Economics Books
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Kenneth L. Fisher, Robert G. Hagstrom, Bill Miller |
Wiley
The Warren Buffett Way : Investment Strategies of the World's Greatest Investor
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Goodreads rating: 4.17
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"The Warren Buffett Way could be a good read for those interested in understanding the genius behind one of the most successful investors of all time. The book provides insights into Buffett's timeless investment strategies and techniques that have made him immensely successful, all while being presented with up-to-date examples. It's like having a personal coaching session with the greatest investor himself!"
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Reid Hoffman, Chris Yeh, Bill Gates |
Crown
Currency
Blitzscaling : The Lightning-Fast Path to Building Massively Valuable Companies
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Goodreads rating: 3.97
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Blitzscaling could be a good read for entrepreneurs and founders who wish to take their businesses to the next level. The book provides valuable insights and techniques for designing business models, hiring and managing employees, and evolving company culture as the business matures. The unique challenges at each stage of a company's life cycle are addressed and the author's experiences and expertise make this an essential playbook for achieving success in today's competitive business world.
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Robert T. Kiyosaki, Sharon L. Lechter |
Plata
Publishing
Rich Dad Poor Dad : What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
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Goodreads rating: 4.12
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April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success
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James C. Collins, Jim Collins |
Jimcollins
How the Mighty Fall : And Why Some Companies Never Give in
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Goodreads rating: 3.96
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Recommendation:
- This book is a must-read for business leaders and entrepreneurs who want to understand the key factors that lead to the downfall of successful companies. Jim Collins meticulously analyzes the stages of decline, providing invaluable insights and strategies for detecting and reversing decline. By learning from the mistakes and successes of others, readers can greatly reduce the risk of their own organizations falling into irrelevance or death. It's an eye-opening exploration of the fragility of even the mightiest companies and the potential for resurrection.
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Reeves Wiedeman
|
Back
Bay
Books
Billion Dollar Loser - The Epic Rise And Spectacular Fall Of Adam Neumann And Wework
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Goodreads rating: 4.1
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Billion Dollar Loser is a tale of the meteoric rise and fall of Adam Neumann and his company WeWork. The book vividly captures Neumann's audacious ambition to make WeWork the coolest workplace provider, and how he attracted billions of dollars from the world's most sought-after investors. It chronicles the dramatic events leading up to WeWork's botched IPO and Neumann's ouster, and offers a sobering reckoning of the excesses of American business in the Trump era. If you're interested in a cautionary tale of hubris, ambition, and excess in the startup world, this book is a recommended read.
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Carol J. Loomis
|
Portfolio
Tap Dancing to Work : Warren Buffett on Practically Everything, 1966-2012: A Fortune Magazine Book
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Goodreads rating: 3.98
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Warren Buffett built Berkshire Hathaway into something remarkable— and Fortune journalist Carol Loomis had a front-row seat for it all. When Carol Loomis first mentioned a little-known Omaha hedge fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor—nor that she and Buffett would quickly become close personal friends. As Buffett’s fortune and reputation grew over time, Loomis used her unique insight into Buffett’s thinking to chronicle his work for Fortune, writing and proposing scores of stories that tracked his many accomplishments—and also his occasional mistakes. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major article that supplies context and her own informed point of view. Readers will gain fresh insights into Buffett’s investment strategies and his thinking on management, philanthropy, public policy, and even parenting. Some of the highlights include:The 1966 A. W. Jones story in which Fortune first mentioned Buffett. The first piece Buffett wrote for the magazine, 1977’s “How Inf lation Swindles the Equity Investor.” Andrew Tobias’s 1983 article “Letters from Chairman Buffett,” the first review of his Berkshire Hathaway shareholder letters. Buffett’s stunningly prescient 2003 piece about derivatives, “Avoiding a Mega-Catastrophe.” His unconventional thoughts on inheritance and philanthropy, including his intention to leave his kids “enough money so they would feel they could do anything, but not so much that they could do nothing.” Bill Gates’s 1996 article describing his early impressions of Buffett as they struck up their close friendship. Scores of Buffett books have been written, but none can claim this work’s combination of trust between two friends, the writer’s deep understanding of Buffett’s world, and a very long-term perspective.
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James C. Collins, Jerry I. Porras |
Harperbus
Built to Last : Successful Habits of Visionary Companies
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Goodreads rating: 4.06
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"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor even is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies. " So write James C. Collins and Jerry I. Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?" What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell-Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell-Douglas lacked? By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished outstanding companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies. Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
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Sharon L. Lechter, Robert T. Kiyosaki |
Warner
Books
(ny)
Rich Dad, Poor Dad : What the Rich Teach Their Kids About Money
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"Rich Dad, Poor Dad" is a great read for anyone looking to learn how to build wealth. This book offers a unique perspective on personal finance, as it draws from the author's experience with two very different father figures. The book's practical advice and simple language make it accessible to readers of all ages and backgrounds. This book is highly recommended for anyone seeking to improve their financial literacy and build a strong foundation for their financial future.
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John A. Tracy
|
Wiley
How To Read A Financial Report - Wringing Vital Signs Out Of The Numbers
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Goodreads rating: 3.91
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This book simplifies financial language to help investors, lenders, and managers understand financial statements and reports. It provides new information on private company reporting standards, auditor's report language, and requirements for XBRL tagging in reporting to the SEC. With over 50 years of combined experience in financial accounting, the authors offer a plain-English user's guide to financial reports, making it easy for readers to understand the profit, cash flow, and financial condition of any business.
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Clayton M. Christensen
|
Harvard
Business
Review
Press
The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail
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Goodreads rating: 4.04
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This book would be a great read for entrepreneurs, business owners and anyone interested in innovation. It highlights the challenges that come with innovation, even in established companies. It also provides insights on how to handle the dilemmas encountered when managing innovation in organizations. The book's unique and distinctive feature is its ability to provide strategies for dealing with innovation-related challenges.
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Ben Mezrich
|
Little,
Brown
Bitcoin Billionaires : A True Story of Genius, Betrayal and Redemption
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Goodreads rating: 3.99
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Recommended for readers interested in the Winklevosses' journey of redemption and crypto's rise to prominence. Mezrich's fast-paced writing style and insider access make for an engaging read.
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David Kirkpatrick
|
Simon
&
Schuster
The Facebook Effect : The Inside Story of the Company That is Connecting the World
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Goodreads rating: 3.86
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The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
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James C. Collins, Jerry I. Porras, Michael E. Porter |
Hbs
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
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Goodreads rating: 4.0
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This book is a must-read for business owners and managers who want to take their company's strategy to the next level. Packed with insights from top experts, it will help you differentiate your company from competitors, create a vision for the future, and execute strategies effectively. With practical tips and real-life examples, it offers a comprehensive guide to strategic thinking and decision making. Don't miss out on the wisdom of Michael E. Porter and other renowned authors in this collection of essential readings on strategy.
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Jack Tatar, Chris Burniske |
Mcgraw
Hill
Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond
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Goodreads rating: 3.94
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The innovative investor's guide to an entirely new asset class--from two experts on the cutting edgeOne of the fastest growing investment opportunities in the world today, blockchain assets such as bitcoin and other cryptocurrencies are changing the way investors think, use, and grow their money. This clear, concise, and accessible guide from two industry experts is the first book of its kind to explain this brave new world to investors who want to explore the potential of blockchain assets in their portfolios.It gives readers an understanding of how this new asset class has evolved over the last decade, as well as an actionable framework with which to evaluate new blockchain assets and position investment portfolios in the coming wave of blockchain asset innovation. Investors will learn how to securitize these assets in familiar investment vehicles and leverage multiple platforms to achieve their financial goals. This is the future of money.
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Morten T. Hansen, Jim Collins |
Random
House
Business
Great by Choice : Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All
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Goodreads rating: 4.1
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Great by Choice is an outstanding book that provides data-driven insights and techniques followed by companies that achieved greatness in tumultuous situations. The book contrasts successful and unsuccessful companies and presents surprising results. The authors emphasize that discipline, empiricism, and paranoia are essential traits, and innovation must be blended with discipline to scale the business. The book also presents practical concepts, including the SMaC recipe, the 20 Mile March, and Fire Bullets then Cannonballs. Additionally, the authors challenge the conventional wisdom of leading in a fast world requires quick decisions, highlighting the importance of measured steps in achieving greatness. The book concludes by defining, quantifying, and studying the role of luck in achieving success, emphasizing that greatness happens by choice, not by chance.
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Eric Schmidt, Jonathan Rosenberg |
Grand
Central
Publishing
How Google Works
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Goodreads rating: 4.05
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This book provides a unique insight into the business strategies that have made Google an icon in the tech industry. It is recommended for those interested in business management, corporate culture and innovation. The book also offers practical advice for entrepreneurs and managers looking to create a successful company culture that nurtures creativity and attracts the best talent available.
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Eric Ries
|
Portfolio
Penguin
The Startup Way : How Entrepreneurial Management Transforms Culture and Drives Growth
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Bestselling author, entrepreneur, and Lean startup founder Eric Ries, author of The Lean Startup, reveals how established corporations and major enterprises can use Lean Startup techniques, energy and saavy to reinvigorate their company and operations, spark innovation, and drive growth. In The Lean Startup, Eric Ries, entrepreneur in residence at Harvard, serial entrepreneur and founder of the lean startup meetups, showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPS), and constantly testing business hypotheses with customers to determine when to perservere, and when to pivot, now turns his attention to established, mature companies and organizations. For the past four years, Ries has been working closely with companies like GE and Toyota and Pitney Bowes to help them become more nimble, and more open to change and innovation, in order to spur growth and produce products and services that customers want. In The Startup Way, Ries shares his insights, lessons, stories, challenges and best practices from his intense collaborations with some of the world's most innovative and successful companies, as they attempt to change their culture and processes to be faster and smarter at what they do. At GE, Ries's ideas are codified under the name FastWorks; each company adapts his basic framework and ideas in their own way, to fit their particular organization and industry, as Ries discusses in the book. For every company that recognizes it needs to embrace agility, change and do so quickly if it is to survive and thrive, The Startup Way is an absolutely critical guide and toolkit.
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Stephen A. Schwarzman
|
Simon
&
Schuster
Uk
What It Takes : Lessons in the Pursuit of Excellence
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Goodreads rating: 4.12
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This book is a must-read for anyone looking to achieve their full potential and make a significant impact. Stephen Schwarzman, the co-founder of Blackstone, shares his personal journey and the valuable lessons he has learned along the way. From building thriving organizations to philanthropy and diplomacy, Schwarzman provides practical strategies and insights on ambition, risk-taking, and relentless pursuit of excellence. This empowering and informative guide will inspire and equip you to achieve your goals and create a life of consequence.
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Ted Mann, Thomas Gryta |
Mariner
Books
Lights Out - Pride, Delusion, And The Fall Of General Electric
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Goodreads rating: 3.93
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Lights Out is a must-read for those interested in the inner workings and culture of a major corporation. Gryta and Mann tell the gripping story of GE's rapid decline, shedding light on the personalities, mistakes, and company culture that ultimately led to its downfall. Readers will gain a newfound appreciation for the importance of sound leadership and organizational behavior in a successful business.
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Steve Case
|
Simon
&
Schuster
India
The Third Wave : An Entrepreneur's Vision of the Future
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"The Third Wave" could be a good read for individuals interested in technology and entrepreneurship. Steve Case shares his experience and insights on how entrepreneurs, through the Internet, will transform real-world sectors such as education, transportation, and healthcare. His explanation of the Third Wave of the Internet is a unique and thought-provoking concept that will make readers see the world in a different way.
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Bob Dorf, Steve Blank |
K
&
S
Ranch
The Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company
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Goodreads rating: 4.1
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Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel…The Startup Owner's ManualThe Manual incorporates 10 years of learning and best practicesthat have swept the startup world. It:Incorporates the "Business Model Canvas" as the organizing principle for startup hypothesesProvides separate paths and advice for web/mobile products versus physical productsOffers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channelsAnd teaches a "new math" for startups: "metrics that matter for fueling growth"The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year?What's the right distribution channel for your product?How to get traffic to your web site? …and how to activate customers or users on arrival?Who are the right "first customers," and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development ChecklistsIt's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.
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Randy Street, Geoff Smart |
Ballantine
Books
Who : The A Method for Hiring
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Recommendation: Who is a must-read for anyone who wants to learn the art of successful hiring. This book provides a practical, easy-to-follow solution to the biggest problem in business today: unsuccessful hiring. The A Method for Hiring is refined through the largest research study of its kind ever undertaken and has a 90 percent success rate. The book emphasizes fundamental elements that anyone can implement to avoid common "voodoo hiring" methods, define the outcomes you seek, generate a flow of A Players to your team and ask the right interview questions. It is a must-read for managers, business owners, and anyone who wants to attract the right people to their team.
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Philip Kotler . Gary Armstrong
|
Pearson
Principles of Marketing, Global Edition
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Goodreads rating: 4.09
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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Dan Senor, Saul Singer |
Twelve
Start-Up Nation : The Story of Israel's Economic Miracle
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Goodreads rating: 4.11
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What the world can learn from Israel's meteoric economic success.Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
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Noam Wasserman
|
Princeton
University
Press
The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup
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Goodreads rating: 4.01
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A guide to the early decisions that can make or break startup venturesOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.People problems are the leading cause of failure in startups. This book offers solutions.
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Phil Knight
|
Simon
&
Schuster
Ltd
Shoe Dog : A Memoir by the Creator of NIKE
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Goodreads rating: 4.47
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This book is a must-read for anyone seeking inspiration and insight into building a successful business from the ground up. Phil Knight's memoir takes you on a rollercoaster ride of entrepreneurship, filled with triumphs, setbacks, and invaluable lessons. Through his candid and humorous storytelling, Knight shares the challenges he faced while creating Nike, along with the tight-knit camaraderie that fueled the brand's success. You'll not only gain practical business wisdom but also be inspired to chase your dreams and leave your mark on the world.
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Clayton M. Christensen
|
Harperbusiness
The Innovator's Dilemma : The Revolutionary Book That Will Change the Way You Do Business
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“Absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and its importance to a company’s future success.”—Michael R. Bloomberg “This book ought to chill any executive who feels bulletproof —and inspire entrepreneurs aiming their guns.”— Forbes The Innovator’s Dilemma is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this Wall Street Journal, Business Week and New York Times Business bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.
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Stone Brad
|
Random
House
Uk
The Everything Store: Jeff Bezos and the Age of Amazon
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"The Everything Store" offers an unparalleled look into the creation of Amazon, the largest company in the world. Through his exhaustive research, Brad Stone uncovers the man behind the success, Jeff Bezos, and his unrelenting drive to revolutionize retail. This book would be a great read for anyone interested in the story of one of the most influential companies in the world and its visionary founder.
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Robert T. Kiyosaki
|
Plata
Publishing
Rich Dad Poor Dad : What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
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Goodreads rating: 4.12
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Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads—his real father and the father of his best friend, his rich dad—and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
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Suzy Welch, Jack Welch |
Harper
Collins
Publication
Ltd
The Real-Life MBA : The No-Nonsense Guide to Winning the Game, Building a Team and Growing Your Career
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Goodreads rating: 3.65
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Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow.You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I’m stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don’t understand our Chinese partners. We’re just not growing.This is the real stuff of work today.In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack’s 20 years of iconic leadership at GE and Suzy’s tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.
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Jason Barron
|
Portfolio
Penguin
The Visual MBA : A Quick Guide to Everything You'll Learn in Two Years of Business School
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Goodreads rating: 3.76
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The Visual MBA is a must-read for anyone interested in the fundamentals of business. Jason Barron has expertly condensed an entire two-year MBA program into a concise and easy-to-read guide. The book’s colorful illustrations and straightforward language make even the most complex subjects approachable. With sections on marketing, finance, accounting, and strategy, The Visual MBA is an essential tool for anyone looking to expand their business knowledge and succeed in their career.
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Philip Kotler, Malcolm Goodman, Kevin Lane Keller |
Prentice
Hall
Marketing Management : First European Edition
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Goodreads rating: 4.05
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This book is an excellent resource for European marketing practitioners looking to apply the latest strategies and techniques. It includes case studies and exercises that are specifically tailored to the European market, making it a valuable tool for businesses looking to gain a competitive edge. Reviewers have praised the book for its practical, actionable advice and its clear explanations of complex marketing concepts.
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Seth Godin
|
Penguin
Publishing
Group
All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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Goodreads rating: 3.88
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Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
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Robert T. Kiyosaki
|
Plata
Publishing
Rich Dad's Retire Young Retire Rich : How to Get Rich Quickly and Stay Rich Forever!
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Goodreads rating: 4.09
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This book could be a good read for those who want to retire early and comfortably. Kiyosaki's story of starting from scratch and achieving financial freedom can inspire readers to take control of their financial future. One of the most distinctive features of the book is Kiyosaki's emphasis on creating passive income streams and investing in assets that generate cash flow. This is a highly practical book that can help readers develop the financial mindset and strategies needed to create lasting wealth.
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Bob Burg
|
Portfolio
Hardcover
The Go-Giver : A Little Story About a Powerful Business Idea
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Goodreads rating: 4.33
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This is the international bestseller with a radically simple message. "The Go-Giver" tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. One day, desperate to land a big deal at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of 'go-givers': a restaurateur, a CEO, a financial adviser, a broker, and the 'Connector' who brought them all together. Pindar's friends share the Five Laws of Stratospheric Success and teach Joe how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving - putting others' interests first and continually adding value to their lives - leads to unexpected returns. Imparted with wit and grace, "The Go-Giver" is a heartwarming and inspiring tale that brings new relevance to the old proverb 'Give and you shall receive'.
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Fred Reichheld
|
Harvard
Business
Review
Press
Winning on Purpose : The Unbeatable Strategy of Loving Customers
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Winning on Purpose could be a good read for entrepreneurs and business leaders who are looking to enhance their customer loyalty. The book provides insights into the Net Promoter System and how businesses with superior NPS can consistently deliver higher returns to shareholders across various industries. The author delves deep into the concept of Earned Growth Rate (EGR), which helps businesses leverage the power of NPS to achieve both personal and business success. This book is an indispensable guide for inspiring customer love within your own team.
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Senor Dan; Singer
|
Twelve
Start-Up Nation : The Story of Israel's Economic Miracle
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Goodreads rating: 4.1
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START-UP NATION addresses the trillion dollar How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful and stable nations like Japan, China, India, Korea, Canada and the UK?With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality - all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
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Grace Bonney
|
Artisan
In the Company of Women : Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs
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Goodreads rating: 4.11
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"In the Company of Women is the perfect read for anyone who is looking for motivation and inspiration to fuel their own business ventures. Through interviews with over 100 successful women from diverse backgrounds, this book provides practical advice on how to succeed in entrepreneurship while staying true to your beliefs. The lush photographs and individual stories of these women's paths to success will captivate and motivate readers to pursue their dreams fearlessly."
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Scott Galloway
|
Penguin
Us
The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google
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Goodreads rating: 3.84
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Cuốn sách vạch trần bản chất của Amazon, Apple, Facebook và Google Được dịch sang 22 thứ tiếng, nằm trong danh sách “best seller” của cả New York Times và USATODAY, Tứ Đại Quyền Lực (The Four) khiến cả thế giới rúng động vì lượng sự thật nó hàm chứa trong nội dung. Quyển sách được khuyến cáo với người đọc là họ sẽ bàng hoàng không hề nhẹ trước những điều mình đọc…“Đây là quái vật của dòng sách kinh tế. Cuốn sách thiết yếu và bao quát này hết sức sắc bén, thú vị và cay nghiệt. Những nhận xét thẳng và thật của Scott Galloway chẳng kiêng dè bất cứ một đại gia công nghệ nào. Thực sự là một cuốn sách đáng đọc”, Chuyên gia tâm lý Adam Alter, giảng viên ngành tâm lý học tại trường kinh doanh Stern thuộc Đại học New York nhận xét như thế khi đọc xong Tứ Đại Quyền Lực. Đây là cuốn sách đầu tay của Scott Galloway, một giáo sư tại khoa Kinh doanh Stern thuộc đại học New York, phụ trách giảng dạy về chiến lược thương hiệu và tiếp thị số cho các học viên MBA năm thứ hai.Scott là một nhà đầu tư, đã sáng lập 9 công ty bao gồm L2, Red Envelope và Prophet. Anh cũng từng lọt vào danh sách 50 Giáo sư Kinh doanh Xuất sắc nhất thế giới của trang thông tin Poets & Quants vào năm 2012. Loạt clip hàng tuần Winners and Losers của ông trên YouTube đã thu hút được hàng chục triệu lượt xem. Vậy, tác phẩm của một giáo sư “siêu” kinh doanh này hấp dẫn người đọc ở điểm nào?Đầu tiên, đây là tác phẩm “đụng chạm” trực diện chuyện kinh doanh của Amazon, Apple, Facebook và Google, bốn doanh nghiệp có sức ảnh hưởng áp đảo nhất hành tinh này hiện nay. Bằng sự tôn trọng tuyệt đối, giáo sư Scott Galloway ghi nhận thành công và hành trình thành công của những tên tuổi đình đám nhất trong giới công nghệ này. Những con số, những phép so sánh mà tác giả mang đến cho người đọc khả năng hình dung các “ông lớn” này đang lớn đến mức nào. Đi sâu vào chiến lược kinh doanh của bốn cái tên hàng đầu, Scott Galloway cùng đồng thời lý giải từng quyết định, từng thương vụ lớn mà những doanh nghiệp này đã thực hiện. Ông quan niệm, hiểu được sự lựa chọn của bộ tứ quyền lực là hiểu được mô hình kinh doanh và cách họ tạo ra giá trị trong kỷ nguyên số. “Tôi viết cuốn sách này với hy vọng độc giả sẽ có được cái nhìn thấu đáo và nhận ra được thế mạnh của doanh nghiệp trong một nền kinh tế mà chưa bao giờ dễ trở thành tỷ phú như bây giờ, nhưng cũng chưa bao giờ trở thành triệu phú khó đến vậy”, tác giả chia sẻ. Tuy nhiên, điều khiến tác phẩm của Scott Galloway cực kỳ hấp dẫn là vì ông đã không kiêng dè khi chứng minh, hiểu biết của cả thế giới về bốn cái tên quyền lực kia gần như đều… sai bét. Vượt thoát khỏi làn khói thần bí vây quanh bộ tứ quyền lực ấy che mắt, ông thẳng tay lột phăng chiếc mặt nạ dát vàng của bộ tứ quyền lực để mổ xẻ chiến lược và năng lực thao túng siêu phàm của họ, từ đó giúp độc giả học hỏi và áp dụng những kỹ thuật đó vào sự nghiệp của chính mình.Trong nửa đầu quyển sách, tác giả đưa người đọc vào quá trình xem xét từng chàng kỵ binh và phân tích những chiến lược của họ. Các doanh nghiệp khác có thể học gì từ những chiến lược này. Trong phần thứ hai là cách thức nhận diện những thế mạnh cạnh tranh của bộ tứ này, xem cách kinh doanh mới của họ đang diễn tiến như thế nào. Bên cạnh đó, tac giả cũng cho người đọc thấy được cách thức bộ tứ bảo vệ thị trường của mình ra sao.Bằng một phong thái hết sức từ tốn, Scott Galloway đưa người đọc từ bất ngờ này sang bất ngờ khác. Đâu là tội lỗi của bốn chàng kỵ binh này? Họ đã lợi dụng các chính phủ và đối thủ cạnh tranh như thế nào trong việc bảo vệ sở hữu trí tuệ?Không chỉ dừng lại ở bốn cái tên khổng lồ, tác giả mở rộng bức tranh, mang đến độc giả cái nhìn toàn cảnh bằng cách điểm mặt các ứng cử viên công nghệ sáng giá khác, từ Netflix đến Alibaba, một Amazon thu nhỏ của Trung Hoa, rồi Uber và những người khổng lồ một thời từng làm mưa làm gió như IBM, Microsoft… để cùng tìm câu trả lời cho câu hỏi liệu họ có thể quay lại đường đua hay không? Ai trong số họ có khả năng phát triển một nền tảng chi phối hơn so với bộ tứ hiện tại? Ai sẽ có khả năng trở thành chàng kỵ binh thứ năm? Và, bộ tứ sẽ đưa con người đi đến đâu.Vạch trần bản chất kinh doanh của bốn doanh nghiệp đang ảnh hưởng rất lớn đến đời sống con người nhưng Tứ Đại Quyền lực của Scott Galloway không gây hoang mang cho người đọc. Cuộc trò chuyện ông với độc giả đầy giá trị khi ông cùng người đọc nhìn vào bản thân mình, xem những tính chất nghề nghiệp nào giúp chúng ta tồn tại và có thể hưởng lợi trong kỷ nguyên của bộ tứ quyền lực này. Như lời vị doanh nhân nổi tiếng Calvin McDonald, CEO của Sephora, Scott Galloway thành thật và táo bạo đến tàn nhẫn nhưng cuốn sách này sẽ buộc bạn thay đổi cách nghĩ của mình.Sách do nhà báo Lương Trọng Vũ, Kênh truyền hình FBNC chuyển ngữ, First News thực hiện, NXB Tổng Hợp TP.HCM ấn hành.
Chris Anderson
|
Hachette
Books
The Long Tail : Why the Future of Business Is Selling Less of More
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Goodreads rating: 3.82
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If you've ever wondered why online stores can stock seemingly endless product ranges, "The Long Tail" is for you. It's an eye-opener that explains how the digital economy allows businesses to profit from selling a wider variety of less popular items. The book is essentially a map to understanding and navigating the vast choices of the digital marketplace.
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Leigh Gallagher
|
Virgin
Books
The Airbnb Story : How Three Guys Disrupted an Industry, Made Billions of Dollars ... and Plenty of Enemies
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The Airbnb Story tells the captivating tale of how Airbnb came to be one of the largest providers of accommodations in the world in less than a decade. This book is fit for entrepreneurs and business enthusiasts who are looking to learn more about one of Silicon Valley's top-tier startups. It not only captures the remarkable journey of Airbnb, but also dives into the disruptive nature of the hotel industry. Leigh Gallagher provides insights into the controversies that the company has faced, along with the challenges that arose as a result of public rental in private neighbourhoods. The book also takes an in-depth look at Brian Chesky, the curious co-founder and CEO of Airbnb. Anyone looking to be inspired by unconventional ideas would find this book an exciting read.
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Eric Ries
|
Vikin
The Lean Startup : How Constant Innovation Creates Radically Successful Businesses
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Goodreads rating: 4.11
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THE INTERNATIONAL BESTSELLING SENSATION' The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.With over a million copies sold across the globe, now is your time to think Lean.
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Peter Weill, Stephanie Woerner |
Harvard
Business
Review
Press
What's Your Digital Business Model? : Six Questions to Help You Build the Next-Generation Enterprise
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Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
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Blake Mycoskie
|
Spiegel
&
Grau
Start Something That Matters
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Goodreads rating: 4.02
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In 2006, while travelling in Argentina, young entrepreneur Blake Mycoskie encountered children too poor to afford shoes, who developed injuries on their feet that often led to serious health problems. Blake knew he wanted to help, but rather than start a charity, he went against conventional wisdom and created a for profit business to help the children who he met. With the help of a local shoemaker, Blake struck out to merge activism and fashion in the form of a local canvas shoe worn by farmers and gauchos alike, called the alpargata. Blake called his creation TOMS Shoes (which stands for "Tomorrow's Shoes") and promised to give a pair of new shoes to a child in need for every pair that he sold. Starting with only two hundred pairs of handmade shoes, optimism, and entrepreneurial charisma, Blake successfully launched TOMS into the high fashion world. They can now be seen adorning the feet of celebrities such as Keira Knightley, Scarlett Johansson, and Tobey Maguire.Blake's mission is to prove that you can achieve financial success and make the world a better place at the same time. In this book, he shares the six counterintuitive principles that have guided the growth of TOMS for the past threeMake business personalBe resourceful without resourcesReverse retirementKeep it simpleStay humbleGive more, advertise lessThe result is an inspiring account of a young man whose entrepreneurial spirit was able to affect change in the world, and a call to others to be inspired to do the same.As part of the One for One initiative, Random House will provide a new book to a child in need with every copy of Start Something That Matters purchased.
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Robert T. Kiyosaki
|
Running
Press
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! : Mini edition
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This book is a game-changer for anyone who is tired of living paycheck to paycheck and wants to break free from the shackles of debt. With straightforward advice and captivating storytelling, Robert Kiyosaki teaches you the fundamental principles of building wealth and creating financial freedom. By challenging conventional thinking and offering practical strategies, "Rich Dad, Poor Dad" will inspire you to change your mindset and take control of your financial future. Get ready to learn from a rich dad and let your money work for you!
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James C. Collins
|
Random
House
Business
How the Mighty Fall : And Why Some Companies Never Give In
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Goodreads rating: 3.96
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This book is an insightful read for business leaders who want to understand the warning signs of decline in their companies and learn how to reverse its course. Jim Collins offers a comprehensive framework of 5 stages of decline that begins with hubris born of success and ends with capitulation to irrelevance or death. The research project is based on companies that fell from greatness, including Kodak, Circuit City, and Motorola, highlighting their mistakes, and how their leaders could have prevented their demise. Overall, this book provides valuable insights into how to avoid complacency, stay disciplined, understand your risks, and seize new opportunities while there's still time, making it a must-read for anyone in a leadership position.
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Leigh Gallagher
|
Virgin
Books
The Airbnb Story : How Three Guys Disrupted an Industry, Made Billions of Dollars ... and Plenty of Enemies
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Goodreads rating: 3.86
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This is the inside, behind-the-scenes story of airbnb -- the company reshaping how we travel. Two broke art school graduates set up a platform that – in six short years – became the largest provider of accommodation in the world. Now valued at $25.5 billion, it is in the very top tier of Silicon Valley ‘unicorn’ startups.Yet Airbnb has been controversial – disrupting a $500 billion hotel industry makes you a few enemies – and many regulators and politicians want to shut it down. Hotel owners don’t know whether to copy it or kill it, neighbours of Airbnb rentals complain about transient visitors, hosts report increases of damaged property, and some tech industry analysts think it’s grossly overvalued. Beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation. People who care more about finding like-minded locals than hotel breakfasts, and which has found a platform to build trust between hosts and guests in a way that hotels have struggled to replicate.This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms–cultural zeitgeist, hotel disruptor, enemy to regulators–and the first in-depth character study of its leader Brian Chesky, the thoughtful, curious 34-year old founder and CEO, by the journalist who knows him best. On the way we’ll discover why their business idea took root, the mistakes they made and how they learned from them, how they have grown surrounded by controversy, the parallels with Uber, and where they are going next.
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Robert T. Kiyosaki
|
Hachette
Book
Group
Usa
Cash Flow Quadrant : Rich Dad's Guide to Financial Freedom
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Goodreads rating: 4.14
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The Cash Flow Quadrant explains the four different categories of people when it comes to income generation: employees, self-employed, business owners, and investors. It's a great read for those who want to learn how to transition from being an employee to becoming an investor, and achieving financial freedom. The book's unique feature is its emphasis on understanding the difference between being self-employed and being a business owner, and how to make the most of passive income opportunities. Users will appreciate the book's practical approach to building wealth and becoming financially independent.
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Felix Staeritz, Sven Jungmann |
Lid
Publishing
FightBack NOW : Leveraging your assets to shape the new normal
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Goodreads rating: 3.78
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This second book in the FightBack collection responds to the what could the new normal look like?Drawing on their own experience and the expertise of more than 100 business and government leaders, academics, investors, and entrepreneurs, Felix Staeritz and Sven Jungmann show you how you can use the assets within your organisation to create new digital businesses, seize new growth, and create a more resilient society.The aim of the book is to empower leaders from all sectors and industries to take a more active role in shaping the future of our societies. As entrepreneurs, Staeritz and Jungmann, believe that business leaders and organizations have an obligation to act beyond ‘innovation theatre’ and act with a sense of urgency not just to cope with this situation, but to recreate the world so we come out of this stronger and more inventive.FightBack NOW takes a critical look at the current challenges humanity faces and illustrates how we can meet them with our current and upcoming technologies. The book combines insights from entrepreneurial and corporate viewpoints to demonstrate a proven framework for efficient early-stage venture building using corporate assets.Throughout the book, you will find inspirational case studies from renowned firms who reinvent(ed) themselves through Corporate Venture Building as well as insightful views from government leaders and entrepreneurs. With battle-tested lessons learned from successes and failures in the field, you'll learn what works—and what you should avoid.FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business. However, it is not just a to help leaders act on the mission of shape a healthier planet and a more resilient society, the exclusive eponymous community ( ) has been created.
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Jonathan Rosenberg, Eric Schmidt |
Grand
Central
Publishing
How Google Works
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Goodreads rating: 4.05
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Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
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