Economics
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Oliver James
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Vermilion
Office Politics : How to Thrive in a World of Lying, Backstabbing and Dirty Tricks
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Goodreads rating: 3.32
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The modern working world is a dangerous place, where game-playing, duplicity and sheer malevolence are rife. Do talent and hard work count for nothing? Is politics everything?In this fascinating exposé, Oliver James reveals the murky underside of modern office life. With cutting-edge research and eye-opening interviews, he highlights the nasty practices that propel people to the top and shows how industries and cultures are fostering this behaviour.He then divulges strategies and techniques for not only surviving but thriving in these difficult environments. With the right mindset, you can distinguish and deal with toxic and overpromoted colleagues, charm your way through interviews and use office politics to your advantage.Office Politics will overthrow your perceptions of office life and set you on a new path to success.
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Dale Carnegie
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Harpercollins
Publishers
How To Win Friends And Influence People
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Goodreads rating: 4.22
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Since it was first published in 1936, Dale Carnegie's all-time classic has helped millions of readers get along with people. How to Win Friends and Influence People provides advice on: Discovering new ambitions Making friends quickly and easily Increasing your popularity Handling complaints and avoiding arguments
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Barry Schwartz
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Harper
Perennial
The Paradox Of Choice : Why More Is Less
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Goodreads rating: 3.84
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This book is a great read for individuals who struggle with making decisions. It highlights the problems that arise when faced with an abundance of choices and how this can impact our well-being. The author offers practical steps to simplify our decision-making process and ultimately live a more satisfying life. Users who have found themselves overwhelmed with choices and struggling with decision-making have found this book to be a helpful tool.
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James Wallman
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Penguin
Uk
Stuffocation : Living More with Less
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Goodreads rating: 3.49
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We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us.In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people are turning away from all-you-can-get consumption, from the exec who's sold almost everything he owns, to the well-off family who moved to a remote mountain cabin.In Stuffocation, Wallman's solution is to focus less on possessions and more on experiences. It is a manifesto for a vital change in how you live - and it's the one book you won't be able to live without.
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"Thinking In Bets" is a must-read for anyone who wants to improve their decision-making skills. Annie Duke shares valuable tools for embracing uncertainty and making better decisions, drawing examples from business, sports, politics, and poker. By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll become more confident, calm, compassionate, and successful in the long run. This book encourages readers to embrace uncertainty, consider different outcomes, and make the best decision based on the available information.
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Tim Harford
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Little,
Brown
The Undercover Economist
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Goodreads rating: 3.81
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“The Undercover Economist” is a great read for anyone interested in understanding how the economy works. Tim Harford uses real-world scenarios to explain economic principles in an engaging and easy-to-understand manner. His unique perspective on economics is refreshing and thought-provoking.
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Seth Godin
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Portfolio
Purple Cow, New Edition : Transform Your Business by Being Remarkable
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Goodreads rating: 3.78
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Purple Cow could be a good read for entrepreneurs and business owners looking to make their products and companies more remarkable. Seth Godin inspires readers to think outside the box and create products that are worth marketing. His stories about companies like Starbucks and Apple serve as great examples of what it means to be a remarkable product. This book could help users stand out in their industry and gain a competitive edge.
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Alfie Kohn
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Houghton
Mifflin
No Contest : Case Against Competition
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Goodreads rating: 4.17
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No Contest stands as the definitive critique of competition. Contrary to accepted wisdom, competition is not basic to human nature; it poisons our relationships and holds us back from doing our best. In this new edition, Alfie Kohn argues that the race to win turns all of us into losers.
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John Kay
|
Profile
Books
Obliquity - Why Our Goals are Best Achieved Indirectly
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Goodreads rating: 3.64
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If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.
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Joshua Cooper Ramo
|
Little,
Brown
And
Company
The Seventh Sense : Power, Fortune, and Survival in the Age of Networks
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Goodreads rating: 3.7
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The Seventh Sense is an insightful workbook for people who want to navigate a complex and ever-evolving system successfully. The book highlights how our world's systems are becoming more interconnected and explains how individuals can take advantage of these networks to gain wealth, power, and prosperity while others are being left behind. This book is perfect for entrepreneurs, politicians, business leaders, and anyone seeking to understand the inner workings of the global economy.
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Jeremy Heimans, Henry Timms |
Macmillan
New Power
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Goodreads rating: 3.83
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If you're curious about how power dynamics are changing in our chaotic, connected age, "New Power" is the book for you. This book explores how traditional power structures are being challenged by "new power", which is open, participatory, and peer-driven. You'll gain insights into the rise of mega-platforms like Facebook and movements like #MeToo, and learn how to harness new power in your own life. This groundbreaking book will change the way you understand the world and your place in it.
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Steven D. Levitt
|
Allen
Lane
Superfreakonomics : Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance
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Goodreads rating: 4.0
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This book is a captivating sequel to the international bestseller, Freakonomics. With their unique style and wit, the authors delve into controversial subjects like terrorism, charity, and prostitution. Prepare to be amazed as Superfreakonomics uncovers hidden truths and transforms the way you see the world. It's a thought-provoking read that will challenge your perspectives and leave you wanting more.
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Gillian Tett
|
Random
House
Business
Anthro-Vision - How Anthropology Can Explain Business And Life
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Goodreads rating: 4.02
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This book could be a good read for anyone curious about the unseen influences that shape our behavior in the corporate world and beyond. Gillian Tett, through the lens of anthropology, exposes the hidden webs of meaning behind our consumer choices and explores the cultural shifts driving sustainable business practices. By weaving anthropology into our lives, this book empowers us to make informed decisions and navigate uncertainty with a fresh perspective.
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Stephen J. Dubner, Steven D. Levitt |
Harpertorch
Freakonomics - A Rogue Economist Explores the Hidden Side of Everything
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Goodreads rating: 4.01
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Which is moe dangerous, a gun or a swimming pool?What do schoolteachers and sumo wrestlers have in common?Why do drug dealers still live with their mums?How much do parents really matter?
These may not sound like a typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book:
Freakonomics.
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Gary Klein
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Nicholas
Brealey
Seeing What Others Don't : The Remarkable Ways We Gain Insights
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Goodreads rating: 3.64
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"Seeing What Others Don't" by Gary Klein is an insightful study that uses real-life stories to demonstrate the process of gaining clear insight. It offers five key strategies to spot connections and contradictions, transforming the way you understand things and make decisions. This book is highly recommended for those looking to gain a unique perspective and learn from practical examples.
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Nassim Nicholas Taleb
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Random
House
The Black Swan : The Impact of the Highly Improbable
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Goodreads rating: 3.96
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A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences. In this groundbreaking and prophetic book, Taleb shows in a playful way that Black Swan events explain almost everything about our world, and yet we—especially the experts—are blind to them. In this second edition, Taleb has added a new essay, On Robustness and Fragility , which offers tools to navigate and exploit a Black Swan world.
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Charles Mackay
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Wordsworth
Editions
Extraordinary Popular Delusions and the Madness of Crowds
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Goodreads rating: 3.83
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This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface.We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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Richard H.; Sunstein Thaler
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Penguin
Books
Nudge : Improving Decisions About Health, Wealth and Happiness
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Goodreads rating: 3.84
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Nudge could be a good read for those interested in understanding the science behind decision-making. It provides numerous examples of how small nudges can impact our choices for the better. The book is praised for its practicality and humor, making it an entertaining and informative read for anyone looking to improve their decision-making skills.
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Malcolm Gladwell
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Back
Bay
Books
Outliers : The Story of Success
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Goodreads rating: 4.19
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Outliers by Malcolm Gladwell is a must-read for those seeking to understand what it takes to be successful. Gladwell provides insightful analysis on the factors and circumstances that contribute to extraordinary success, challenging common perceptions of what it truly means to be an outlier. This book is perfect for anyone who wants to learn how culture, family, and generation can shape one's potential for success.
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Rosling H.
|
Hachette
Factfulness : Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think
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Goodreads rating: 4.36
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Factfulness could be a good read for those who want to build a more fact-based worldview and break free from the negativity bias. It presents ten instincts that distort our worldview, with examples from Hans Rosling's groundbreaking work as a physician and statistician. The book offers a refreshing perspective on topics such as education, health, income, and violence, and supports its claims with compelling data and charts. By the end, the reader will feel more informed, curious, and hopeful about the state of the world, and better equipped to make decisions and take action.
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Malcolm Gladwell
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Penguin
Books
Outliers : The Story of Success
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Goodreads rating: 4.19
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This book would be a good read for anyone who wants to understand the nuances of success. Using real-life examples such as Bill Gates and The Beatles, Gladwell pinpoints hidden patterns and factors that lead to extraordinary achievement. The book is thought-provoking and challenges conventional notions of success.
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Richard H.; Sunstein Thaler
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Penguin
Books
Nudge : Improving Decisions About Health, Wealth and Happiness
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"For those interested in changing their decision-making habits, Nudge provides a practical framework to do so. With real-life examples and original research, Thaler and Sunstein show how subtle changes in the presentation of choices can lead to better outcomes for individuals and society as a whole. Highly recommended for anyone seeking to improve their decision-making."
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Tren Griffin
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Columbia
Business
School
Publishing
Charlie Munger : The Complete Investor
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Goodreads rating: 3.99
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Recommendation: This is a must-read for anyone interested in investing. Charlie Munger's "elementary, worldly wisdom" provides a timeless interdisciplinary investing strategy for success, which is applicable to investors of all levels of experience. This book is not just about investing, rather it's about cultivating a set of mental models for life that would help you make sound judgments. It is packed with insights, commentary and wisdom from value investors, fund managers and business-case historians.
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Howard Marks
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Columbia
Business
School
Publishing
The Most Important Thing : Uncommon Sense for the Thoughtful Investor
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Goodreads rating: 4.32
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"This is that rarity, a useful book."--Warren BuffettHoward Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.Marks expounds on such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "contrarian," Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be the most important thing.
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Richard H. Thaler
|
W.
W.
Norton
&
Company
Misbehaving : The Making of Behavioral Economics
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Goodreads rating: 4.16
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Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
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John P. Kotter, Holger Rathgeber |
Macmillan
Our Iceberg Is Melting - Changing And Succeeding Under Any Conditions
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Goodreads rating: 3.77
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"Our Iceberg Is Melting" is a great read for those who struggle with change, or who are just looking for inspiration to embrace it. The book provides unique insights into how to deal with change and offers a perspective that is both highly relatable and engaging. The most unique aspect of the book is its charming and effective use of the penguin colony as a parallel to human society, which makes the story highly entertaining to read. Overall, it is a motivational read that will inspire readers to embrace change and succeed under any conditions.
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Vicki Robin, Joe Dominguez |
Penguin
Books
Your Money or Your Life
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Goodreads rating: 4.0
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For more than twenty-five years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by "the Frugal Guru" (New Yorker) Mr. Money Mustache is the ultimate makeover of this bestselling classic, ensuring that its time-tested wisdom applies to people of all ages and covers modern topics like investing in index funds, managing revenue streams like side hustles and freelancing, tracking your finances online, and having difficult conversations about money. Whether you’re just beginning your financial life or heading towards retirement, this book will show you how to: • Get out of debt and develop savings• Save money through mindfulness and good habits, rather than strict budgeting• Declutter your life and live well for less• Invest your savings and begin creating wealth• Save the planet while saving money• …and so much more!
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John Allen Paulos
|
Hill
And
Wang
Innumeracy : Mathematical Illiteracy and Its Consequences
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Goodreads rating: 3.78
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This book is perfect for those who want to strengthen their mathematical skills and understand its implications. As you read through real-life examples and stories, you will realize the importance of being mathematically literate. Paulos not only teaches the value of mathematics but also shows how innumeracy can result in harmful consequences. This book is a must-read for those seeking to develop critical thinking and numeracy skills.
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Dale Carnegie, Dorothy Carnegie |
Vermilion
The Quick And Easy Way To Effective Speaking
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Goodreads rating: 4.02
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Good public speakers are made, not born - or so thinks Dale Carnegie, the pioneer of personal business skills. Yet business, social and personal satisfaction depend heavily upon a person's ability to communicate clearly. Public speaking is an important skill which anyone can acquire and develop. It is also the very best method of overcoming self-consciousness and building confidence, courage and enthusiasm. This classic, well established title has been called 'the most brilliant book of its kind'. It takes you step by step through:-Acquiring basic public speaking skills-Building confidence -Speaking effectively the quick and easy way -Earning the right to talk -Vitalising your talk -Sharing the talk with the audience as well as organisation and presentation skills
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Tim Harford
|
Random
House
Inc
The Logic of Life : Uncovering the New Economics of Everything
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"The Logic of Life" is a great read because it explains how economics can be applied to decision-making in all aspects of life, from personal choices to societal issues. Author Tim Harford uses engaging stories and characters to illustrate how rational choice theory can be used to understand drug addiction, teenage crime, suburban sprawl, office politics, and more. This book is perfect for those interested in understanding how economics can explain the world around us.
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Humphrey Bancroft Neill
|
Caxton
Press
The Art of Contrary Thinking : It Pays to be Contrary
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Goodreads rating: 3.67
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This book could be an interesting read for investors or those interested in economics who want to learn how to avoid the pitfalls of popular opinion in their decision making. Humphrey B. Neill provides historical examples of economic disasters that occurred due to mass opinion and offers insights on how to recognize and avoid them. The unique feature of this book is that it encourages readers to think differently from the crowd, which can help them make better investment decisions.
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Jack D. Schwager
|
Wiley
The New Market Wizards : Conversations with America's Top Traders
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Goodreads rating: 4.24
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Taps into the minds of today’s trading superstars to reveal the secrets of their astonishing success In these absorbing interviews with star performers in the financial markets, Schwager humanizes the mechanics and psychology behind the trading world in such sophisticated instruments as currencies, stock options, commodity futures, and mutual-fund accounts by individuals, investment firms and group-trading computerized "money machines." One trader focuses on market response to news events, another calculates mathematical probabilities--one even cocks an ear to the noise level on the exchange floor. All rank assiduous research, self-confidence, a specific plan and the courage to cut losses among essentials to success. Few consider their work gambling, but Schwager entertainingly argues that a successful trader needs many of the qualities of a good poker player. Though the subject matter is esoteric, there is much here to attract the general reader, and Schwager appends a "primer" of technical basics. You may not know their names, but they are the trading elite―a select group of super-money makers whose trading prowess has become the stuff of legend. They are speculators in everything from stocks and bonds to options and commodity futures who make millions―often in a matter of hours―and leave their peers in the dust. In this enthralling sequel to his international bestseller, Market Wizards, Jack Schwager interviews these stars, asking the questions that everyone with an interest in the financial markets would love know the answers to and receiving the kind of frank, occasionally bewildering answers that make this book as much a page-turner as its predecessor.
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Jack D. Schwager
|
Harperbusiness
Market Wizards - Interviews With Top Traders
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Goodreads rating: 4.26
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Market Wizards is an excellent read for those interested in gaining insight into the trading industry. Through interviews with some of the world's most successful traders, readers can learn about the characteristics that set apart the best traders from the rest. The book provides valuable anecdotes and advice that can be applied to anyone looking to improve their trading skills.
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John P. Kotter, Dan S. Cohen |
Harvard
Business
Review
Press
The Heart Of Change - Real-Life Stories Of How People Change Their Organizations
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Goodreads rating: 3.97
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This book is an ideal read for business leaders looking to spearhead change initiatives within their organizations. With "The Heart Of Change," Kotter and Cohen present a clear, eight-step program that helps readers understand how to produce change effectively at a large scale. The book's most unique feature is the inclusion of more than 100 organizational stories, which provide readers with a realistic and comprehensive understanding of how these principles can be applied in real-world business scenarios.
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Daniel Goleman
|
Bantam
Working With Emotional Intelligence
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Goodreads rating: 3.82
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This book could be a good read for individuals who are looking to improve their emotional intelligence in a professional setting. It emphasizes the importance of emotional and social skills over IQ and provides practical techniques to enhance these skills. Users may appreciate Goleman's insights into how emotional intelligence can impact one's success in the workplace and his compelling arguments for cultivating these skills.
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Tyler Cowen
|
Plume
Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist
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Goodreads rating: 3.41
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If you're intrigued by the idea that the principles of economics can actually influence and improve your daily decisions, Tyler Cowen's book is for you. It's a smart read that applies complex economic concepts to everyday life in a way that's both accessible and entertaining. Whether it's choosing a meal or handling a tedious meeting, you'll learn how to use incentives to better your life and interactions with others. Turn the dry world of economic theory into practical strategies for your personal growth and betterment.
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William J. O'Neil
|
Mcgraw
Hill
How to Make Money in Stocks : A Winning System in Good Times or Bad
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Goodreads rating: 4.04
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This book is an essential guide for novice investors who are looking to build their portfolio in a smart and effective way. It offers practical and well-documented advice on how to read financial news, select the best industry groups, and reduce losses. The C-A-N S-L-I-M stock selection system, which is based on a 40-year study of successful stocks, is particularly noteworthy. The book also provides helpful advice on choosing a broker and diversifying a portfolio. Users are likely to appreciate the easy-to-understand charts and examples from "Investor's Business Daily," as well as the applicable changes in financial regulations and practices since 1987. Overall, "How to Make Money in Stocks" is an informative and actionable guide that can help investors make smart decisions and achieve financial success.
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Peter F. Drucker
|
Harper
&
Row,
Publishers
Management: Tasks, Responsibilities, Practices
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Goodreads rating: 4.28
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This book is a must-read for anyone aspiring to become a competent manager, or even for someone who currently manages a team. Drucker's book highlights the importance of people in the management equation and that people rather than forces or facts are what truly contributes to successful management. It emphasizes that every achievement and failure is directly linked to the manager, making it necessary for anyone looking to better understand the intricacies of management to add this book to their reading list.
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Paul W. Miniard, James F. Engel, Roger D. Blackwell |
South-western
College
Pub
Consumer Behaviour
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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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Mark J. Penn, E. Kinney Zalesne |
Penguin
Books
Ltd
Microtrends : The Small Forces Behind Today's Big Changes
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Microtrends would be a great read for anyone wanting to learn about the smaller, yet powerful forces shaping society today. With Penn's extensive research and analysis techniques, readers will be able to refine their trend-spotting skills and gain insightful knowledge into the practical implications of these trends for politics, business, and society as a whole. The book provides a unique perspective on seemingly unimportant trends that, when looked at together, paint a broader picture of our society in the 21st century.
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John Hagel III, John Seely Brown, Lang Davison |
Basic
Books
The Power of Pull : How Small Moves, Smartly Made, Can Set Big Things in Motion
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In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to:Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledgeThe Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
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Philip M. Rosenzweig
|
Free
Press
The Halo Effect... and the Eight Other Business Delusions That Deceive Managers
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The Halo Effect is a thought-provoking book that challenges the often-gullible reader who believes everything they might hear or see advertised. Rosenzweig presents an unconventional and humorous insight that will spur the reader on to think more critically and deeply about business success. This book is perfect for businesspeople looking to expand their knowledge and insights, and for students looking to develop their critical thinking skills.
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Margaret Heffernan
|
Simon
&
Schuster
Wilful Blindness : Why We Ignore the Obvious at Our Peril
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Wilful Blindness is a highly recommended read for executives who want to avoid the fate of Enron's Chief Executives. Heffernan discusses how our innate personalities and the pressures of our work lives cause us to ignore the obvious and turn a blind eye towards corruption and the problems in our organization. She weaves in anecdotes and social psychology to show how rationalization and selective vision combine to prevent us from blowing the whistle, making it a thought-provoking read.
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Mark J. Penn, E. Kinney Zalesne |
Penguin
Books
Ltd
Microtrends : The Small Forces Behind Today's Big Changes
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Microtrends uncovers popular, under-the-radar forces using scientific study, providing practical implications for politics, business, and society.
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Al Ries, Jack Trout |
Mcgraw-hill
Companies
Positioning - The Battle For Your Mind
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Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
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Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information -The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
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Robert Axelrod
|
Basic
Books
Evolution Of Cooperation
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This book is a must-read for those interested in game theory and human behavior. Through engaging examples and explanations, Axelrod sheds light on the importance of cooperation in social interactions and how it can lead to successful outcomes. Highly recommended for students and professionals in social sciences and psychology.
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Richard L. Hudson, Benoît B. Mandelbrot |
Basic
Books
The Misbehavior of Markets : A Fractal View of Financial Turbulence
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The Misbehavior of Markets could be a good read for those interested in gaining a new perspective on the world of finance. With the use of fractal geometry, Mandelbrot is able to accurately explain the volatility and unpredictability of financial markets. This book is recommended for financial analysts, economists, and anyone involved with markets who are looking to challenge traditional theories and gain a deeper understanding of financial turbulence.
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Ian Ayres
|
Bantam
Super Crunchers : Why Thinking-By-Numbers is the New Way To Be Smart
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Goodreads rating: 3.72
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NEW YORK TIMES BESTSELLER • With new information on crunching your own numbers to get the edge the experts haveAn international sensation—and still the talk of the relevant blogosphere—this Wall Street Journal and New York Times business bestseller examines the “power” in numbers. Today more than ever, number crunching affects your life in ways you might not even imagine. Intuition and experience are no longer enough to make the grade. In order to succeed—even survive—in our data-based world, you need to become statistically literate.Cutting-edge organizations are already crunching increasingly larger databases to find the unseen connections among seemingly unconnected things to predict human behavior with staggeringly accurate results. From Internet sites like Google and Amazon that use filters to keep track of your tastes and your purchasing history, to insurance companies and government agencies that every day make decisions affecting your life, the brave new world of the super crunchers is happening right now. No one who wants to stay ahead of the curve should make another keystroke without reading Ian Ayres’s engrossing and enlightening book.
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Frans Johansson
|
Harvard
Business
Review
Press
The Medici Effect - Breakthrough Insights At The Intersection Of Ideas, Concepts, And Cultures
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Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
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