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Producing for TV and New Media : A Real-World Approach for Producers - Thryft
Dustin Morrow, Kacey Morrow, Cathrine Kellison  | Routledge

Producing for TV and New Media : A Real-World Approach for Producers

₱292.05 from ₱193.05 Save up to 78%

Goodreads rating: 3.57

₱292.05 from ₱193.05 Save up to 78%

In stock: Like New, Very Good

This book is perfect for individuals who aspire to become a TV or new media producer. It offers practical insight into the industry by including interviews with professionals and providing new sample production forms and contracts. The "Focus on New Media" sections highlight emerging media making it an up-to-date source of information. The book also includes updated web link resources and a companion website with sample forms and contracts.
Interviewing: A Guide for Journalists and Writers
New
Gail Sedorkin, Judy McGregor  | Allen & Unwin

Interviewing: A Guide for Journalists and Writers

from ₱1,133.55

Goodreads rating: 3.43

from ₱1,133.55

In stock: Like New

If you're looking to sharpen your journalistic skills, particularly in interviewing, this book is like having a mentor guide you through the process. Whether you struggle with preparation or adapting on the fly, Sedorkin and McGregor offer practical, step-by-step strategies that make the most of both "soft" and "hard" interview scenarios. It's essential for elevating your ability to capture compelling stories.
Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More - Thryft
Grant Butler | Wiley

Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

₱787.05 from ₱391.05 Save up to 50%

Goodreads rating: 3.48

₱787.05 from ₱391.05 Save up to 50%

In stock: Well Read

If you're looking to make a real impact in your field, "Think Write Grow" could become your manual for success. The principles that Grant Butler shares are distilled from the strategies of prominent figures and are designed to help you convert your knowledge into influence. If crafting meaningful content that propels both you and your business forward is your goal, this book promises to guide you through accomplishing just that. With its practical approach, you're likely to find yourself returning to its insights again and again as you build your thought leadership platform.
Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network - Thryft
Edward Swiderski, Jess Loren  | Que Publishing

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 2.64

₱440.55 from ₱242.55 Save up to 45%

In stock: Like New

If you've noticed how visuals can dramatically enhance engagement online, "Pinterest for Business" could be your playbook. It offers practical steps to not just participate but excel on Pinterest—an oft-underrated platform that can drive sales and brand recognition. With case studies to illustrate successes and detailed tips, this guide offers a hands-on approach to leveraging the power behind those pins. Transform how you market with a visual edge that this book equips you with.
Brand Identity Now! - Thryft
Julius Wiedemann | Taschen America Llc

Brand Identity Now!

₱688.05 from ₱440.55 Save up to 36%

Goodreads rating: 4.1

₱688.05 from ₱440.55 Save up to 36%

In stock: Very Good

If you're knee-deep in branding or simply have a fascination for the alchemy of logos and imagery, "Brand Identity Now!" can be a mesmerizing tome. Through its case studies, you'll get a peek at the creatives' battlefield, where branding makes kings or falls from grace. Imagine being privy to the thought processes behind campaigns like Obama '08 or the pulse of the world's top design firms. This book might just redefine how you see the brands around you.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

₱440.55 from ₱292.05 Save up to 37%

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace
Samir Parikh | Wiley

The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

from ₱935.55

Goodreads rating: 3.58

from ₱935.55

In stock: Like New

"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

₱836.55 from ₱341.55 Save up to 60%

Goodreads rating: 3.79

₱836.55 from ₱341.55 Save up to 60%

In stock: Very Good

The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni  | Crown Business

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

₱440.55 from ₱242.55 Save up to 51%

Goodreads rating: 4.36

₱440.55 from ₱242.55 Save up to 51%

In stock: Very Good

Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 3.0

₱440.55 from ₱242.55 Save up to 45%

In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.5

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

₱1,084.05 from ₱490.05 Save up to 57%

Goodreads rating: 3.9

₱1,084.05 from ₱490.05 Save up to 57%

In stock: Well Read

Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
Sign Gallery International - Thryft
Signs of the Times Magazine | St Media Group International Inc.

Sign Gallery International

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 0.0

₱292.05 from ₱193.05 Save up to 43%

In stock: Very Good

This book showcases over 400 color photos of award-winning signs from a prestigious design competition, and includes a diverse range of sign types. It's a great resource for anyone in the sign-making industry or those who appreciate design and creativity. The bilingual captions also make it an accessible read for Spanish and Portuguese speakers.
This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry - Thryft
Leonard Mogel | Billboard Books

This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book is an essential guide for anyone seeking a career in broadcasting. It provides a comprehensive overview of the industry and its job functions and salaries, as well as offering expert advice on education, resumes, interviews, and internships. Users can expect to gain insights from interviews with industry veterans and fast-track newcomers to develop their own successful paths.
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox  | Touchstone

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 4.19

₱440.55 from ₱193.05 Save up to 56%

In stock: Well Read

This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.
Onprint - Thryft
Laia Blasco Soplon | Index Books S L

Onprint

from ₱193.05 Save up to 38%

Goodreads rating: 3.6

from ₱193.05 Save up to 38%

In stock: Well Read

This book is a must-read for designers and creatives who want to elevate their print media projects. With a clear and practical approach, "Onprint" breaks down the complex process of print graphic production, giving readers a comprehensive understanding of prepress, printing, and post-print systems. Whether you're a beginner or an experienced professional, this book will help demystify the world of print and provide valuable insights into both technical limitations and creative possibilities. It also explores the exciting intersection of print and digital publication, making it an essential resource for anyone seeking to stay at the forefront of design trends.
One Show Interactive: No. 22 - Thryft
The One Club | Rotovision

One Show Interactive: No. 22

₱836.55 from ₱490.05 Save up to 41%

Goodreads rating: 0.0

₱836.55 from ₱490.05 Save up to 41%

In stock: Very Good

If you're looking to be inspired by the creative trends in the digital advertising world, One Show Interactive offers you a goldmine of excellence. It's not just about showcasing the winners; it's about diving into their strategies, structures, and designs through insightful commentary. The included CD-ROM is your interactive gateway to these innovative campaigns, making it a tactile learning experience for anyone passionate about the evolution of advertising and design.
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

₱589.05 from ₱292.05 Save up to 54%

Goodreads rating: 3.67

₱589.05 from ₱292.05 Save up to 54%

In stock: Like New

If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
100 Great Business Ideas From Leading Companies Around the World - Thryft
Jeremy Kourdi | Marshall Cavendish Corp

100 Great Business Ideas From Leading Companies Around the World

₱440.55 from ₱242.55 Save up to 46%

Goodreads rating: 3.38

₱440.55 from ₱242.55 Save up to 46%

In stock: Well Read

Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

₱1,381.05 from ₱737.55 Save up to 49%

Goodreads rating: 3.0

₱1,381.05 from ₱737.55 Save up to 49%

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Communicating in Professional Contexts - Thryft
H.L. Goodall Jr. | Cengage Learning

Communicating in Professional Contexts

₱1,331.55 from ₱539.55 Save up to 61%

Goodreads rating: 4.0

₱1,331.55 from ₱539.55 Save up to 61%

In stock: Well Read

This book would be great for anyone looking to improve their communication skills in a professional setting. The CCCD model provides a structured approach to building presentation competencies while the use of technology helps to integrate modern communication methods. The theoretical foundation provides a deeper understanding of organizational communication that can be applied in various workplaces. Users would appreciate the engaging narrative style that makes learning enjoyable.
Movie Marketing: Opening the Picture and Giving It Legs
New
Tiiu Lukk | Silman-james Press

Movie Marketing: Opening the Picture and Giving It Legs

from ₱440.55

Goodreads rating: 3.42

from ₱440.55

In stock: Very Good

If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
Tapworthy: Designing Great iPhone Apps
New
Josh Clark | O'reilly Media

Tapworthy: Designing Great iPhone Apps

from ₱688.05

Goodreads rating: 4.0

from ₱688.05

In stock: Like New

If you're serious about elevating your iPhone app above the crowded marketplace, "Tapworthy" is your playbook for standout design. Josh Clark doesn't just theorize; he offers a visually rich, example-laden journey that can transform your sketches into engaging, user-friendly applications. Ideal for designers eager to leave their mark, this book is equally accessible to programmers and managers looking to understand the nuances of great app design.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.56

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents
Robert W. Bly, Gary Blake  | Longman

The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents

from ₱440.55

Goodreads rating: 3.72

from ₱440.55

In stock: Very Good

If the cluttered paperwork is your nemesis and professional communication your battlefield, consider this your secret weapon. "The Elements of Business Writing" by Gary Blake can be that trusty sidekick, transforming your writing into a model of clarity and conciseness. Less a chore, more a charm, it'll equip you for the office trenches, one well-crafted memo at a time.
Managing Humans: Biting and Humorous Tales of a Software Engineering Manager
New
Michael Lopp | Apress

Managing Humans: Biting and Humorous Tales of a Software Engineering Manager

from ₱688.05

Goodreads rating: 3.93

from ₱688.05

In stock: Very Good

If you're looking to understand the dynamics of tech teams beyond just the code, "Managing Humans" is a treasure trove. Michael Lopp uses wit and experience from his storied career to tackle the human side of tech. It’s not just a manual; it’s a collection of stories that will help you navigate the quirks and complexities of managing creative, brilliant, and often eccentric engineers.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

₱429.75 from ₱292.05 Save up to 36%

Goodreads rating: 4.08

₱429.75 from ₱292.05 Save up to 36%

In stock: Very Good

If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

₱589.05 from ₱193.05 Save up to 74%

Goodreads rating: 3.86

₱589.05 from ₱193.05 Save up to 74%

In stock: Very Good

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
New
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

from ₱638.55

Goodreads rating: 3.85

from ₱638.55

In stock: Well Read

If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 3.82

₱292.05 from ₱193.05 Save up to 43%

In stock: Well Read

Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.71

₱440.55 from ₱193.05 Save up to 56%

In stock: Very Good

If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft
Stefan Engeseth | Marshall Cavendish International (asia)

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 0.0

₱440.55 from ₱242.55 Save up to 45%

In stock: Well Read

"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

from ₱440.55

Goodreads rating: 4.0

from ₱440.55

In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

₱1,133.55 from ₱440.55 Save up to 62%

Goodreads rating: 3.9

₱1,133.55 from ₱440.55 Save up to 62%

In stock: Very Good

This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

from ₱1,628.55

Goodreads rating: 3.57

from ₱1,628.55

In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
It Starts With One Changing Individuals Changes Organizations - Thryft
Hal B. Gregersen, J. Stewart Black  | Pearson P T R

It Starts With One Changing Individuals Changes Organizations

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.81

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

Considering you're intrigued by organizational transformation, "It Starts With One" is a treasure trove - it's not just about imposing changes from the top-down. The book digs into the psychological aspects that enable or hinder change within people, which in turn affects the whole organization. It's grounded in reality, offering actionable insights and tools rather than mere theory, making it a pragmatic guide for leaders determined to drive enduring change.
The Art of Shopping - How We Shop and Why We Buy
New
Kevin Duncan | Lid Publishing

The Art of Shopping - How We Shop and Why We Buy

from ₱440.55

Goodreads rating: 2.93

from ₱440.55

In stock: Well Read

If the psychology behind your shopping cart intrigues you, 'The Art Of Shopping' is a must-read. Siemon Scamell-Katz delves deep into the minds of consumers, blending 20 years of research with real-world examples that make the concepts he describes vivid and relatable. It's a book that reveals the often-unseen forces shaping our purchases and will leave you with a fresh perspective every time you enter a store or click 'add to cart.'
Ogilvy on Advertising
New
David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

from ₱539.55

Goodreads rating: 4.15

from ₱539.55

In stock: Very Good

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
Competitive Branding: Winning in the Market Place With Value-Added Brands
Torsten H. Nilson | Wiley

Competitive Branding: Winning in the Market Place With Value-Added Brands

from ₱1,232.55

Goodreads rating: 4.0

from ₱1,232.55

In stock: Well Read

If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.
The Medium Is The Message - And 50 Other Ridiculous Advertising Rules - Thryft

The Medium Is The Message - And 50 Other Ridiculous Advertising Rules

₱440.55 from ₱242.55 Save up to 46%

₱440.55 from ₱242.55 Save up to 46%

In stock: Very Good

If you're fascinated by the bold universe of advertising, this book is a quirky treasure trove that distills the industry's beliefs and maxims into bite-sized wit. It's a perfect blend of humor and insight, offering a jaunt through ad land's peculiar landscape that'll leave you both entertained and wiser about the rules that drive this creative world.
Presenting to Win: The Art of Telling Your Story
Jerry Weissman | Ft Pr

Presenting to Win: The Art of Telling Your Story

from ₱440.55

Goodreads rating: 3.93

from ₱440.55

In stock: Like New

If you've ever felt that your presentations lack luster or fail to resonate with your audience, Jerry Weissman's "Presenting to Win" could revolutionize how you communicate. Whether you're pitching to potential investors, lecturing in an educational setting, or leading corporate meetings, Weissman's strategies are designed to capture attention from the start and deliver your message with impact. It's not just about ditching the slides; it's about crafting a narrative that's entirely audience-centric. This book could give you that crucial edge in making your point stick.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.72

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

₱440.55 from ₱242.55 Save up to 51%

Goodreads rating: 3.87

₱440.55 from ₱242.55 Save up to 51%

In stock: Well Read

If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance - Thryft
David Sibbet | Wiley

Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance

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Goodreads rating: 3.87

₱440.55 from ₱193.05 Save up to 61%

In stock: Well Read

This book could be a good read for someone involved in team building and development. By using visual tools and methods, the book provides a unique approach to help teams reach high performance in today's work environment. It explores the principles and practices of creative design teams and introduces the Drexler/Sibbet Team Performance Model, offering a comprehensive framework, best practices, and unique visual tools for becoming an innovative, high-performance team. So, if you want to improve your team's communication, collaboration, and effectiveness, this book will guide you through the power of visualization.
New Absolute Appeal: Direct Mail Design - Thryft
Ami Miyazaki | Pie International

New Absolute Appeal: Direct Mail Design

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Goodreads rating: 2.0

₱440.55 from ₱242.55 Save up to 46%

In stock: Very Good

If creativity in marketing is your jam, 'New Absolute Appeal: Direct Mail Design' could be an inspiring addition to your shelf. It's essentially a playbook of successful direct mail campaigns that could spark your imagination. Whether you're a student, a graphic designer, or a marketing professional, this book could be the source you need to create direct mail that stands out and gets opened. It's not just educational; it's a visual feast and brainstorming partner rolled into one.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

from ₱1,727.55

Goodreads rating: 3.36

from ₱1,727.55

In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author | P I E Books

Landor Brand Strategy: "Landor Associates" Case Study

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Goodreads rating: 0.0

₱429.75 from ₱292.05 Save up to 36%

In stock: Very Good

If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

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₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Film Production Management - Thryft
Bastian Clevé | Focal Press

Film Production Management

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Goodreads rating: 4.02

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In stock: Very Good

Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft
Charles Marsh, David W. Guth, Bonnie Poovey Short  | Routledge

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

₱1,034.55 from ₱440.55 Save up to 58%

Goodreads rating: 3.62

₱1,034.55 from ₱440.55 Save up to 58%

In stock: Very Good

Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.