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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Building Lean Supply Chains with the Theory of Constraints - Thryft
Mandyam M. Srinivasan | Mcgraw Hill

Building Lean Supply Chains with the Theory of Constraints

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Goodreads rating: 3.9

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In stock: Very Good

"Building Lean Supply Chains with the Theory of Constraints" is a great read for business owners and supply chain managers who are looking to optimize their supply chain. The book expertly fuses together the concepts of Lean and Theory of Constraints, making it an essential resource for those who want to create a smoother flow of goods and services through their supply chain. Furthermore, the book provides readers with innovative strategies along with tried and tested tools and techniques to help ensure true bottom line results."
FutureShop : How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want - Thryft

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FutureShop by Daniel Nissanoff could be a good read for those interested in the future of shopping. This book explains how the online auction culture is changing and how it will revolutionize the way we buy and sell things. It explores how easy it will be for consumers to purchase the brands they want by embracing a new norm of temporary ownership and regularly selling or exchanging what they no longer require. The book also provides insights into the challenges retailers and brand managers will face in this new market. The most unique feature of this book is the idea of "temporary ownership," which means consumers can buy what they really want and then sell it again guilt-free, to reach for the things that will thrill them over and over again.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

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Goodreads rating: 4.0

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This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
The Internet Challenge to Television - Thryft
Bruce M. Owen | Harvard University Press

The Internet Challenge to Television

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Goodreads rating: 4.33

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After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.
Three Billion New Capitalists: The Great Shift of Wealth and Power to the East - Thryft
Clyde V. Prestowitz Jr. | Basic Books

Three Billion New Capitalists: The Great Shift of Wealth and Power to the East

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Goodreads rating: 3.71

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This book serves as a wake-up call for anyone attuned to global economic dynamics. Clyde Prestowitz provides a thoughtful analysis, capturing how the rise of billions of new capitalists in Asia is redrawing the global power map. It's a must-read if you’re keen to understand the real-world geopolitical shifts and their profound implications on western hegemony.
The Complete Asian Report Writer - Thryft
Graham Colin-Jones | Times Editions,singapore

The Complete Asian Report Writer

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If you're navigating the nuances of Asian business communication, 'The Complete Asian Report Writer' is a resourceful tool to own. Graham Colin-Jones tailors writing strategies specifically for Asian markets, making it an insightful companion for professionals looking to refine their report writing to cater to this audience. It's a thoughtfully structured handbook that will surely enhance your written communication in a business context.
Reengineering the Corporation : A Manifesto for Business Revolution - Thryft

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Reengineering the Corporation is a must-read for any business owner looking to transform their operations. The book provides numerous case studies and examples of how leading organizations are achieving significant competitive gains through radical redesign of their processes, organization, and culture. Michael Hammer and James Champy's seminal work will teach you how to save costs, achieve unprecedented levels of customer satisfaction, and make your operations more flexible and efficient.
Electronic Commerce - Thryft
David Whiteley | Mcgraw-hill Book Co Ltd

Electronic Commerce

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Goodreads rating: 3.0

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This book could be a good read for someone who wants to understand the vast world of Electronic Commerce. Through its thorough exploration of consumer-oriented commerce, Electronic Markets, and Electronic Data Interchange (EDI), the book leaves no stone unturned. It provides a comprehensive guide that takes you on a journey through the intricacies of EC, making it a must-read for anyone looking to navigate this dynamic field.
The Six Sigma Way: How GE, Motorola, And Other Top Companies Are Honing Their Performance - Thryft

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If you're looking to understand how major corporations achieve remarkable efficiency and quality, "The Six Sigma Way" offers a deep dive into the methodology that's been adopted by industry leaders. It's not just theory; it's practical insight that could transform your approach to process improvement and operational excellence. Consider it a must-read if you're in the business of business optimization.
Singapore: The Fintech Nation
Varun Mittal, Lilian Koh  | Mcgraw Hill

Singapore: The Fintech Nation

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If you're intrigued by the fusion of finance and technology, and how a city-state has positioned itself at the forefront of this revolution, "Singapore: The Fintech Nation" would be a valuable read. It not only outlines the systems in place but also the strategic approach taken to establish Singapore as a trend-setter in financial innovation. The insights offered can give you a thorough understanding of the rise of fintech within a specific economic context.
Electronic Commerce: A Managerial Perspective - Thryft
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

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Goodreads rating: 3.88

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If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

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This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
Competing for the Future
C.K. Prahalad, Gary Hamel  | Harvard Business Review Press

Competing for the Future

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Goodreads rating: 4.03

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If you're feeling the pressure to balance immediate success with long-term vision, "Competing for the Future" might strike a chord. Gary Hamel provides a tangible, thoughtful approach to staying ahead without losing sight of today's demands. It's a masterclass in strategy, tailored for leaders eager to carve a path to industry leadership.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft

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If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
My Eco-World, Made in China
New
Michael Loong | Partridgesingapore

My Eco-World, Made in China

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Imagine a future where innovation meets sustainability—that’s the journey Michael Loong takes you on in "My Eco-World, Made in China." It's a thought-provoking exploration of China's ambitious plan to tackle its environmental and social challenges. Taking cues from history and projecting into a future of eco-cities, this book is sure to fascinate not only those interested in environmentalism and urban planning but also those curious about China's global role and its strategies for a greener tomorrow.
Managing in a Strategic Business Context - Thryft
David Farnham | Chartered Institute Of Personnel And Development

Managing in a Strategic Business Context

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Goodreads rating: 4.71

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If you're diving into the UK business environment or looking to sharpen your strategic management skills, this book is a valuable resource. It immerses you in the economic, social, and technological contexts that shape British businesses, offering you a clear and comprehensive understanding that could give you an edge in the workplace or academia. Plus, its exploration of ethics ensures a well-rounded, contemporary approach to navigating today's corporate challenges.
Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer - Thryft
Thomas G. Gunn | Ballinger Pub. Co

Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer

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Goodreads rating: 2.0

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This book is a great read for anyone who wants to understand how to optimize manufacturing processes and transform their business into a world-class manufacturer. The author provides practical insights and strategies to streamline production, reduce costs, and enhance efficiency, giving readers a competitive edge in today's market. The book also includes real-life examples and case studies that illustrate the concepts in action.
The Big Ten: The Big Emerging Markets and How They Will Change Our Lives

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Considering you're intrigued by global economic shifts, "The Big Ten" could be the guidebook you're seeking. Jeffery E. Garten delivers a vivid map of the changing economic landscape, outlining how the ten pivotal emerging markets will redefine global power dynamics. This book brings clarity to the complexity of international trade and its impact on your understanding of the world's future financial and political structures.
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

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Goodreads rating: 4.0

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This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.
The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years - Thryft
James Canton | Penguin Publishing Group

The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years

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Goodreads rating: 3.38

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This book is for those who seek a comprehensive understanding of the potential changes that will shape our world in the next two decades. Dr. James Canton, a renowned global futurist, provides valuable insights into areas such as business, technology, environment, and medicine, allowing readers to prepare for the complex and volatile future. With his expertise and extensive research, Canton offers a roadmap to help individuals and businesses adapt and thrive amidst the upcoming global transformations, making this book a must-read for anyone interested in understanding and navigating the extreme future.
E-Marketing Strategy - Thryft

E-Marketing Strategy

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This book is a valuable resource for anyone looking to understand and excel in the world of e-marketing. With its practical approach and contemporary insights, it equips readers with the knowledge and strategies needed to navigate the ever-changing landscape of e-commerce. From understanding buyer behavior to developing effective marketing plans, this book covers all aspects of e-marketing, making it an essential read for marketers, business professionals, and students alike.
G-Forces : The 35 Global Forces Restructuring Our Future - Thryft
Frank Feather | William Morrow & Co

G-Forces : The 35 Global Forces Restructuring Our Future

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Goodreads rating: 3.0

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This book is recommended for those interested in understanding the global trends and their impact on our future. It presents a detailed analysis of 35 forces of change, from politics to technology, and how they shape our world. The author provides a compelling perspective on the direction of progress, and the associated opportunities and challenges. The unique feature of this book is its geo-specific research, providing insights on global trends in a localized context. Readers will appreciate the depth and breadth of the analysis, and the thought-provoking predictions for our future.
Big Picture Economics: How to Navigate the New Global Economy - Thryft
Joel Naroff, Ron Scherer  | Wiley

Big Picture Economics: How to Navigate the New Global Economy

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Goodreads rating: 3.08

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If you're struggling to make sense of economic trends and how they affect your life, "Big Picture Economics" is the compass you need. Joel Naroff and Ron Scherer craft a narrative that demystifies complex economic reports and stock market swings, framing them within everyday contexts. You'll appreciate how it untangles the web of global economic forces and teaches you to anticipate the effects of those big-picture decisions on your own wallet and world.
Core Concepts of Accounting Information Systems - Thryft
Stephen A. Moscove, Nancy A. Bagranoff  | Wiley

Core Concepts of Accounting Information Systems

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Goodreads rating: 3.19

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This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.
The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins  | Harperbus

The Internet Bubble

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Goodreads rating: 3.32

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If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.
Derivatives - Thryft
London Reuters Limited | Wiley

Derivatives

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Goodreads rating: 3.6

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In stock: Very Good

This book is an excellent introductory text for novice traders, investors, and trainers in financial institutions. It introduces financial instruments such as futures, options, and swaps and explains their basic concepts, applications in trading, hedging, and arbitrage. The book includes examples, summaries and overviews at the end of each chapter, quizzes, and further resources which point to other books, articles and internet tools to widen readers' comprehension of derivatives and entrench their foundation in the subject. The book is an invaluable starting block for those new to the field of derivatives.
Empires of Oil: Corporate Oil in Barbarian Worlds

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If you're fascinated by the invisible forces shaping our global economy, you should definitely pick up "Empires of Oil." Clarke's insight into the geopolitical chess game surrounding oil is like getting a backstage pass to the world's power dynamics. His predictions and analyses aren't just academic; they're about the real-world ebb and flow of influence. This is a read that will change how you see global news and the silent battles for the black gold that powers our lives.
Textbook of Computable General Equilibrium Modeling: Programming and Simulations - Thryft

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This book is a must-read for those who are interested in mastering the technical aspects of computable general equilibrium modeling. With a comprehensive A-to-Z guide, it provides step-by-step instructions on programming and simulations. Whether you are an economist, researcher, or student, this book equips you with the necessary tools to analyze complex economic issues empirically. Dive deep into the world of CGE models and unlock the potential to investigate the impacts of economic integration, eco-taxes, regulatory reforms, taxation reforms, and transportation system planning.
Payback: Reaping the Rewards of Innovation
New

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In stock: Very Good

Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
Capital Market Revolution: The Future of Markets in an Online World - Thryft
Patrick Young | Financial Times Management

Capital Market Revolution: The Future of Markets in an Online World

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Goodreads rating: 4.17

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This book is a blueprint for coping the revolution, it gives a new vision of finacial markets outlined clearly and succinctly in print for the first time.
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

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If you're feeling stuck in the quickly shifting sands of modern business, this book could be a godsend. Rita Gunther McGrath dismantles the old school of thought that clings to the idea of a sustainable competitive advantage and offers a dynamic blueprint for success that's more in tune with how the world operates today. Her insights could be just what's needed to reinvigorate your business strategy.
The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy

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Thinking about expanding your business horizon to China? "The China Strategy" offers a comprehensive insight into the nation's explosive economic landscape. It's not just a peek into the economic trends; it's the roadmap to integrate and capitalize on these shifts. For anyone who sees China as an indispensable part of their business's future, this book goes beyond the surface, navigating you through a framework that's critical for understanding and succeeding in this dynamic marketplace.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

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Goodreads rating: 3.79

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This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

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Goodreads rating: 3.45

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0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.
Hedge Funds in Emerging Markets
Gordon de Brouwer | Cambridge University Press

Hedge Funds in Emerging Markets

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Goodreads rating: 4.0

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If you're curious about the often-misunderstood world of hedge funds and their impact on global economies, particularly in the throes of financial crises, this is for you. De Brouwer deftly balances the good, the bad, and the complex, making the opaque world of hedge funds a little clearer, especially regarding their role in the tumultuous markets of East Asia. It's an enlightening read that bridges the gap for both finance professionals and interested observers.
B2B Exchanges - Thryft
W. William A. Woods, Arthur B. Sculley  | Harper Paperbacks

B2B Exchanges

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This book is highly recommended for entrepreneurs and business enthusiasts who are keen on understanding the revolutionizing way in which businesses deal with each other. Authored by experts Arthur Sculley and W. William Woods, this book provides practical examples of existing B2B sites and key features responsible for success in a B2B exchange. The book also discusses important issues in building a profitable B2B exchange, making it a valuable read for individuals looking to set up and run a successful B2B exchange.
Re-engineering Your Business - Thryft
Daniel Morris, Joel Brandon  | Mcgraw-hill

Re-engineering Your Business

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Goodreads rating: 3.4

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This book is a great resource for business owners who feel that their businesses may need a change. It provides a structured and detailed framework to undertake the process of re-engineering, and guides readers through the process step-by-step. The book's unique feature lies in its ability to be implementation-oriented, making it an excellent option for entrepreneurs seeking practical solutions.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

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Goodreads rating: 4.07

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If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.
Seeing Differently - Insights on Innovation

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If you're feeling stuck in the old ways of doing business or you're eager to foster a culture of continuous innovation in your workplace, "Seeing Differently" could be your guide. Each article serves as a window into how emerging technologies and ideas can transform the way you approach challenges and opportunities, making it an invaluable asset for forward-thinking professionals.
High Performance Through Process Excellence - From Strategy to Operations

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If process optimization intrigues you, Mathias Kirchmer's book is a treasure trove. It stitches together strategy and operations through Business Process Management (BPM), showing how vibrant organizations leverage these methods. Imagine gaining insights from various case studies that not only inspire but also provide a pragmatic blueprint for excellence. This read could be the catalyst for transforming your organization's processes into high-performance engines.
Bond Market Securities - Thryft
Choudhry Moorad | Financial Times Management

Bond Market Securities

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If finance is your realm and understanding the ever-evolving bond market is your quest, "Bond Market Securities" is a lighthouse in murky waters. Moorad's clear explanations demystify the principles and instruments that make up the debt market. From yield curve models to index-linked bond analytics, it's indispensable for those looking to deepen their financial acumen or for professionals seeking a refresher.
Screen Future - Thryft
Brian David Johnson | Intel Press

Screen Future

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Goodreads rating: 3.6

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Screen Future Paperback is an insightful book that helps readers understand the evolution of entertainment. Brian David Johnson provides a detailed analysis of the factors that are shaping the future of TV and media. The book uses a blend of social and computer sciences to present a clear picture of what's in store for us. If you're interested in understanding how entertainment is transforming, this book is a must-read.
Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower

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If you're involved in management or invested in the corporate world, "Intellectual Capital" might shift the way you perceive company value. Edvinsson and Malone don't just highlight the importance of intangibles—they offer a tangible framework for capturing and reporting these elusive assets, which could significantly impact corporate valuation and efficiency. It's a read that promises to be eye-opening, perhaps even influencing your approach to analyzing and investing in businesses.
Electronic Commerce and Supply Chain Management - Thryft
Kah Sing Chan | National Geographic Schoo

Electronic Commerce and Supply Chain Management

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If you're navigating the intricate world of e-commerce and supply chains especially as a professional in business or marketing, this book is a valuable guide. It'll give you a current and comprehensive understanding of how to leverage technology to create value for your customers and streamline your business processes. As it's the core text for a specialized course, you can trust you're getting in-depth, expert knowledge.
Electronic Commerce - Thryft
Gary P. Schneider, James T. Perry  | Course Technology

Electronic Commerce

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Goodreads rating: 3.6

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This book is a must-read for anyone interested in understanding the complexities of electronic commerce. With a balanced blend of technical and business topics, it provides a comprehensive introduction to this rapidly growing field. The inclusion of real-world case studies and examples makes it easier to grasp the concepts and apply them in practical scenarios. Whether you're a business professional looking to implement e-commerce strategies or a tech enthusiast curious about the workings of online transactions, this book has got you covered. So dive in and unravel the secrets of electronic commerce!
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

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Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
Restoring Our Competitive Edge: Competing Through Manufacturing

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If you're in the manufacturing sector or interested in the transformative power of innovative strategies, this book is like a roadmap to revitalizing your operations. Hayes and Wheelwright don't just spell out the challenges; they provide insightful examples of how top-notch global manufacturers have conquered similar odds. It's a deep dive into industrial greatness that teems with actionable lessons.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

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If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

Regular price ₱1,232.55 from ₱490.05 Save up to 60%

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This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.