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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Procurement, Principles & Management - Thryft
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Peter J.H. Baily, Barry Crocker, David Jessop  | Pearson College Div

Procurement, Principles & Management

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Previously entitled 'Purchasing Principles and Management' this book has been essential reading and the standard text for practitioners and students of the subject of purchasing or procurement for nearly 40 years. This new tenth edition continues to cover the continuous change and development in the field of Purchasing and care is taken to balance new emerging philosophies with the proven and established thinking and practice in the profession. This book will provide the reader with a reflection of sound mainstream practice combined with comment and insight into developing ideas and approaches. This edition includes: New chapters on outsourcing, corporate social responsibility and e-procurement systems, Well-integrated new material on time compression, global sourcing and contract performance measurement, New case studies plus mini-cases dotted throughout chapters to reflect themes from the text in actual supply management practice around the world, New Research boxes within chapters to link academic research and procurement industry practice, New PowerPoint Slides and an Instructor's Manual for Lecturers teaching the subject.
Competition Policy : Theory and Practice - Thryft
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Massimo Motta | Cambridge University Press

Competition Policy : Theory and Practice

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Offering a complete analysis of antitrust (or competition policy) issues, this study is enhanced by frequent references to antitrust cases and a few fully developed case studies. Although it can be used as an economics textbook in graduate or advanced undergraduate courses, the book is equally accessible to lawyers, practitioners, and readers interested in antitrust issues, but unfamiliar with modern economics. Technical explanations of material are relegated to separate "technical" sections that can be skipped without losing continuity.
Managing In The Next Society - Thryft
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Peter F. Drucker | Truman Talley Books

Managing In The Next Society

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Managing in the Next Society is a must-read for anyone who wants to stay ahead of the curve in the business world. Drucker's keen insights into the expanding information age and the societal changes to come provide invaluable guidance for navigating a rapidly changing landscape. His analysis of the six major trends shaping The Next Society gives readers a glimpse into what the future may hold and offers practical advice for adapting to it. Highly recommended for business leaders and knowledge workers alike.
Advertising Media Planning, Seventh Edition - Thryft
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David L. Smith, Roger B. Baron, Jack Z. Sissors  | Mcgraw Hill

Advertising Media Planning, Seventh Edition

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Apply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
Unlocking The World's Largest E-Market - A Guide To Selling On Chinese Social Media - Thryft
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Ashley Dudarenok | Alarice International

Unlocking The World's Largest E-Market - A Guide To Selling On Chinese Social Media

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Goodreads rating: 4.15

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The book provides practical advice for marketers looking to expand their presence in China, especially on Chinese social media platforms such as WeChat and Weibo. It offers insights into Chinese consumers and the latest digital trends in China, while warning against simply transplanting Western marketing strategies. The book is written by a marketing expert with first-hand experience in China.
An Introduction to Management Science : Quantitative Approaches to Decision Making - Thryft
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David R. Anderson | South Western College

An Introduction to Management Science : Quantitative Approaches to Decision Making

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"An Introduction to Management Science" is a great read for business students and professionals. It provides a comprehensive overview of quantitative approaches to decision-making, with a focus on real-world applications and software usage. The book's extensive use of examples, practice problems, and software tools such as LINGO 10 and Management Scientist ensures that readers develop a strong understanding of the material and how to apply it. Overall, this book is highly recommended for anyone looking to enhance their decision-making skills and stay ahead in the modern business world.
Machine That Changed the World - Thryft
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James P. Womack, Daniel T. Jones, Daniel Roos  | Simon & Schuster Australia

Machine That Changed the World

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"The Machine That Changed the World" is a must-read for business owners looking to revolutionize their operations and cut costs. This book explains Toyota's unique method of lean production with real-world examples, showing how this strategy is effective beyond just the auto industry. Although it was first published over 30 years ago, its principles of waste reduction, continuous improvement, and respect for employees are still relevant today. This book is ideal for those who want to understand how to make their business more efficient and competitive.
Sizing Up a Start-Up - Thryft
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Matt Kursh, Daniel Rippy  | Basic Books

Sizing Up a Start-Up

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"Sizing Up a Start-Up" is an essential read for anyone interested in the modern technology sector. It provides valuable insights from experienced professionals and offers practical methods for making well-informed decisions about high-potential opportunities. This book is perfect for new economy careerists, entrepreneurs, and investors looking to appraise start-up opportunities. Its unique feature is that it provides insider information on compensation and business strategies in the technology sector. It will help readers navigate the intricacies of high-tech hires, and give readers the tools they need to succeed in this fast-paced industry.
Blown to Bits : How the New Economics of Information Transforms Strategy - Thryft
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"Blown to Bits" is a must-read for entrepreneurs and business executives who want to stay ahead of the competition. The book explains how the new economics of information is transforming traditional business strategy by eliminating the trade-off between richness and reach. The authors provide practical examples from various industries and offer a guide to building new strategies that reflect the changing landscape. The unique and distinctive feature of the book is its focus on the importance of richness and reach going hand in hand in today's business world. Anyone looking to gain a competitive advantage will benefit from this insightful read.
This book is a great guide for businesspeople and researchers who want to be well-informed of the trends in the Asia-Pacific region. It details the implications of globalization, integration, and disintegration, American dominance, as well as the proliferation of nuclear states. It explores the changing political landscape and economic recovery in Asia and how this relates to the conduct of business and global finance. The book is authored by Tsao Yuan Lee, and it is published by Times Academic Press, Singapore.
Sustainable Investing And Environmental Markets - Opportunities In A New Asset Class - Thryft
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This book is a must-read for anyone interested in investing their money in environmentally sustainable ventures. It explores a variety of emerging asset classes related to environmental markets, such as greenhouse gas and water trading, sustainable fisheries management, and weather risks. The authors argue that investing in these markets not only benefits the planet but can also provide attractive returns for investors. Overall, this book provides a comprehensive overview of sustainable investing opportunities and is highly recommended for anyone looking to make a positive impact with their investments.
Megatrends Asia - Eight Asian Megatrends That Are Reshaping Our World - Thryft
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Megatrends Asia could be a good read for individuals interested in understanding the major economic forces driving the Asian continent in the 90s. This book provides insights into the explosive changes taking place in Asia, including advancements in technology, economic growth, and social change. It predicts a major shift in international economic forces and would be useful for anyone interested in the future of the global economy.
The Handbook of Equity Market Anomalies : Translating Market Inefficiencies into Effective Investment Strategies - Thryft
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Leonard Zacks | Wiley

The Handbook of Equity Market Anomalies : Translating Market Inefficiencies into Effective Investment Strategies

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This book provides a framework for incorporating equity market anomalies into your investment process. Written by leading professors in the finance and accounting field, it distills twenty years of research into eleven clear chapters. The book highlights the actual returns generated by the anomalies and provides insights on how to best use them in both market neutral and long investor portfolios. It's recommended for those interested in building a quant process to outperform the market.
Infrastructure Finance: Trends and Techniques - Thryft
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Infrastructure Finance gives a broad view of trends and techniques in global infrastructure financing today. The many specialist contributors to the book discuss the infrastructure needs in their specific regions including Latin America, the Carribean, Africa, Middle East, South Asia - and considers a wide range of projects including transport, water systems, healthcare, power and toll road privatisation. Themes include the rising need for infrastructure investment, the quality of country infrastructure, different types of financing (including Shariah-compliant financing), government budget limitations, credit ratings, accounting, and benefits and risks of investment. Includes case studies of past projects. The following topics are discussed in detail, infrastructure needs worldwide, Public Private Partnerships, government accounting issues, infrastructure financing techniques, sources of infrastructure financing, financing health care facilities, airport financing, credit rating of infrastructure projects. Edited by Henry A. Davis with contributions from 57 specialist contributors, which bankers, lawyers, consultants, economists, academics, project developers, insurance underwriters, investment analysts, credit rating analysts, government officials, and multilateral agency officials.
World Economy, The: Pearson New International Edition : Geography, Business, Development - Thryft
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Frederick P. Stutz | Pearson

World Economy, The: Pearson New International Edition : Geography, Business, Development

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This comprehensive text explores contemporary geographic topics and perspectives relating to the world economy. The authors provide a strong theoretical and practical foundation for understanding the global economy in an era of shifting borders, restructuring economies, and regional realignments. Economic theory is combined with geography to address critical problems of growth, distribution, and development, along with their impact on international business. Recent geopolitical changes are vividly portrayed in a series of superb full-color maps and striking photographs. The Sixth Edition includes updated tables and data, color maps, 2009 economic statistics, a detailed analysis of the global shift in world trade and development, eleven new Case Studies, and a new Premium Website with videos, weblinks, RSS feeds, and quizzes.
Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
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Imagine turning what looks like a messy jumble of numbers into clear decisions that drive your business forward. "Keeping Up with the Quants" is more than just a guide; it's like a compass in the digital age for anyone feeling lost in the sea of data. Whether you're a newcomer to analytics or looking to sharpen your skills, it offers practical insights that demystify the process of data interpretation and ensures you won't feel left behind in the fast-paced world where data reigns supreme.
Crude Intentions : How Oil Corruption Contaminates the World - Thryft
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Alexandra Gillies | Oxford University Press

Crude Intentions : How Oil Corruption Contaminates the World

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Billions of dollars stolen from citizens are circling the globe, enriching powerful individuals, altering political outcomes, and disadvantaging everyday people. News headlines provide glimpses of how this corruption works and why it President Trump's businesses struck deals with oligarchs and sold property to secretive shell companies; the Panama Papers leak triggered investigations in 79 countries; and, corruption scandals toppled heads of state in Brazil, South Africa, and South Korea. But how do these pieces fit together? And if the corruption is so vast and so tied up with powerful interests, how do we begin to fight back?To find answers, Crude Intentions examines the corruption crisis that erupted during the recent oil boom. From 2008 to 2014, oil prices shot through the roof. Motivated by more than nine trillion dollars in new oil money, corruption followed apace. Examining the oil boom is like placing a drop of dye in the circulatory system of global corruption, and watching as it reveals the system's channels and pathways.Company bosses signed off on risky schemes to snap up choice oil blocks. Politicians in Brazil and Nigeria stole billions to build up their election war chests. Kleptocrats in Angola, Azerbaijan, and Russia seized upon the oil wealth to cement their hold on power. And an army of bankers, accountants, and lawyers lined up to help these corrupt actors stash their loot in the global system of shell companies and tax havens that serves today's super-rich. The money then bought yachts, mansions, and even a few foreign politicians.Drawing on information exposed by intrepid journalists, prosecutors, and whistle blowers, Crude Intentions tells jaw-dropping stories of corruption and asks what we can learn from them. The cases reveal common tactics, but also vulnerabilities in this web of fraud. These are the starting points for building a smarter fight against corruption, in the oil sector and well beyond.
Innovation Explosion - Using Intellect And Software To Revolutionize Growth Strategies - Thryft
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Discusses management strategies designed to maximize innovation and growth
Direct From Dell : Strategies that Revolutionized an Industry - Thryft
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Direct from Dell is an excellent read for entrepreneurs who want to learn from one of the world's most successful businessmen. It offers practical advice on how to gain a competitive edge, the importance of studying customers instead of competition, and how to take advantage of weaknesses in the market. Michael Dell's story of success and his ideas for revolutionizing industry make this book an inspiring and informative read.
COBOL, A Structured Approach - Thryft
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Thomas C. Richards | Merrill Pub Co

COBOL, A Structured Approach

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This book is a classic guide for anyone who wants to learn the COBOL programming language. It provides a structured approach to learning COBOL, covering all the essential topics needed to become a proficient programmer. The book is written in an easy-to-understand manner and provides plenty of examples and exercises to help the reader apply their knowledge. If you are new to COBOL programming, this book is an excellent resource to get you started!
Powershift : Knowledge, Wealth, and Power at the Edge of the 21st Century - Thryft
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In Powershift, Alvin Toffler brings to a climax the ideas set forth in his previous works to offer a stunning vision of the future that will change your life.In Powershift, Toffler argues that while headlines focus on shifts of power at the global level, equally significant shifts are taking place in the everyday world we all inhabit - the world of supermarkets and hospitals, banks and business offices, television and telephones, politics and personal life. The very nature of power is changing under your eyes.
Mastering Financial Modelling in Microsoft Excel : A practitioner's guide to applied corporate finance - Thryft
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Alastair L. Day | Ft Pr

Mastering Financial Modelling in Microsoft Excel : A practitioner's guide to applied corporate finance

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This book provides a comprehensive guide to mastering financial modeling in Excel, making it a valuable resource for busy finance professionals and business students alike. With practical examples and exercises throughout, readers will learn how to construct useful financial models with speed and accuracy, extending their decision-making capabilities and applying corporate finance concepts. The book's approach is hands-on, and it comes with a companion CD to put its ideas into action straight away. Overall, this is an essential guide for anyone looking to enhance their financial modeling skills, whether they are at the start of their career or looking to take their analysis to the next level.
The Strategy Process : Concepts, Context and Cases: United States Edition - Thryft
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James Brian Quinn, Henry Mintzberg  | Pearson College Div

The Strategy Process : Concepts, Context and Cases: United States Edition

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This collection of readings, edited by Henry Mintzberg, is combined with cases from James Brian Quinn. Together they present an up-to-date look at how actual companies act strategically and the research driving them. Includes the most exciting new organization and strategy concepts to emerge in the last few years: Core Competency Strategies, Strategic Outsourcing, Managing with the new digital technologies, Managing Hypercompetition; addresses global dimensions of today's major strategy issues; cases provide a balanced mix of service industries, global competition, high technology concepts, new organizational forms, and management of software systems; examines the cross functional aspects of strategic management from sources such as: Organizational Behavior, Operations Management, Power and Politics, and Organizational Design.
India Inside : The Emerging Innovation Challenge to the West - Thryft
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Phanish Puranam, Nirmalya Kumar  | Harvard Business Review Press

India Inside : The Emerging Innovation Challenge to the West

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Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside , the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world.Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.
Microsoft Excel for Stock and Option Traders : Build Your Own Analytical Tools for Higher Returns - Thryft
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Microsoft Excel for Stock and Option Traders is an excellent book for investors who want to maximize their returns and gain an edge in the market. Jeff Augen has provided an outstanding guide for traders to learn how to leverage Excel's powerful data mining and statistical tools to analyze trading data and identify trends and profit opportunities that are not obvious. The book provides step-by-step guidance on how to build custom indicators, alerts, and trading models, and visually present data to gain insights that help investors gain an edge and maximize their returns. Overall, this is a must-read for traders who want to gain new skills and knowledge to excel in the market.
Organizational Behavior : Concepts, Controversies and Applications - Thryft
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Organizational Behavior : Concepts, Controversies and Applications

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This book could be a good read for managers who are seeking practical insights on organizational theory. The real-world examples from publications such as "The Wall Street Journal," "Business Week," and "Forbes" make it relatable and engaging. The addition of case studies of well-known corporations and a revised chapter on strategy with new material on types of strategy, Porter's competitive strategies, and Miller's integrative framework make it a valuable resource for implementing change in organizations.
Dictionary of International Business Terms - Thryft
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Dictionary of International Business Terms

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Updated to reflect the most recent trends, trade agreements, cartels, and innovations in international business, this handbook defines approximately 5,000 terms related to the international marketplace. Definitions and explanations focus on international finance and marketing, foreign exchange, import/export, trade organizations, and much more. It's a handy quick-reference source for business professionals and students, and useful for training programs in international business management.


Author: John J. Capela
Format: Paperback
Number of Pages: 626
Publisher: Peterson's Guides,U.S.
Publication Date: 30 Apr 2004
Behind a Billion Screens : What Television Tells Us About Modern India - Thryft
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Nalin Mehta | Harpercollins

Behind a Billion Screens : What Television Tells Us About Modern India

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"Behind a Billion Screens" is a must-read for anyone interested in gaining insight into the inner workings of India's television industry. Mehta's comprehensive research reveals the power struggles and political influence behind the scenes. The book also provides a critical analysis of the content that appears on Indian television, making it a unique and distinct read.
No Ordinary Disruption : The Four Global Forces Breaking All the Trends - Thryft
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Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people.Our intuitions formed during a uniquely benign period for the world economy—often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents.But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents.What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China—Tianjin—will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will comefrom 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map.What we are now seeing is no ordinary disruption but the new facts of business life— facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.
E-Innovation - Innovation 01.03 - Thryft
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Bob Cotton | Capstone

E-Innovation - Innovation 01.03

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Fast track route to successful innovation in a digital world Covers the key areas of e-innovation, from planning for continuous change and trend forecasting to e-innovation processes and distributed innovation Examples and lessons from some of the world's most innovative businesses, including Napster, Cybiko, RedHat, Handspring and Sony, and ideas from the smartest thinkers, including Eric S. Raymond, James F. Moore, Leonard Fuld, Robert G. Cooper, Peter Small, Bruce Kogut and Anca Meitu Includes a glossary of key concepts and a comprehensive resources guide
Cities Of Opportunities - Connecting Culture And Innovation - Thryft
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"Cities of Opportunities" explores the critical connection between culture and innovation in the context of global cities today. Through a wide range of perspectives from thought leaders, this book provides invaluable insights to shape the cities of tomorrow. For readers interested in urban challenges and how to approach them, in order to create thriving and innovative cities, this book is a must-read.
The making of the TRIPS Agreement : personal insights from the Uruguay Round negotiations - Thryft
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This book provides personal insights from the negotiators of the TRIPS Agreement, detailing how different policy perspectives and trade interests were accommodated and how negotiations led to an enduring agreement. It highlights the importance of a clear negotiating agenda and the distinct roles of the Chair, Secretariat, and negotiators. This book is an excellent resource for current and future negotiators and those interested in the role of intellectual property in trade agreements.
The Theory of Industrial Organization - Thryft
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Jean Tirole | The Mit Press

The Theory of Industrial Organization

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"The Theory of Industrial Organization" is the first primary text to treat the new industrial organization at the advanced-undergraduate and graduate level. Rigorously analytical and filled with exercises coded to indicate level of difficulty, it provides a unified and modern treatment of the field with accessible models that are simplified to highlight robust economic ideas while working at an intuitive level. To aid students at different levels, each chapter is divided into a main text and supplementary section containing more advanced material. Each chapter opens with elementary models and builds on this base to incorporate current research in a coherent synthesis.Tirole begins with a background discussion of the theory of the firm. In part I he develops the modern theory of monopoly, addressing single-product and multi-product pricing, static and intertemporal price discrimination, quality choice, reputation, and vertical restraints.In part II, Tirole takes up strategic interaction between firms, starting with a novel treatment of the Bertrand-Cournot interdependent-pricing problem. He studies how capacity constraints, repeated interaction, product positioning, advertising, and asymmetric information affect competition or tacit collusion. He then develops topics having to do with long-term competition, including barriers to entry, contestability, exit, and research and development. He concludes with a "game theory user's manual" and a section of review exercises.
The New New Thing : A Silicon Valley Story - Thryft
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Michael Lewis | Norton

The New New Thing : A Silicon Valley Story

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The New New Thing is a great read for anyone interested in the rise of startups and technology in the 21st century. Michael Lewis provides readers with an inside look into the battle between Netscape and Microsoft, as well as the investment bankers' skepticism of Healtheon. The book's most unique feature is the story of Clark's complex sailboat, Hyperion, and his belief that he can control it via computer. It's an intriguing and entertaining read for those interested in the tech industry and stories of innovation.
The Lexus and the Olive Tree - Thryft
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Thomas L. Friedman | Anchor

The Lexus and the Olive Tree

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The Lexus and the Olive Tree is a thought-provoking book that walks its readers through a complex topic, making it easy to understand. Thomas L. Friedman, in his signature style, blends his experiences, stories and insights to give an account of how globalization shapes the world we live in. The book challenges readers to find the balance between working towards common goals and preserving culture, tradition, and heritage, as the international system replaces Cold War divisions. It is a must-read for anyone looking to be enlightened on economics, world affairs, and the impacts of globalization.
Operations and Supply Chain Management - Thryft
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Robert Jacobs | Mcgraw Hill

Operations and Supply Chain Management

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This book offers a comprehensive coverage of operations and supply chain management, from managing people to applying technology. With Connect, an integrated learning system, students learn precisely what they need to know in an engaging and effective way. The book is ideal for anyone seeking to learn about supply chain management in a resourceful company.
Winners and Losers : Creators and Casualties of the Age of the Internet - Thryft
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Kieran Levis | Atlantic Books

Winners and Losers : Creators and Casualties of the Age of the Internet

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Goodreads rating: 3.84

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"Winners and Losers" tells the stories of the creators - and the casualties - of the age of the internet. It shows how a handful of businesses were born and rose to enormous heights and how others fell from them, in a new, networked, ferociously competitive economy. Kieran Levis reveals how a few innovative, far-sighted entrepreneurs and companies succeeded in creating entirely new markets and dominating them, while so many others failed. He shows how Amazon and Google rose from nothing to revenues of billions, whilst IBM, Kodak and AOL suddenly faced disaster; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise, fall and rise again of Apple. Levis explains why the digital revolution has involved so much creative destruction; how unfamiliar competitors, disruptive technologies and unique business models have brought down apparently unassailable market leaders; how some winners got such a grip on their customers that they took almost all; and how meteoric success has led to hubris, and often to nemesis. Told with clarity, wit and pace, these dramatic stories show what it was about a handful of winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.
Business Modeling with Spreadsheets (CD) - Thryft
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The true potential of spreadsheet software lies in their application in problem discovery and situation analysis, which enables business and financial analysts to work rapidly on unstructured problems. Business Modeling with Spreadsheets offers a rich set of business contexts and notes that make learning spreadsheets interesting and acquiring of skills more effective and enduring. Arises from the authors extensive experience in teaching spreadsheet modeling in undergraduate s and master s courses in SMU, this book is wholly dedicated to the art of exploratory spreadsheet modeling. Unlike other books, it is designed to be modeling-centric, i.e. using the spreadsheet mainly as a computing tool. Real problems that readers encounter on a day-to-day basis are presented, with the aim of helping them derive applicable principles and link principles to practice. Undergraduates, graduate students and professionals whose work involves managing business development, finance, accounting and operations will find this book a refreshing learning guide and handy reference resource. The book now offers 101 spreadsheet exercises and tools, and includes a new chapter featuring an additional 101 business challenges that the readers can do as modeling projects. The coverage now spans Excel 2007, Excel 2003, as well as OpenOffice.org Calc in dedicated sections, making it easier for any person, whether a novice, beginner, or expert user, to learn business modeling using basic and advanced spreadsheet features, as well as programming in Visual Basic for Application and OpenOffice.org Basic. Completed spreadsheet workbooks in all three spreadsheet versions are also provided.
Business Marketing Management : A Strategic View of Industrial and Organizational Markets - Thryft
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Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

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