Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Scarcity : The New Science of Having Less and How It Defines Our Lives - Thryft
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Scarcity is a must-read for those struggling to manage with less than they need. Mullainathan and Shafir's cutting-edge research highlights the distinct psychology of scarcity and how it affects decision making in all aspects of life. The book provides insightful solutions for individuals and organizations to better manage scarcity and achieve greater satisfaction and success.
The (Honest) Truth About Dishonesty : How We Lie to Everyone - Especially Ourselves - Thryft
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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others
The Undoing Project : A Friendship that Changed the World - Thryft
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From the No. 1 bestselling author of The Big Short and Flash Boys, this is the surprising and profound story of the two men whose ideas changed the world.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this breathtaking new book, Michael Lewis tells the extraordinary story of a relationship that became a shared mind: one which created the field of behavioural economics, revolutionising everything from Big Data to medicine, from how we are governed to how we spend, from high finance to football. Kahneman and Tversky, shows Michael Lewis, helped shape the world in which we now live - and may well have changed, for good, humankind's view of its own mind.
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue - Thryft
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The Membership Economy could be a good read for business owners or entrepreneurs seeking to implement membership or subscription-based models for their company. This book offers guidance on how to turn ordinary customers into loyal members and how to create self-generating revenue streams. The author provides real-life examples of successful membership models used by established companies such as AmEx and Weight Watchers, as well as smaller dot-coms like SurveyMonkey and Pandora.
Antifragile : Things That Gain from Disorder - Thryft
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Nassim Nicholas Taleb | Random House

Antifragile : Things That Gain from Disorder

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Antifragile  is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are  Fooled by Randomness, The Black Swan, Skin in the Game,  and  The Bed of Procrustes .Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world.Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls “antifragile” is that category of things that not only gain from chaos but need it in order to survive and flourish. In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. In Antifragile, Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner. The antifragile is beyond the resilient or robust. The resilient resists shocks and stays the same; the antifragile gets better and better.Furthermore, the antifragile is immune to prediction errors and protected from adverse events. Why is the city-state better than the nation-state, why is debt bad for you, and why is what we call “efficient” not efficient at all? Why do government responses and social policies protect the strong and hurt the weak? Why should you write your resignation letter before even starting on the job? How did the sinking of the Titanic save lives? The book spans innovation by trial and error, life decisions, politics, urban planning, war, personal finance, economic systems, and medicine. And throughout, in addition to the street wisdom of Fat Tony of Brooklyn, the voices and recipes of ancient wisdom, from Roman, Greek, Semitic, and medieval sources, are loud and clear.Antifragile is a blueprint for living in a Black Swan world.Erudite, witty, and iconoclastic, Taleb’s message is revolutionary: The antifragile, and only the antifragile, will make it.Praise for Antifragile“Ambitious and thought-provoking . . . highly entertaining.” — The Economist“A bold book explaining how and why we should embrace uncertainty, randomness, and error . . . It may just change our lives.” — Newsweek
The Honest Truth about Dishonesty : How We Lie to Everyone---Especially Ourselves - Thryft
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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others
The Paradox of Choice : Why More Is Less, Revised Edition - Thryft
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Barry Schwartz | Ecco

The Paradox of Choice : Why More Is Less, Revised Edition

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The Paradox of Choice could be a helpful read for someone who finds themselves overwhelmed and anxious when faced with an abundance of choices. The author delves into the negative effects of too much choice in multiple areas of life, including shopping, career, and personal relationships. By providing practical steps to limit choices and focus on what is truly important, readers may feel empowered to make decisions with more ease and confidence. The author's counter-intuitive argument encourages readers to embrace limitations and simplify their lives, ultimately leading to greater satisfaction and well-being.
The Paradox Of Choice : Why More Is Less - Thryft
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Barry Schwartz | Harper Perennial

The Paradox Of Choice : Why More Is Less

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In the spirit of Alvin Tofflers' Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz explains how a culture that thrives on the availability of constantly evolving options can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression. With the latest studies on how we make choices in our personal and professional lives, Schwartz offers practical advice on how to focus on the right choices, and how to derive greater satisfaction from choices that we do make.
How To Win Friends And Influence People - Thryft
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Dale Carnegie | Harpercollins Publishers

How To Win Friends And Influence People

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Goodreads rating: 4.22

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This book could be a good read for anyone who wants to improve their social skills, whether it be in work or personal life. The unique feature of this book is its practical advice on how to handle difficult situations and people, and how to make lasting connections with others. Users would likely review this book as a valuable tool for improving their social intelligence and communication abilities.
Misbehaving : The Making of Behavioural Economics - Thryft
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Misbehaving is an eye-opening book that presents an entirely new lens through which to understand human behavior. Through examining our tendency to make decisions that deviate from rationality, Richard Thaler provides insight on how to make better decisions. He uses practical examples to explain complex concepts, making the book highly engaging. It is recommended for anyone looking to understand the intersection of psychology and economics and how it can be applied to everyday life.
The Undoing Project : A Friendship that Changed the World - Thryft
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Michael Lewis | Penguin

The Undoing Project : A Friendship that Changed the World

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Bestselling author Michael Lewis examines how a Nobel Prize–winning theory of the mind altered our perception of reality.Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in which the human mind erred, systematically, when forced to make judgments about uncertain situations. Their work created the field of behavioral economics, revolutionized Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. Kahneman and Tversky are more responsible than anybody for the powerful trend to mistrust human intuition and defer to algorithms.The Undoing Project is about the fascinating collaboration between two men who have the dimensions of great literary figures. They became heroes in the university and on the battlefield―both had important careers in the Israeli military―and their research was deeply linked to their extraordinary life experiences. In the process they may well have changed, for good, mankind’s view of its own mind.
The Pleasures and Sorrows of Work - Thryft
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Alain de Botton | Penguin Books

The Pleasures and Sorrows of Work

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Goodreads rating: 3.62

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The Pleasures and Sorrows of Work is recommended for individuals seeking a philosophical and insightful take on the impact of work on our lives. Alain de Botton's exploration of different workplaces helps readers to understand their own struggles with work and provides them with tools to make the most of their working lives. The author weaves in humor and wisdom from various artists and thinkers, making it a charming and engaging read.
Messy - Thryft
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harford tim | Little, Brown Book Group

Messy

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Messy is a great read for those who feel stifled by rigid systems and crave creativity and innovation. Tim Harford argues that messiness is necessary for responsiveness and resilience in our private and professional lives. He uses examples from diverse fields such as music, politics, and economics to show how embracing messiness can lead to success. This book will encourage readers to break free from the constraints of too much order and explore the benefits of a little mess.
Think Like a Freak : Secrets of the Rogue Economist - Thryft
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The Freakonomics books have come to stand for challenging conventional wisdom; using data rather than emotion to answer questions. Now Levitt and Dubner have turned what they've learned into a readable and practical toolkit for thinking smarter, harder, and different - thinking, that is, like a Freak. Think Like a Freak offers rules like 'Put Your Moral Compass in Your Pocket,' 'The Upside of Quitting,' 'Just Because You're Great at Something Doesn't Mean You're Good at Everything,' and 'If You Have No Talent, Follow Levitt's Path to Success.'
The Tipping Point : How Little Things Can Make a Difference - Thryft
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The Tipping Point is an insightful read for those interested in understanding how minor changes can make a massive difference. Gladwell's unique perspective and blend of case studies and data make this book a great choice for those looking to expand their knowledge of social dynamics and consumer behavior. Readers will likely appreciate the real-life examples provided, making complex theories easy to digest.
The Upside of Irrationality : The Unexpected Benefits of Defying Logic at Work and at Home - Thryft
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Lẽ phải của phi lý trí không phải là một cuốn sách hàn lâm khô khan chỉ toàn lý thuyết, mà nó được sử dụng dữ liệu từ những thí nghiệm thú vị và độc đáo dẫn đến những kết luận hấp dẫn về cách thức – và nguyên nhân tại sao chúng ta hành động như vậy. Từ những thái độ tại nơi làm việc của chúng ta, cho tới những mối quan hệ lãng mạn, tới việc chúng ta luôn tìm kiếm mục đích cuộc đời mình, Ariely lý giải cách thức phá vỡ những khuôn mẫu bi quan trong suy nghĩ và hành vi của chúng ta để đưa ra những quyết định tốt hơn. Cuốn sách kỹ năng này sẽ thay đổi cách thức chúng ta nhận thức bản thân trong công việc và trong gia đình – và soi xét các hành vi phi lý trí của chúng ta dưới một thứ sắc thái ánh sáng hoàn toàn mới mẻ. Đọc Lẽ phải của phi lý trí – một cuốn sách lãnh đạo và quản lý hữu ích, bạn sẽ biết nhiều điều như:- Tại sao những khoản tiền thưởng lớn lại có thể khiến các CEO làm việc kém hiệu quả hơn?- Làm cách nào mà những định hướng rối rắm lại hữu ích đối với chúng ta?- Tại sao việc trả thù lại quan trọng?- Tại sao có một sự khác biệt rất lớn giữa điều mà chúng ta nghĩ là sẽ khiến chúng ta hạnh phúc và những thứ thực sự khiến chúng ta hạnh phúc?- Và rất nhiều phát hiện thú vị khác.
Against the Gods : The Remarkable Story of Risk - Thryft
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With the stock market breaking records almost daily, leaving longtime market analysts shaking their heads and revising their forecasts, a study of the concept of risk seems quite timely. Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking.
Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations - Thryft
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"Thank You for Being Late" is an insightful book that explains the current transformative times we live in and how we can thrive in the midst of them. This book offers a guide to our current world that is filled with rapid developments in technology, globalization, climate change, among other things. It reminds us to slow down, take a step back and reimagine how we engage with these changes to be able to make the most of them. With clear and engaging prose, the author challenges readers to be optimistic and innovative about the future while being mindful of the impacts of these transformations on our global community.
The Art of Choosing - Thryft
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Sheena Iyengar | Twelve

The Art of Choosing

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"The Art of Choosing" is a great read for anyone who wants to learn about the psychology behind our everyday decision-making. Sheena Iyengar's research helps readers understand the complex interplay between culture, personal biases, and the options available to us. This book is engaging and insightful, and will leave readers with a new perspective on the choices they make every day.
Outliers : The Story of Success - Thryft
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Malcolm Gladwell | Penguin Books

Outliers : The Story of Success

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This book would be a good read for anyone who wants to understand the nuances of success. Using real-life examples such as Bill Gates and The Beatles, Gladwell pinpoints hidden patterns and factors that lead to extraordinary achievement. The book is thought-provoking and challenges conventional notions of success.
Anthro-Vision - How Anthropology Can Explain Business And Life - Thryft
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This book could be a good read for anyone curious about the unseen influences that shape our behavior in the corporate world and beyond. Gillian Tett, through the lens of anthropology, exposes the hidden webs of meaning behind our consumer choices and explores the cultural shifts driving sustainable business practices. By weaving anthropology into our lives, this book empowers us to make informed decisions and navigate uncertainty with a fresh perspective.
The Most Important Thing : Uncommon Sense for the Thoughtful Investor - Thryft
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"This is that rarity, a useful book."--Warren BuffettHoward Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.Marks expounds on such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "contrarian," Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be the most important thing.
New Power - Thryft
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Jeremy Heimans, Henry Timms  | Macmillan

New Power

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If you're curious about how power dynamics are changing in our chaotic, connected age, "New Power" is the book for you. This book explores how traditional power structures are being challenged by "new power", which is open, participatory, and peer-driven. You'll gain insights into the rise of mega-platforms like Facebook and movements like #MeToo, and learn how to harness new power in your own life. This groundbreaking book will change the way you understand the world and your place in it.
Humankind : A Hopeful History - Thryft
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Rutger Bregman | Bloomsbury

Humankind : A Hopeful History

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It's a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. From Machiavelli to Hobbes, Freud to Dawkins, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed by self-interest.Humankind makes a new argument: that it is realistic, as well as revolutionary, to assume that people are good. The instinct to cooperate rather than compete, trust rather than distrust, has an evolutionary basis going right back to the beginning of Homo sapiens. By thinking the worst of others, we bring out the worst in our politics and economics too.In this major book, internationally bestselling author Rutger Bregman takes some of the world's most famous studies and events and reframes them, providing a new perspective on the last 200,000 years of human history. From the real-life Lord of the Flies to the Blitz, a Siberian fox farm to an infamous New York murder, Stanley Milgram's Yale shock machine to the Stanford prison experiment, Bregman shows how believing in human kindness and altruism can be a new way to think – and act as the foundation for achieving true change in our society.It is time for a new view of human nature.
The Millionaire Next Door : The Surprising Secrets of America's Wealthy - Thryft
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This book is a must-read for anyone who wants to understand the true path to financial success. Through extensive research and real-life examples, The Millionaire Next Door reveals the surprising and often overlooked habits of America's wealthy. This book challenges conventional notions of wealth and shows that true millionaires are not always the ones living in luxury. It provides invaluable insights and practical lessons on how to build wealth, regardless of your income level. If you're ready to embrace a mindset shift and learn the secrets of America's hidden millionaires, this book is for you.
Thinking In Bets - Thryft
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Annie Duke | Portfolio

Thinking In Bets

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Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result.In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making?Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes.By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run.
Superfreakonomics : Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance - Thryft
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Superfreakonomics could be a good read for curious minds who are fascinated by unconventional and thought-provoking ideas. With its revolutionary research and original studies, this book challenges our existing beliefs and offers fresh insights into how the world functions. From exploring the surprising link between climate change and prostitution to proposing unconventional solutions for suicide bombers, Superfreakonomics stimulates critical thinking and invites readers to question commonly accepted norms. Whether you're interested in economics or simply enjoy exploring unconventional topics, this book is bound to expand your perspective and ignite stimulating conversations.
Outliers : The Story of Success - Thryft
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Malcolm Gladwell | Back Bay Books

Outliers : The Story of Success

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Outliers by Malcolm Gladwell is a must-read for those seeking to understand what it takes to be successful. Gladwell provides insightful analysis on the factors and circumstances that contribute to extraordinary success, challenging common perceptions of what it truly means to be an outlier. This book is perfect for anyone who wants to learn how culture, family, and generation can shape one's potential for success.
Antifragile : Things That Gain from Disorder - Thryft
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Nassim Nicholas Taleb | Random House

Antifragile : Things That Gain from Disorder

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From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder.In The Black Swan Taleb outlined a problem; in Antifragile he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what he calls the "antifragile" is one step beyond robust, as it benefits from adversity, uncertainty and stressors, just as human bones get stronger when subjected to stress and tension.Taleb stands uncertainty on its head, making it desirable, and proposing that things be built in an antifragile manner. Extremely ambitious and multidisciplinary, Antifragile provides a blueprint for how to behave—and thrive—in a world we don't understand and which is too uncertain for us to even try to understand. He who is not antifragile will perish. Why is the city state better than the nation state, why is debt bad for you, and why is almost everything modern bound to fail? The book covers innovation, health, biology, medicine, life decisions, politics, foreign policy, urban planning, war, personal finance, and economic systems. Throughout, the voice and recipes of the ancient wisdom from Phoenician, Roman, Greek, and Medieval sources are heard loud and clear.
The Quick And Easy Way To Effective Speaking - Thryft
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Good public speakers are made, not born - or so thinks Dale Carnegie, the pioneer of personal business skills. Yet business, social and personal satisfaction depend heavily upon a person's ability to communicate clearly. Public speaking is an important skill which anyone can acquire and develop. It is also the very best method of overcoming self-consciousness and building confidence, courage and enthusiasm. This classic, well established title has been called 'the most brilliant book of its kind'. It takes you step by step through:-Acquiring basic public speaking skills-Building confidence -Speaking effectively the quick and easy way -Earning the right to talk -Vitalising your talk -Sharing the talk with the audience as well as organisation and presentation skills
One Minute Millioniare : The Enlightened Way to Wealth - Thryft
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Would you like to know the secrets to making all the money you’ll ever want?Now, two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets. Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.Is it possible to make a million dollars in only one minute? The answer just might surprise you. The One Minute Millionaire is an entirely new approach, a life-changing “millionaire system” that will teach you how to:* Create wealth even when you have nothing to start with.* Overcome fears so you can take reasonable risks.* Use the power of leverage to build wealth rapidly.* Use “one minute” habits to build wealth over the long term.The One Minute Millionaire is a revolutionary approach to building wealth and a powerful program for self-discovery as well. Here are two books in one, fiction and nonfiction, designed to address two kinds of learning so that you can fully integrate these life-changing lessons. On the right-hand pages, you will find the fictional story of a woman who has to make a million dollars in ninety days or lose her two children forever. The left-hand pages give the practical, step-by-step nonfiction strategies and techniques that actually work in the real world. You’ll find more than one hundred nuts-and-bolts “Millionaire Minutes,” each one a concise and invaluable lesson with specific techniques for creating wealth. However, the lessons here are not just about becoming a millionaire—they are about becoming an enlightened millionaire and how to ethically make, keep, and share your wealth. Whether your goal is less than a million dollars or that amount many times over, there’s never been a better time to achieve abundance. Let The One Minute Millionaire show you the way.
The Behavior Gap - Thryft
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Carl Richards | Portfolio/penguin

The Behavior Gap

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Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-"the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.He'll help you to:avoid the tendency to buy high and sell low; avoid the pitfalls of generic financial advice; invest all of your assets-time and energy as well as savings-more wisely; quit spending money and time on things that don't matter; identify your real financial goals; start meaningful conversations about money; simplify your financial life; stop losing money!It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough."
The Art of Contrary Thinking : It Pays to be Contrary - Thryft
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This book could be an interesting read for investors or those interested in economics who want to learn how to avoid the pitfalls of popular opinion in their decision making. Humphrey B. Neill provides historical examples of economic disasters that occurred due to mass opinion and offers insights on how to recognize and avoid them. The unique feature of this book is that it encourages readers to think differently from the crowd, which can help them make better investment decisions.
Your Money and Your Brain : How the New Science of Neuroeconomics Can Help Make You Rich - Thryft
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What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
A Womens Guide to the Language of Sucess - Thryft
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Phyllis Mindell | Prentice Hall Press

A Womens Guide to the Language of Sucess

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This book is a must-read for female professionals who want to step up their communication game. Mindell offers practical advice on how to communicate more effectively in the workplace, including shedding weak language and gestures. Readers will appreciate the clear and actionable tips and gain confidence in their ability to command respect and be taken seriously.
Working with Emotional Intelligence - Thryft
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Daniel Goleman | Bloomsbury Publishing Ltd.

Working with Emotional Intelligence

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WORKING WITH EMOTIONAL INTELLIGENCE
Theory of Games and Economic Behavior : 60th Anniversary Commemorative Edition - Thryft
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This is the classic work upon which modern-day game theory is based. What began more than sixty years ago as a modest proposal that a mathematician and an economist write a short paper together blossomed, in 1944, when Princeton University Press published Theory of Games and Economic Behavior . In it, John von Neumann and Oskar Morgenstern conceived a groundbreaking mathematical theory of economic and social organization, based on a theory of games of strategy. Not only would this revolutionize economics, but the entirely new field of scientific inquiry it yielded--game theory--has since been widely used to analyze a host of real-world phenomena from arms races to optimal policy choices of presidential candidates, from vaccination policy to major league baseball salary negotiations. And it is today established throughout both the social sciences and a wide range of other sciences.This sixtieth anniversary edition includes not only the original text but also an introduction by Harold Kuhn, an afterword by Ariel Rubinstein, and reviews and articles on the book that appeared at the time of its original publication in the New York Times , tthe American Economic Review , and a variety of other publications. Together, these writings provide readers a matchless opportunity to more fully appreciate a work whose influence will yet resound for generations to come.
Super Crunchers - Thryft
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Ian Ayres | John Murray Publishers

Super Crunchers

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When would a casino stop a gambler from playing his next hand?How could a company use statistical analysis to blackball you from the job you want?Why should you worry when customer services pay attention to your needs?Beginning with examples of the mathematician who out-predicted wine buffs in determining the best vintages, and the sports scouts who now use statistics rather than intuition to pick winners, Super Crunchers exposes the hidden patterns all around us. No businessperson, academic, student, or consumer (statistically that's everyone) should make another move without getting to grips with thinking-by-numbers - the new way to be smart, savvy and statistically superior.
Microtrends : The Small Forces Behind Tomorrow's Big Changes - Thryft
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Microtrends is a great read for those interested in understanding the small shifts occurring in America's culture. Author Mark Penn expertly analyzes the nation's emerging groups, highlighting trends such as people retiring but still working, and dads spending more time with their kids. Through the use of data and statistics, Penn shows readers how to identify these microtrends and harness their power to transform businesses, influence politics, and change lives. This book is most suited for individuals who want to stay informed and ahead of the curve.
Eyes Wide Open
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Noreena Hertz | China Press

Eyes Wide Open

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If you ever feel paralyzed by the sheer volume of information we're bombarded with daily, "Eyes Wide Open" could be your guide. Noreena Hertz doesn't just identify the problem; she offers a practical roadmap for navigating through the noise. Her ten-step process pulls from diverse examples, which shows just how universally applicable her advice is. As a book-keeper, I've seen readers appreciate how Hertz empowers them to become more discerning and assertive in their decisions.
The Strategy Paradox - Why Committing To Success Leads To Failure, And What To Do About It - Thryft
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A compelling vision. Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, too. In fact, most managers seeking to maximize their chances for glory are often unwittingly setting themselves up for ruin. The sad truth is that most companies have left their futures almost entirely to chance, and don’t even realize it. The reason? Managers feel they must make choices with far-reaching consequences today, but must base those choices on assumptions about a future they cannot predict. It is this collision between commitment and uncertainty that creates THE STRATEGY PARADOX.This paradox sets up a ubiquitous but little-understood tradeoff. Because managers feel they must base their strategies on assumptions about an unknown future, the more ambitious of them hope their guesses will be right – or that they can somehow adapt to the turbulence that will arise. In fact, only a small number of lucky daredevils prosper, while many more unfortunate, but no less capable managers find themselves at the helms of sinking ships. Realizing this, even if only intuitively, most managers shy away from the bold commitments that success seems to demand, choosing instead timid, unremarkable strategies, sacrificing any chance at greatness for a better chance at mere survival.Michael E. Raynor, coauthor of the bestselling The Innovator's Solution, explains how leaders can break this tradeoff and achieve results historically reserved for the fortunate few even as they reduce the risks they must accept in the pursuit of success. In the cutthroat world of competitive strategy, this is as close as you can come to getting something for nothing.Drawing on leading-edge scholarship and extensive original research, Raynor’s revolutionary principle of Requisite Uncertainty yields a clutch of critical, counter-intuitive findings. Among -- The Board should not evaluate the CEO based on the company’s performance, but instead on the firm’s strategic risk profile-- The CEO should not drive results, but manage uncertainty-- Business unit leaders should not focus on execution, but on making strategic choices-- Line managers should not worry about strategic risk, but devote themselves to delivering on commitmentsWith detailed case studies of success and failure at Sony, Microsoft, Vivendi Universal, Johnson & Johnson, AT&T and other major companies in industries from financial services to energy, Raynor presents a concrete framework for strategic action that allows companies to seize today’s opportunities while simultaneously preparing for tomorrow’s promise.
Consumer Behaviour - Thryft
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Paul W. Miniard, James F. Engel, Roger D. Blackwell  | South-western College Pub

Consumer Behaviour

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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Evolution Of Cooperation - Thryft
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Robert Axelrod | Basic Books

Evolution Of Cooperation

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This book is a must-read for those interested in game theory and human behavior. Through engaging examples and explanations, Axelrod sheds light on the importance of cooperation in social interactions and how it can lead to successful outcomes. Highly recommended for students and professionals in social sciences and psychology.
The Myth of the Strong Leader : Political Leadership in the Modern Age - Thryft
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The Myth of the Strong Leader challenges the myth that political leaders are strong when they act alone. By examining leaders such as FDR, Mikhail Gorbachev and Nelson Mandela, Brown highlights the different types and qualities of leadership. Recommended for those interested in politics and leadership who want to rethink their preconceptions about what it means to lead.
Positioning - The Battle For Your Mind - Thryft
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Al Ries, Jack Trout  | Mcgraw-hill Companies

Positioning - The Battle For Your Mind

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Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
The Strategy of Conflict : With a New Preface by the Author - Thryft
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Thomas C. Schelling | Harvard University Press

The Strategy of Conflict : With a New Preface by the Author

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This book provides enlightening similarities between real-life situations and game theory. It offers unique insights into the decision-making process in situations of negotiation, war, criminal deterrence, extortion, and tacit bargaining. Users with an interest in game theory and its practical applications in real-life scenarios would find this book insightful.
Wellbeing: The Five Essential Elements - Thryft
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Tom Rath, James K. Harter  | Gallup Press

Wellbeing: The Five Essential Elements

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Much of what we think will improve our wellbeing is either misguided or just plain wrong. Contrary to what many people believe, wellbeing isn't just about being happy. Nor is it only about being wealthy or successful. And it's certainly not limited to physical health and wellness. In fact, focusing on any of these elements in isolation may drive us to frustration and even a sense of failure.When striving to improve our lives, we are quick to buy into programs that promise to help us make money, lose weight, or strengthen our relationships. While it might be easier to treat these critical areas in our lives as if they operate independently, they don't. Gallup's comprehensive study of people in more than 150 countries revealed five universal, interconnected elements that shape our The Five Essential Elements The Five Essential Elements will provide you with a holistic view of what contributes to your wellbeing over a lifetime. Written in a conversational style by #1 New York Times bestselling author Tom Rath and bestselling author Jim Harter, Ph.D., this book is filled with fascinating research and novel ideas for boosting your wellbeing in each of these five areas.By the time you finish reading this book, you should have a better understanding of what makes life worthwhile. This will enable you to enjoy each day and get more out of your life -- and perhaps most importantly, boost the wellbeing of your friends, family members, colleagues, and others in your community.(Each copy of this book includes a unique ID code for Gallup's online Wellbeing Finder, a program designed to help you track and improve your wellbeing over time.)
Discover Your Inner Economist - Use Incentives To Fall In Love, Survive Your Next Meeting, And Motivate Your Dentist - Thryft
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In Discover Your Inner Economist one of America’s most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage—often when you least expect it to be relevant. Like no other economist, Tyler Cowen shows how economic notions--such as incentives, signals, and markets--apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in chapters such as “How to Control the World, The Basics” and “How to Control the World, Knowing When to Stop” Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want. Readers will also gain less selfish insights into how to be a good partner, neighbor and even citizen of the world. For instance, what is the best way to give to charity? The chapter title “How to Save the World—More Christmas Presents Won’t Help” makes a point that is every bit as personal as it is global. Incentives are at the core of an economic approach to the world, but they don’t just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn’t work to pay your kids to do the dishes. Other kinds of incentives--like making sure family members know they will be admired if they respect you--can work. Another non- monetary incentive? Try having everyone stand up in your next meeting if you don’t want anyone to drone on. Deeply felt incentives like pride in one’s work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards such as money and free food. Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen’s often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life… How do you get a good guide in a Moroccan bazaar?
The Play Zone : Unlock Your Creative Genius and Connect with Consumers - Thryft
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Lewis Pinault | Harperbus

The Play Zone : Unlock Your Creative Genius and Connect with Consumers

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Lewis Pinault experienced an interesting phenomenon after the publication of Consulting Demons – instead of shunning him, consultants of every stripe were eager to echo his experiences, and wanted him to test and assess consulting techniques being developed in light of the new economic regime. In this environment, Pinault discovered how consultants were changing to keep up with the leaner economy, and his role as a consultant to consultants led to an invitation to join EDS as its VP of Consumer Industries and Retail. Against this background, Pinault again draws back the curtain on the professional services industry, this time revealing the latest cutting–edge findings set to revolutionize the consumer the amazing relationship between innocent play and complex technologies, and how the growing importance of our creative power as consumers is redefining the multi–trillion dollar consumer industry. By integrating the latest findings from the fields of complexity science, and customer service and management, and rendering them simply and logically, Pinault has created a system of 6 principles that can be successfully applied to any organization to unleash the power of play in all aspects of the consumer experience. Filled with entertaining stories, larger–than–life characters and eye–opening revelations, The Play Zone will guide readers through a boisterous crowd of important new ideas so that they can connect with consumers like never before.
Trading In The Zone - Master The Market With Confidence, Discipline, And A Winning Attitude - Thryft
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This book is a must-read for traders who want to overcome their mental barriers and learn how to approach the market in a more disciplined and confident way. Douglas debunks common myths about the market and provides valuable insights on risk management and probability that can help traders achieve a consistent performance. Users would find this book enlightening and empowering, and may review it as a game-changer for their trading careers.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.