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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Essentials of Negotiation
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If the art of negotiation is a skill you're looking to sharpen, 'Essentials of Negotiation' is a treasure trove. With its focused exploration of negotiation psychology, this book could be a compact companion for improving your bargaining techniques, managing conflicts, and understanding the complex dynamics of human interactions in professional and personal settings.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

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Goodreads rating: 4.0

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For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
The Lifetime Career Manager: New Strategies for a New Era - Thryft

The Lifetime Career Manager: New Strategies for a New Era

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This book could be a good read for you if you're looking for practical strategies to navigate your professional journey. James C. Cabrera offers valuable insights and advice on how to take control of your career. By providing concepts and tactics for career management, this book empowers you to make informed decisions and take charge of your path in the ever-changing professional landscape. An essential read for anyone seeking to proactively shape their career trajectory.
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth - Thryft

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If you're steering a business and looking to integrate your brand more deeply into your processes, "Building the Brand-Driven Business" could guide you to success. It's not just about brand theory; this book offers practical steps towards creating a culture where every employee is a brand ambassador, which is critical for growth and market relevance. Authors Davis and Dunn deliver expertise that could be just what you need to ensure that your brand's promise and your business's delivery are perfectly aligned.
Naked People Won't Help You : Keep Your Cool, Capture the Confidence, and Conquer the Fear of Public Speaking - Thryft
Steve Ozer | Possibility Press

Naked People Won't Help You : Keep Your Cool, Capture the Confidence, and Conquer the Fear of Public Speaking

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Goodreads rating: 3.71

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This book is perfect for anyone who has an extreme fear of public speaking. Steve Ozer, who once had a debilitating fear himself, provides a practical, step-by-step process to conquer this fear and become a confident speaker. With humor and inspiring stories, Ozer exposes the origins and consequences of the fear, and lays out a simple plan to overcome it forever. By reading this book and applying its techniques, you can gain the self-confidence needed to excel in both professional and personal life. Get ready to unleash your true potential and become a fearless public speaker!
Network Advantage: How to Unlock Value From Your Alliances and Partnerships
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Looking to tap into the power of business networks? "Network Advantage" dismantles the intricacies of forming successful partnerships with practical, research-backed strategies. It's a guide that transforms theory into actionable insights, perfect for the entrepreneur or executive eager to amplify their competitive edge through smart alliances. With its straightforward approach and case studies, this book could be the strategic ally you've been seeking.
Fantastic Folders And Exceptional Envelopes - A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft

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"Fantastic Folders And Exceptional Envelopes" is a must-read for any professional who wants to make a lasting, positive impression on clients and potential customers. The book provides readers with a wealth of practical strategies for creating eye-catching, functional custom carriers that are sure to stand out in today's crowded marketplace. From unique closures to innovative flap styles, this book covers all the necessary technical details while also providing plenty of inspiration for creative designs. With "Fantastic Folders And Exceptional Envelopes" at your side, you'll be well-equipped to make your business communications more effective than ever before.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Goodreads rating: 4.0

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"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Social Media for Baby Boomers - How to Translate Your Decades of Knowledge and Experience into Social Influence
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If the rapidly changing landscape of social media feels overwhelming, Sandra D'Souza offers a lifeline specifically tailored for your generation. Imagine flipping through pages that decode hashtags and online personas in a language that resonates with the wisdom of your years. This isn't just about joining the bandwagon; it's about amplifying the wealth of your life's experience across a new, digital frontier. Whether for business savvy or personal growth, "Social Media For Baby Boomers" is your companion in the social media sphere.
Managing Customer Relationships: A Strategic Framework
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If you're looking to harness the true power of customer-centric marketing and relationship management, this book can be your guide. Peppers and Rogers are pioneers in the CRM field, and their experience translates into actionable frameworks that can elevate any business's strategy. By exploring practical case studies and integrating industry leaders' thoughts, this book serves as an essential playbook for anyone aiming to create lasting competitive advantages through customer relationships.
Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author | P I E Books

Landor Brand Strategy: "Landor Associates" Case Study

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If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.
The Business Coach					The Coach Shows You How to Climb the Ladder of Success in Your Work and Your Life... - Thryft

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If you're looking to elevate your work and personal life, "The Business Coach" could be your guide. Bradley J. Sugars delivers a mentor-in-a-book experience, offering clear, actionable advice that has the potential to transform your business strategies and encourage personal growth. It's like having a coach by your side, without the hefty price tag.
High Impact Presentations : The Most Effective Way to Communicate With Virtually Any Audience Anywhere - Thryft

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Whether you're pitching ideas, teaching a class, or leading a team, mastering the art of presentation is critical. "High Impact Presentations" is a guide to command attention and convey messages effectively. This book breaks down strategies that can make you a more confident and persuasive speaker. It's a great resource for anyone looking to leave a lasting impression in professional or personal settings.
Reporting Disaster on Deadline : A Handbook for Students and Professionals - Thryft
Wilkins Lee, Martha Steffens, Esther Thorson  | Routledge

Reporting Disaster on Deadline : A Handbook for Students and Professionals

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Goodreads rating: 4.5

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"Reporting Disaster on Deadline" is a valuable resource for journalists and journalism students who want to learn how to prepare and respond to disasters. The book offers practical advice and guidance on how to cover crises, and includes a crash book template to help journalists collect all the information they need on deadline. Its unique and distinctive feature is the focus on preparing for a crisis prior to its occurrence, making it an essential read for any journalist who wants to excel in covering disasters.
One Business, 99 Lessons - Thryft

One Business, 99 Lessons

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Synopsis:
High Quality Sublimation Personalised Printed tea/Coffee Mug, 100% Dishwasher & Microwave safe. White ceramic cup [Approx 9cm (high) x 26cm (circumference) - Printed area is approx 8cm (high) x 20cm (circumference) Holds approx 300ml/10 floz. Superb Quality Mug with Yours or Family/Friends Name... Brilliant Gift for any age!


Author: Nanz Chong-Komo
Format: Soft cover
Publisher: Longman Publishing Group
Publication Date: 2006
Event Management : An Asian Perspective - Thryft
Glenn McCartney | Mcgraw-hill Education (asia)

Event Management : An Asian Perspective

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Goodreads rating: 3.84

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This book would be a good read for anyone interested in event management in an Asian context. With a focus on the unique cultural characteristics of the region, readers can gain insight into how to plan and execute successful events. The book covers a wide range of event types, from corporate conferences to cultural festivals, making it suitable for professionals as well as those just starting out in the industry.
Webster's Guide to Business Correspondence - Thryft

Webster's Guide to Business Correspondence

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Recommended for business professionals seeking writing expertise. Include examples.
Reporting in Aust Ref 2e - Thryft
Sally A White | Macmillan Australia

Reporting in Aust Ref 2e

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Goodreads rating: 3.0

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Sign Gallery International - Thryft
Signs of the Times Magazine | St Media Group International Inc.

Sign Gallery International

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This book showcases over 400 color photos of award-winning signs from a prestigious design competition, and includes a diverse range of sign types. It's a great resource for anyone in the sign-making industry or those who appreciate design and creativity. The bilingual captions also make it an accessible read for Spanish and Portuguese speakers.
The Big Book Of Brochures - Thryft
Funf Freunde (five Friends) | Harper

The Big Book Of Brochures

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Goodreads rating: 4.25

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The Big Book of Brochures is a great read for graphic designers and students looking to create innovative and high-quality brochures. The book offers hundreds of ideas, recommendations, and inspiration from top designers around the world for creating corporate and product literature, annual reports, direct marketing, and new media. With a variety of styles covered, from classic to modern, sophisticated to conceptual, this book is an indispensable brainstorming resource for any designer looking to create exceptional brochures for their clients.
Model Business Letters, E-mails & Other Business Documents - Thryft
Shirley Taylor | Financal Times Management

Model Business Letters, E-mails & Other Business Documents

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Goodreads rating: 3.96

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Recommendation: 1. Model Business Letters is the perfect book for anyone seeking to improve their business writing. Shirley Taylor's comprehensive guide offers invaluable tips and techniques for crafting clear, effective documents. With step-by-step guidance and practical examples, readers will learn to write with confidence, clarity, and impact. 2. This book is an essential resource for professionals who want to enhance their communication skills and make a lasting impression with their writing. Whether you're drafting emails, memos, or reports, Model Business Letters will help you achieve your goals with ease.
How to Communicate Effectively
bert-decker | Kogan Page Ltd

How to Communicate Effectively

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Goodreads rating: 4.0

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If you've been feeling like your words fall flat or you're just not getting through to people, Bert Decker's book could be the breakthrough you need. It's a concise guide that packs practical advice into less than a hundred pages, making it a perfect quick read for busy professionals or anyone eager to improve their everyday interactions. Whether it's at work or in your personal life, Decker's insights can help you connect more meaningfully with those around you.
The Medium Is The Message - And 50 Other Ridiculous Advertising Rules - Thryft

The Medium Is The Message - And 50 Other Ridiculous Advertising Rules

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If you're fascinated by the bold universe of advertising, this book is a quirky treasure trove that distills the industry's beliefs and maxims into bite-sized wit. It's a perfect blend of humor and insight, offering a jaunt through ad land's peculiar landscape that'll leave you both entertained and wiser about the rules that drive this creative world.
Bullet Proof Presentations: No One Will Ever Shoot Holes in Your Ideas Again! - Thryft
G. Michael Campbell | Weiser

Bullet Proof Presentations: No One Will Ever Shoot Holes in Your Ideas Again!

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Goodreads rating: 2.0

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Imagine walking into your next presentation brimming with confidence, knowing your ideas are bulletproof. That's the transformation this book promises. G. Michael Campbell's guidance is like having a personal coach helping you to organize, deliver, and impress during any speaking engagement. This book doesn't just give tips—it provides a comprehensive blueprint to take the stage assured you'll captivate your audience.
Cutting Edge Advertising
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Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

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Goodreads rating: 4.02

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If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools - Thryft
Susan Rice Lincoln | Kogan Page

Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools

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"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.
Marketing Management Pack - Thryft

Marketing Management Pack

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Sorry! Book description for this title is not available.
The Executive's Guide To Winning Presentations - Thryft
Herman Holtz | Wiley

The Executive's Guide To Winning Presentations

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This book is a must-read for executives and senior managers who want to take their presentation skills to the next level. With practical tips and techniques, it guides you on how to captivate your audience, choose the right presentation style, and effectively sell your message. Whether it's mastering the use of audio-visual aids or creating a powerful image, "The Executive's Guide to Winning Presentations" equips you with the tools to deliver influential and impactful business presentations.
Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer - Thryft
Robert L. Shook, C. Britt Beemer  | Crown Business

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

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This book could be a good read for you if you want to understand the psychology behind consumer behavior and learn effective marketing strategies. The author provides eye-opening research and statistics on American consumers that will help you improve your advertising, public relations, customer service, and strategic planning. With its revolutionary prescriptions, this book will equip you with the knowledge to win in today's competitive consumer market. So, dive into the world of predatory marketing and gain valuable insights to stay ahead in the business world!
Beginning ASP Databases - Thryft
Thearon Willis | Wrox Press

Beginning ASP Databases

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Goodreads rating: 3.38

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This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.
Global Marketing Strategy - Thryft

Global Marketing Strategy

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This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
High Impact Speeches: How to Create & Deliver Words That Move Minds - Thryft

High Impact Speeches: How to Create & Deliver Words That Move Minds

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This book is a must-read for anyone who wants to become a powerful and influential speaker. It not only teaches the techniques of crafting and delivering impactful speeches but also helps you develop your own unique style. By sharing the strategies that have worked for some of the greatest speakers in history, Richard F. Heller empowers readers to inform, persuade, and captivate their audience. Whether you're a business executive, a student, or someone looking to enhance your communication skills, High Impact Speeches will guide you in writing and delivering a winning speech that can advance your career and leave a lasting impact on your audience.
The Public Relations Handbook - Thryft
Alison Theaker | Routledge

The Public Relations Handbook

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Goodreads rating: 3.54

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The Public Relations Handbook is an excellent resource for anyone seeking to gain comprehensive understanding of the Public Relations industry. It offers diverse case studies for corporate communication, finance, and marketing strategies, along with practical tips for ethical and professional conduct in the field. The book also includes a new chapter on effective online public relations, and is an updated edition by author Alison Theaker with extensive contributions from industry professionals.
Crafting & Implementing Strategy Text and Readings - Thryft
Arthur A. Thompson Jr. | Irwin Professional Publishing

Crafting & Implementing Strategy Text and Readings

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Goodreads rating: 3.64

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If you're delving into the nuances of strategic management or you’re a business student preparing for the corporate world, this book might suit your needs. It's packed with real-world examples, providing not just the theory but also the practice of strategy crafting and implementation, which can add depth to your understanding. Plus, it's designed to challenge and refine your strategic thinking skills.
Telecommunications Essentials, Second Edition : The Complete Global Source - Thryft

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Telecommunications Essentials is a valuable resource for anyone who wants to gain an in-depth understanding of the telecommunications industry. The book covers a wide range of topics and introduces the most current information on new technologies, including IP telephony and broadband access alternatives. It is a one-stop reference that provides both comprehensive and up-to-date information on the rapidly evolving world of telecommunications. The online learning center also provides access to many additional educational resources, making this a must-have book for anyone interested in telecommunications.
Secrets of customer relationship management - it's all about how you make them feel - Thryft
James G. Barnes | Mcgraw-hill

Secrets of customer relationship management - it's all about how you make them feel

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Goodreads rating: 3.25

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In stock: Very Good

"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service
The Art And Craft Of Keepsake Photography Engagements And Weddings - How To Take Perfect Photos And Make Stunning Invitations, Announcements, Albums, Thank You Notes, And More - Thryft

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This book could be a good read for anyone looking to turn their special moments into cherished keepsakes. With clear instructions and practical tips, Barbara Smith guides you through the process of taking perfect photos and creating stunning invitations, albums, and more. Whether you're planning an engagement, wedding, or any other special occasion, this book will help you capture and preserve those memories for a lifetime.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

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Goodreads rating: 3.77

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If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
Twentysomething Girl: 1,001 Quick Tips and Tricks to Make Life Easier

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In stock: Very Good

If you're navigating the waters of post-college life and early career paths, "Twentysomething Girl" can feel like a roadmap in the form of quick, digestible tips. It's relatable and packed with a variety of advice, from freshening up your wardrobe to scoring that dream job, making it an ideal companion to help balance your bustling life and aspirations with a touch of humor and realism.
The Business of Science : Winning and Losing in the High-Tech Age - Thryft
Simon Ramo | Hill & Wang Pub

The Business of Science : Winning and Losing in the High-Tech Age

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Goodreads rating: 4.0

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If you're intrigued by the intersection of technology and national competitiveness, this is your kind of read. "The Business of Science" delves into vital strategies for propelling the US back to the forefront of the high-tech industry. It's a clarion call for innovation, government support, and education reforms that could rekindle your passion for scientific progress and economic leadership.
Business Letters for Busy People - Thryft
Jim Dugger | Career Pr Inc

Business Letters for Busy People

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Goodreads rating: 3.7

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In stock: Very Good

Whether you're just entering the workforce or are a seasoned professional, crafting effective business letters can be time-consuming. This book gives you a head start with ready-to-use templates that will make your correspondence quicker and more effective. You'll not only save time but also convey your messages with greater clarity and professionalism.
Get a Grip on Network Cabling - Thryft
Frank J. Derfler | Ziff Davis Pr

Get a Grip on Network Cabling

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Goodreads rating: 2.0

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If you're looking to delve into the technicalities of network infrastructure, "Get a Grip on Network Cabling" could be your go-to guide. Despite its 1993 publication date, the foundational principles explained by Derfler and Freed remain relevant, especially if vintage networking is your thing or if you need to understand the evolution of cabling. It’s perfect for getting a solid grasp on how to make smart cabling investments for your network's future.
Winning Motivation for Business, Sport & Life - Thryft
Frank Dick | Abingdon Press

Winning Motivation for Business, Sport & Life

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Goodreads rating: 4.13

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If you're always aiming to reach the top in your field, "Winning" could be your playbook. Frank Dick distills lessons from sports that apply to business and personal growth. This book has pragmatic tips that could change your mindset about success and teach you how to cultivate the discipline and focus of an athlete. It's not just about victory; it's about the journey towards excellence.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

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Goodreads rating: 3.94

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In stock: Very Good

If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

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This book provides practical guidelines and information on conducting negotiations, writing business letters, and navigating intercultural communication in international business. It offers a unique perspective that could be helpful for business professionals and students dealing with global communication.
Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job - Thryft
Rebecca Corfield | Kogan Page Business Books

Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job

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Goodreads rating: 3.26

Regular price ₱292.05 from ₱193.05 Save up to 43%

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This book is a great resource for job seekers who want to prepare for an interview. It offers practical advice on how to answer tough questions, make a good impression, and present oneself professionally. The author breaks down the interview process into simple steps, making it easy to follow and understand. Users would appreciate the useful tips, examples, and insights that the book provides, helping them achieve their ideal job.
The Emotional Intelligence Quick Book: Everything You Need to Know to Put Your EQ to Work
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If you're looking to enhance both personal and professional relationships, "The Emotional Intelligence Quick Book" acts like a compass, guiding you through the complex landscape of emotions. It's not just about understanding how you feel, but also how to manage those feelings and understand others'. This book offers practical, actionable strategies that could help you navigate social situations more effectively and could contribute to your overall success and happiness.
The Marketing Plan Handbook : United States Edition - Thryft
Мэриан Берк Вуд, Marian Burk Wood  | Pearson Prentice Hall

The Marketing Plan Handbook : United States Edition

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Goodreads rating: 3.1

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This book could be a great read for marketing students who are looking for practical guidance on developing their own marketing plans. The Marketing Plan Handbook not only provides a comprehensive guide to developing a marketing plan, but also includes software that allows students to create and critique sample marketing plans. The book's focus on practical application sets it apart from other marketing textbooks, making it a valuable resource for students looking to take their marketing skills to the next level.
Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work - Thryft
Laurie Dicker | Business & Professional Pub

Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work

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Goodreads rating: 0.0

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If you're dealing with office tension or leadership challenges, Laurie Dicker's book could be a valuable asset. It’s filled with straightforward strategies that are easy to put into action, empowering you to transform workplace conflicts into opportunities for growth and collaboration. Anyone eager to foster respect and resolve disputes fairly would find this book remarkably useful.
The Complete Q&A Job Interview Book
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Jeffrey G. Allen | Wiley

The Complete Q&A Job Interview Book

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Goodreads rating: 3.38

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If you're gearing up for an upcoming interview, Allen's "The Complete Q&A Job Interview Book" could be an invaluable resource. It offers a strategic playbook for handling a wide array of interview questions. Tailoring your approach with this guide could very well give you the competitive edge needed to land the job you're aiming for, transforming daunting interviews into opportunities for you to shine.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.