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Economics

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Entrepreneurs Guide to Capital - Thryft
Jennifer Lindsey | Probus Publishing Co.

Entrepreneurs Guide to Capital

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If you're taking your first entrepreneurial steps, this book is like having a wise mentor by your side. It cuts through the complexity of finding and utilizing capital, transforming what can be an overwhelming endeavor into manageable steps. Whether you're looking to understand venture capital or bootstrap your business, it's a resource that could save you time and costly mistakes.
The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy
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Thinking about expanding your business horizon to China? "The China Strategy" offers a comprehensive insight into the nation's explosive economic landscape. It's not just a peek into the economic trends; it's the roadmap to integrate and capitalize on these shifts. For anyone who sees China as an indispensable part of their business's future, this book goes beyond the surface, navigating you through a framework that's critical for understanding and succeeding in this dynamic marketplace.
Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler  | Pearson Education

Marketing Management

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Goodreads rating: 3.85

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This book is a great choice for students studying marketing management who want to learn about successful marketing strategies through application-oriented case studies. It showcases both Asian and international brands and companies which makes it easy for students to relate to the analyses of these case studies and vignettes. The book puts an emphasis on emerging market trends, ensuring that students stay relevant in today's fast-changing marketing environment.
Red Teaming - How Your Business Can Conquer The Competition By Challenging Everything - Thryft

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Recommendation: Red Teaming is a must-read for aspiring entrepreneurs, business leaders, and anyone looking to stay ahead in a rapidly changing economy. Bryce Hoffman offers a unique approach to strategic planning, teaching readers how to challenge their assumptions, uncover blind spots, and navigate complex problems. Drawing from real-world examples, this book provides actionable insights and techniques used by innovative companies like Google and Toyota. By adopting the Red Teaming mindset, you'll be equipped to make informed decisions, avoid potential pitfalls, and drive success in today's competitive business landscape.
The Next Global Stage: Challenges and Opportunities in Our Borderless World - Thryft
Kenichi Ohmae | Wharton School Pub

The Next Global Stage: Challenges and Opportunities in Our Borderless World

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Goodreads rating: 3.57

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If the future of business fascinates you or if you're looking to understand how globalization shapes strategies on the global stage, Kenichi Ohmae's "The Next Global Stage" provides thought-provoking insights. Ohmae has a reputable foresight into economic trends, and he maps out the dynamics with a clarity that's invaluable for businesses and individuals aiming to prosper in the increasingly interconnected world. This is a guide from a seasoned strategist to help steer you successfully through the intricacies of a borderless economy.
Big Bucks! - Thryft
Kenneth H. Blanchard, Sheldon Bowles  | William Morrow

Big Bucks!

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Goodreads rating: 3.79

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This book could be a good read for anyone seeking to understand the principles of creating wealth and achieving financial success. Through a captivating parable-style narrative, the authors introduce Len, a character who aspires to be a millionaire. Len's journey is filled with valuable lessons and practical strategies that can be applied by individuals and businesses alike. The book emphasizes the importance of commitment, intensity, purpose, and generosity in the pursuit of big bucks. If you're ready to uncover the secrets of financial prosperity and make a positive impact along the way, this book is a must-read.
Network Advantage: How to Unlock Value From Your Alliances and Partnerships
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Looking to tap into the power of business networks? "Network Advantage" dismantles the intricacies of forming successful partnerships with practical, research-backed strategies. It's a guide that transforms theory into actionable insights, perfect for the entrepreneur or executive eager to amplify their competitive edge through smart alliances. With its straightforward approach and case studies, this book could be the strategic ally you've been seeking.
How to Grow When Markets Don't - Thryft
Adrian J. Slywotzky, Richard Wise, Karl Weber  | Warner Business Books

How to Grow When Markets Don't

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Goodreads rating: 3.53

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If you're feeling stuck in your business, contemplating how to move forward in a competitive, saturated market, this might be the flashlight in the dark you're looking for. Slywotzky delves into case studies and strategies that real world companies have used to innovate and create new demand, potentially a game changer for your strategic planning.
Secrets of Self-Made Millionaires
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This book might just be what you need if you're resolved to take charge of your financial destiny. Adam Khoo's journey to wealth at an impressively young age is distilled into actionable strategies, not just for high-flying execs but for anyone hungry to escape the daily grind and make their money work for them. It's a coach, mentor, and strategy guide rolled into one.
India Land of a Billion Entrepreneurs - Thryft
Upendra Kachru | Pearson Education

India Land of a Billion Entrepreneurs

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Goodreads rating: 3.0

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If you're curious about the economic landscape in India and the incredible potential for growth through entrepreneurship, "India Land of a Billion Entrepreneurs" offers a stimulating read. It delves into the characteristics and challenges of becoming a successful entrepreneur within the Indian market. This book acts as a lens through which you can see how individual ambition fuels a nation's economy.
Pricing for Profit					How to Develop a Powerful Pricing Strategy for Your Business - Thryft
Peter Hill | Kogan Page

Pricing for Profit How to Develop a Powerful Pricing Strategy for Your Business

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Goodreads rating: 4.13

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If you've been wrestling with setting the right prices for your goods or services, "Pricing for Profit" could be your game changer. Peter Hill combines real-world case studies that make the guidance tangible and relatable. This isn't just theory; it's a practical roadmap to potentially increasing your business's bottom line through savvy pricing strategies. It might just shift your perspective on how you value what you offer.
Strategic Marketing - Thryft

Strategic Marketing

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Goodreads rating: 3.98

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Strategic Marketing could be a great read for business students and professionals looking for ways to gain a competitive advantage in the marketplace. The book provides a decision-making process to analyze and select strategies and emphasizes viewing marketing strategy from a total business perspective. The numerous updated cases make this text relevant to the current market trends and valuable for students and professionals seeking practical application of marketing principles.
Electronic Commerce - Thryft
Gary P. Schneider | Course Technology

Electronic Commerce

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Goodreads rating: 3.6

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This book would be a good read for anyone looking to understand the vast possibilities and challenges of electronic commerce. Through real-world case studies and examples, it offers a comprehensive exploration of the technical and business aspects of online business. It not only highlights successful implementations but also emphasizes the lessons learned from unsuccessful endeavors. "Electronic Commerce" will give you the knowledge and insights to unlock the potential of online business and navigate the ever-evolving world of e-commerce.
The Innovation Paradox: Why Good Businesses Kill Breakthroughs and How They Can Change - Thryft
Marc Epstein, Tony Dávila  | Berrett-koehler Publishers

The Innovation Paradox: Why Good Businesses Kill Breakthroughs and How They Can Change

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Goodreads rating: 3.69

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This book could be a good read for professionals looking to understand and implement a more robust innovation culture in their companies. Using relatable examples, the authors show how corporate structures often impede innovation and provide a framework for establishing a Startup Corporation, which incentivizes visionary thinking at all levels. This book offers valuable insight into how even established organizations can cultivate breakthrough innovations.
The Connected Corporation : How Leading Companies Win Through Customer-Supplier Alliances - Thryft
Jordan D. Lewis | Free Press

The Connected Corporation : How Leading Companies Win Through Customer-Supplier Alliances

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Goodreads rating: 4.0

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This book is an insightful guide for business leaders who are seeking a way to build strategic partnerships such as customer-supplier alliances. Jordan D. Lewis takes readers deep into the intricacies of how these partnerships have enabled top companies worldwide to cut costs, skyrocket quality, reduce cycle times, and enhance customer value with minimal expenses. He does so by analyzing real-life case studies from a wide range of industries and interviewing different stakeholders involved in these partnerships.
Winning Strategies for Capital Formation : Secrets of Funding Start-Ups and Emerging Growth Firms Without Losing Control of Your Idea, Project or Company - Thryft

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This book would be a great read for entrepreneurs and business owners who aspire to secure funding for their start-up or growth firms. It presents winning strategies and thought processes that help to plan financing and obtain capital, including how to build credibility with investors and structure the business to meet your needs and your partners'. It also debunks common myths that could prevent success.
Service Process Design For Value Co-Creation - Thryft
Joy M. Field | Business Expert Press

Service Process Design For Value Co-Creation

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Goodreads rating: 3.0

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This book is a great read for entrepreneurs or managers of service-based businesses. It emphasizes the importance of co-creating value with customers through service and explores how to design service processes that allow for this. The book offers practical strategies for leveraging the resources of both service provider and customer to achieve better service outcomes. It is an insightful guide that can help businesses adapt to the changing service landscape, and will be particularly useful for those interested in the physical, skills and knowledge resources of their customers.
Forecasting for Real Estate Wealth: Strategies for Outperforming Any Housing Market - Thryft
Ed Ross | Wiley

Forecasting for Real Estate Wealth: Strategies for Outperforming Any Housing Market

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Goodreads rating: 2.0

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Whether you're a seasoned investor or a wary first-timer considering stepping into the real estate game, this book breaks down complex market trends into digestible strategies. It equips you with the foresight to pinpoint the optimal moments for investment, ensuring that your venture into real estate could pay off handsomely. Delving into this guide might just turn the tides of real estate in your favor.
Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players - Thryft

Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players

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"Property Smart" might resonate with you if you're aiming to navigate the often-intimidating world of real estate with confidence. Terry Ryder offers practical guidance that demystifies the buying and selling process, empowering you with the knowledge to make savvy investment decisions. Whether you're just starting out or looking to sharpen your property portfolio strategy, this book could prove to be an invaluable asset.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.78

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Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
Marketing Management : An Asian Perspective - Thryft
Chin Tiong Tan, Swee Hoon Ang, Philip Kotler  | Pearson

Marketing Management : An Asian Perspective

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Goodreads rating: 3.85

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This book could be a good read for business students who are interested in learning about marketing in Asia. It provides a comprehensive understanding of the different marketing strategies and practices in the Asian region. The book covers various topics such as market analysis, customer behavior, branding, and marketing mix decisions from a regional perspective. It also includes case studies and examples from real-life situations. Overall, this book is useful for those who want to expand their knowledge and skills in marketing in the context of Asia.
Channel Champions : How Leading Companies Build New Strategies to Serve Customers - Thryft

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The book explores the success of "Channel Champions" such as Dell, Lexus, and Amazon.com and how they excelled in the channel-driven economy by focusing on customer service and exploring new channels like e-commerce. It is a must-read for anyone who wants to understand what it takes to thrive in today's channel-based economy.
Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation - Thryft

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This book is perfect for business students, managers, and entrepreneurs seeking to better understand strategy implementation. The book incorporates inspiring real world case studies and techniques, and also comes with a brand new strategy simulation and video assignments that are engaging and offer hands-on experience. The book's unique and powerful learning tools make it a proven high-quality resource that's definitely worth reading.
Singapore: The Fintech Nation
Varun Mittal, Lilian Koh  | Mcgraw Hill

Singapore: The Fintech Nation

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If you're intrigued by the fusion of finance and technology, and how a city-state has positioned itself at the forefront of this revolution, "Singapore: The Fintech Nation" would be a valuable read. It not only outlines the systems in place but also the strategic approach taken to establish Singapore as a trend-setter in financial innovation. The insights offered can give you a thorough understanding of the rise of fintech within a specific economic context.
The Collaborative Enterprise: Managing Speed and Complexity in Knowledge-Based Businesses - Thryft
Charles C. Heckscher | Yale University Press

The Collaborative Enterprise: Managing Speed and Complexity in Knowledge-Based Businesses

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Goodreads rating: 4.0

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If you're intrigued by the idea of collective brainpower fueling a company's growth, this book is your deep dive into effective team synergy. Heckscher's insights on transcending outdated bureaucratic methods will speak to you if you're aiming to drive your business forward in today's fast-paced, knowledge-driven economy. The real-life case studies make the theories tangible, showing exactly how successful collaboration looks in action and why it might be the competitive edge you've been looking for.
Clockspeed: Winning Industry Control in the Age of Temporary Advantage
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If you're wrestling with the rapid changes in your industry, "Clockspeed" might resonate with you. Charles Fine offers sharp insights that could shift how you anticipate and react to market changes. This book is particularly intriguing for managers and entrepreneurs seeking strategies to stay ahead in an environment where the only constant is change.
Contemporary Strategy Analysis					Text and Cases - Thryft
Robert M. Grant | Wiley

Contemporary Strategy Analysis Text and Cases

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Goodreads rating: 3.82

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Delving into this book, you'll gain a robust understanding of creating value within a business context, marrying it with practical insights for real-world application. Its approach is contemporary, tackling global shifts alongside ethical considerations. For anyone engaged in business strategy, or students in MBA or advanced undergraduate programs, it's a must-read resource replete with interactive elements that can sharpen your analytical skills and strategic thinking.
China Key Success Factors - Thryft
Warren Liu | Trombly International

China Key Success Factors

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Goodreads rating: 4.5

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China Key Success Factors by Warren Liu offers a thorough analysis and practical guide to succeeding in China's economy. The author analyzes the track records of many global players and identifies eleven key success factors for businesses in China. The book offers insights on China's demographics, natural resources, government, and culture, making it an essential guide for Western companies conducting business in China.
One Minute Millioniare : The Enlightened Way to Wealth - Thryft
Robert G. Allen, Mark Victor Hansen  | Harmony Books

One Minute Millioniare : The Enlightened Way to Wealth

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Goodreads rating: 4.04

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The book presents a revolutionary approach to building wealth. Its unique combination of fiction and non-fiction guide you through a life-changing "millionaire system." The book teaches you how to leverage power, take reasonable risks and build wealth habits over time. It's suitable for anyone who desires to create, make, keep and ethically share their wealth.
The Bamboo Network : How Expatriate Chinese Entrepreneurs are Creating a New Economic Superpower in Asia - Thryft

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This book is perfect for anyone interested in understanding the role of ethnic Chinese families in developing the economies of Southeast Asia and China. The author explores the powerful ties of culture and language that make these entrepreneurs preferable partners for joint ventures. The book examines their contribution to industrialization and modernization, making the region the fastest-growing and most competitive economy in the world, rivaling that of the US and Western Europe as an economic power. It's a must-read for businesses that want to learn more about this sector of the global marketplace.
ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance - Thryft
Ray Tricker | Butterworth-heinemann

ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance

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Goodreads rating: 4.0

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This book provides a comprehensive guide to ISO9000 compliance, specifically tailored for small businesses with limited resources. It helps readers understand the requirements of the International Quality System Standard, so they can develop a quality plan that meets the demands of their customers and the marketplace. Highly recommended for small business owners looking to enhance their competitiveness.
Marketing Management : An Asian Perspective - Thryft
Chin Tiong Tan, Swee Hoon Ang, Philip Kotler  | Pearson

Marketing Management : An Asian Perspective

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Goodreads rating: 3.85

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In stock: Very Good

If you're navigating the dynamic markets of Asia, this book is your compass. It delves into the regional economic shifts and their marketing implications, offering fresh perspectives tailored to the unique challenges faced by Asian businesses. With concrete examples and a focus on practical applications, it's an essential resource for professionals seeking to stay ahead in a diverse and rapidly changing environment.
Finance and Accounting for Nonfinancial Managers: All the Basics You Need to Know - Thryft
William G. Droms, Jay O. Wright  | Basic Books

Finance and Accounting for Nonfinancial Managers: All the Basics You Need to Know

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Goodreads rating: 3.21

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Dive into this book if crunching numbers scares you. You're not alone if the mere thought of finance and accounting makes your eyes glaze over. This book is crafted for those who want to grasp the financial basics without diving too deep into the jargon. It's practical, filled with real-world examples that link theory with the everyday decisions you face as a professional. Whether you're aiming to brush up your skills for better business conversations or just want to make more informed decisions for your own venture, this guide has you covered.
Adventure Capitalist: The Ultimate Road Trip - Thryft
Jim Rogers | John Wiley & Sons Ltd

Adventure Capitalist: The Ultimate Road Trip

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Goodreads rating: 4.0

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If you're someone who savors both the thrill of travel and the intricacies of global markets, Jim Rogers' "Adventure Capitalist" is a bookshelf must-have. It's a uniquely insightful journey led by an investor eyeing economic clues in every exotic locale he visits. This is the perspective of a man with a keen financial mind and an insatiable appetite for adventure, blending the zest of exploration with shrewd economic analysis. You'll roam the world from your reading nook, understanding markets through real-world encounters and stories.
Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life - Thryft
Kim Kiyosaki | Rich Press

Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life

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Goodreads rating: 4.03

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If you're looking to shatter the glass ceiling of personal finance, "Rich Woman" by Kim Kiyosaki is a must-read. It's more than just investment tips; it's a call to action, empowering you to take control of your money and your life. The book strips away the intimidating jargon and breaks down the world of investing into manageable pieces, making it an ideal read for anyone who's ready to change their mindset about money and build a financially independent future.
Developing Strategic Thought - A Collection of the Best Thinking on Business Strategy
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If you have aspirations to steer your company's future, "Developing Strategic Thought" might just be the compass you need. The book's tapestry of expertise, woven with insights from giants like Mintzberg and Boisot, provides not just ideas but practical ways to enhance your strategic thinking. As it pulls apart the complexities of business strategy, you'll find yourself equipped to navigate the uncertain terrains of the corporate world.
Profit from the Core: Growth Strategy in an Era of Turbulence - Thryft

Profit from the Core: Growth Strategy in an Era of Turbulence

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As someone navigating the complex business landscape, you'll find "Profit from the Core" a treasure trove of actionable insights. The decade-long study distilled into this book offers a clear blueprint for growth that has stood the test of time and turbulence. Whether you're a seasoned CEO or an emerging leader, this strategic guide will help you focus on your core business to unlock long-term profitability and market strength. Think of it as a compass for consistent success in an era that rewards resilience and clarity.
The New Professionals: The Rise of Network Marketing As the Next Major Profession - Thryft
James W. Robinson, Charles W. King  | Three Rivers Press

The New Professionals: The Rise of Network Marketing As the Next Major Profession

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Goodreads rating: 4.16

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This book offers a deep dive into an industry that's reshaping the concept of work for many. If you've ever considered leaving your traditional career path for something more flexible and potentially rewarding, "The New Professionals" could provide the perspective shift you need. It's praised as an authoritative source, suggesting that you'll get both a historical and futuristic view of network marketing. This could be the support and affirmation for those contemplating this significant career switch.
The Great Fragmentation : And Why the Future of Business is Small - Thryft

The Great Fragmentation : And Why the Future of Business is Small

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The Great Fragmentation is a must-read for anyone looking to understand the changes happening in the business world. Sammartino explains how technological advancements such as social media, gamification, and crowdfunding are transforming the way we do business. He also offers practical advice for both established companies and entrepreneurs looking to succeed in this new landscape. The book's most unique feature is its focus on the power of small businesses and how they can thrive in the digital age. Overall, The Great Fragmentation is an insightful and engaging read that provides readers with a roadmap for navigating the new digital economy.
Anaerobic Digestion - Making Biogas - Making Energy : The Earthscan Expert Guide - Thryft
Tim Pullen | Routledge

Anaerobic Digestion - Making Biogas - Making Energy : The Earthscan Expert Guide

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Goodreads rating: 4.33

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This book is perfect for anyone interested in sustainable waste management. The author explains in simple language the different types of anaerobic digestion systems available, giving readers the knowledge to choose the best one for their feedstock. Furthermore, the book showcases the financial benefits of such systems, making it a must-read for farmers and eco-entrepreneurs alike.
The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

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If you're aiming to understand the minds of top business leaders and how they've carved out profits, "The Profit Zone" could be your playbook. You'll find it dissecting the moves of industry giants and their strategies in a way that's insightful. It can offer you a unique perspective on how to approach business design and profit-making in your own ventures.
Why Companies Fail: The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid

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It sounds like you're invested in ensuring that your business thrives. "Why Companies Fail" is that insightful mentor guiding you to recognize pitfalls that even giants like Kmart couldn't avoid. The practical advice distilled from those lessons can help you steer clear of similar fates, potentially saving your business from becoming a cautionary tale. It's like having a business guardian angel on your shelf.
Mid-Course Correction : Toward a Sustainable Enterprise: the Interface Model - Thryft
Ray C. Anderson | Chelsea Green Pub Co

Mid-Course Correction : Toward a Sustainable Enterprise: the Interface Model

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Goodreads rating: 3.86

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"Mid-Course Correction" is a must-read for anyone interested in the intersection of business and environmental sustainability. Ray Anderson's personal story and his company's journey towards becoming a sustainable enterprise provides valuable insights and inspiration for business people, environmentalists, and educators alike. The book's unique and memorable feature is its emphasis on the personal values and passion that drive businesses towards sustainability.
The Curve: Turning Followers Into Superfans
Nicholas Lovell | Portfolio Penguin

The Curve: Turning Followers Into Superfans

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Goodreads rating: 4.1

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If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.
Demystifying Strategy: How to Become a Strategic Thinker - Thryft
Dr Tony Grundy | Kogan Page

Demystifying Strategy: How to Become a Strategic Thinker

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Goodreads rating: 2.67

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Feeling overwhelmed by strategy? "Demystifying Strategy" will be your guide to understanding it deeply, yet practically. Dr. Tony Grundy breaks down complex concepts into digestible exercises, enabling you to enhance your strategic mind. Whether you're an executive or a student, this book will empower you to challenge conventional thinking and master the art of strategy.
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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If you're feeling stuck in the quickly shifting sands of modern business, this book could be a godsend. Rita Gunther McGrath dismantles the old school of thought that clings to the idea of a sustainable competitive advantage and offers a dynamic blueprint for success that's more in tune with how the world operates today. Her insights could be just what's needed to reinvigorate your business strategy.
Before You Quit Your Job
Sharon L. Lechter, Robert T. Kiyosaki  | Business Plus

Before You Quit Your Job

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Goodreads rating: 4.12

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If you've been feeling stuck in your 9-to-5 job, dreaming of starting your own venture, "Before You Quit Your Job" might just be the push you need. Kiyosaki delivers wisdom gained from personal experience, addressing the fears and challenges of leaving a stable job for the uncertainty of entrepreneurship. It's a must-read for anyone ready to take a leap of faith into business ownership.
The Machine That Changed the World - Thryft

The Machine That Changed the World

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This book is for anyone curious about the groundbreaking shift from mass production to lean production, pioneered by Japanese companies. James Womack's comprehensive study unveils the secrets behind lean production, showing how it can revolutionize industries and reshape the way we work and live. With compelling insights and real-world examples, this book offers a positive and forward-thinking perspective on responding to the challenges of the 1990s and beyond. Discover the power of lean production and its potential to transform companies and nations.
Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom
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If you're eyeing the vibrant tech landscapes of China and India, "Startup Asia" could be your compass. It's not just a collection of success stories but a detailed guide infused with strategies from the trailblazers themselves. This book is for you if you want to understand the distinct local models that are shaping Asia's innovation wave. It will inspire you with a fresh perspective on starting up in environments vastly different from the West.
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

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Goodreads rating: 4.0

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This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.