Creative Nonfiction
Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.
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Nanette DeLuca, Matthew J. DeLuca |
Mcgraw
Hill
Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
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Goodreads rating: 3.49
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If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.
Roland Li
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Skyhorse
Good Luck Have Fun - The Rise Of ESports
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Goodreads rating: 3.55
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This book is the ultimate insider's guide into the world of esports, where passion meets determination in the global phenomenon of competitive video gaming. Experience the rise of industry giants like Evil Geniuses and League of Legends, while exploring the dark side that lurks behind the success stories. Join the players, companies, and games that have revolutionized the world of sports and competition, challenging everything we thought we knew. Dive into this captivating journey and discover why esports is more than just a game—it's a way of life.
Philip J. Kitchen
|
Cengage
Learning
Emea
Marketing Communications : Principles and Practice
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Goodreads rating: 3.75
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Marketing Communications: Principles and Practice is an essential guide that provides a thorough understanding of the practical and theoretical frameworks of successful marketing communication. This book is highly recommended for students and practitioners looking to improve their knowledge and understanding of advertising, direct marketing, public relations, and the Internet. The case studies and opinions of recognized experts make it a valuable tool for achieving success in marketing communication.
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If you're fascinated by the intricate world of printed media, "What Is Publication Design?" could be your perfect companion. Lakshmi Bhaskaran takes you through a thorough exploration, touching all facets from aesthetics to sustainability in the field. Whether you're a novice with a budding interest in graphic design or a seasoned professional seeking inspiration, this well-rounded guide would serve up fresh insights, backed by an international array of design work that could prove to be both instructive and inspiring.
Alex Frankel
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Crown
Wordcraft: The Art of Turning Little Words Into Big Business
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Goodreads rating: 3.4
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If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
Steven Woods
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New
Year
Publishing
Digital Body Language
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Goodreads rating: 3.67
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Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
Foundations of Marketing
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Goodreads rating: 3.7
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"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
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Scott Adams
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Andrews
Mcmeel
Publishing
Seven Years of Highly Defective People: Scott Adams' Guided Tour of the Evolution of Dilbert
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Goodreads rating: 4.14
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If Dilbert has been part of your daily comic strip diet, "Seven Years of Highly Defective People" is like sitting down with Scott Adams and flipping through a family album. With Adams providing a narrative to Dilbert's world, you'll get a glimpse into the quirky inception of your favorite characters and how they’ve amusingly marched alongside the reality of the corporate world for a better part of a decade. It’s nostalgia with a laugh track.
David F. D'Alessandro, Michele Owens |
Mcgraw-hill
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players
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Goodreads rating: 3.41
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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Noah Kerner, Gene Pressman |
Atria
Books
Chasing Cool: Standing Out in Today's Cluttered Marketplace
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Goodreads rating: 3.39
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Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
Jan Middendorp
|
Page
One
Publishing
Shaping Text
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Goodreads rating: 4.16
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This book would be a good read for any aspiring designer or graphic enthusiast who wants to dive deep into the art of typography. Shaping Text not only showcases stunning examples from top designers worldwide, but it also explores the fascinating relationship between written language and design. It demystifies the process of shaping text, helping readers understand how to create visually impactful and meaningful messages. Whether you're a design student or a seasoned graphic designer, this book offers valuable insights and inspiration to elevate your typographic designs to the next level.
Sonja Jefferson, Sharon Tanton |
Kogan
Page
Valuable Content Marketing: How to make quality content the key to your business success
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Goodreads rating: 3.9
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If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
Jason Tomaric
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Routledge
Filmmaking
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Goodreads rating: 3.94
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If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Producing a First-class Newsletter
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Goodreads rating: 2.5
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This book can be useful for anyone who wants to improve the quality of their newsletters, whether for personal or professional purposes. Barbara Fanson’s book offers practical tips for planning, budgeting, designing, and typesetting newsletters. It covers both traditional typesetting and desktop publishing. Readers can expect to learn important skills on editorial content, style, layout, and design, enabling them to produce newsletters that inform and engage their audience. One of the book’s most distinctive features is its emphasis on creating a first-class newsletter while staying within budget.
Grady Jim Robinson
|
Mcgraw-hill
Companies
Did I Ever Tell You About the Time: How to Develop and Deliver a Speech Using Stories That Get Your Message Across
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Goodreads rating: 4.0
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If you've ever felt like your speeches lack a personal touch or the ability to really captivate your audience, Grady Jim Robinson's book could be a game-changer for you. It's not simply about public speaking; it's about weaving stories into your dialogue that resonate and connect deeply with your listeners. It could transform your presentations into memorable experiences.
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Akash Karia
|
Createspace
Independent
Publishing
Platform
TED Talks Storytelling : 23 Storytelling Techniques from the Best TED Talks
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Goodreads rating: 3.73
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Recommendation: Hey there! If you want to take your presentations to the next level, "TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks" is a must-read for you. This book reveals the secret behind delivering a great TED talk - storytelling. By studying over 200 TED talks, the author discovered that stories were the common thread among all the captivating talks. Packed with case studies and practical tips, this short but powerful guide will teach you how to inject life into your presentations and keep your audience mesmerized. Get ready to leave a lasting impression and connect with your listeners on a whole new level!
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Tahl Raz, Keith Ferrazzi |
Crown
Business
Never Eat Alone and Other Secrets to Success One Relationship at a Time
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Goodreads rating: 3.84
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Imagine you're scaling a mountain, and "Never Eat Alone" is like having the best gear to help you climb – not just for the sake of reaching the top, but enjoying the camaraderie on the way up. Keith Ferrazzi is that seasoned guide who shares that who you know and how you maintain those relationships can really make the difference in your career. It's like opening a toolbox filled with strategies for connecting genuinely, helping others, and in the process, helping yourself. It goes beyond superficial networking, infusing your professional journey with real human warmth.
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Dave Chaffey
|
Pearson
Education
Digital Marketing - Strategy, Implementation And Practice
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Goodreads rating: 4.11
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Recommendation: This book is a must-read for anyone looking to optimize their digital marketing strategies. Packed with real-life case studies and expert interviews, it provides practical guidance to help you navigate the ever-evolving world of digital media. From understanding user behavior to leveraging social media platforms, this book will empower you to take your marketing efforts to the next level and amplify your brand online. Don't miss out on this invaluable resource!
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Matthew Healey
|
Rotovision
Deconstructing Logo Design: 300+ International Logos Analysed and Explained
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Goodreads rating: 3.79
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This book is a treasure trove for aspiring and professional designers alike, offering a behind-the-scenes look at what makes a logo not just good, but great. It’s like sitting down with a seasoned expert who walks you through the nuances of brand storytelling through logos. If you've ever wondered why a logo sticks in your mind or how it can so succinctly encapsulate a brand's essence, you'll find this book both enlightening and practical.
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Mary Ellen Guffey
|
Cengage
Learning
Business Communication : Process and Product
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Goodreads rating: 3.39
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Business Communication: Process and Product is a must-read for anyone looking to improve their communication skills in a professional environment. Guffey's unique 3-x-3 process offers a practical and strategic approach to solving communication problems and creating successful communication products. With over 3,000 student-oriented pages, excellent document models, and unparalleled support, this book is a valuable resource for any student or instructor seeking to improve their business communication skills.
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Charlotte Fiell, Peter Fiell |
Taschen
Design for the 21st Century
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Goodreads rating: 3.65
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Recommendation:
- If you're inspired by the latest trends and want to stay ahead of the design curve, "Design for the 21st Century" is a must-read. Packed with insights from influential designers, this book offers a sneak peek into the future of cutting-edge design across various industries. From furniture to electronics, you'll discover the most innovative and trendsetting creations that will shape the aesthetic of the 21st century. Don't miss your chance to be inspired by the visionaries shaping our future.
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Wang Shaoqiang
|
Page
One
Pub
Form: Book & Promotion
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Imagine holding a piece that whispers creativity and innovation, where every page turn is an encounter with visual surprises. "Form: Book & Promotion" isn't merely about reading; it's an experience, elevating the tactile and aesthetic aspects of printed materials to art. It's perfect if you're passionate about design or looking for inspiration in your own creative ventures.
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Tim Gunn, Daniel Vosovic, Michael Turek |
Potter
Craft
Fashion Inside Out : Daniel V's Guide to How Style Happens from Inspiration to Runway and Beyond
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"Fashion Inside Out" offers a rare behind-the-scenes glimpse into the fashion industry's inner workings. It features insight from the author and other prominent industry professionals on where fashion ideas come from and the design process. The book is ideal for anyone interested in fashion who longs for a deep understanding of its inner workings.
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Geoffrey A. Moore, Paul Gillin |
Linden
Publishing
New Influencers : A Marketer's Guide to the New Social Media
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Goodreads rating: 3.77
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Recommendation: "New Influencers" is a game-changer, providing insights into the world of social media marketing. Paul Gillin identifies the new influencers and their motivations and offers practical strategies that cater to both large and small organizations. If you're seeking to leverage the power of social media and gain a competitive advantage for your business, then this book is a must-read.
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Deke McClelland, Louis Fishauf, Russell Preston Brown |
Adobe
Press
Adobe Master Class : Design Invitational
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Goodreads rating: 3.0
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Adobe Master Class: Design Invitational could be an excellent read for graphic artists, designers and anyone who wants to improve their skills with Adobe products. The book offers readers an inside look at the design processes of some of the industry's leading graphic artists, and presents their work in stunning galleries. Additionally, the author, Deke McClelland, provides practical advice and tips for readers to apply to their own design work, helping them to improve and develop their own unique design style.
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Steven E. Landsburg
|
Simon
&
Schuster
Ltd
More Sex Is Safer Sex: The Unconventional Wisdom of Economics
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Goodreads rating: 3.51
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If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
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Gordon Wells
|
Allison
&
Busby
The Craft of Writing Articles
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Goodreads rating: 4.0
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The Craft of Writing Articles by Gordon Wells is a must-read for writers who want to learn the ins and outs of crafting compelling articles. Wells draws from his vast experience as an author of over forty non-fiction books to provide practical guidance on finding topics, researching, and structuring your work. This book serves as an excellent guide for writers looking to hone their craft and produce high-quality work that will be well-received by readers.
Explore Creative Nonfiction
At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.
Our Creative Nonfiction collection includes memoirs, biographies, essays, and narrative journalism. They offer engaging insights and true stories told with literary finesse.
We feature a range of authors, from renowned essayists to acclaimed biographers.
Yes, our collection includes works by both international and Singaporean authors, celebrating diverse voices and perspectives from around the world.
Our collection includes books that delve into themes of nature and travel, offering riveting personal narratives. For further reading, explore the topics Nature or Travel.