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Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

₱242.55 from ₱193.05 Save up to 62%

Goodreads rating: 3.75

₱242.55 from ₱193.05 Save up to 62%

In stock: Very Good

If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.
Innovation and Entrepreneurship - Thryft
Joe Tidd, John Bessant  | Wiley

Innovation and Entrepreneurship

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.45

₱440.55 from ₱292.05 Save up to 37%

In stock: Like New

If you're looking to bridge the theory of innovation with practical entrepreneurial skills, "Innovation and Entrepreneurship" can serve as that bridge. This book is designed with your course in mind, linking crucial concepts of business, engineering, and management with real-world applications. It's not just about coming up with ideas; it's about shaping those ideas into viable business opportunities and understanding the process of innovation as it ties into entrepreneurship. With its clear process model, extensive resources, and contemporary examples, it’s like having an expert mentor explaining the ins and outs of turning innovations into marketable solutions.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
New
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

from ₱589.05

Goodreads rating: 3.42

from ₱589.05

In stock: Well Read

If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Seducing Strangers: How to Get People to Buy What You're Selling - Thryft

Seducing Strangers: How to Get People to Buy What You're Selling

₱440.55 from ₱242.55 Save up to 45%

₱440.55 from ₱242.55 Save up to 45%

In stock: Very Good

"Seducing Strangers" isn't just for marketing professionals or aspiring Don Drapers; it's an insightful read for anyone looking to sharpen their persuasion skills in our social-media-driven world. Weltman's experience as a co-producer of "Mad Men" lends a cool, creative edge to his advice. Understanding his techniques could really give you an edge, whether you're pitching a big idea, selling a product, or simply improving your personal branding.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg  | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

from ₱440.55

Goodreads rating: 3.77

from ₱440.55

In stock: Very Good

Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
The Whole Equation: A History of Hollywood - Thryft

The Whole Equation: A History of Hollywood

₱490.05 from ₱242.55 Save up to 55%

₱490.05 from ₱242.55 Save up to 55%

In stock: Well Read

If you're fascinated by the glitz and dirt under Hollywood's manicured nails, "The Whole Equation" is a compelling read. David Thomson cracks open the intricate puzzle of Tinseltown – glamor, business, and illusion intermingled. It's a narrative that doesn't just chronicle the rise of Hollywood but puts you in the shoes of those who built it and those entranced by its spectacles. It's about understanding your own place in the cinematic universe that so profoundly shapes our culture.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail
Joe Vitale, Jo Han Mok  | John Wiley & Sons Inc

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

from ₱440.55

Goodreads rating: 3.43

from ₱440.55

In stock: Well Read

You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
10 Secrets I Learned from The Apprentice
Beth Gottfried, Anthony Parinello  | Chamberlain Bros.

10 Secrets I Learned from The Apprentice

from ₱440.55

Goodreads rating: 3.67

from ₱440.55

In stock: Well Read

If you're intrigued by the cutthroat dynamics of reality shows like The Apprentice and wonder if there's a practical application for such strategies in real-world business, this book might resonate with you. Reflecting on the behaviors and tactics of contestants and Trump, it offers insights into aggressive, confident approaches to climbing the corporate ladder. The lessons framed here could give your career playbook an edgy, competitive twist.
The New Strategic Selling - The Unique Sales System Proven Successful By The World's Best Companies - Thryft
Stephen Heiman | Business Plus

The New Strategic Selling - The Unique Sales System Proven Successful By The World's Best Companies

₱357.30 from ₱242.55 Save up to 32%

Goodreads rating: 3.9

₱357.30 from ₱242.55 Save up to 32%

In stock: Like New

If you're feeling like sales is often a hit-or-miss game for you, "The New Strategic Selling" could be the game changer you need. This book breaks down the haphazard nature of sales and replaces it with something you can actually rely on: a system. Instead of crossing your fingers for each potential deal, you'll learn to apply a method that's stood the test of time in the world's top companies. It's like getting the secret playbook that your competitors wish they had!
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.73

₱440.55 from ₱292.05 Save up to 37%

In stock: Well Read

If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

₱1,548.00 from ₱985.05 Save up to 36%

Goodreads rating: 3.94

₱1,548.00 from ₱985.05 Save up to 36%

In stock: Very Good

If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy
Howell J. Malham Jr. | Jossey-bass

I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

from ₱490.05

Goodreads rating: 3.33

from ₱490.05

In stock: Well Read

If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
Everyday Engineering - Thryft
Ideo, Andrew K. Burroughs  | Chronicle Books

Everyday Engineering

₱539.55 from ₱242.55 Save up to 55%

Goodreads rating: 3.74

₱539.55 from ₱242.55 Save up to 55%

In stock: Well Read

"Everyday Engineering" by IDEO can be a great read for individuals interested in design, creativity, and engineering. The book teaches readers to see the world through an engineer's perspective by analyzing the various structures and details present in our environment. The simple yet informative pictures used to illustrate how objects and environments behave over time make this book a captivating and educational read. Overall, this book has a unique and practical approach to understanding engineering, making it an excellent recommendation for anyone interested in design and engineering.
Mavericks at Work: Why the Most Original Minds in Business Win
William C. Taylor, Polly G. LaBarre  | Harper

Mavericks at Work: Why the Most Original Minds in Business Win

from ₱490.05

Goodreads rating: 3.76

from ₱490.05

In stock: Very Good

If you're looking to shake things up in your professional life, "Mavericks at Work" could be the spark of inspiration you need. Taylor and LaBarre take you on a whirlwind tour of unconventional wisdom, celebrating the thinkers who dare to zig where others zag. It's not just about success; it's about redefining it on your own terms.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.5

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year
Jonathan Gifford, Patrick Forsyth, Marshall Cavendish  | Unkno

More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

from ₱440.55

Goodreads rating: 3.0

from ₱440.55

In stock: Well Read

If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
The Creative Priority : Driving Innovative Business in the Real World - Thryft
Jerry Hirshberg | Harper Business

The Creative Priority : Driving Innovative Business in the Real World

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.77

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

Recommendation: This book is perfect for business owners and managers looking to drive innovation and creativity in their teams. The author's twelve essential principles are backed by real-world examples from the automobile design industry, making it an engaging and informative read. Readers will appreciate the actionable insights presented throughout the book, making it a must-read for any business looking to stay ahead of the curve in today's competitive landscape.
Independent Feature Film Production - A Complete Guide From Concept Through Distribution - Thryft
Gregory Goodell | St. Martin's Griffin

Independent Feature Film Production - A Complete Guide From Concept Through Distribution

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.76

₱292.05 from ₱193.05 Save up to 51%

In stock: Like New

This practical guide covers everything from script development to marketing, making it a must-read for any aspiring independent filmmaker looking to bring their vision to the big screen. With detailed advice on casting, finding locations, and securing financing, this book is an essential resource for filmmakers looking to make their mark in the industry. Reviews of this book often mention its clear organization and easy-to-follow advice.
How to Set Up & Run a Fashion Label - Thryft
Toby Meadows | Laurence King Publishing

How to Set Up & Run a Fashion Label

₱737.55 from ₱341.55 Save up to 54%

Goodreads rating: 4.18

₱737.55 from ₱341.55 Save up to 54%

In stock: Well Read

If you've ever dreamed of starting your own fashion line but felt daunted by the business side of things, this book is like a mentor in print form. Toby Meadows doesn't gloss over the tough parts; instead, he offers practical advice and real-world examples to guide you through the entire process. This read could turn the intimidating task of launching your label into an actionable plan.
Eureka! The Entrepreneurial Inventor's Guide to Developing, Protecting, and Profiting from Your Ideas
Robert J. Gold | Prentice Hall Direct

Eureka! The Entrepreneurial Inventor's Guide to Developing, Protecting, and Profiting from Your Ideas

from ₱539.55

Goodreads rating: 4.0

from ₱539.55

In stock: Very Good

If you're tinkering with an invention and dreaming of turning it into a lucrative product, "Eureka!" could be your roadmap. Robert J. Gold lays out a clear path for developing, protecting, and profiting from your ideas, blending insight with practical advice. Ideal for the inventive spirit poised to enter the entrepreneurial arena.
Foundations of Marketing - Thryft

Foundations of Marketing

₱1,133.55 from ₱490.05 Save up to 57%

Goodreads rating: 3.7

₱1,133.55 from ₱490.05 Save up to 57%

In stock: Very Good

"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
How Stella Saved the Farm: A Tale About Making Innovation Happen
New
Vijay Govindarajan, Chris Trimble  | Macmillan

How Stella Saved the Farm: A Tale About Making Innovation Happen

from ₱440.55

Goodreads rating: 3.67

from ₱440.55

In stock: Very Good

Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 3.82

₱292.05 from ₱193.05 Save up to 43%

In stock: Well Read

Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 3.0

₱440.55 from ₱242.55 Save up to 45%

In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
The Art of Significance: Achieving the Level Beyond Success
Dan Clark | Portfolio

The Art of Significance: Achieving the Level Beyond Success

from ₱440.55

Goodreads rating: 3.74

from ₱440.55

In stock: Very Good

If you've ever felt like there's a pinnacle beyond the typical success narrative, Dan Clark's "The Art of Significance" could inspire you. This book isn't just about reaching goals; it's about elevating your pursuit to impact your life and those around you meaningfully. It nudges you toward fulfillment that lasts beyond the fleeting high of achievements, aligning happiness with a profound sense of purpose.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

from ₱1,628.55

Goodreads rating: 3.57

from ₱1,628.55

In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
Passion Into Profit: How to Make Big Money From Who You Are and What You Know - Thryft
Andy Harrington | Capstone

Passion Into Profit: How to Make Big Money From Who You Are and What You Know

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 3.7

₱440.55 from ₱242.55 Save up to 45%

In stock: Well Read

If the notion of transforming what you've lived through into a lucrative career excites you, "Passion Into Profit" could be your playbook. Andy Harrington walks you through turning your unique life insights and passions into a source of income, emphasizing that formal qualifications are secondary to your personal journey. It's for those ready to inspire others and are determined to make a financial gain from their experiences and knowledge.
Start It Up: Why Running Your Own Business Is Easier Than You Think - Thryft
Luke Johnson | Penguin Uk

Start It Up: Why Running Your Own Business Is Easier Than You Think

₱440.55 from ₱292.05 Save up to 34%

Goodreads rating: 3.44

₱440.55 from ₱292.05 Save up to 34%

In stock: Very Good

If you're toying with the idea of entrepreneurism or just itching for a peek into the mind of someone who's successfully navigated those waters, "Start It Up" might just be the mentor-in-print you need. Luke Johnson's journey could light the spark you've been looking for, giving you a blend of inspiration and practical advice from someone who's built his empire from the ground up.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

from ₱1,727.55

Goodreads rating: 3.36

from ₱1,727.55

In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Big Idea - Thryft
Shaoqiang Wang | Page One Publishing

Big Idea

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 0.0

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

If you find yourself intrigued by the ingenuity that powers successful advertising campaigns, "Big Idea" might just be your next favorite page-turner. It's a celebration of the most inventive ads that have shaped the industry—inspiring for both seasoned practitioners and those who are just captivated by the brilliance that advertising can achieve. This book will give you a tour of excellence, a look inside the minds that create campaigns worthy of international awards.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

₱1,381.05 from ₱737.55 Save up to 49%

Goodreads rating: 3.0

₱1,381.05 from ₱737.55 Save up to 49%

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Household Gold: How to Convert Household Expenses Into Household Income and Own Your Own Life in the Process!
Steve W. Price | I N T I Pub & Resource Books Inc

Household Gold: How to Convert Household Expenses Into Household Income and Own Your Own Life in the Process!

from ₱440.55

Goodreads rating: 3.82

from ₱440.55

In stock: Well Read

If you're intrigued by the idea of making your household spending work for you rather than against you, "Household Gold" could be the savvy financial guide you need. Steve W. Price offers a fresh perspective on how to leverage what you already buy into potential income. It's a concise read brimming with actionable insights that could inspire you to rethink your spending habits and invest in your financial future.
Inside Network Marketing - An Expert's View Into The Hidden Truths And Exploited Myths Of America's Most Misunderstood Industry - Thryft
Leonard W. Clements | Prima Lifestyles

Inside Network Marketing - An Expert's View Into The Hidden Truths And Exploited Myths Of America's Most Misunderstood Industry

₱440.55 from ₱242.55 Save up to 46%

Goodreads rating: 3.0

₱440.55 from ₱242.55 Save up to 46%

In stock: Well Read

Curiosity about network marketing might have led you here, and Leonard W. Clements offers a backstage pass. He unpacks the intricacies of MLM compensation plans and shatters common misconceptions. This book isn't about sugarcoating the industry; it's an assurance that if you're seeking to sift myths from truths and strategic know-how from sales talk, you're on the right page. Clements' experience could be the compass you need in the MLM labyrinth.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

₱589.05 from ₱193.05 Save up to 74%

Goodreads rating: 3.86

₱589.05 from ₱193.05 Save up to 74%

In stock: Very Good

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

₱292.05 from ₱193.05 Save up to 51%

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Exploring Innovation - Thryft
David Smith | Mcgraw Hill

Exploring Innovation

₱539.55 from ₱242.55 Save up to 55%

Goodreads rating: 3.4

₱539.55 from ₱242.55 Save up to 55%

In stock: Like New

'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.
Turning Ideas Into Gold: A Practical Guide for Innovators
New
John Seah | Everest Innovation Pte Ltd

Turning Ideas Into Gold: A Practical Guide for Innovators

from ₱409.05 Save up to 23%

Goodreads rating: 0.0

from ₱409.05 Save up to 23%

In stock: Very Good

If you're fueled by a desire to innovate and dream of translating creative thoughts into lucrative outcomes, "Turning Ideas Into Gold" is a must-read for you. Author John Seah shares wisdom borne from experience, including methodologies and tools that have proven successful. This isn't just theoretical; it's a trove of actionable guidance to navigate the innovation process—with real-life stories that add depth and relatability, making it an inspiring handbook as you embark on your journey to convert ideas into tangible success.
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
Peter Sheahan, Julie Williamson  | Benbella Books

Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

from ₱688.05

Goodreads rating: 4.03

from ₱688.05

In stock: Well Read

If you're at a crossroads with your business, feeling the pinch of competition, and looking for a strategic edge, "Matter" could be the compass you need. It bridges the gap between where you are and where you need to be by showing you how to become indispensable to your customers. With real-world case studies that offer both inspiration and practical strategies, it's like a roadmap to elevating your business to a place of significance and sustainability. It's not just a book; it's an invitation to transform and to lead in a changing market.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.45

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Hoopla : By Crispin Porter and Bogusky - Thryft
Warren Berger | Book Industry Services (bis)

Hoopla : By Crispin Porter and Bogusky

₱1,232.55 from ₱589.05 Save up to 52%

Goodreads rating: 5.0

₱1,232.55 from ₱589.05 Save up to 52%

In stock: Very Good

If you're in marketing, communications, or just love to see how wild ideas can be tamed into successful ad campaigns, "Hoopla" by Crispin Porter + Bogusky is your behind-the-scenes access. It mixes method with madness, showcasing how this top creative agency turned the advertising world on its head. Get ready to be inspired and learn how to create your own hoopla in a world that craves the buzz.
It Starts With One Changing Individuals Changes Organizations - Thryft
Hal B. Gregersen, J. Stewart Black  | Pearson P T R

It Starts With One Changing Individuals Changes Organizations

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.81

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

Considering you're intrigued by organizational transformation, "It Starts With One" is a treasure trove - it's not just about imposing changes from the top-down. The book digs into the psychological aspects that enable or hinder change within people, which in turn affects the whole organization. It's grounded in reality, offering actionable insights and tools rather than mere theory, making it a pragmatic guide for leaders determined to drive enduring change.
New Products Management - Thryft
C. Anthony Di Benedetto, C. Merle Crawford  | Mcgraw-hill

New Products Management

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.51

₱440.55 from ₱292.05 Save up to 37%

In stock: Like New

If you're navigating the waters of product management or marketing, this book offers a wealth of practical knowledge grounded in real-world examples. The updated content ensures you're getting the latest insights, perfect for keeping pace with industry trends and honing your strategic skills.
Competitive Branding: Winning in the Market Place With Value-Added Brands
Torsten H. Nilson | Wiley

Competitive Branding: Winning in the Market Place With Value-Added Brands

from ₱1,232.55

Goodreads rating: 4.0

from ₱1,232.55

In stock: Well Read

If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

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Goodreads rating: 3.33

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If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Better and Faster: The Proven Path to Unstoppable Ideas - Thryft
Jeremy Gutsche | Currency

Better and Faster: The Proven Path to Unstoppable Ideas

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Goodreads rating: 3.99

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If you're feeling stuck or you're a serial strategist searching for that edge in unpredictability, "Better and Faster" might just be your new playbook. Gutsche isn't just presenting ideas; he's offering a lens to see the world differently. This book holds the potential to shift your mindset, by breaking down mental barriers and speeding up your capacity to identify opportunities. It's for the innovator in you that's itching for a method to the madness of success.
Making Your Dreams Come True - Thryft
Marcia Wieder | Harmony

Making Your Dreams Come True

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Goodreads rating: 3.66

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Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person
D.A. Benton | Warner Books

How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

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Goodreads rating: 3.78

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If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

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Goodreads rating: 3.51

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New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

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Goodreads rating: 3.86

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Marketing Genius could be a good read for marketers who want new perspectives and ideas to rejuvenate their marketing strategies. The book offers case studies of successful brands and marketers such as Google and Jones Soda, and explains how to apply creative intelligence to marketing challenges. It also emphasizes the importance of customers and marketing in achieving business success, and provides practical tools and concepts to do so. Overall, Marketing Genius is an inspiring and engaging book that will help marketers to think differently and achieve exceptional results.
The Brandgym - A Practical Workout for Boosting Brand and Business - Thryft
David Taylor | Wiley

The Brandgym - A Practical Workout for Boosting Brand and Business

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Goodreads rating: 4.14

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In stock: Well Read

If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.