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Creative Nonfiction

Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.

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Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network - Thryft
Edward Swiderski, Jess Loren  | Que Publishing

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network

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Goodreads rating: 2.64

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In stock: Like New

If you've noticed how visuals can dramatically enhance engagement online, "Pinterest for Business" could be your playbook. It offers practical steps to not just participate but excel on Pinterest—an oft-underrated platform that can drive sales and brand recognition. With case studies to illustrate successes and detailed tips, this guide offers a hands-on approach to leveraging the power behind those pins. Transform how you market with a visual edge that this book equips you with.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

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In stock: Very Good

If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

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"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.
Inside Network Marketing - An Expert's View Into The Hidden Truths And Exploited Myths Of America's Most Misunderstood Industry - Thryft

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Curiosity about network marketing might have led you here, and Leonard W. Clements offers a backstage pass. He unpacks the intricacies of MLM compensation plans and shatters common misconceptions. This book isn't about sugarcoating the industry; it's an assurance that if you're seeking to sift myths from truths and strategic know-how from sales talk, you're on the right page. Clements' experience could be the compass you need in the MLM labyrinth.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft

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Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing - Thryft

The Business Model Innovation Factory - How To Stay Relevant When The World Is Changing

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In stock: Very Good

Reasons to read: - "The Business Model Innovation Factory" is a must-read for leaders and organizations looking to stay relevant and competitive in today's fast-changing world. - With real-world examples and practical advice, Saul Kaplan provides survival skills on how to design, prototype, and experiment with new business models in the face of disruptive markets and competition. - By understanding the need for constant business model innovation, this book helps leaders avoid being "Netflixed" and provides the tools to create a pipeline of new business models.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

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Goodreads rating: 3.0

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In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Better and Faster: The Proven Path to Unstoppable Ideas - Thryft
Jeremy Gutsche | Currency

Better and Faster: The Proven Path to Unstoppable Ideas

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Goodreads rating: 3.99

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In stock: Very Good

If you're feeling stuck or you're a serial strategist searching for that edge in unpredictability, "Better and Faster" might just be your new playbook. Gutsche isn't just presenting ideas; he's offering a lens to see the world differently. This book holds the potential to shift your mindset, by breaking down mental barriers and speeding up your capacity to identify opportunities. It's for the innovator in you that's itching for a method to the madness of success.
Independent Feature Film Production - A Complete Guide From Concept Through Distribution - Thryft
Gregory Goodell | St. Martin's Griffin

Independent Feature Film Production - A Complete Guide From Concept Through Distribution

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Goodreads rating: 3.76

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This practical guide covers everything from script development to marketing, making it a must-read for any aspiring independent filmmaker looking to bring their vision to the big screen. With detailed advice on casting, finding locations, and securing financing, this book is an essential resource for filmmakers looking to make their mark in the industry. Reviews of this book often mention its clear organization and easy-to-follow advice.
The Escape Manifesto : Quit Your Corporate Job. Do Something Different! - Thryft
Escape the City | Capstone

The Escape Manifesto : Quit Your Corporate Job. Do Something Different!

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Goodreads rating: 4.06

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If you're feeling trapped in your 9-to-5 job, this book isn't just a ray of hope—it's your guide to breaking free. You aren't alone in wanting more from life than a predictable work routine. Let these authors be your mentors in navigating the leap from dissatisfaction to a fulfilling career path that aligns with your passions. Whether it’s starting a business, shifting careers, or embarking on adventure, "The Escape Manifesto" offers the inspiration and practical steps you're seeking.
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox  | Touchstone

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

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Goodreads rating: 4.19

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This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

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Goodreads rating: 3.51

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In stock: Well Read

New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Thryft

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If you’re looking to shake up the market, not just by offering new features but by changing the game entirely, "Design-Driven Innovation" can be your playbook. It's akin to learning how Apple or Nintendo thought outside the box – you're not just selling a product; you're offering a new perspective. Verganti's approach encourages you to lead, not follow, making it perfect for visionaries eager to set trends rather than chase them.
Mavericks at Work: Why the Most Original Minds in Business Win

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In stock: Very Good

If you're looking to shake things up in your professional life, "Mavericks at Work" could be the spark of inspiration you need. Taylor and LaBarre take you on a whirlwind tour of unconventional wisdom, celebrating the thinkers who dare to zig where others zag. It's not just about success; it's about redefining it on your own terms.
100 Great Business Ideas					From Leading Companies Around the World - Thryft
Jeremy Kourdi | Marshall Cavendish Corp

100 Great Business Ideas From Leading Companies Around the World

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Goodreads rating: 3.38

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Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

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Goodreads rating: 3.0

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In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

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Goodreads rating: 4.0

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This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

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Goodreads rating: 3.56

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This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
The Greatest Networker in the World
John Milton Fogg | Crown Currency

The Greatest Networker in the World

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Goodreads rating: 4.08

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In stock: Very Good

If you're feeling stuck in the multilevel marketing world, 'The Greatest Networker in the World' could be a breath of fresh air. This book diverges from the usual sales tactics, instead offering a narrative that emphasizes personal growth, responsibility, and the value of teaching. The wisdom within could reframe your approach to your business and inspire you to build meaningful, lasting success in a field that can often feel confusing and cutthroat.
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition - Thryft

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If the idea of setting yourself apart from the competition excites you, then Alessandro Forte's "Dare to be Different" could be your playbook. Forte dives into what it takes to innovate and create a unique selling proposition, which is essential for any entrepreneur looking to carve out a niche in today's crowded marketplace. It's not just theory; it's about actionable strategies that can give you that critical edge.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

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Goodreads rating: 4.08

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If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

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Goodreads rating: 3.86

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In stock: Very Good

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
On Creativity, Innovation, And Renewal - A Leader To Leader Guide - Thryft
Rob Johnston, The Drucker Foundation, Frances Hesselbein  | Jossey-bass

On Creativity, Innovation, And Renewal - A Leader To Leader Guide

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Goodreads rating: 3.17

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In stock: Very Good

If you're someone looking to infuse creative energy into your team or company, this book could serve as your compass. The collective wisdom of esteemed leaders compacted into a quick read means you can start reinvigorating your organization without delay. It's for the innovative leader in a time crunch.
Everything I Know About Success I Learned from Napoleon Hill: Essential Lessons for Using the Power of Positive Thinking - Thryft

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If you're feeling stuck in life or your career and are searching for that spark to propel you forward, this book might just be your answer. It takes the enduring wisdom of Napoleon Hill and translates it into practical steps for today's ambitious individuals. Hearing how these principles have shaped the lives of successful people might just give you the inspiration and concrete strategies you need to turn your own dreams into reality.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
New
If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft

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Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

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Goodreads rating: 3.71

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In stock: Very Good

If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
New Products Management - Thryft
C. Anthony Di Benedetto, C. Merle Crawford  | Mcgraw-hill

New Products Management

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Goodreads rating: 3.51

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In stock: Like New

If you're navigating the waters of product management or marketing, this book offers a wealth of practical knowledge grounded in real-world examples. The updated content ensures you're getting the latest insights, perfect for keeping pace with industry trends and honing your strategic skills.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft

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"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

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Goodreads rating: 3.5

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In stock: Well Read

Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
The Whole Equation: A History of Hollywood - Thryft

The Whole Equation: A History of Hollywood

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If you're fascinated by the glitz and dirt under Hollywood's manicured nails, "The Whole Equation" is a compelling read. David Thomson cracks open the intricate puzzle of Tinseltown – glamor, business, and illusion intermingled. It's a narrative that doesn't just chronicle the rise of Hollywood but puts you in the shoes of those who built it and those entranced by its spectacles. It's about understanding your own place in the cinematic universe that so profoundly shapes our culture.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Goodreads rating: 4.0

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In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
The Art of Significance: Achieving the Level Beyond Success
Dan Clark | Portfolio

The Art of Significance: Achieving the Level Beyond Success

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Goodreads rating: 3.74

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In stock: Very Good

If you've ever felt like there's a pinnacle beyond the typical success narrative, Dan Clark's "The Art of Significance" could inspire you. This book isn't just about reaching goals; it's about elevating your pursuit to impact your life and those around you meaningfully. It nudges you toward fulfillment that lasts beyond the fleeting high of achievements, aligning happiness with a profound sense of purpose.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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Goodreads rating: 3.57

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In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
It Starts With One					Changing Individuals Changes Organizations - Thryft
Hal B. Gregersen, J. Stewart Black  | Pearson P T R

It Starts With One Changing Individuals Changes Organizations

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Goodreads rating: 3.81

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Considering you're intrigued by organizational transformation, "It Starts With One" is a treasure trove - it's not just about imposing changes from the top-down. The book digs into the psychological aspects that enable or hinder change within people, which in turn affects the whole organization. It's grounded in reality, offering actionable insights and tools rather than mere theory, making it a pragmatic guide for leaders determined to drive enduring change.
Ogilvy on Advertising
New
David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

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Goodreads rating: 4.15

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In stock: Very Good

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
Competitive Branding: Winning in the Market Place With Value-Added Brands

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In stock: Well Read

If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.
The Elegant Solution: Toyota's Formula for Mastering Innovation

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In stock: Very Good

If you're intrigued by the relentless pursuit of perfection, "The Elegant Solution" offers a window into Toyota's innovative powerhouse. Matthew E. May, an insider, distills Toyota's discipline into digestible concepts that can transform any business. It's more than a book; it's a fresh lens through which to view and harness the power of innovation in your own endeavors. Whether you're a manager or an entrepreneur, these insights can elevate your quest for excellence.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

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In stock: Well Read

If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
The Creative Priority : Driving Innovative Business in the Real World - Thryft
Jerry Hirshberg | Harper Business

The Creative Priority : Driving Innovative Business in the Real World

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Goodreads rating: 3.77

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In stock: Well Read

Recommendation: This book is perfect for business owners and managers looking to drive innovation and creativity in their teams. The author's twelve essential principles are backed by real-world examples from the automobile design industry, making it an engaging and informative read. Readers will appreciate the actionable insights presented throughout the book, making it a must-read for any business looking to stay ahead of the curve in today's competitive landscape.
Making Your Dreams Come True - Thryft
Marcia Wieder | Harmony

Making Your Dreams Come True

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Goodreads rating: 3.66

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Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

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Goodreads rating: 3.72

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In stock: Very Good

This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

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Goodreads rating: 3.87

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If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life - Thryft

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If selling feels like a chore to you, then "The One Minute Sales Person" could change your perspective. Spencer Johnson distills selling down to its essence, promising a less stressful, more successful life both at work and outside it. Imagine enjoying the selling process because you've mastered the art of it so thoroughly, it becomes second nature. This book is for anyone who wants to improve their sales skills quickly, with methods that have stood the test of time.
Household Gold: How to Convert Household Expenses Into Household Income and Own Your Own Life in the Process!

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If you're intrigued by the idea of making your household spending work for you rather than against you, "Household Gold" could be the savvy financial guide you need. Steve W. Price offers a fresh perspective on how to leverage what you already buy into potential income. It's a concise read brimming with actionable insights that could inspire you to rethink your spending habits and invest in your financial future.
Idol To Icon - The Creation Of Celebrity Brands - Thryft
unknown author | Marshall Cavendish Trade

Idol To Icon - The Creation Of Celebrity Brands

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"Idol to Icon" is a must-read for those interested in the making and marketing of celebrity images. Gerrie Lim provides a fascinating exploration of the relationship between personalities and brands, shedding light on the power of public image and how it is carefully crafted and managed. Through interviews with top publicists and managers, Lim offers insightful commentary on the process of transforming stars into products, revealing the public's emotional investment in celebrity culture. Overall, "Idol to Icon" is a compelling and enlightening read for anyone interested in the strange and captivating world of famous personalities.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author | P I E Books

Landor Brand Strategy: "Landor Associates" Case Study

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If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.
New Market Imperatives : Innovative Strategies for Today's Marketing Challenges - Thryft
B.G. Yovovich | Prentice Hall Direct

New Market Imperatives : Innovative Strategies for Today's Marketing Challenges

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"New Market Imperatives" could be a great read for marketing managers and professionals looking to stay ahead of the curve. This book provides practical analysis of innovative strategies and trends in today's business environment, including downsizing, TQM practices, and global competition. With numerous examples and interviews with leading marketers, this book can inspire and guide readers towards successful marketing approaches in the 21st century.
Successful Consulting - Thryft
Anna Hipkiss | Teach Yourself

Successful Consulting

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Goodreads rating: 3.73

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If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.

Explore Creative Nonfiction

At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.