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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Effective Leadership - Thryft
Chris Roebuck | Amacom Books

Effective Leadership

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 5.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book could be a good read for you if you want to enhance your leadership skills and become an effective leader. Through practical exercises and insightful guidance, Effective Leadership demystifies the concept of leadership and empowers readers to develop their own leadership abilities. Whether you're a seasoned professional or just starting your career, this book will equip you with the tools and knowledge to inspire and motivate your team, leading to greater productivity and success. Discover your leadership potential and unlock a world of possibilities.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media : An Introduction

₱490.05 from ₱242.55 Save up to 55%

Goodreads rating: 2.87

₱490.05 from ₱242.55 Save up to 55%

In stock: Well Read

This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.
Negotiation: Readings, Exercises and Cases Readings, Exercises and Cases - Thryft
Roy J. Lewicki | Mcgraw Hill Higher Education

Negotiation: Readings, Exercises and Cases Readings, Exercises and Cases

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.7

₱440.55 from ₱193.05 Save up to 56%

In stock: Very Good

If you're looking to sharpen your negotiation skills, this book combines theory with practical applications that can really make a difference in your professional and personal life. Packed with exercises and real-world cases, it offers a comprehensive look at negotiation strategies and tactics. Whether for business courses or self-improvement, this book helps you practice and refine your negotiation techniques.
Develop Your PR Skills
Dr Neil Richardson, Lucy Laville  | Kogan Page

Develop Your PR Skills

from ₱440.55

Goodreads rating: 3.67

from ₱440.55

In stock: Well Read

This book is a must-read for anyone looking to improve their public relations skills. The authors provide practical advice that is easy to understand and apply in a variety of business settings. What makes this book unique is its focus on real-life scenarios, which help readers see how PR principles can be put into practice. By the end of this book, readers will have the tools they need to effectively manage their brand's reputation and build strong relationships with stakeholders.
The Economics of Attention: Style and Substance in the Age of Information
Richard A. Lanham | University Of Chicago Press

The Economics of Attention: Style and Substance in the Age of Information

from ₱589.05

Goodreads rating: 3.54

from ₱589.05

In stock: Like New

Whether you're a data-savvy economist or a creative at heart, "The Economics of Attention" offers deep insight into how value is crafted and traded in our modern, information-saturated world. Lanham's sharp analysis interweaves economics with the humanities, suggesting that understanding style is as essential as grasping substance when navigating the overwhelming waves of digital information. This book might change not just how you look at information, but also how you prioritize every click and glance in the digital age.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft
Chuck Brymer | Palgrave Macmillan

The Nature of Marketing : Marketing to the Swarm as well as the Herd

from ₱251.10

Goodreads rating: 3.0

from ₱251.10

In stock: Like New

The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Negotiation: How To Make Deals And Reach Agreements - Thryft
Madan Pillutla | January 1, 2004

Negotiation: How To Make Deals And Reach Agreements

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 0.0

₱440.55 from ₱193.05 Save up to 56%

In stock: Very Good

If you find yourself at a crossroads in business, whether it's closing a deal or resolving a conflict, this book can be your guide. The author doesn't just offer tactics but delves into the psychological factors that drive negotiations. Understanding and developing your BATNA could change the way you perceive and handle your professional interactions. Plus, the real-world examples ground the theory, making it practical and relatable.
The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers - Thryft

The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers

₱440.55 from ₱242.55 Save up to 46%

₱440.55 from ₱242.55 Save up to 46%

In stock: Well Read

If your workdays blur into a beige tapestry of boredom, "The Joy of Work" is the escape hatch. Scott Adams infuses humor into the dull crevices of corporate life. Picture yourself chuckling at the absurdities you confront daily – this book is your chance to plot harmless, comic revenge and find camaraderie in shared workplace follies.
Supply Chain Science - Thryft
Wallace J. Hopp | Waveland Pr Inc

Supply Chain Science

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.93

₱440.55 from ₱292.05 Save up to 37%

In stock: Like New

If navigating the complexities of supply chains seems daunting, "Supply Chain Science" can be your compass. Wallace J. Hopp makes the intricate world of supply chain management accessible with a blend of scientific approach and practical examples. You'll find it particularly helpful if you're a manager aiming to understand operational systems without getting bogged down by heavy math. Perfect for enhancing your strategic planning with grounded insights.
Business Data Communications - Thryft
William Stallings | Prentice Hall

Business Data Communications

₱539.55 from ₱440.55 Save up to 18%

Goodreads rating: 3.52

₱539.55 from ₱440.55 Save up to 18%

In stock: Well Read

If you're delving into information and network management, this book could serve as your backbone. With real-world case studies, it doesn't just float in theoretical space; it grounds you in how data communications play out in actual business scenarios. It's particularly useful if you're interested in how the landscape has evolved with the advent of the internet and wireless networks. Keep in mind its publication date, though; while it lays out the foundation, some topics might need a contemporary supplement.
Life As a Daymaker: How to Change the World by Simply Making Someone's Day - Thryft
David Wagner | Jodere Group

Life As a Daymaker: How to Change the World by Simply Making Someone's Day

₱440.55 from ₱242.55 Save up to 46%

Goodreads rating: 4.13

₱440.55 from ₱242.55 Save up to 46%

In stock: Very Good

If you're feeling the need to infuse your daily routine with more purpose, Wagner's perspective can be a game-changer. His notion that we can deeply impact the world one kind gesture at a time is simple yet profound. This book not only provides a shot of optimism but gives concrete ways to make positivity a daily practice. It's a heartfelt reminder that we're all interconnected, and even small actions can echo positively in others' lives.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy
Howell J. Malham Jr. | Jossey-bass

I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

from ₱490.05

Goodreads rating: 3.33

from ₱490.05

In stock: Well Read

If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
LAN Times Guide To Interoperability - Thryft
Frank Hayes | Mcgraw-hill Osborne Media

LAN Times Guide To Interoperability

from ₱193.05 Save up to 38%

Goodreads rating: 2.5

from ₱193.05 Save up to 38%

In stock: Very Good

Recommendation: This book, "LAN Times Guide To Interoperability," is a must-read for anyone looking to connect different networks, applications, operating systems, or hardware. With its focus on providing general solutions and practical examples, it helps you understand what can and cannot be cost-effectively implemented. The author's expertise on bridges, routers, gateways, and software solutions ensures that you'll gain a comprehensive understanding of how to seamlessly connect disparate systems. Whether you're a network administrator or a tech enthusiast, this guide will equip you with the knowledge needed to overcome the challenges of interoperability and create efficient connections.
Presentations: Proven Techniques for Creating Presentations That Get Results
Gary R. McClain | Adams Media

Presentations: Proven Techniques for Creating Presentations That Get Results

from ₱787.05

Goodreads rating: 3.0

from ₱787.05

In stock: Very Good

If presenting is a tough gig for you, this book might just be your new mentor. It untangles the fear of public speaking by offering a clear, structured approach to preparing and delivering presentations. From understanding your audience to mastering the use of technology, it's like a personal coach for anyone aiming to persuade or inform with confidence. Plus, Dr. McClain's professional background promises insights grounded in experience, not just theory.
Presentations Plus : David Peoples' Proven Techniques - Thryft
David A. Peoples | John Wiley &sons

Presentations Plus : David Peoples' Proven Techniques

₱341.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.75

₱341.55 from ₱193.05 Save up to 56%

In stock: Well Read

Presentations Plus by David A. Peoples is an excellent resource for anyone looking to improve their presentation skills. The book provides practical and proven techniques for developing and delivering effective presentations, with a focus on engaging all types of audiences. The new material in the second edition, including chapters on team presentations and presentations as a marketing tool, makes this book an even more valuable resource. The author's own experiences and lively examples make for an entertaining and convincing read, making this book one of the best on the subject.
Marketing Communications : Principles and Practice - Thryft
Philip J. Kitchen | Cengage Learning Emea

Marketing Communications : Principles and Practice

₱688.05 from ₱292.05 Save up to 59%

Goodreads rating: 3.75

₱688.05 from ₱292.05 Save up to 59%

In stock: Well Read

Marketing Communications: Principles and Practice is an essential guide that provides a thorough understanding of the practical and theoretical frameworks of successful marketing communication. This book is highly recommended for students and practitioners looking to improve their knowledge and understanding of advertising, direct marketing, public relations, and the Internet. The case studies and opinions of recognized experts make it a valuable tool for achieving success in marketing communication.
Workbook - Thryft
Jill B. Treadwell, Donald Treadwell  | Allyn & Bacon

Workbook

₱688.05 from ₱341.55 Save up to 54%

Goodreads rating: 0.0

₱688.05 from ₱341.55 Save up to 54%

In stock: Well Read

Student Workbook for Public Relations Principles in Practice
Smiling Tiger, Hidden Dragon
John Ng | Armour Publishing

Smiling Tiger, Hidden Dragon

₱440.55 from ₱409.05 Save up to 12%

Goodreads rating: 3.38

₱440.55 from ₱409.05 Save up to 12%

In stock: Very Good, Well Read

If you often find yourself at odds with colleagues or family, "Smiling Tiger, Hidden Dragon" could be the guide you need. John Ng explores conflict resolution in a way that promotes personal growth and better relationships. It's a valuable read for anyone looking to turn confrontations into positive interactions and build stronger bonds.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

₱440.55 from ₱193.05 Save up to 61%

Goodreads rating: 4.0

₱440.55 from ₱193.05 Save up to 61%

In stock: Very Good

If you're someone about to embark on a journey that will plunge you into a new cultural realm, "The Psychology of Culture Shock" could be your compass. The updated insights of Furnham and Bochner detail the emotional and cognitive mountains to climb when adapting to new cultures. It's a trove of knowledge for students, travelers, or professionals bracing for a cultural plunge, helping not just with survival but with thriving in new social landscapes.
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

The New PR : An Insider's Guide to Changing the Face of Public Relations

₱440.55 from ₱242.55 Save up to 55%

Goodreads rating: 3.17

₱440.55 from ₱242.55 Save up to 55%

In stock: Well Read

This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.
The Nissan Report - Thryft

The Nissan Report

₱292.05 from ₱193.05 Save up to 51%

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
Built-In Social: Essential Social Marketing Practices for Every Small Business
New
Jeff Korhan | Wiley

Built-In Social: Essential Social Marketing Practices for Every Small Business

from ₱539.55

Goodreads rating: 3.69

from ₱539.55

In stock: Like New

If you’re looking to reshape your business with a social first mindset, "Built in Social" might be right up your alley. This isn't about aimlessly throwing content into the void; it's a methodical approach to fostering genuine connections and leveraging them to make your business thrive. Imagine gaining the trust of your customers so deeply that they help you shape the future of your products and services—that's the kind of engagement Jeff Korhan encourages you to build.
Guide to Sound Systems for Worship - Thryft
Jon F. Eiche | Yamaha

Guide to Sound Systems for Worship

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.9

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book is essential for anyone involved in the audio system of a place of worship. It covers all the basics of sound systems in a clear and concise manner, making it accessible to those who may not have much prior knowledge. The author, Jon Eiche, has many years of experience in the audio industry and offers practical advice that can be implemented in any worship setting. The book's non-denominational and non-brand-specific approach is also a plus, making it an all-around useful guide. Highly recommended!
Speaking Up; Surviving Executive Presentations - Thryft
Frederick Gilbert | Berrett-koehler Publishers

Speaking Up; Surviving Executive Presentations

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.86

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

Speaking Up is an essential read for anyone in middle management aiming to succeed in high-stake presentations. Author Frederick Gilbert offers insightful comments and explanations of what top executives seek and do not want, creating a survival guide to aid in presenting ideas effectively. QR codes for free videos complement the nine chapters, making this book a must-read.
The Perfect Presentation - Thryft
Joan Minninger | Main Street Books

The Perfect Presentation

₱242.55 from ₱193.05 Save up to 45%

Goodreads rating: 4.0

₱242.55 from ₱193.05 Save up to 45%

In stock: Well Read

Recommendation: This book is a must-read for anyone who wants to overcome their fear of public speaking and deliver confident presentations. It offers practical tips on improving memory, dealing with stage fright, and preparing a speech that captivates the audience. Joan Minninger's expertise in the subject shines through and makes this book an essential tool for anyone who wants to succeed in business.
Harvard Business Review on Marketing - Thryft
Harvard Business Review | Harvard Business Press

Harvard Business Review on Marketing

₱1,381.05 from ₱688.05 Save up to 50%

Goodreads rating: 3.87

₱1,381.05 from ₱688.05 Save up to 50%

In stock: Well Read

If you're aiming to stay ahead in today's ever-evolving market, this compilation from the Harvard Business Review is a treasure trove. It's a distilled collection of ground-breaking ideas that resonate with ambitious individuals. For anyone vested in honing their marketing acumen with strategic insights from leading thinkers, this book is a powerful ally. It's like a mini-MBA in marketing contained within its pages.
Real Business Of IT - How CIOs Create And Communicate Value - Thryft

Real Business Of IT - How CIOs Create And Communicate Value

₱391.05 from ₱193.05 Save up to 56%

₱391.05 from ₱193.05 Save up to 56%

In stock: Like New

This book is a game-changer for CIOs and IT leaders. It delves into the untapped potential of IT to generate value for the organization in three distinct ways: efficiency, performance, and personal leadership. Through powerful examples and practical advice, the authors guide readers on how to shift the conversation from IT as a cost center to IT as a strategic powerhouse. Get ready to transform your mindset and communicate the true business value of IT.
Seven Imperatives: For Fair, Legal and Productive Interviewing - Thryft
Beam Morrin Drake | Dbm Publishing

Seven Imperatives: For Fair, Legal and Productive Interviewing

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 0.0

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

This book is a must-read for anyone involved in the hiring process. It provides practical and actionable techniques to conduct fair, legal, and productive interviews. With the seven imperatives, you will learn how to ask effective questions, evaluate candidates fairly, and make informed decisions. This book is a game-changer that will revolutionize your interviewing skills and lead to successful hiring outcomes.
One Business, 99 Lessons
New

One Business, 99 Lessons

from ₱521.10 Save 69%

from ₱521.10 Save 69%

In stock: Very Good

Sorry! Book description for this title is not available.
F.C.U.K Your Way to Success : The Art of Maximising Results With Minimum Effort - Thryft

F.C.U.K Your Way to Success : The Art of Maximising Results With Minimum Effort

₱292.05 from ₱193.05 Save up to 51%

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

"F.C.U.K Your Way to Success" is an insightful and witty approach to achieving success without burning out. Using the F.C.U.K method, the book teaches readers to focus on the person, not the problem, turn challenges into opportunities, uncover solutions through discussion and know how to break down problems. This book is perfect for anyone who wants to improve their problem-solving skills and achieve success in an easy, approachable way. Readers will love the book's conversational style and its ability to empower and energize them towards their goals.
Virtual Teams : Reaching Across Space, Time and Organizations with Technology - Thryft
Jeffrey Stamps, Jessica Lipnack  | Wiley

Virtual Teams : Reaching Across Space, Time and Organizations with Technology

₱490.05 from ₱242.55 Save up to 55%

Goodreads rating: 3.83

₱490.05 from ₱242.55 Save up to 55%

In stock: Well Read

This book could be a good read for individuals interested in efficiently working in teams while collaborating virtually, across various locations and organizations. It provides an understanding of the challenges and opportunities that arise with virtual teams, along with real-life case studies from companies like AT&T, Hewlett-Packard, NCR, and Bank of Boston. The book also offers insights on using technology effectively for distributed work.
Communicating in Groups and Teams : Sharing Leadership - Thryft
Gay Lumsden, Donald Lumsden  | Wadsworth Publishing

Communicating in Groups and Teams : Sharing Leadership

₱787.05 from ₱341.55 Save up to 61%

Goodreads rating: 2.82

₱787.05 from ₱341.55 Save up to 61%

In stock: Well Read

This book is a great read for college students studying management as it explains the different aspects of team management such as setting goals, critical and creative thinking, problem-solving, and decision-making. It provides helpful insights and practical approaches to enhance team dynamics and communication. Overall, this book is highly recommended for anyone who wants to understand the fundamentals of team management for successful projects.
Crafting & Implementing Strategy Text and Readings - Thryft
Arthur A. Thompson Jr. | Irwin Professional Publishing

Crafting & Implementing Strategy Text and Readings

₱440.55 from ₱292.05 Save up to 34%

Goodreads rating: 3.64

₱440.55 from ₱292.05 Save up to 34%

In stock: Well Read

If you're delving into the nuances of strategic management or you’re a business student preparing for the corporate world, this book might suit your needs. It's packed with real-world examples, providing not just the theory but also the practice of strategy crafting and implementation, which can add depth to your understanding. Plus, it's designed to challenge and refine your strategic thinking skills.
Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools - Thryft
Susan Rice Lincoln | Kogan Page

Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools

₱242.55 from ₱193.05 Save up to 45%

Goodreads rating: 2.0

₱242.55 from ₱193.05 Save up to 45%

In stock: Well Read

"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.
Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team - Thryft
Michael Podolinsky | Prentice Hall

Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team

₱292.05 from ₱193.05 Save up to 59%

Goodreads rating: 0.0

₱292.05 from ₱193.05 Save up to 59%

In stock: Well Read

Mining for Gold could be a good read for anyone who finds themselves leading meetings or trainings frequently. The book provides practical tips on how to manage group dynamics and keep discussions focused. One of its most unique features is its emphasis on using neural linguistic programming and other nonverbal cues to improve facilitation skills. Users may find this book particularly helpful if they struggle with managing difficult participants or want to discover new ways to help their teams generate fresh ideas.
ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students
Phil Kafcaloudes | Abc Books

ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students

from ₱440.55

Goodreads rating: 0.0

from ₱440.55

In stock: Very Good

Considering your interest in media and journalism, the "ABC All-Media Court Reporting Handbook" could be an essential addition to your professional library. It brings clarity to the often-complicated intersection of media freedom and legal restrictions, something that's crucial for anyone in the field. Phil Kafcaloudes has provided a concise resource that tackles complex legal issues with straightforward answers, which can be an indispensable guide for broadcast and print journalists, as well as students navigating media laws.
The New Influencers: A Marketer's Guide to the New Social Media
New
Geoffrey A. Moore, Paul Gillin  | Linden Publishing

The New Influencers: A Marketer's Guide to the New Social Media

from ₱539.55

Goodreads rating: 3.77

from ₱539.55

In stock: Well Read

If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry - Thryft
Leonard Mogel | Billboard Books

This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book is an essential guide for anyone seeking a career in broadcasting. It provides a comprehensive overview of the industry and its job functions and salaries, as well as offering expert advice on education, resumes, interviews, and internships. Users can expect to gain insights from interviews with industry veterans and fast-track newcomers to develop their own successful paths.
Men's Style: The Thinking Man's Guide to Dress - Thryft
Russell Smith | Thomas Dunne Books

Men's Style: The Thinking Man's Guide to Dress

₱862.20 from ₱589.05 Save up to 33%

Goodreads rating: 3.64

₱862.20 from ₱589.05 Save up to 33%

In stock: Very Good

If you appreciate the subtleties of a well-tailored suit and the crispness of a perfectly folded pocket square, Russell Smith's guide is for you. It's an insightful take on not just what to wear but how to wear it, allowing you to express your personal style with confidence. Elevate your wardrobe and your presence with this smart, accessible read.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.5

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
Quest: Leading Global Transformations - Thryft
N. Anand, Jean-Louis Barsoux  | Imd International

Quest: Leading Global Transformations

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.75

₱440.55 from ₱193.05 Save up to 56%

In stock: Very Good

If you're intrigued by the metamorphosis of modern corporations and eager to understand the complex journeys they undertake, "Quest" is a choice you won't regret. It's distilled wisdom from industry insiders at IMD, providing a blueprint for embracing and leading global transformations. Whether you’re a current or future leader, this book will arm you with insight and strategy to help steer your organization through the dynamics of change.
Communicating at Work: Principles and Practices for Business and the Professions
Ronald B. Adler, Jeanne Marquardt Elmhorst  | Mcgraw Hill Higher Education

Communicating at Work: Principles and Practices for Business and the Professions

from ₱886.05

Goodreads rating: 3.52

from ₱886.05

In stock: Well Read

If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.
You Can't Send a Duck to Eagle School: And Other Simple Truths of Leadership - Thryft
Mac Anderson | Simple Truths

You Can't Send a Duck to Eagle School: And Other Simple Truths of Leadership

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 3.87

₱440.55 from ₱242.55 Save up to 45%

In stock: Very Good

If leadership puzzles you, or if you're stepping into a role where you're shaping minds and driving team synergy, Mac Anderson's decades of insights are gold. His unique approach to conveying leadership principles through engaging stories resonates deeply. This book isn't just a guide—it's an inspiration to instill a spirited and effective work culture. Plus, it's a swift read with long-lasting impact, perfect for the bustling executive or the budding manager.
The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Thryft
Cameron S. Foote | W. W. Norton & Company

The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.73

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.
Teaching Skills in Further and Adult Education - Thryft
David Minton | Cengage Learning

Teaching Skills in Further and Adult Education

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.11

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book would be an excellent choice for an individual looking to acquire insight into practical aspects of teaching FE and adult education teachers. With the author's years of experience in the field, readers can expect to gain valuable skills on classroom management and how to succeed even during difficult circumstances.
Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore | Mc Graw Hill Education (uk)

Public Relations: The Profession and the Practice (Int'l Ed)

₱836.55 from ₱341.55 Save up to 59%

Goodreads rating: 0.0

₱836.55 from ₱341.55 Save up to 59%

In stock: Well Read

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.
Education for Judgment: The Artistry of Discussion Leadership
New
Roland Christensen, C. Roland Christensen, David A. Garvin  | Harvard Business Review Press

Education for Judgment: The Artistry of Discussion Leadership

from ₱193.05

Goodreads rating: 3.82

from ₱193.05

In stock: Like New

If the art of stimulating and managing discussions intrigues you, 'Education for Judgment' is your guidebook. It dissects the craft of discussion leadership into practical steps, making it an essential manual for educators seeking not just to impart knowledge, but to inspire critical thinking. This is more than a textbook—it's a navigator for anyone aiming to create impactful group discussions and learning experiences.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft
Terence A. Shimp | South-western College Pub

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

₱641.70 from ₱275.85 Save up to 57%

Goodreads rating: 3.75

₱641.70 from ₱275.85 Save up to 57%

In stock: Very Good

This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.
Take One - Thryft
Laurence K. Withers | Pepin Pr

Take One

₱246.15 from ₱193.05 Save up to 37%

Goodreads rating: 4.67

₱246.15 from ₱193.05 Save up to 37%

In stock: Like New

Recommendation: If you're a graphic designer looking for inspiration on how to create interesting marketing materials, Take One is a handy guide with practical folding instructions and design templates for over 80 unique ideas. The accompanying CD also makes it easy to modify and customize the vector graphics provided. Users might appreciate the emphasis on functionality and ease of assembly in the designs.
Influencing People - Thryft
Jenny Rogers | Amacom Books

Influencing People

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.5

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

This book could be a good read for anyone looking to enhance their professional skills and excel in their career. "Influencing People" provides a comprehensive guide on how to effectively persuade and gain influence, teaching readers the techniques needed to make their views heard and successfully navigate the business world. With practical exercises and questionnaires, this book offers a hands-on approach to self-development and empowers readers to become more influential and persuasive in their interactions.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.