Creative Nonfiction
Dive into the world of Creative Nonfiction at Thryft. Our collection features compelling narratives blending factual reporting with artistic storytelling. From gripping memoirs to engaging essays, explore various perspectives on our dynamic world.
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Jason Miles, Karen Lacey |
Mcgraw
Hill
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network
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Goodreads rating: 3.63
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If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
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This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Warren Berger
|
Book
Industry
Services
(bis)
Hoopla : By Crispin Porter and Bogusky
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Goodreads rating: 5.0
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If you're in marketing, communications, or just love to see how wild ideas can be tamed into successful ad campaigns, "Hoopla" by Crispin Porter + Bogusky is your behind-the-scenes access. It mixes method with madness, showcasing how this top creative agency turned the advertising world on its head. Get ready to be inspired and learn how to create your own hoopla in a world that craves the buzz.
Tamara Ghandour
|
Nicholas
Brealey
Innovation is Everybody's Business
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This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
Roland Li
|
Skyhorse
Good Luck Have Fun - The Rise Of ESports
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Goodreads rating: 3.55
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This book is the ultimate insider's guide into the world of esports, where passion meets determination in the global phenomenon of competitive video gaming. Experience the rise of industry giants like Evil Geniuses and League of Legends, while exploring the dark side that lurks behind the success stories. Join the players, companies, and games that have revolutionized the world of sports and competition, challenging everything we thought we knew. Dive into this captivating journey and discover why esports is more than just a game—it's a way of life.
Alex Frankel
|
Crown
Wordcraft: The Art of Turning Little Words Into Big Business
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Goodreads rating: 3.4
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If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
Steven Woods
|
New
Year
Publishing
Digital Body Language
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Goodreads rating: 3.67
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Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
Foundations of Marketing
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Goodreads rating: 3.7
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"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
David F. D'Alessandro, Michele Owens |
Mcgraw-hill
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players
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Goodreads rating: 3.41
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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Noah Kerner, Gene Pressman |
Atria
Books
Chasing Cool: Standing Out in Today's Cluttered Marketplace
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Goodreads rating: 3.39
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Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
Sonja Jefferson, Sharon Tanton |
Kogan
Page
Valuable Content Marketing: How to make quality content the key to your business success
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Goodreads rating: 3.9
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If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
Vijay Govindarajan, Chris Trimble |
Macmillan
How Stella Saved the Farm: A Tale About Making Innovation Happen
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Goodreads rating: 3.67
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Reasons to read:
- How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times.
- This book offers practical lessons grounded in academic research, making it applicable to organizations of all types.
- Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world.
- The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
Jason Tomaric
|
Routledge
Filmmaking
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Goodreads rating: 3.94
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If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Toby Meadows
|
Laurence
King
Publishing
How to Set Up & Run a Fashion Label
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Goodreads rating: 4.18
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If you've ever dreamed of starting your own fashion line but felt daunted by the business side of things, this book is like a mentor in print form. Toby Meadows doesn't gloss over the tough parts; instead, he offers practical advice and real-world examples to guide you through the entire process. This read could turn the intimidating task of launching your label into an actionable plan.
Richard Newton
|
Capstone
The Little Book of Thinking Big Aim Higher and Go Further Than You Ever Thought Possible
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Goodreads rating: 3.8
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If you're feeling stuck or your dreams seem out of reach, 'The Little Book of Thinking Big' could be the nudge you need. It's not just about lofty ideas; Richard Newton equips you with practical thinking tools to redefine your goals and refocus on what truly matters, propelling you towards a life full of purpose and possibility. It’s a quick read that promises to expand your horizons and ignite your determination.
Peter Fisk
|
Capstone
Marketing Genius
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Goodreads rating: 3.86
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Marketing Genius could be a good read for marketers who want new perspectives and ideas to rejuvenate their marketing strategies. The book offers case studies of successful brands and marketers such as Google and Jones Soda, and explains how to apply creative intelligence to marketing challenges. It also emphasizes the importance of customers and marketing in achieving business success, and provides practical tools and concepts to do so. Overall, Marketing Genius is an inspiring and engaging book that will help marketers to think differently and achieve exceptional results.
Stephen Denny
|
Portfolio
Killing Giants - 10 Strategies to Topple the Goliath in Your Industry
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Goodreads rating: 3.68
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If you feel like the underdog in your industry, "Killing Giants" might be just the book you need. Stephen Denny outlines actionable strategies for taking on the big players, showing that agility and innovation can trump sheer size. It's a playbook for smaller businesses eager to outmaneuver their larger counterparts and anyone who loves a good underdog success story.
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Andy Bird, Mhairi McEwan |
John
Wiley
&
Sons
The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities
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Goodreads rating: 3.33
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If growth is what you're after, 'The Growth Drivers' isn't just a book; it's your roadmap to elevating your marketing game. It breaks down the essentials of what world-class marketing looks like and how it can be the force that propels your organization forward. The blend of case studies and practical tools makes it a hands-on guide that's grounded in real-world application, not just theory. With the evolving market landscape, being customer-centric isn't just an advantage but a necessity, and this book teaches you exactly how to achieve it.
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Paul Temporal
|
Wiley
Advanced Brand Management: From Vision to Valuation
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Goodreads rating: 3.63
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If you're aiming to master the intricate world of brand management and stay ahead in today's competitive market, "Advanced Brand Management" could become your go-to manual. Paul Temporal's guide digs deep into the tactics that top brands use to stay relevant, from stretching a brand to crafting entire architectures, paving the path from a brand's vision to its valuation.
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Ryan Holiday
|
Portfolio
Books
Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising
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Growth Hacker Marketing could be a good read for entrepreneurs who are starting their businesses with a limited marketing budget. Ryan Holiday teaches how to leverage the power of Growth Hacking to promote a brand via social media and other online channels. The book features real-life examples from successful start-ups and provides essential insights to create a strategy around creating sensational success.
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Donald G. Reinertsen
|
Free
Press
Managing the Design Factory
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Goodreads rating: 4.19
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This book could be a good read for product developers and managers who want to develop a quantitative approach for decision making. Reinertsen challenges readers to think critically about their product development process and offers practical tools to improve it. The book emphasizes the importance of hitting the "sweet spot" of quality, cost, and time in product development and provides concrete examples from different industries to illustrate these concepts. Overall, Managing the Design Factory is a valuable resource for those looking to optimize their product development process.
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Ellen Lupton
|
Princeton
Architectural
Press
Design It Yourself - Design Briefs
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D.I.Y Design It Yourself is perfect for nurturing your artistic side. Ellen Lupton provides accessible guidance that transforms the mundane into the extraordinary. This is for you if you've ever wanted to create something special and personal but didn't know how to start. From stationery to websites, you'll find your next project here.
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Jonathan Littman, Tom Kelley |
Currency/doubleday
The Ten Faces of Innovation : IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
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This book is a must-read for anyone looking to foster innovation and drive creativity within their organization. Through captivating stories and real-world examples, Tom Kelley takes you on a journey to discover the ten roles that can ignite innovation and counter the skeptics. Whether you're an entrepreneur, a manager, or simply someone who wants to unleash their creative potential, The Ten Faces of Innovation will provide you with practical strategies to transform your thinking, challenge the status quo, and bring fresh ideas to life. Get ready to be inspired and empowered to make a difference in your professional life!
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Dan Norris
|
Dan
Norris
Content Machine : Use Content Marketing to Build a 7-figure Business With Zero Advertising
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Goodreads rating: 4.15
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This book is an excellent resource for entrepreneurs and marketers who want to expand their business using content marketing without relying on expensive advertising. The author shares his own experience of building a successful business using content marketing and offers practical guidance on creating and scaling your own content marketing efforts. The book also includes useful frameworks and downloads to help readers with every aspect of content marketing, making it an invaluable resource for any business owner or marketing professional.
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This book could be a good read for someone who is interested in making a real impact in the field of education. It tells the inspiring story of MindChamps, an organization that combines passion and business strategy to create a global movement. This book will show you how their unique philosophy and values-driven strategies have the power to shape the future of individuals, families, communities, countries, and education systems worldwide. If you're looking for a book that will motivate and inspire you to make a difference, "The MindChamps Way" is a must-read.
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Andrew Chapman, Lee Silber, Linda Krall |
Weiser
Wild Idea Club : A Collaborative System to Solve Workplace Problems, Improve Efficiency, and Boost Your Bottom Line
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Goodreads rating: 3.61
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This book is a must-read for managers looking to transform their workplace into an innovative and efficient environment. By introducing the concept of idea-generating clubs, the author empowers employees to take ownership of problem-solving. With step-by-step guidance, managers can tap into the collective genius of their team, foster collaboration, and boost morale. In a world where doing more with less is a necessity, this book offers practical strategies to drive innovation and ensure survival in tough times.
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Tim Gunn, Daniel Vosovic, Michael Turek |
Potter
Craft
Fashion Inside Out : Daniel V's Guide to How Style Happens from Inspiration to Runway and Beyond
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Goodreads rating: 3.71
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"Fashion Inside Out" offers a rare behind-the-scenes glimpse into the fashion industry's inner workings. It features insight from the author and other prominent industry professionals on where fashion ideas come from and the design process. The book is ideal for anyone interested in fashion who longs for a deep understanding of its inner workings.
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Geoffrey A. Moore, Paul Gillin |
Linden
Publishing
New Influencers : A Marketer's Guide to the New Social Media
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Goodreads rating: 3.77
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Recommendation: "New Influencers" is a game-changer, providing insights into the world of social media marketing. Paul Gillin identifies the new influencers and their motivations and offers practical strategies that cater to both large and small organizations. If you're seeking to leverage the power of social media and gain a competitive advantage for your business, then this book is a must-read.
Explore Creative Nonfiction
At Thryft, our Creative Nonfiction collection invites readers to explore the boundary between fact and storytelling. Whether you're delving into an illuminating memoir or an insightful essay, these works offer unmatched perspectives. Discover narratives that not only inform but also captivate with their artistic expression.
Our Creative Nonfiction collection includes memoirs, biographies, essays, and narrative journalism. They offer engaging insights and true stories told with literary finesse.
We feature a range of authors, from renowned essayists to acclaimed biographers.
Yes, our collection includes works by both international and Singaporean authors, celebrating diverse voices and perspectives from around the world.
Our collection includes books that delve into themes of nature and travel, offering riveting personal narratives. For further reading, explore the topics Nature or Travel.