Economics Books

The game of business changes constantly. So should your business strategy.When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.Co-opetition will revolutionize the way you play the game of business.

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over 20 years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.

This book could be a good read for business owners and managers who want to understand how to manage and measure their company's assets in the New Economy. The book lays out four easy-to-understand steps to help companies thrive and succeed. The most unique and distinctive feature of this book is its focus on viewing the company as a portfolio of assets, and using information to measure and report all assets.

The One Minute Millionaire is an inspiring read that presents a practical approach to achieving financial success. The book offers a unique approach of combining a fable with the rules for achieving financial success that provides actionable advice for overcoming fear, doubts, and other roadblocks that limit one's potential. With this book, readers can unlock their inner winner and create true wealth in a minute.

Randall Stross looks at how Silicon Valley creates wealth through the eyes of leading venture capitalist firm Benchmark Capital. In offices along six blocks of Sand Hill Road in Melo Park, California, these venture capitalists will provide most of the $50 billion likely to be invested this year alone in the new technologies of the information age. This fly-on-the-wall book follows Benchmark's five partners in their pursuit of a finite number of sensible business ideas. It is an environment in which relatively few successes must pay for many failures. Against such a background, there are compelling stories of instant decision, multi-million dollar deals, and high risk-taking. As Silicon Valley drives fundamental changes in today's global technology, Randall Stross gives us an intriguing glimpse of the money men behind the constant innovations of the digital era.

A lively and practical guide for budding and blooming entrepreneurs.So you want to be a successful entrepreneur? Fed up with taking orders from above? Want to be your own boss, make your own decisions, and go head-to-head with the big boys in the business world?This is a book for people bursting with energy and ideas. It comes from the heart of a man who has seen and done it all in one of the toughest markets of them all. Bill Heinecke started his own business when he was in high school, was a millionaire before he was twenty-one, and now runs a business empire that straddles Southeast Asia. The Entrepreneur features a road map for budding businesspeople with tips how to get started; why you must follow your instincts and defy conventional wisdom; what is expected of a good leader; when to listen, when to act; and where to look for new opportunities.William Heinecke (Thailand) is the world's largest manufacturer of golf gloves. He was recently valued at around US$100 million by Forbes magazine. Jonathan Marsh (Australia) is a journalist with the Sydney Morning Herald. He is a former Asia correspondent for the Independent and managing editor of the Asian Times.

Taps into the minds of today’s trading superstars to reveal the secrets of their astonishing success In these absorbing interviews with star performers in the financial markets, Schwager humanizes the mechanics and psychology behind the trading world in such sophisticated instruments as currencies, stock options, commodity futures, and mutual-fund accounts by individuals, investment firms and group-trading computerized "money machines." One trader focuses on market response to news events, another calculates mathematical probabilities--one even cocks an ear to the noise level on the exchange floor. All rank assiduous research, self-confidence, a specific plan and the courage to cut losses among essentials to success. Few consider their work gambling, but Schwager entertainingly argues that a successful trader needs many of the qualities of a good poker player. Though the subject matter is esoteric, there is much here to attract the general reader, and Schwager appends a "primer" of technical basics.  You may not know their names, but they are the trading elite―a select group of super-money makers whose trading prowess has become the stuff of legend. They are speculators in everything from stocks and bonds to options and commodity futures who make millions―often in a matter of hours―and leave their peers in the dust. In this enthralling sequel to his international bestseller, Market Wizards, Jack Schwager interviews these stars, asking the questions that everyone with an interest in the financial markets would love know the answers to and receiving the kind of frank, occasionally bewildering answers that make this book as much a page-turner as its predecessor.

International An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.FeaturesThe material in each chapter is first strongly rooted in international business theory before it moves to the discussion of related managerial topics. The analytical issues embedded in the theory provide the foundation for exploring the managerial decision issues that are typical to the theme of the chapter.The chapters on the cultural and political dimensions draw on the latest research and analytical methods for diagnosing the influence of these environments on a multinational firm s strategy.The chapters on strategic alliances and international acquisitions outline the key decisions and analyses that can facilitate the successful implementation of these challenging modes of growth.The chapters on multinational firms and business groups illustrate the competitive pressures exerted by these firms for domestic and international companies in the Asia Pacific.The chapter on subsidiary management outlines the competitive and strategic issues that fall into the domain of a manager of a foreign subsidiary situated in an Asia Pacific country.In-text examples and text-boxes provided in depth looks at companies such as Haier, Tata Consulting Services, Mitsubishi Motors and the Formosa Plastics Group. More than 100 company illustrations drawn from companies situated in Australasia, South Asia, South East Asia and East Asia provide a realistic view of the competitive challenges encountered when operating in the Asia Pacific.International management skills can be developed and reinforced using the 15 cases included in this book. The cases help to tie together and augment the managerial issues that underlie the analytical and conceptual issues presented in the text. SECTION 1: THE INTERNATIONAL BUSINESS ENVIRONMENTSECTION 2: MANAGING INTERNATIONAL GROWTHSECTION 3: MULTINATIONAL MANAGEMENTSECTION 4: CASES

This book is an essential read for anyone involved in business management or IT who are looking to reengineer their organizations and processes. Petrozzo and Stepper outline a clear roadmap for effective reengineering that merges empowerment, teaming, and continuous improvement in successive iterations, allowing for a quicker realization of benefits with reduced risk. Their advanced methods and tools, such as process simulation and scenario-based training, provide a practical and evolutionary approach to transformation that readers will find valuable and informative.

Recommendation: This book is a must-read for anyone interested in marketing. It provides a comprehensive understanding of marketing principles with a global perspective. With its concise language and engaging visuals, it makes learning easy and enjoyable, especially for non-native English speakers. The mix of international and Asian cases and vignettes adds real-world relevance to the concepts discussed. Additionally, the coverage of contemporary marketing issues ensures that readers stay up-to-date and develop critical thinking skills. Stay ahead of the game and dive into the exciting world of marketing with Principles of Marketing: A Global Perspective.

Crossing the Chasm is a must-read for entrepreneurs, marketers and product managers looking to take their high-tech products to mainstream customers. With an updated coverage of the Internet, the book provides practical insights and a revolutionary new model to help bridge the gap between early adopters and mainstream customers. Users have found the book’s unique framework and actionable advice to be invaluable in building successful products and businesses.

Secrets of Forex Millionaires teaches practical techniques to identify profitable trades, minimize risks and maximize returns. It also focuses on the winning psychology of successful traders. This book is recommended for individuals who are interested in generating wealth through Forex trading, and want to learn from the experience of a successful Forex trader like Yeo Keong Hee.

China now contains 250 million Internet users, the largest in the world, and growing. Fortunes have been made, but more importantly, society and business are being transformed along the unique lines of Chinese Internet development. This will substantially affect the business and political character of the fastest growing economic power in the world. Red Wired takes a fascinating inside look at how China has adopted the Internet at rapid pace. Through unique access to the key players in China's Internet revolution, the authors offer a new perspective on the growth of this superpower and the role that technology has played. Moreover, they offer business lessons from Internet companies which succeeded in this most complex and unique of markets.

This book provides inspiring examples of companies which have achieved greatness not just through profit, but also by making valuable contributions to society. It challenges the belief that business should only focus on profit, and encourages readers to think about the bigger picture. The author offers unique insights into how businesses can stand apart by creating value beyond just financial performance. This book is perfect for anyone seeking to create a more meaningful and sustainable business.

Data Crush could be a good read for business owners and entrepreneurs who are trying to keep up with today's technology-driven landscape. The book elaborates on the importance of collecting and analyzing customer data to understand preferences and predict future behavior. The book provides real-world examples of companies like Amazon, Home Depot and Ford, as well as newer players like Groupon and scores of niche-market winners, who have succeeded by leveraging big data. Readers will gain an understanding of the key drivers of data proliferation, including cloud computing and digital commerce, and will be provided with insights on how to make sense of this constantly updated universe of valuable information.

Information Rules is an essential guide for managers aiming to thrive in the information economy. With its focus on the application of classic economics concepts to information technology, this book helps readers to understand the consequences of pricing, protecting and planning information products and services. Shapiro and Varian offer practical business strategies that will assist business leaders in making effective decisions and navigating the challenges of the information age with confidence. Highly recommended for anyone interested in the economics of information and networks.

Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture.Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication.However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product , Eric Schaeffer and David Sovie , both Senior Managing Directors at Accenture , show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products.Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including:- How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing- Practical advice on transforming their entire culture to build the future of successful 'living products'- Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and GoogleThis book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.

Describes how corporations work and reviews the critical elements of business success--growth, return on assets, rate of inventory turnover, understanding customers, and taking advantage of the changing marketplace.

Based on the award-winning article in Harvard Business Review , from global leadership expert John Kotter.It’s a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and appoint your best people to make change happen. And it does—but not fast enough. Or effectively enough. Real value gets lost and, ultimately, things drift back to the default status.Why is this scenario so frequently repeated in industries and organizations across the world? In the groundbreaking new book Accelerate (XLR8), leadership and change management expert, and best-selling author, John Kotter provides a fascinating answer—and a powerful new framework for competing and winning in a world of constant turbulence and disruption.Kotter explains how traditional organizational hierarchies evolved to meet the daily demands of running an enterprise. For most companies, the hierarchy is the singular operating system at the heart of the firm. But the reality is, this system simply is not built for an environment where change has become the norm. Kotter advocates a new system—a second, more agile, network-like structure that operates in concert with the hierarchy to create what he calls a “dual operating system”—one that allows companies to capitalize on rapid-fire strategic challenges and still make their numbers.Accelerate (XLR8) vividly illustrates the five core principles underlying the new network system, the eight Accelerators that drive it, and how leaders must create urgency in others through role modeling. And perhaps most crucial, the book reveals how the best companies focus and align their people’s energy and urgency around what Kotter calls the big opportunity .If you’re a pioneer, a leader who knows that bold change is necessary to survive and thrive in an ever-changing world, this book will help you accelerate into a better, more profitable future.

Chapter 5: Customers, Products, Services . . . . . . . . . . . . . 129 Close Customer Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Customer Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Dependence on the Customer and Risk Aspects . . . . . . . . . . . . . . . . . 135 Achieving Closeness to Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 Product and Service Spectrum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Chapter 6: Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 What Does Innovation Mean?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 High Level of Innovativeness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 Driving Forces of Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 The Origin of Innovations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 Leadership and Organizational Aspects of Innovation . . . . . . . . . . . . 179 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Chapter 7: Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 Competitive Structure and Conduct . . . . . . . . . . . . . . . . . . . . . . . . . . 191 The Hidden Champions in the Light of Porter’s “Five Forces” . . . . . 195 Competitive Advantages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Sustainability of Competitive Advantages . . . . . . . . . . . . . . . . . . . . . . 203 Demonstration of Competitive Superiority . . . . . . . . . . . . . . . . . . . . 205 Competitive Edge and Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 Sparring Partners for Competitive Fitness . . . . . . . . . . . . . . . . . . . . . . 214 Excessive Competitive Orientation . . . . . . . . . . . . . . . . . . . . . . . . . . . 217 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218 Chapter 8: Financing, Organization, and Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223 Financing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224 Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228 Contents ix Organization of the Value Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249 Entrepreneurial Clusters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253 Chapter 9: Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Job Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Corporate Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260 Quali?cations and Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274 Creativity of Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278 Recruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282 Chapter 10: The Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285 Structures of Ownership and Leadership . . . . . . . . . . . . . . . . . . . . . . 286 How Crucial Is Leadership? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Leadership Continuity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Young to the Top . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293 Powerful Women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294 Internationalization of Management . . . . . . . . . . . . . . . . . . . . . . . . . . 298 Personalities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Leadership Styles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305 Management Succession . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310 Chapter 11: Hidden Audit and Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 What Is Strategy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champion For Whom? . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champions – Audits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325 Strategies for Value Propositions and Pricing . . . . . . . . . . . . . . . . . . . 335 Organization and Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Art of Profitability is a great read for individuals seeking to improve their understanding of business profitability. It presents 23 different business models in a concise and challenging format, with each chapter featuring a dialogue between a young protégé and a teacher called David Zhao. Through this conversation, readers gain insights into the invisible principles that allow businesses to thrive even in tough economic times. The book provides specific actions that organizations can take to improve their bottom line within 90 days, making it an invaluable resource for CEOs, entrepreneurs and business owners seeking to grow their businesses.

THE MCKINSEY WAY can be a great read for anyone who wants to get an in-depth understanding of how one of the world's best consulting firm works. The book provides a fascinating behind-the-scenes look at McKinsey & Company's approach to problem-solving, team-building, and management. In addition, Ethan Rasiel's writing style is engaging and witty, making it a fun read. The book serves as a toolkit of problem-solving techniques without peer, and it empowers every business decision-maker to become a better strategic player in any organization.

Supergrowth Companies is a great read for entrepreneurs and managers who are looking for analytical insights to drive their businesses forward. The book provides a comprehensive examination of over 200 businesses, including The Body Shop and Amstrad, giving the reader access to the growth strategies, leadership styles, and organizational expansion tactics used by successful companies. With its combination of interviews and case studies, Supergrowth Companies offers practical advice for anyone committed to growing their business.

This book is a must-read for those seeking to achieve financial success through stock market investments. With insider strategies and real-life success stories, it provides a practical roadmap for building a million-dollar net worth. Whether you are a beginner or an experienced investor, this book will empower you to make smart investment decisions and unlock the secrets of millionaire investors. Get ready to transform your financial future with this game-changing guide.

The groundbreaking follow-up to the international bestseller­­a hands-on guide to putting McKinsey techniques to work in your organization McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way , Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action­­ The McKinsey Mind . While the first book used case studies and anecdotes from former and current McKinseyites to describe how "the firm" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful. Designed to work as a stand-alone guide or together with The McKinsey Way , The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinsey Way with real-world examples, parables, and easy-to-do exercises designed to get readers up and running.

This book would be a good read for you if you are fascinated by the extraordinary journey of a global entrepreneur and the rise of one of the most influential tech companies in history. Through the lens of Akio Morita, the chairman of Sony Corporation, you will gain valuable insight into the challenges and triumphs of building a multinational corporation. Morita's perspectives on the United States, Japan, and the world economy provide a unique and profound understanding of global business dynamics. Get ready to be inspired by the innovativeness and audacity that fueled the success of Sony.

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to:Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledgeThe Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.

Explores the creation of successful concentrations of high-tech industry. Author describes the approaches to building a technology industry, and details the opinions and evaluations of entrepreneurs, venture capitalists, government officials and academics who have experienced the phenomenon in their home countries and in California.

Recommended for businesspeople & economics students; providing industry-specific analysis sector by sector, highlighting risks & opportunities in China's development into a major economic power and backed by decades of experience. Includes insights from leading multinational CEO's on doing business in China.

This book provides a comprehensive guide for multi-national corporations seeking to expand into China and India. With a focus on the four strategic realities unique to these countries, the book encourages companies to look beyond short-sighted cost-cutting measures. The authors provide insightful analysis of the competition for resources in China and India, and offer actionable strategies for companies seeking to emerge as global players in this rapidly changing landscape. Highly recommended for business leaders seeking to navigate the complexities of global expansion in the 21st century.

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few

This book is a must-read for anyone interested in the story behind the founding of one of the world's largest companies, Sony. Akio Morita's leadership and vision for innovation is captured brilliantly in this book, making it a great recommendation for entrepreneurs looking for inspiration. The book offers insights into the world economy and the relationship between Japan and the US.

Hidden somewhere among all the numbers in a financial report is vitally important information about where a company has been and where it is going. This is especially relevant in light of the current corporate scandals.The sixth edition of this bestselling book is designed to help anyone who works with financial reports--but has neither the time nor the need for an in-depth knowledge of accounting--cut through the maze of accounting information to find out what those numbers really mean.

Today we need to have a more new, fresh, competitive, superior, big, standard-setting, world-class, or as Wayne writes “brighter ideas for business” than ever, in order to keep our industry (advertising) relevant and alive. Wayne’s world of thoughts for finding those high caliber ideas are inspiring. We’ve put some of them into practice, with great success. Wayne’s book cures the fear of the blank page; I wish it came in pocket size. – Michael Conrad , Vice Chairman, Chief Creative Officer, Leo Burnett Worldwide Inc. (1997-2002) This is a book for everybody who wants to be more creative but doesn’t know where to start. It’s also for creative people who like the rest of us mortals need to jump-start their engines once in a while. Wayne Lotherington has a special gift for helping people generate big ideas and realize their creative potential. In Flicking Your Creative Switch , he shares some of his proven methods, based on 20 years in leading creative organizations, in simple language, with easy-to-use tools. — Peter Wilken , Partner, The Brand Company, Hong Kong At last, a powerful look at the ‘how to’ ; of creativity in a way that’s inspiring, witty, and most importantly, actionable. Wayne Lotherington is the new Edward de Bono —Dr. Michael Llewellyn-Williams , Founder & President, BrandMechanics Inc., San Francisco Nowadays successful businesses must be able to come up with new, breakthrough business ideas on-demand, and must be able to implement them at the speed of ‘e’. Wayne Lotherington offers them the best handbook on creative thinking that I’ve read. It is simple, clear, concise, actionable and inspirational. It will help any business generate better ideas than ever. If you need your business to be more creative, you need to ‘flick your creative switch’ right now. — Chris Jaques , CEO, The Bigthinking Group, UK A surprising number of people, even in so-called creative industries such as advertising, suffer from the belief that they themselves are not creative. Wayne Lotherington will quickly prove you wrong. This book lays out Wayne’s theory of creative thinking in a simple, easy-to-grasp way. There are numerous exercises to try, and useful tools that you can apply immediately to your daily life. Having attended Wayne’s courses, I can assure any reader that your mind will be bussing with possibilities, and eager to take on new creative challenges. Anyone can be creative. Wayne’s book will give you the courage to try. —Kate Bristow , Director of Strategic Planning, M & C Saatchi, Singapore