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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Business Research Methods - Thryft

Business Research Methods

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In stock: Very Good

If you're delving into the realm of business research, this book offers comprehensive insights that will ground you in essential methodologies. The section on questionnaire design is particularly detailed, making it invaluable for creating effective research tools. Its solid theoretical foundation and practical approach can enhance the rigor and relevance of your research projects.
How to Communicate Effectively
bert-decker | Kogan Page Ltd

How to Communicate Effectively

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Goodreads rating: 4.0

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If you've been feeling like your words fall flat or you're just not getting through to people, Bert Decker's book could be the breakthrough you need. It's a concise guide that packs practical advice into less than a hundred pages, making it a perfect quick read for busy professionals or anyone eager to improve their everyday interactions. Whether it's at work or in your personal life, Decker's insights can help you connect more meaningfully with those around you.
Building an Intranet For Dummies - Thryft
John W. Fronckowiak | John Wiley & Sons Inc

Building an Intranet For Dummies

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Goodreads rating: 0.0

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In stock: Very Good

This guide is perfect for business owners or managers who want to streamline communication and increase efficiency within their company. With clear instructions and a focus on essential technologies, Building an Intranet For Dummies is an easy-to-follow resource for creating an effective intranet system. Users can expect to learn how to improve corporate communications and create a better workflow overall.
Born to Win : Transactional Analysis with Gestalt Experiments - Thryft
Muriel James, Dorothy Jongeward  | Berkley

Born to Win : Transactional Analysis with Gestalt Experiments

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Goodreads rating: 4.07

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In stock: Well Read

This book is a game changer for anyone seeking to understand and unlock their full potential. With its practical exercises and experiments, it offers a roadmap to personal growth and empowerment. You'll gain valuable insights and learn how to make conscious decisions, develop your own ethical system, and positively impact the lives of those around you. Born to Win will inspire and motivate you to embrace your inherent ability to shape your own destiny and live a fulfilling life.
Using the Internet - Thryft
Jerry Honeycutt Jr. | Que Pub

Using the Internet

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Goodreads rating: 3.0

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Given the publication date, "Using the Internet" offers a nostalgic glimpse into the digital world of 1996, showcasing how users first learned to navigate what was then a burgeoning online frontier. If you're fascinated by the evolution of the Internet and enjoy comparing past predictions with the present reality, you might find this read both educational and entertaining—a true digital time capsule.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

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Goodreads rating: 2.0

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In stock: Well Read

If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

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Whether you're attempting to climb the corporate ladder or just want to present your most polished self during social gatherings, "Fast Forward Your Etiquette" has practical tips that can help. Joshua Luke maps out a clear guide to navigating interpersonal interactions with grace. His advice is especially beneficial for those seeking to make a strong impression and build lasting professional and personal connections.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft

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"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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In stock: Very Good

If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
International Public Relations : Negotiating Culture, Identity, and Power - Thryft
Patricia A. Curtin, T. Kenn Gaither  | Sage Publications, Inc

International Public Relations : Negotiating Culture, Identity, and Power

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Goodreads rating: 2.92

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In stock: Very Good

The book effectively illustrates how theory informs practice with its unique cultural-economic model and practice matrix. It offers a comprehensive and critical approach to global public relations practices with real-world examples from around the world. Readers can expect to gain a deep understanding of cultural diversity, ethics, and values in international public relations. It is an excellent resource for students and professionals interested in expanding their knowledge of global public relations practices.
Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner | Sybex

Search and Social: The Definitive Guide to Real-Time Content Marketing

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Goodreads rating: 3.92

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In stock: Well Read

If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.
Cabling - The Complete Guide To Network Wiring - Thryft
David Groth | Sybex, Incorporated

Cabling - The Complete Guide To Network Wiring

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Goodreads rating: 3.67

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"Cabling - The Complete Guide To Network Wiring" is the ultimate resource for network technicians and cable installers. It covers everything from cabling system design and installation to troubleshooting your system. The book is filled with practical tips and tricks for safely and effectively working with cables in the workplace. A unique feature of this book is the 32-page color insert that makes identifying connectors and cables a breeze. Whether you're a seasoned network professional or just starting out, this book is an essential resource for anyone working with cables in a network setting.
The Emotional Intelligence Quick Book: Everything You Need to Know to Put Your EQ to Work
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If you're looking to enhance both personal and professional relationships, "The Emotional Intelligence Quick Book" acts like a compass, guiding you through the complex landscape of emotions. It's not just about understanding how you feel, but also how to manage those feelings and understand others'. This book offers practical, actionable strategies that could help you navigate social situations more effectively and could contribute to your overall success and happiness.
Never Eat Alone and Other Secrets to Success One Relationship at a Time
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Imagine you're scaling a mountain, and "Never Eat Alone" is like having the best gear to help you climb – not just for the sake of reaching the top, but enjoying the camaraderie on the way up. Keith Ferrazzi is that seasoned guide who shares that who you know and how you maintain those relationships can really make the difference in your career. It's like opening a toolbox filled with strategies for connecting genuinely, helping others, and in the process, helping yourself. It goes beyond superficial networking, infusing your professional journey with real human warmth.
Everything and Less - The Novel in the Age of Amazon
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Mark McGurl | Verso

Everything and Less - The Novel in the Age of Amazon

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Goodreads rating: 3.44

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"Everything and Less" will resonate with you if you're curious about the seismic shifts in literary culture since Amazon's rise. It's a thoughtful dissection of the marketplace and our changing tastes in literature, guided by an omnipresent algorithm that decides what gets read and what remains hidden. Mark McGurl's keen analysis offers a rich perspective that's both enlightening and a bit unsettling for avid readers and writers contemplating the current and future state of the written word.
Made to Stick : Why Some Ideas Survive and Others Die - Thryft
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If you're looking to elevate your message or simply understand why certain things catch on while others fizzle out, "Made to Stick" is a treasure trove of insights. You'll enjoy the Heaths' lively storytelling as they dissect real-world examples, giving you a toolkit to make your next idea unforgettable. Whether you're marketing, teaching, or trying to inspire change, this book could shift how you share your message with the world.
Made to Stick: Why Some Ideas Survive and Others Die
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"Made to Stick" is a treasure trove for anyone who wants to communicate more effectively. The Heath brothers dissect powerful ideas and shed light on why some thoughts are unforgettable while others fade. If you often find yourself struggling to convey your thoughts in a memorable way, this book could offer you the blueprint for crafting messages that resonate and endure. Whether you're in marketing, education, or simply looking to leave a lasting impression on your audience, their insights are as entertaining as they are practical.
Transparency : How Leaders Create a Culture of Candor - Thryft
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Recommendation: - This book is a must-read for leaders who want to create a culture of honesty and openness within their organizations. With valuable insights from renowned leadership experts, Warren G. Bennis, Daniel Goleman, and James O'Toole, "Transparency" explores the barriers to transparency and provides practical strategies for achieving it. By understanding how information flows within an organization and the value of candor, leaders can unlock the power of transparent leadership and drive positive change.
TED Talks Storytelling : 23 Storytelling Techniques from the Best TED Talks - Thryft
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Recommendation: Hey there! If you want to take your presentations to the next level, "TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks" is a must-read for you. This book reveals the secret behind delivering a great TED talk - storytelling. By studying over 200 TED talks, the author discovered that stories were the common thread among all the captivating talks. Packed with case studies and practical tips, this short but powerful guide will teach you how to inject life into your presentations and keep your audience mesmerized. Get ready to leave a lasting impression and connect with your listeners on a whole new level!
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience - Thryft
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This book is a must-read for anyone looking to improve their presentation skills. With the guidance of Carmine Gallo, a communications expert, you will learn the secrets behind Steve Jobs's legendary presentations. The book breaks down Jobs's techniques into 18 easily digestible "scenes," offering practical examples and proven strategies for creating engaging and compelling presentations. Whether you're a novice or an experienced speaker, this book will help you captivate your audience and leave a lasting impression. Get ready to wow your audience the Steve Jobs way!
How to Win Friends and Influence People - Thryft
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Dale Carnegie | Simon & Schuster

How to Win Friends and Influence People

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Goodreads rating: 4.22

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This book could be a good read for someone who wants to learn how to effectively communicate and interact with people to build relationships and achieve goals. The author provides practical advice and real-life examples to help readers understand how to handle different situations with grace and confidence. Readers will find this book valuable if they are looking to improve their social skills, network, or succeed in business.
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
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If you're someone looking to make a real difference in the world using the tools at your fingertips, then "The Dragonfly Effect" is right up your alley. It goes beyond just the technical how-tos of social platforms and dives deep into influencing positive change by aligning your mission with strategic, creative, and audience-engaging approaches. The diverse case studies included in the book—from global giants to innovative startups—provide inspiring and practical blueprints for effecting powerful social good.
The Leader in Me : How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time - Thryft
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"The Leader in Me" is a must-read for parents and educators who want to prepare the next generation for the challenges of the 21st century. This book explores the importance of practical, principle-based leadership skills in education and provides evidence of the success of the approach. The author emphasizes the value of individual talent and shows how easy it is to incorporate leadership skills into everyday life. This book is a valuable resource for anyone seeking to empower young people to become self-motivated, confident, and creative leaders.
Networking for People Who Hate Networking: A Field Guide for Introverts, the Overwhelmed, and the Underconnected - Thryft
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This book is a great read for individuals who feel uncomfortable in social situations but still want to network and build connections. It offers a refreshing perspective on traditional networking techniques and provides practical advice to help readers leverage their natural strengths to create meaningful connections. The book's unique feature is that it acknowledges that not everyone is naturally outgoing or extroverted and offers alternative networking solutions that work for all personality types. Overall, this is a must-read for anyone looking to build their professional network and improve their networking skills.
More Sex Is Safer Sex: The Unconventional Wisdom of Economics
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If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
Maximum Influence : The 12 Universal Laws of Power Persuasion - Thryft
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Maximum Influence provides a comprehensive guide to mastering persuasion skills through 12 laws that the author has studied by observing and analyzing successful influencers. The book includes case studies and practical techniques to help anyone develop their influence and persuasion abilities. Readers could benefit from learning about the actual skills that master influencers use instead of thinking about persuasion as something unobtainable.
Digital Marketing - Strategy, Implementation And Practice - Thryft
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Recommendation: This book is a must-read for anyone looking to optimize their digital marketing strategies. Packed with real-life case studies and expert interviews, it provides practical guidance to help you navigate the ever-evolving world of digital media. From understanding user behavior to leveraging social media platforms, this book will empower you to take your marketing efforts to the next level and amplify your brand online. Don't miss out on this invaluable resource!
The Culture Map : Decoding How People Think, Lead, and Get Things Done Across Cultures - Thryft
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If you work on an international scale, "The Culture Map" is a must-read. Erin Meyer's field-tested model provides practical and smart advice for navigating cultural differences in the workplace. The book's unique feature is its combination of an analytical framework and actionable advice that will help you succeed in a global world. This book is a great way to learn about how cultural differences impact business and provides a great guide on how to navigate it to your advantage.
Wonderland - Thryft
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Steven Johnson | Riverhead Books

Wonderland

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Goodreads rating: 3.85

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If you've ever been curious about how our pursuit of entertainment has sparked some of the most innovative creations in history, "Wonderland" is a thrilling exploration of just that. Steven Johnson takes you on a journey where every page offers a blend of historical anecdotes, rich illustrations, and thought-provoking insights into how the whimsical and pleasurable aspects of culture have influenced the serious business of invention. It's an enlightening read that might change the way you look at your everyday amusements.
Questions are the Answers - Thryft
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Allan Pease | Harper Collins

Questions are the Answers

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Goodreads rating: 4.01

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This book is perfect for anyone looking to enhance their networking skills. Pease's techniques show you how to build your business and achieve the income you've always dreamed of. What sets this book apart is its emphasis on the power of asking questions, which is a unique and effective approach to networking. Users will walk away with practical strategies they can immediately apply to their business.
The Education Of Millionaires - It's Not What You Think And It's Not Too Late - Thryft
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Michael Ellsberg | Portfolio

The Education Of Millionaires - It's Not What You Think And It's Not Too Late

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Goodreads rating: 3.91

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If you've ever doubted the traditional educational path or felt like real-world skills were missing from your academic experience, "The Education Of Millionaires" might resonate with you. Michael Ellsberg provides a compelling narrative that champions self-learning, networking, and personal brand building—skills that multimillionaires he interviewed swear by but are seldom taught in classrooms. It's a revelatory read for anyone eager to forge their own path to success.
The Storyteller's Secret : How TED Speakers and Inspirational Leaders Turn Their Passion into Performance - Thryft
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How did an American immigrant without a college education go from Venice Beach t-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories. Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever. In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn't it time you shared yours?
TED Talks - The Official TED Guide to Public Speaking - Thryft
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In the New York Times-bestseller Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.
Leadership and Self-Deception : Getting Out of the Box - Thryft
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This book helps leaders discover and escape destructive patterns, leading to improved teamwork, trust and communication. It shows the importance of being honest about one's own actions and how it can lead to a better work environment.
Kiss, Bow, Or Shake Hands : The Bestselling Guide to Doing Business in More Than 60 Countries - Thryft
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Wayne A. Conaway, Terri Morrison  | Adams Media

Kiss, Bow, Or Shake Hands : The Bestselling Guide to Doing Business in More Than 60 Countries

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Goodreads rating: 4.09

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This book is a perfect pick for anyone who is involved in international business dealings. With over sixty country profiles, the book provides readers with valuable insights into the practices, customs, and philosophies of different cultures. The book helps readers understand how to handle common business interactions with grace, respect, and appreciation. It is an authoritative, comprehensive guide to proper international business protocol that offers practical advice and tips to master global business etiquette. It is highly recommended for business professionals, executives, and travelers who wish to do business in other countries successfully.
Head in the Cloud: Why Knowing Things Still Matters When Facts Are So Easy to Look Up
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You've probably noticed how easy it is to Google facts nowadays, which makes Poundstone's "Head in the Cloud" a timely intervention. This book isn't just another rant about our collective ignorance; it's a fascinating look into the real benefits of knowing stuff in an era when our phones seem to know everything. If you're curious about why your brain is more reliable than your smartphone or how both your bank account and your political savvy might improve with a little old-fashioned knowledge, this book might just change the way you think about learning.
How To Turn Down A Billion Dollars - Thryft
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Billy Gallagher | Random House Uk

How To Turn Down A Billion Dollars

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Goodreads rating: 3.67

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This book could be a good read for anyone who is fascinated by the behind-the-scenes story of one of the biggest tech companies in the world. With an insider's perspective, Billy Gallagher takes you on a captivating journey that explores the triumphs and failures of a startup turned global phenomenon. You'll gain valuable insights into the decision-making process, the challenges faced, and the lessons learned along the way. Whether you're an aspiring entrepreneur or simply a curious reader, this book offers a compelling narrative that will keep you engaged from start to finish. So dive in and discover the untold story of how a billion-dollar offer ultimately got turned down.
Digital Ape - Thryft
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Nigel Shadbolt | Scribe Publications

Digital Ape

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Goodreads rating: 3.29

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You seem curious about the ever-growing presence of AI in our daily lives. "Digital Ape" by Nigel Shadbolt is a grounded guide that navigates through this complex topic with clarity. It balances dispelling fears and acknowledging challenges, putting control back into human hands. Ideal for those seeking an insightful perspective on how to coexist with, and benefit from, smart technology.
Generation Iy - Thryft
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Dan T. Cathy, Tim Elmore  | Lightning Source Inc

Generation Iy

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Goodreads rating: 3.89

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This book is an eye-opener for parents, teachers, coaches, and youth pastors seeking to understand the unique perspective of the younger generation today. Dr. Tim Elmore provides practical strategies to guide, engage, and equip the "i" generation for real success in the real world. This book is a must-read for anyone who wants to transform the way they relate to and guide the younger generation.
Surrounded by Idiots: The Four Types of Human Behavior (Or, How to Understand Those Who Cannot Be Understood)
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This book could be a good read for you if you've ever felt misunderstood or struggled to connect with certain types of people. Thomas Erikson's Surrounded by Idiots offers an insightful approach to understanding and assessing the personalities of those we interact with. With practical tips on communication, conflict resolution, and body language, this book will help you improve your relationships and influence those around you. Get ready for some eye-opening moments and a deeper understanding of human behavior.
Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
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Imagine turning what looks like a messy jumble of numbers into clear decisions that drive your business forward. "Keeping Up with the Quants" is more than just a guide; it's like a compass in the digital age for anyone feeling lost in the sea of data. Whether you're a newcomer to analytics or looking to sharpen your skills, it offers practical insights that demystify the process of data interpretation and ensures you won't feel left behind in the fast-paced world where data reigns supreme.
Emily Posts The Etiquette Advantage In Business : Personal Skills For Professional Success - Thryft
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"The Etiquette Advantage in Business" is an essential guide for anyone looking to excel in the business world. The book provides valuable insights on personal skills that can be used to manage people effectively, make connections, and succeed in your career. It's a practical guide that covers everything from email communication to job search, formal dinner parties to business entertaining, along with social customs of doing business abroad. This well-revised edition is a must-read for professionals looking to level up their game and build essential connections in their industry.
The Entertainment Economy - Thryft
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Michael J. Wolf | Crown Business

The Entertainment Economy

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"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Everyone Communicates, Few Connect - Thryft
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John C. Maxwell | Thomas Nelson Inc

Everyone Communicates, Few Connect

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Goodreads rating: 4.11

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If you're looking to enhance your personal or professional relationships, "Everyone Communicates, Few Connect" could be just what you need. John Maxwell doesn't just preach about the importance of connecting with others; he provides practical strategies to actually do it. The book breaks down the complexity of communication into relatable principles, making it an accessible read that could potentially transform the way you interact with the world around you. Whether you're a leader, a team member, or simply looking to improve your interpersonal skills, Maxwell's insights are as actionable as they are enlightening.
The Fundamentals Of Creative Photography - Thryft
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David Präkel | Ava Publishing

The Fundamentals Of Creative Photography

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Goodreads rating: 3.57

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This book could be a good read for hobbyist or amateur photographers seeking to improve their skills. It offers a comprehensive insight into the basics of photography and covers practical considerations essential for executing well-captured shots. The author's unique take on creative photography allows for an engaging and stimulating read that inspires readers to explore photography as an art form.
小さなお店、すてきな街のショップカード・DM・フライヤー
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If you're enamored by the quaint beauty of local Japanese shop marketing or seeking inspiration for your next design project, this book will transport you right into the streets of Japan. It's not just a compilation; it's an exploration through the unique creativity that sets these small businesses apart—ideal for designers and aesthetes alike.
The Craft of Writing Articles - Thryft
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Gordon Wells | Allison & Busby

The Craft of Writing Articles

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Goodreads rating: 4.0

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The Craft of Writing Articles by Gordon Wells is a must-read for writers who want to learn the ins and outs of crafting compelling articles. Wells draws from his vast experience as an author of over forty non-fiction books to provide practical guidance on finding topics, researching, and structuring your work. This book serves as an excellent guide for writers looking to hone their craft and produce high-quality work that will be well-received by readers.
Mouth Trap : Strategies, Tips, and Secrets to Keep Your Foot out of Your Mouth - Thryft
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This book is a must-read for anyone who struggles with communication and wishes to improve their interpersonal skills. With practical strategies and insightful tips, the author guides you on how to navigate through difficult conversations and avoid putting your foot in your mouth. The book's unique feature lies in teaching you the art of responding right the first time, empowering you to handle any situation with confidence and achieve the desired outcome. It's a valuable resource that will transform the way you communicate and enhance your relationships both personally and professionally.
New Influencers : A Marketer's Guide to the New Social Media - Thryft
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Recommendation: "New Influencers" is a game-changer, providing insights into the world of social media marketing. Paul Gillin identifies the new influencers and their motivations and offers practical strategies that cater to both large and small organizations. If you're seeking to leverage the power of social media and gain a competitive advantage for your business, then this book is a must-read.
Corporate Image Management : A Marketing Discipline for the 21st Century - Thryft
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Corporate Image Management is a must-read for senior executives looking to improve their brand reputation in today's global market. The book emphasizes that a company's image is not just about design, but also about the professionalism of its leadership and the quality of its employees. With examples from successful companies such as Singapore Airlines and MasterCard International, readers will learn how to use strategic image management to implement change and drive success.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.