maker or a strategist, this book can guide you in investing wisely in customer equity to foster long-term profitability.
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox| Touchstone

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

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This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.
Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy) - Thryft
Jonathan Salem Baskin | Business Plus

Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy)

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This book explores how to effectively target consumer behavior and the importance of doing so in modern branding. It focuses on how companies can affect behavior through various strategies such as marketing communications, distribution, and customer service. It is a great read for anyone interested in understanding the new branding dynamic and how to thrive in it.
Operations Management - Thryft
Terry Hill | Palgrave Macmillan

Operations Management

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This book provides a comprehensive overview of operations management, covering topics such as service delivery, people management, operations strategy, and supply chain issues. With over 100 mini-cases and long case studies, readers can expect to gain critical analysis skills and real-world examples of how operations can deliver competitive advantage. The book also comes with a range of companion materials, making it a valuable resource for both lecturers and students.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

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This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.