Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Effective Training - Systems, Strategies, And Practices - Thryft
James W. Thacker | Prentice Hall

Effective Training - Systems, Strategies, And Practices

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This book is a great resource for organizations to understand how to create and implement effective training programs that achieve their goals. The contingency approach provides practical insights for tailoring the training process to individual objectives and constraints. The inclusion of case examples and a step-by-step process guide make it a valuable tool for trainers across industries.
The Art of Shopping - How We Shop and Why We Buy
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Kevin Duncan | Lid Publishing

The Art of Shopping - How We Shop and Why We Buy

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Goodreads rating: 2.93

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If the psychology behind your shopping cart intrigues you, 'The Art Of Shopping' is a must-read. Siemon Scamell-Katz delves deep into the minds of consumers, blending 20 years of research with real-world examples that make the concepts he describes vivid and relatable. It's a book that reveals the often-unseen forces shaping our purchases and will leave you with a fresh perspective every time you enter a store or click 'add to cart.'
We Have A Deal - Thryft

We Have A Deal

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Reasons to read "We Have A Deal": - This book goes beyond negotiation theory and explores the unwritten rules of deal making, giving you a comprehensive understanding of the subject. - You'll learn practical skills to negotiate like a pro and develop the flexibility to adapt to different negotiating situations. - By understanding the underlying motivations of others, you'll be able to overcome obstacles and achieve successful outcomes in every deal. - Whether you're responsible for large deals at work or simply renegotiating your phone contract, this book is a valuable resource to help you achieve what you want.
The Marketing Plan Handbook : United States Edition - Thryft
Мэриан Берк Вуд, Marian Burk Wood  | Pearson Prentice Hall

The Marketing Plan Handbook : United States Edition

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Goodreads rating: 3.1

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This book could be a great read for marketing students who are looking for practical guidance on developing their own marketing plans. The Marketing Plan Handbook not only provides a comprehensive guide to developing a marketing plan, but also includes software that allows students to create and critique sample marketing plans. The book's focus on practical application sets it apart from other marketing textbooks, making it a valuable resource for students looking to take their marketing skills to the next level.
Producing for TV and New Media : A Real-World Approach for Producers - Thryft
Dustin Morrow, Kacey Morrow, Cathrine Kellison  | Routledge

Producing for TV and New Media : A Real-World Approach for Producers

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Goodreads rating: 3.57

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This book is perfect for individuals who aspire to become a TV or new media producer. It offers practical insight into the industry by including interviews with professionals and providing new sample production forms and contracts. The "Focus on New Media" sections highlight emerging media making it an up-to-date source of information. The book also includes updated web link resources and a companion website with sample forms and contracts.
Managing Up! 59 Ways to Build a Career-Advancing Relationship With Your Boss

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It's like a masterclass for your career trajectory. Mastering the subtle art of positioning yourself favorably in the eyes of those who hold the keys to the next rung on your career ladder isn't just a skill—it's an essential strategy. "Managing Up!" is the tactical guide you need, laid out in actionable steps, to foster a fruitful rapport with your supervisor and cultivate the kind of supportive work environment that can propel your career forward.
The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

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Goodreads rating: 4.0

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This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

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Goodreads rating: 3.36

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The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

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Goodreads rating: 3.58

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If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
Success, Your Way: Do What You're Meant to Do - Thryft
G. Richard Shell | Penguin Group

Success, Your Way: Do What You're Meant to Do

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Goodreads rating: 4.46

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If the traditional definitions of success don't resonate with you, consider this book your ally. G. Richard Shell invites you to look inward, questioning preconceived notions of success, and offers guidance to align your career with your personal values. It's a thoughtful read for anyone at a crossroads or feeling the pang of unfulfillment.
Secrets of Great Rainmakers: The Keys to Success and Wealth
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If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

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Goodreads rating: 3.74

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In stock: Very Good

Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.
Dental Assistant - Thryft
Rosemary Wallner | Capstone Pr Inc

Dental Assistant

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This book is a comprehensive guide for those who want to pursue a career as a dental assistant. It covers everything from educational requirements to job responsibilities, providing valuable insights into the profession. Readers can expect to gain a clear understanding of what it takes to succeed in this field, as well as the potential for career growth.
Options Made Easy: Your Guide to Profitable Trading
Guy Cohen | Ft Pr

Options Made Easy: Your Guide to Profitable Trading

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Goodreads rating: 3.76

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If you've been intrigued by the idea of trading but felt intimidated by the complexity, "Options Made Easy" is a great starting point. Guy Cohen has a knack for breaking down the intricacies of stock and option trading into digestible, easily understood pieces. It's practical, so you won't just be reading theories; you'll actually get a grasp on strategies that you can put into action. It's a bridge from wondering to doing in the trading world.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft

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This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
High Impact Presentations : The Most Effective Way to Communicate With Virtually Any Audience Anywhere - Thryft

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Whether you're pitching ideas, teaching a class, or leading a team, mastering the art of presentation is critical. "High Impact Presentations" is a guide to command attention and convey messages effectively. This book breaks down strategies that can make you a more confident and persuasive speaker. It's a great resource for anyone looking to leave a lasting impression in professional or personal settings.
Leadership by Choice - Increasing Influence and Effectiveness through Self-Management - Thryft
Eric Papp | Wiley

Leadership by Choice - Increasing Influence and Effectiveness through Self-Management

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Goodreads rating: 3.95

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Leadership by Choice could be a good read for someone in a leadership position looking to improve their decision-making skills. The book emphasizes the importance of being a productive and influential leader by focusing on each decision you make and holding yourself accountable. Packed with actionable strategies and relatable stories, this book is a must-read for those who want to become leaders that people want to follow.
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster  | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

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Goodreads rating: 4.0

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This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
Getting Along With The Chinese - For Fun And Profit - Thryft
Fred Schneiter | Bookworld Services

Getting Along With The Chinese - For Fun And Profit

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Goodreads rating: 3.96

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This book is a great read for anyone who is planning to venture into the Chinese market or has an interest in the Chinese culture. The author, with his sense of humor, gives valuable insights into the Chinese psyche. The book not only helps in breaking down cultural barriers but also guides readers on how to get the most out of Chinese business relationships. Overall, it’s an insightful and essential read for those who plan to do business in China or simply want to understand Chinese culture.
Techno Ready Marketing : How and Why Your Customers Adopt Technology - Thryft
Charles L. Colby, A. Parasuraman  | Free Press

Techno Ready Marketing : How and Why Your Customers Adopt Technology

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Goodreads rating: 4.0

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This book is valuable for business owners and managers who want to know how to navigate the rapidly changing technological landscape to enhance their relationship with customers. The unique feature of the book is its classification of customers as explorers, pioneers, skeptics and laggards, helping readers to customize their technology-based products to different market segments. Reading this book can help users measure how receptive their customers are to adopting technology and obtain insights into improving their marketing strategies.
Business Etiquette In Brief - Thryft
Ann Marie Sabath | Adams Media Corp

Business Etiquette In Brief

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Goodreads rating: 2.88

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If you're embarking on a professional journey or simply looking to polish your office etiquette, "Business Etiquette In Brief" is a treasure trove. Imagine walking into your next meeting with the confidence that comes from knowing the nuances of corporate culture that impress bosses and colleagues alike. This book isn't just a guide; it's your personal mentor in mastering the subtle art of professional grace.
European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners - Thryft
Mary Murray Bosrock | Meadowbrook

European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners

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Goodreads rating: 4.11

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If you're looking to engage with European businesses, this guide is indispensable. Mary Bosrock has put together a comprehensive resource that will save you from making faux pas and help you make a good impression, whether you're dining in Italy or negotiating in Norway. Understanding the subtle cultural nuances can make all the difference in successful business dealings, and this book acts as your personal cultural advisor.
Sign Gallery International - Thryft
Signs of the Times Magazine | St Media Group International Inc.

Sign Gallery International

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This book showcases over 400 color photos of award-winning signs from a prestigious design competition, and includes a diverse range of sign types. It's a great resource for anyone in the sign-making industry or those who appreciate design and creativity. The bilingual captions also make it an accessible read for Spanish and Portuguese speakers.
No Rules Logos - Radical Design Solutions That Break The Rules - Thryft
STONES JOHN | Rotovision

No Rules Logos - Radical Design Solutions That Break The Rules

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Goodreads rating: 4.44

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No Rules Logos is an excellent read for designers who want to break away from conventional design. The book showcases examples of innovative logos that break design rules in striking ways, and provides analytics and insights into how they perform. Reading this book will inspire readers and give them the courage to experiment with their own designs.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

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Goodreads rating: 3.6

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If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.
Public Relations Metrics : Research and Evaluation - Thryft
Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič  | Routledge

Public Relations Metrics : Research and Evaluation

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Goodreads rating: 4.0

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This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.
Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel | Crown

Wordcraft : The Art of Turning Little Words Into Big Business

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Goodreads rating: 3.4

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Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.
ESPN - The Making Of A Sports Media Empire - Thryft
Travis Vogan | University Of Illinois Press

ESPN - The Making Of A Sports Media Empire

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Goodreads rating: 3.3

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This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Digital Advertising - Thryft

Digital Advertising

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Goodreads rating: 3.1

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In stock: Very Good

Recommendation: "Digital Advertising" provides a comprehensive exploration of digital advertising, from viral campaigns to audience profiling and ethical dilemmas. The book analyses key theories and trends in the field in an accessible way, making it an ideal read for students of media, communication, advertising, marketing, and business. It also includes industry perspectives and interviews with senior figures in the international advertising industry, making it a valuable resource for professionals looking to master digital advertising to reach global markets.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

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Goodreads rating: 3.67

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The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
E-Newsletters That Work - Thryft
Michael J. Katz | Xlibris

E-Newsletters That Work

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Goodreads rating: 3.4

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This book can be a good read for business owners, marketers, and entrepreneurs that want to learn effective ways of engaging their customers through newsletters. Michael J. Katz provides practical techniques on how to compose and design newsletters that capture the attention of customers and lead to increased engagement, referrals, and sales. Users would review this book positively for its clear and actionable guidance on newsletter writing and design.
Group Dynamics - Thryft
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

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Goodreads rating: 3.58

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"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."
Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft

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If you're passionate about graphic design and understand the impact of packaging, "Fantastic Folders And Exceptional Envelopes" could be just the inspiration you need. This book delves into the nuances of designing custom carriers that not only stand out visually but also function superbly. It's great for someone who appreciates that the devil is in the details — from flap styles to paper choices, this guide could help you transform a mundane task into an art form, potentially making your work the talk of the town and a deal-sealer.
Presenting - Thryft
Martin H. Manser | Harpercollins Reference Hbacks

Presenting

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Goodreads rating: 3.84

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The presenting secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Presenting. Includes how / Enjoy presenting and approach it with confidence / Assess your audience and their reactions / Prepare presentations for maximum impact / Use your voice and body to make your point / Use visual aids and handle questions
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

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Goodreads rating: 3.71

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If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Researching on the Internet: The Complete Guide to Finding, Evaluating, and Organizing Information Effectively - Thryft

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If you're overwhelmed by the sheer volume of information on the internet, this guide is your ally. It'll be like having a mentor to walk you through finding and managing online data with finesse. Whether for academic purposes or personal enlightenment, you'll master the art of sifting through the digital world for the gems you need.
You Can't Send a Duck to Eagle School: And Other Simple Truths of Leadership - Thryft
Mac Anderson | Simple Truths

You Can't Send a Duck to Eagle School: And Other Simple Truths of Leadership

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Goodreads rating: 3.87

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If leadership puzzles you, or if you're stepping into a role where you're shaping minds and driving team synergy, Mac Anderson's decades of insights are gold. His unique approach to conveying leadership principles through engaging stories resonates deeply. This book isn't just a guide—it's an inspiration to instill a spirited and effective work culture. Plus, it's a swift read with long-lasting impact, perfect for the bustling executive or the budding manager.
Negotiation: Readings, Exercises and Cases Readings, Exercises and Cases - Thryft
Roy J. Lewicki | Mcgraw Hill Higher Education

Negotiation: Readings, Exercises and Cases Readings, Exercises and Cases

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Goodreads rating: 3.7

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If you're looking to sharpen your negotiation skills, this book combines theory with practical applications that can really make a difference in your professional and personal life. Packed with exercises and real-world cases, it offers a comprehensive look at negotiation strategies and tactics. Whether for business courses or self-improvement, this book helps you practice and refine your negotiation techniques.
Wall Street Potholes					Insights from Top Money Managers on Avoiding Dangerous Products - Thryft
Simon A. Lack | Wiley

Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products

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Goodreads rating: 3.37

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"Wall Street Potholes" is essential for anyone looking to take control of their investments. Simon Lack and his team equip you with the insider knowledge to dodge the pitfalls of money management. By revealing the profit-driven motives behind many financial products and advising how to sidestep advisors' self-interests, this book empowers you with the clarity and confidence needed to make astute decisions with your money.
Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows - Thryft
Barry Siskind | Wiley

Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

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Goodreads rating: 3.4

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"This book provides a comprehensive guide to successful trade shows and exhibitions, covering everything from setting objectives to working the show. The author, Barry Siskind, provides clear and concise advice on how to choose the right show, attract the right audience, and turn leads into business. A valuable read for anyone involved in exhibit management, whether an experienced marketer or a beginner looking to get results from their exhibit investment."
The 5% Zone: How to Stand Out as a Global Executive
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Stephen Krempl | Stephen

The 5% Zone: How to Stand Out as a Global Executive

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Goodreads rating: 4.5

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"The 5% Zone is an excellent read for professionals who want to succeed in their ethnically diverse workplaces. This book offers unique techniques to help you stand out and get noticed in your organization. Stephen Krempl's GEM training provides effective tools for personal communication and connection, which add to your confidence and credibility. I recommend this book for anyone looking to advance their career in a competitive corporate environment."
The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach

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If you're looking to elevate your presentation skills, "The Power Presenter" is your secret weapon. Jerry Weissman draws from real-world success stories and the strategies of influential leaders to refine your approach. You'll gain insights into non-verbal communication, learn to present with confidence, and emotionally engage with your audience. This book isn't just theory; it's a practical guide that can transform how you deliver your message.
Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire - Thryft
Kathy Lubar, Belle Linda Halpern  | Penguin Publishing Group

Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire

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Goodreads rating: 3.84

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This book is a must-read for anyone looking to enhance their leadership skills and make a lasting impact. Through the use of techniques borrowed from the stage, the authors provide actionable strategies to help you become a confident and influential leader. From handling tough situations with grace to building strong relationships, this book will empower you to express yourself authentically and motivate others. Unleash your inner performer and unlock your full leadership potential with "Leadership Presence."
Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

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Goodreads rating: 3.71

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If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
Graphis Corporate Identity: v. 3 - Thryft
B. Martin Pedersen | Graphis, Inc.

Graphis Corporate Identity: v. 3

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Goodreads rating: 4.5

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Third in a valued series, this update takes a fresh look at what targeted companies have been doing over the past three years to create, present, and preserve their corporate image. The book spotlights 30 categories that tell the story of each company, including logos, symbols, product, and package design. 400 color and b&w illustrations.
Collaborate or Perish! - Reaching Across Boundaries in a Networked World

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If you often find yourself needing to work with different groups, "Collaborate Or Perish!" could be the tool you need to transform your cooperative efforts. The combined wisdom of a top law enforcement professional and an academic gives it a grounded, practical edge, ensuring the strategies suggested are not just theory but real-world-tested. It could help you navigate and leverage today's interconnected environments with greater ease and success.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft

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Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

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Goodreads rating: 4.08

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If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.