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Managing Humans: Biting and Humorous Tales of a Software Engineering Manager
New
Michael Lopp | Apress

Managing Humans: Biting and Humorous Tales of a Software Engineering Manager

from ₱688.05

Goodreads rating: 3.93

from ₱688.05

In stock: Very Good

If you're looking to understand the dynamics of tech teams beyond just the code, "Managing Humans" is a treasure trove. Michael Lopp uses wit and experience from his storied career to tackle the human side of tech. It’s not just a manual; it’s a collection of stories that will help you navigate the quirks and complexities of managing creative, brilliant, and often eccentric engineers.
The Economics of Attention: Style and Substance in the Age of Information
New
Richard A. Lanham | University Of Chicago Press

The Economics of Attention: Style and Substance in the Age of Information

from ₱589.05

Goodreads rating: 3.54

from ₱589.05

In stock: Like New

Whether you're a data-savvy economist or a creative at heart, "The Economics of Attention" offers deep insight into how value is crafted and traded in our modern, information-saturated world. Lanham's sharp analysis interweaves economics with the humanities, suggesting that understanding style is as essential as grasping substance when navigating the overwhelming waves of digital information. This book might change not just how you look at information, but also how you prioritize every click and glance in the digital age.
Tapworthy: Designing Great iPhone Apps
New
Josh Clark | O'reilly Media

Tapworthy: Designing Great iPhone Apps

from ₱688.05

Goodreads rating: 4.0

from ₱688.05

In stock: Like New

If you're serious about elevating your iPhone app above the crowded marketplace, "Tapworthy" is your playbook for standout design. Josh Clark doesn't just theorize; he offers a visually rich, example-laden journey that can transform your sketches into engaging, user-friendly applications. Ideal for designers eager to leave their mark, this book is equally accessible to programmers and managers looking to understand the nuances of great app design.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
New
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

from ₱589.05

Goodreads rating: 3.42

from ₱589.05

In stock: Well Read

If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Seducing Strangers: How to Get People to Buy What You're Selling - Thryft

Seducing Strangers: How to Get People to Buy What You're Selling

₱440.55 from ₱242.55 Save up to 45%

₱440.55 from ₱242.55 Save up to 45%

In stock: Very Good

"Seducing Strangers" isn't just for marketing professionals or aspiring Don Drapers; it's an insightful read for anyone looking to sharpen their persuasion skills in our social-media-driven world. Weltman's experience as a co-producer of "Mad Men" lends a cool, creative edge to his advice. Understanding his techniques could really give you an edge, whether you're pitching a big idea, selling a product, or simply improving your personal branding.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg  | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

from ₱440.55

Goodreads rating: 3.77

from ₱440.55

In stock: Very Good

Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Men's Style: The Thinking Man's Guide to Dress - Thryft
Russell Smith | Thomas Dunne Books

Men's Style: The Thinking Man's Guide to Dress

₱862.20 from ₱589.05 Save up to 33%

Goodreads rating: 3.64

₱862.20 from ₱589.05 Save up to 33%

In stock: Very Good

If you appreciate the subtleties of a well-tailored suit and the crispness of a perfectly folded pocket square, Russell Smith's guide is for you. It's an insightful take on not just what to wear but how to wear it, allowing you to express your personal style with confidence. Elevate your wardrobe and your presence with this smart, accessible read.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail
Joe Vitale, Jo Han Mok  | John Wiley & Sons Inc

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

from ₱440.55

Goodreads rating: 3.43

from ₱440.55

In stock: Well Read

You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
Form: Book & Promotion - Thryft
Wang Shaoqiang | Page One Pub

Form: Book & Promotion

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Goodreads rating: 0.0

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

Imagine holding a piece that whispers creativity and innovation, where every page turn is an encounter with visual surprises. "Form: Book & Promotion" isn't merely about reading; it's an experience, elevating the tactile and aesthetic aspects of printed materials to art. It's perfect if you're passionate about design or looking for inspiration in your own creative ventures.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

₱1,548.00 from ₱985.05 Save up to 36%

Goodreads rating: 3.94

₱1,548.00 from ₱985.05 Save up to 36%

In stock: Very Good

If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy
Howell J. Malham Jr. | Jossey-bass

I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

from ₱490.05

Goodreads rating: 3.33

from ₱490.05

In stock: Well Read

If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
Everyday Engineering - Thryft
Ideo, Andrew K. Burroughs  | Chronicle Books

Everyday Engineering

₱539.55 from ₱242.55 Save up to 55%

Goodreads rating: 3.74

₱539.55 from ₱242.55 Save up to 55%

In stock: Well Read

"Everyday Engineering" by IDEO can be a great read for individuals interested in design, creativity, and engineering. The book teaches readers to see the world through an engineer's perspective by analyzing the various structures and details present in our environment. The simple yet informative pictures used to illustrate how objects and environments behave over time make this book a captivating and educational read. Overall, this book has a unique and practical approach to understanding engineering, making it an excellent recommendation for anyone interested in design and engineering.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

₱1,084.05 from ₱490.05 Save up to 57%

Goodreads rating: 3.9

₱1,084.05 from ₱490.05 Save up to 57%

In stock: Well Read

Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
D&AD 2011. Ediz. inglese, francese e tedesca - Thryft
D & ad | Taschen America Llc

D&AD 2011. Ediz. inglese, francese e tedesca

₱688.05 from ₱391.05 Save up to 43%

Goodreads rating: 3.8

₱688.05 from ₱391.05 Save up to 43%

In stock: Very Good

If you're a creative professional or enthusiast, the D&AD 2011 annual is like having a treasure trove of inspiration at your fingertips. Flipping through the 592 pages, you'll be absorbed by the highest standards of creativity from around the world—a glimpse into the apex of advertising and design that could spark your next big idea or simply leave you in awe of the industry's potential.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.5

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
Foundations of Marketing - Thryft

Foundations of Marketing

₱1,133.55 from ₱490.05 Save up to 57%

Goodreads rating: 3.7

₱1,133.55 from ₱490.05 Save up to 57%

In stock: Very Good

"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Presenting to Win: The Art of Telling Your Story
Jerry Weissman | Ft Pr

Presenting to Win: The Art of Telling Your Story

from ₱440.55

Goodreads rating: 3.93

from ₱440.55

In stock: Like New

If you've ever felt that your presentations lack luster or fail to resonate with your audience, Jerry Weissman's "Presenting to Win" could revolutionize how you communicate. Whether you're pitching to potential investors, lecturing in an educational setting, or leading corporate meetings, Weissman's strategies are designed to capture attention from the start and deliver your message with impact. It's not just about ditching the slides; it's about crafting a narrative that's entirely audience-centric. This book could give you that crucial edge in making your point stick.
Conversational Power - The Key To Success With People - Thryft

Conversational Power - The Key To Success With People

₱391.05 from ₱193.05 Save up to 56%

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

This book could be a good read for you if you want to enhance your communication skills and gain an advantage in various situations. By harnessing the power of the spoken word, the author provides easy-to-learn techniques that can help you control the minds, emotions, and behavior of others. Whether it's in your personal life, business interactions, or social situations, Conversational Power empowers you to come out ahead and achieve success through effective communication.
Deconstructing Logo Design: 300+ International Logos Analysed and Explained - Thryft
Matthew Healey | Rotovision

Deconstructing Logo Design: 300+ International Logos Analysed and Explained

₱638.55 from ₱440.55 Save up to 31%

Goodreads rating: 3.79

₱638.55 from ₱440.55 Save up to 31%

In stock: Very Good

This book is a treasure trove for aspiring and professional designers alike, offering a behind-the-scenes look at what makes a logo not just good, but great. It’s like sitting down with a seasoned expert who walks you through the nuances of brand storytelling through logos. If you've ever wondered why a logo sticks in your mind or how it can so succinctly encapsulate a brand's essence, you'll find this book both enlightening and practical.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 3.82

₱292.05 from ₱193.05 Save up to 43%

In stock: Well Read

Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 3.0

₱440.55 from ₱242.55 Save up to 45%

In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

from ₱1,628.55

Goodreads rating: 3.57

from ₱1,628.55

In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
More Sex Is Safer Sex: The Unconventional Wisdom of Economics
Steven E. Landsburg | Simon & Schuster Ltd

More Sex Is Safer Sex: The Unconventional Wisdom of Economics

from ₱440.55

Goodreads rating: 3.51

from ₱440.55

In stock: Well Read

If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities - Thryft
Judith Byrne | How To Books

Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities

₱1,584.00 from ₱1,084.05 Save up to 34%

Goodreads rating: 0.0

₱1,584.00 from ₱1,084.05 Save up to 34%

In stock: Well Read

If you're looking to elevate your media savviness and become an adept spokesperson for your business or organization, "Face the Media" could be your go-to manual. It's not just about grabbing the spotlight; it's about shining when you do. Judith Byrne breaks down complex media dynamics into manageable strategies, making you a more confident and effective communicator.
Communicating in Professional Contexts - Thryft
H.L. Goodall Jr. | Cengage Learning

Communicating in Professional Contexts

₱1,331.55 from ₱539.55 Save up to 61%

Goodreads rating: 4.0

₱1,331.55 from ₱539.55 Save up to 61%

In stock: Well Read

This book would be great for anyone looking to improve their communication skills in a professional setting. The CCCD model provides a structured approach to building presentation competencies while the use of technology helps to integrate modern communication methods. The theoretical foundation provides a deeper understanding of organizational communication that can be applied in various workplaces. Users would appreciate the engaging narrative style that makes learning enjoyable.
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

₱589.05 from ₱292.05 Save up to 54%

Goodreads rating: 3.67

₱589.05 from ₱292.05 Save up to 54%

In stock: Like New

If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
New Absolute Appeal: Direct Mail Design - Thryft
Ami Miyazaki | Pie International

New Absolute Appeal: Direct Mail Design

₱440.55 from ₱242.55 Save up to 46%

Goodreads rating: 2.0

₱440.55 from ₱242.55 Save up to 46%

In stock: Very Good

If creativity in marketing is your jam, 'New Absolute Appeal: Direct Mail Design' could be an inspiring addition to your shelf. It's essentially a playbook of successful direct mail campaigns that could spark your imagination. Whether you're a student, a graphic designer, or a marketing professional, this book could be the source you need to create direct mail that stands out and gets opened. It's not just educational; it's a visual feast and brainstorming partner rolled into one.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

from ₱1,727.55

Goodreads rating: 3.36

from ₱1,727.55

In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Big Idea - Thryft
Shaoqiang Wang | Page One Publishing

Big Idea

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 0.0

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

If you find yourself intrigued by the ingenuity that powers successful advertising campaigns, "Big Idea" might just be your next favorite page-turner. It's a celebration of the most inventive ads that have shaped the industry—inspiring for both seasoned practitioners and those who are just captivated by the brilliance that advertising can achieve. This book will give you a tour of excellence, a look inside the minds that create campaigns worthy of international awards.
What to Say and How to Say It - Thryft
David Belson | Castle Books

What to Say and How to Say It

₱429.75 from ₱292.05 Save up to 36%

Goodreads rating: 4.25

₱429.75 from ₱292.05 Save up to 36%

In stock: Well Read

If you're feeling a bit overwhelmed by the prospect of speaking or writing for an audience, "What to Say and How to Say It" could be a lifeline. It's not just about crafting your message—it's about the confidence to deliver it. Imagine the satisfaction of seeing your audience nod in agreement, or the pride of penning something that resonates deeply. This book could be the stepping stone to that feeling.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

₱1,381.05 from ₱737.55 Save up to 49%

Goodreads rating: 3.0

₱1,381.05 from ₱737.55 Save up to 49%

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Drinking From The Fire Hose - Making Smarter Decisions Without Drowning In Information - Thryft
Christopher J. Frank, Paul F. Magnone, Paul Magnone  | Portfolio

Drinking From The Fire Hose - Making Smarter Decisions Without Drowning In Information

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.6

₱440.55 from ₱292.05 Save up to 37%

In stock: Well Read

If you often find yourself swamped by data, slides, and reports, "Drinking From The Fire Hose" could be a game-changer for you. Christopher Frank and Paul Magnone share a practical approach, not just to cope with the deluge of information, but to distill it into actionable insights through smart, targeted questioning. It's a lifeline for decision-makers in our data-saturated world.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

₱589.05 from ₱193.05 Save up to 74%

Goodreads rating: 3.86

₱589.05 from ₱193.05 Save up to 74%

In stock: Very Good

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

₱292.05 from ₱193.05 Save up to 51%

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Strategies for Business and Technical Writing - Thryft
Kevin J. Harty | Longman

Strategies for Business and Technical Writing

₱440.55 from ₱242.55 Save up to 51%

Goodreads rating: 3.0

₱440.55 from ₱242.55 Save up to 51%

In stock: Well Read

If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.
Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever - Thryft

Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever

₱391.05 from ₱193.05 Save up to 56%

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

With dazzling wit and acuity, three-time Pulitzer Prize finalist Savan
dissects contemporary language to discover what the most popular idioms
reveal about America today.


Author: Leslie Savan
Publisher: Alfred A. Knopf
Publication Date: 2005
Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
Nanette DeLuca, Matthew J. DeLuca  | Mcgraw Hill

Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion

from ₱440.55

Goodreads rating: 3.49

from ₱440.55

In stock: Well Read

If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.
What Is Publication Design?

What Is Publication Design?

from ₱440.55

from ₱440.55

In stock: Well Read

If you're fascinated by the intricate world of printed media, "What Is Publication Design?" could be your perfect companion. Lakshmi Bhaskaran takes you through a thorough exploration, touching all facets from aesthetics to sustainability in the field. Whether you're a novice with a budding interest in graphic design or a seasoned professional seeking inspiration, this well-rounded guide would serve up fresh insights, backed by an international array of design work that could prove to be both instructive and inspiring.
Shaping Text - Thryft
Jan Middendorp | Page One Publishing

Shaping Text

₱440.55 from ₱242.55 Save up to 46%

Goodreads rating: 4.16

₱440.55 from ₱242.55 Save up to 46%

In stock: Well Read

This book would be a good read for any aspiring designer or graphic enthusiast who wants to dive deep into the art of typography. Shaping Text not only showcases stunning examples from top designers worldwide, but it also explores the fascinating relationship between written language and design. It demystifies the process of shaping text, helping readers understand how to create visually impactful and meaningful messages. Whether you're a design student or a seasoned graphic designer, this book offers valuable insights and inspiration to elevate your typographic designs to the next level.
Behind The Scenes In Advertising - Bull, More Bull - Thryft
Jeremy J.D. Bullmore | World Advertising Research Cen

Behind The Scenes In Advertising - Bull, More Bull

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.07

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a must-read for anyone curious about the mysterious world of advertising. Jeremy Bullmore, a seasoned insider, pulls back the curtain to reveal the reality behind the glossy ads and persuasive campaigns. With wit and insight, Bullmore exposes the tricks, tactics, and sometimes questionable ethics of the industry. His intimate knowledge and sharp observations make this book an eye-opening and enlightening read that will forever change the way you view advertisements.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

₱440.55 from ₱193.05 Save up to 61%

Goodreads rating: 3.43

₱440.55 from ₱193.05 Save up to 61%

In stock: Very Good

This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.45

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Did I Ever Tell You About the Time: How to Develop and Deliver a Speech Using Stories That Get Your Message Across
Grady Jim Robinson | Mcgraw-hill Companies

Did I Ever Tell You About the Time: How to Develop and Deliver a Speech Using Stories That Get Your Message Across

from ₱589.05

Goodreads rating: 4.0

from ₱589.05

In stock: Very Good

If you've ever felt like your speeches lack a personal touch or the ability to really captivate your audience, Grady Jim Robinson's book could be a game-changer for you. It's not simply about public speaking; it's about weaving stories into your dialogue that resonate and connect deeply with your listeners. It could transform your presentations into memorable experiences.
Exploring Marketing Research - Thryft

Exploring Marketing Research

₱1,548.00 from ₱886.05 Save up to 46%

₱1,548.00 from ₱886.05 Save up to 46%

In stock: Very Good

If you're intrigued by how technology revolutionizes data gathering and customer insights, "Exploring Marketing Research" delves into the intersections of IT and marketing in a way that's both accessible and comprehensive. Given the internet's monumental role in shaping today's marketing strategies, you'll find this read provides a deeper understanding of the evolving landscape and prepares you for the market's digital future. It's especially beneficial if you're advancing your career in marketing or spearheading initiatives that hinge on market research.
It Starts With One Changing Individuals Changes Organizations - Thryft
Hal B. Gregersen, J. Stewart Black  | Pearson P T R

It Starts With One Changing Individuals Changes Organizations

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Goodreads rating: 3.81

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In stock: Very Good

Considering you're intrigued by organizational transformation, "It Starts With One" is a treasure trove - it's not just about imposing changes from the top-down. The book digs into the psychological aspects that enable or hinder change within people, which in turn affects the whole organization. It's grounded in reality, offering actionable insights and tools rather than mere theory, making it a pragmatic guide for leaders determined to drive enduring change.
Marketing Communications : Principles and Practice - Thryft
Philip J. Kitchen | Cengage Learning Emea

Marketing Communications : Principles and Practice

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Goodreads rating: 3.75

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In stock: Well Read

Marketing Communications: Principles and Practice is an essential guide that provides a thorough understanding of the practical and theoretical frameworks of successful marketing communication. This book is highly recommended for students and practitioners looking to improve their knowledge and understanding of advertising, direct marketing, public relations, and the Internet. The case studies and opinions of recognized experts make it a valuable tool for achieving success in marketing communication.
Competitive Branding: Winning in the Market Place With Value-Added Brands
Torsten H. Nilson | Wiley

Competitive Branding: Winning in the Market Place With Value-Added Brands

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Goodreads rating: 4.0

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In stock: Well Read

If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

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Goodreads rating: 3.33

₱440.55 from ₱242.55 Save up to 45%

In stock: Very Good

If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
New York Festivals 15 - Thryft
New York Festivals | Harper

New York Festivals 15

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Goodreads rating: 5.0

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Recommended for professionals in advertising, marketing, and design. A valuable reference for anyone seeking inspiration and insight into global advertising trends and approaches.
Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance - Thryft
David Sibbet | Wiley

Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance

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Goodreads rating: 3.87

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In stock: Well Read

This book could be a good read for someone involved in team building and development. By using visual tools and methods, the book provides a unique approach to help teams reach high performance in today's work environment. It explores the principles and practices of creative design teams and introduces the Drexler/Sibbet Team Performance Model, offering a comprehensive framework, best practices, and unique visual tools for becoming an innovative, high-performance team. So, if you want to improve your team's communication, collaboration, and effectiveness, this book will guide you through the power of visualization.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.