Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Business Essentials -Marketing : Study Text - Thryft
BPP Learning Media | Bpp Learning Media

Business Essentials -Marketing : Study Text

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Goodreads rating: 2.0

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In stock: Well Read

This book is a comprehensive guide to understanding marketing concepts, strategies, and tactics. It provides practical examples and case studies to help readers apply marketing principles to real-life situations. The clear and concise explanations make it easy to follow, making it a great resource for students and professionals alike.
Uprising					Will Emerging Markets Shape or Shake the World Economy? - Thryft
George Magnus | Wiley

Uprising Will Emerging Markets Shape or Shake the World Economy?

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Goodreads rating: 3.43

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"Uprising" by George Magnus could be just the read for you if you're pondering over the future of the world's economy amidst the rise of emerging markets. Magnus navigates through complex economic terrains with an analytical eye and offers insights that are particularly relevant in the context of current global shifts in power and economy. If the interplay between geopolitical affairs and market dynamics intrigues you, Magnus's expertise might just satisfy your intellectual curiosity.
The Death of Money: The Coming Collapse of the International Monetary System - Thryft

The Death of Money: The Coming Collapse of the International Monetary System

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If you're wary about the stability of global finance or simply curious about economic collapse scenarios, "The Death of Money" is a compelling read. James Rickards marries deep analysis with accessible writing to probe into the vulnerabilities of our monetary system. These pages might change how you think about money, investments, and economic security.
Financial Accounting : An Introduction to Concepts, Methods and Uses - Thryft

Financial Accounting : An Introduction to Concepts, Methods and Uses

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Goodreads rating: 3.28

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This book provides a comprehensive understanding of financial accounting concepts and their applications through the interpretation, analysis, and evaluation of corporate financial statements. It also includes the latest developments on Fair Value Accounting and the Codification of US GAAP and is fully integrated with the latest IFRS. This book is perfect for graduate students and MBA programs seeking a strong foundation in financial accounting.
Fund Corp Finance Alt - Thryft
Stephen A. Ross, Randolph Westerfield, Bradford D. Jordan  | Mcgraw-hill Education

Fund Corp Finance Alt

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Goodreads rating: 3.6

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This book provides a comprehensive view of financial analysis for corporate investors and managers, making it a valuable resource for those seeking to improve their understanding of finance. The authors offer a thorough examination of corporate finance theory and practice, presented in an accessible and engaging manner. The book also includes numerous case studies and real-world examples, giving readers a practical understanding of how to apply financial analysis to their own investments and corporate activities.
The Handbook of International Corporate Governance: A Definitive Guide

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If you're in a leadership position, dealing with international business or studying corporate structures, this book is a lighthouse in the murky waters of international corporate governance. It doesn't just list off dry legislative changes; it's filled with insights from top-tier organizations and offers a deep comparative study of governance practices across various jurisdictions. The sheer breadth of perspectives makes it a vital resource for understanding the nuances of directorship and shareholder dynamics on a global scale.
Wall Street Potholes					Insights from Top Money Managers on Avoiding Dangerous Products - Thryft
Simon A. Lack | Wiley

Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products

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Goodreads rating: 3.37

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"Wall Street Potholes" is essential for anyone looking to take control of their investments. Simon Lack and his team equip you with the insider knowledge to dodge the pitfalls of money management. By revealing the profit-driven motives behind many financial products and advising how to sidestep advisors' self-interests, this book empowers you with the clarity and confidence needed to make astute decisions with your money.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

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Goodreads rating: 4.0

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For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Commercial Law in a Changing Economic Climate - Thryft
Clive M. Schmitthoff | Sweet & Maxwell

Commercial Law in a Changing Economic Climate

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As you navigate the intricate world of commercial law, Schmitthoff's book could be your compass through the complexities of legal landscapes altered by economic changes. Reflecting on the era it was written, it provides historical insights that remain relevant, benefiting legal professionals or students seeking to understand the interplay between commerce and law through different economic seasons.
Basic Marketing Australian Edition: A Managerial Approach
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If you're diving into the marketing world down under, this book will be your trusted guide. Its blend of foundational theories with a unique Australian outlook ensures you understand not only the global principles but also how to apply them in the local context. Perfect for grasping marketing from a managerial standpoint.
Australian Business Statistics - Thryft
Eliyathamby Antony Selvanathan | Cengage Learning

Australian Business Statistics

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Goodreads rating: 3.67

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Australian Business Statistics provides a practical approach to the application of statistics in the business world. It uses a three-step approach to problem-solving that can be easily followed, even by those who are not mathematically inclined. It teaches students how to identify the right technique, compute the answer, and interpret the results in a practical and meaningful way. Overall, it is a valuable resource for anyone interested in analyzing data in a business context.
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction - Thryft
Jagdish N. Sheth, Milind M. Lele  | Wiley

The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

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Goodreads rating: 5.0

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Pondering how to stay ahead in the competitive market? "The Customer is Key" could be your game-changer. The book guides you through real-world examples of successful companies that prioritize customer satisfaction to build loyalty and command a premium for their products. It's not just about the theoretical aspect; it delves into actionable strategies that can help you retain customers and maximize profits in an ever-shifting marketplace. Consider this book your ticket to unlocking customer loyalty and gaining an edge over your competition.
Con Tricks : Choosing the Right Consultancy - Thryft
Martin Ashford | Simon & Schuster (trade Division)

Con Tricks : Choosing the Right Consultancy

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Goodreads rating: 2.33

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In stock: Very Good

This book is recommended for managers who are planning to hire business consultants. It provides practical advice on how to choose the right consultancy, avoid common mistakes, and optimize value for money. The book's most distinctive feature is its focus on demystifying the consultancy industry and exposing the tricks and pitfalls that consultants might use.
Investments - Thryft
Zvi; Kane Bodie | Mcgraw - Hill

Investments

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Goodreads rating: 3.89

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If you're seeking to deepen your understanding of finance, "Investments" by Zvi Bodie could be your guide. It's a treasure trove meticulously blending theory with practical application, ensuring you not only learn but also apply your knowledge. The structured end-of-chapter problems, categorized by difficulty, allow for self-paced learning, making complex investment concepts digestible regardless of your financial acumen. Whether you're a student or a seasoned professional, this book can be a cornerstone for your financial expertise.
Bank and Insurance Capital Management
Frans de Weert | Wiley

Bank and Insurance Capital Management

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Capital is the lifeblood of finance, and in the unpredictable seas of the financial industry, "Bank and Insurance Capital Management" is your trusty compass. De Weert doesn’t just navigate you through the complexities; he provides a toolkit to manage stakeholder expectations and align risk with capital management. If you're in banking or insurance and need to steer your firm's capital toward its best performance, this book is your chart to value creation.
Islamic Banking and Finance: Definitive Texts and Cases - The Economics of the Middle East
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If you've been curious about the principles and operation of Islamic banking, Masood's comprehensive text can serve as both an educational tool and an insightful resource. Blending academic research with real-world case studies, it illuminates the unique challenges and experiences of Islamic banking across the globe. Whether you're a finance professional or a student, its depth will satisfy your intellectual curiosity and enhance your understanding of a key financial sector.
SWOT Law of Contract - Thryft
Richard D. Taylor | Hyperion Books

SWOT Law of Contract

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Goodreads rating: 3.0

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In stock: Very Good

This book is perfect for entrepreneurs looking to start their own business or individuals who are interested in learning more about contract law. The SWOT analysis approach utilized in this book sets it apart from other legal texts, making it easy for readers to understand and apply concepts. Through the use of real-world examples and case studies, this book helps readers to identify their strengths, weaknesses, opportunities, and threats in all types of contractual relationships.
Operations Management - Thryft
Terry Hill | Palgrave Macmillan

Operations Management

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Goodreads rating: 4.11

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In stock: Very Good

This book provides a comprehensive overview of operations management, covering topics such as service delivery, people management, operations strategy, and supply chain issues. With over 100 mini-cases and long case studies, readers can expect to gain critical analysis skills and real-world examples of how operations can deliver competitive advantage. The book also comes with a range of companion materials, making it a valuable resource for both lecturers and students.
Corporate Boards : New Strategies for Adding Value at the Top - Thryft
Edward E. Lawler III, David Finegold, Jay A. Conger  | Jossey-bass

Corporate Boards : New Strategies for Adding Value at the Top

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Goodreads rating: 3.44

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This book is great for business leaders who want to modernize their company's governance structure with a stakeholder mindset. It offers practical strategies for aligning principles with practices, and emphasizes the importance of behavior over protocol. Conger's systematic approach makes it easy for readers to identify and implement board reforms.
Keeping Score - Using The Right Metrics To Drive World-Class Performance - Thryft
Mark Graham Brown | Quality Resources

Keeping Score - Using The Right Metrics To Drive World-Class Performance

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Goodreads rating: 3.52

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This book is a must-read for anyone who wants to improve their organization's performance. By teaching you how to identify the right metrics and measure them effectively, "Keeping Score" provides a practical framework for achieving success. With its emphasis on customer satisfaction, product quality, and employee engagement, this book will guide you in creating a measurement system that truly reflects your organization's goals. Through its step-by-step approach and insightful examples, "Keeping Score" equips you with the tools necessary to drive continuous improvement and achieve world-class performance.
Sustainability in Coffee Production: Creating Shared Value Chains in Colombia - Thryft
Andrea Biswas-Tortajada | Taylor And Francis

Sustainability in Coffee Production: Creating Shared Value Chains in Colombia

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In stock: Very Good

If you're fascinated by the impact of sustainable efforts on global markets, and specifically love coffee, this might just stir your interest. The book delves into how ethical practices can transform an entire industry, securing better outcomes for local farmers and the environment, all while ensuring that your morning cup of joe is a responsible one. It's an enlightening examination of the journey coffee takes from the Colombian hills to your kitchen, made all the more enjoyable knowing it's done right.
International Business: Competing in the Global Marketplace
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You're navigating the complexities of the global market, and this book is like your compass. Charles W. L. Hill distills the critical aspects of international business into accessible, insightful chapters. With a coherent flow from one thought to the next, you'll gain the strategic, structural, and functional knowledge needed to compete worldwide.
Labor Economics - Thryft
George J. Borjas | Mcgraw Hill Higher Education

Labor Economics

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Goodreads rating: 3.47

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If you're fascinated by the dynamics of the workforce and how economic theories apply to the labor market, Borjas' "Labor Economics" could be an enlightening pick for you. It’s praised for weaving together traditional concepts with contemporary research, striking a balance that could both broaden your understanding and deepen your appreciation for the subject. It’s not just a textbook but a conversation starter in the field of labor economics.
Meltdown: Asia's Boom, Bust, and Beyond
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If you're intrigued by economic dynamics and how they have real-world impacts, "Meltdown: Asia's Boom, Bust, and Beyond" is a compelling read. With in-depth analysis from two seasoned journalists who have lived and reported on the complexities of Asia's economies, this book offers a front-row seat to the intricacies of financial crises and development strategies. Plus, their expertise provides speculative insights on the future path of these economies, making it a great pick for anyone interested in economic forecasting or understanding the recent history of global finance.
Sold Short : Uncovering Deception in the Markets - Thryft
Manuel P. Asensio, Jack Barth  | Wiley

Sold Short : Uncovering Deception in the Markets

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Goodreads rating: 3.5

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In stock: Very Good

The book could be valuable for those who are interested in the behind-the-scenes workings of the stock market, and how short-selling can play a role in exposing fraudulent practices. Asensio's personal experience and anecdotes make for an engaging read, while his techniques for mitigating risk can be helpful for investors. Readers should be aware that Asensio is a controversial figure, and may not necessarily agree with all of his practices or beliefs.
Everything You Need to Know (But Forget to Ask) When Buying or Selling Property - Thryft
Mary Smits | Wrightbooks

Everything You Need to Know (But Forget to Ask) When Buying or Selling Property

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Venturing into the property market can feel like navigating a labyrinth, but Mary Smits' book could serve as your trusty compass. Her plainspoken guidance uncovers the kind of insightful details you might miss amid the excitement of a purchase or the rush to sell. Think of this as a tool that could save you from the regret of a hasty decision or an overlooked loophole.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

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This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
Investment Gurus - Market Strategies From Today's - Thryft
Peter J. Tanous | Prentice Hall Pr

Investment Gurus - Market Strategies From Today's

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Goodreads rating: 3.76

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This book would be a great read for someone looking to gain wisdom from seasoned investment professionals. The unique appeal of "Investment Gurus" lies in its in-depth interviews with top money managers, who generously share their strategies for consistently outperforming the market. By exploring their techniques and insights, readers can gain valuable knowledge and potentially apply it to their own investment approach.
Financial Markets and Institutions - Thryft
Saunders | Mcgraw Hill

Financial Markets and Institutions

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This book is a must-read for anyone interested in understanding the intricacies of financial markets and institutions. Saunders takes a complex subject and breaks it down into easily digestible sections, making it accessible to both beginners and those with more experience. The book's most unique feature is its ability to examine financial systems from a global perspective, allowing readers to gain a more comprehensive understanding of the topic. Readers are sure to appreciate the clear explanations and real-world examples throughout the text.
You Only Make A Profit When You Sell - Investing On The Australian Sharemarket With The Emphasis On Selling - Thryft
Charles Beelaerts | Wrightbooks

You Only Make A Profit When You Sell - Investing On The Australian Sharemarket With The Emphasis On Selling

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Goodreads rating: 4.0

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In stock: Well Read

If you're interested in securing actual returns rather than just watching numbers fluctuate on a screen, this book is a valuable resource. It guides you through the psychological mazes and strategic nuances that define successful selling in the stock market. It doesn't just preach buying low and selling high; it equips you to recognize when it's truly the right time to let go of your shares for real-world profit. Now, that's insight you don't want to miss, especially in the unpredictable terrains of the Australian sharemarket.
Logistics Management and Strategy - Thryft
Alan Harrison, Remko Van Hoek  | Financal Times Management

Logistics Management and Strategy

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Goodreads rating: 4.12

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Recommendation: Logistics Management and Strategy is an ideal read for budding logistics students and practitioners seeking to gain insight on both logistical management basics and innovative strategic perspectives. This book is incredibly versatile and provides a comprehensive overview of the field, packaged in a concise, easy-to-understand manner. The book includes supplementary materials such as a helpful instructor's manual and accompanying PowerPoint slides, rounding out a well-rounded learning experience for readers.
International Joint Venture Management : Learning to Cooperate and Cooperating to Learn - Thryft

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This book is an essential read for business professionals interested in entering joint ventures or practitioners in strategic planning. It offers valuable insights into making joint ventures work by linking them to present thinking on organizational learning and knowledge management. It highlights the key factors of success in joint venture management by focusing on strategy development, structuring, cultural awareness, and human resource management. Using a range of international cases, the book presents an effective model for implementing a successful joint venture management strategy.
Civilised Market : Corporations, Conviction and the Real Business of Capitalism - Thryft
Ivan Alexander | Capstone

Civilised Market : Corporations, Conviction and the Real Business of Capitalism

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The Civilised Market offers a nuanced exploration of corporate governance and its role in society. This book is highly recommended for readers who are interested in thoughtful analysis of how corporations can be managed in a principled way that prioritizes accountability, individualism, and democracy. Alexander's enjoyable and stimulating writing style makes this book an approachable read for anyone looking to engage with one of the most pressing topics of our time.
Basic Marketing : A Global Managerial Approach - Thryft
E. Jerome McCarthy | Mcgraw-hill Education (ise Editions)

Basic Marketing : A Global Managerial Approach

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Basic Marketing: A Global Managerial Approach provides a comprehensive understanding of marketing principles for both domestic and international markets. The 4P framework of product, price, place, and promotion is explained in great detail, making it easier for readers to apply marketing concepts to their own businesses. This book is perfect for anyone who is interested in mastering the principles of marketing and applying them to their business strategies.
Tax : Strategic Corporate Tax Planning - Thryft
unknown author | Management Books 2000 Ltd

Tax : Strategic Corporate Tax Planning

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This book provides valuable insights on the tax regimes of the various member states in Europe and proposes effective strategies for British companies to leverage them. The book is highly recommended for business owners who want to gain a better understanding of the impact of the European Commission's proposals on their tax planning. The unique feature of the book is its focus on helping businesses optimize tax planning for profitability and growth.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

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In stock: Very Good

Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
Financial Management & Policy, 12/E - Thryft
VAN HORNE | Pearson Education

Financial Management & Policy, 12/E

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This book provides a comprehensive guide to financial concepts, policies, and strategies. It is a great read for anyone looking to understand the basics of financial management and how they apply to both businesses and personal finance. The book is easy to follow, with practical examples and exercises to reinforce your learning.
The Rich Rules : Steps to Wealth & Happiness - Thryft
Kevin Green | Kevin Green

The Rich Rules : Steps to Wealth & Happiness

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Goodreads rating: 3.79

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Do you wish to become Wealthier and Happier? If the answer's Yes, then this is definitely the book for you Whether you are thinking of starting or improving a business, Kevin's life experiences in "The Rich Rules" provides you with the essential strategies to achieving success. Kevin Green, once homeless, is now a multi-millionaire businessman who cares passionately about giving back to the community. Kevin is an Ambassador for Make-A-Wish UK, a charity that grants magical wishes to children and young people fighting life-threatening conditions. By purchasing this book, you'll be helping grant wishes to seriously ill children - 10% of the purchase price will be donated to the charity. This will be a minimum of 99p per sale of each book
Interior World.15 Financial Space - Thryft

Interior World.15 Financial Space

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In stock: Very Good

If you're someone who enjoys drawing parallels between seemingly unrelated concepts, "Interior World.15 Financial Space" could be an enlightening read for you. The book uses the innovative approach of likening financial principles to elements of interior design, offering a fresh perspective that could change the way you view your finances. This approach might make complex financial concepts more relatable and easier to grasp in your personal or professional life.
What's Wrong with Money?: The Biggest Bubble of All - Thryft
Michael Ashton | Wiley

What's Wrong with Money?: The Biggest Bubble of All

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Goodreads rating: 5.0

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If you've ever questioned the invisible threads that hold our financial system together, "What's Wrong with Money?" will likely resonate with you. Michael Ashton challenges assumptions about the stability of money, linking historical patterns to current risks. Considering you're keen on understanding deeper economic concepts and their real-life implications, this book promises to spur critical thinking, especially about the future of finance.
Introduction to Financial Management - Thryft
Lawrence D. Schall | Mcgraw-hill

Introduction to Financial Management

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Goodreads rating: 4.0

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Recommendation: This book is an essential guide for anyone seeking a thorough understanding of financial management. With its comprehensive coverage of principles and techniques, readers can expect to gain a deep insight into analyzing business finance problems. The book's clarity and presentation make it ideal for use in undergraduate introductory finance courses.
Financial Statement Analysis: Theory, Application and Interpretation - Thryft
Leopold A. Bernstein | Irwin Inc.

Financial Statement Analysis: Theory, Application and Interpretation

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Goodreads rating: 3.67

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In stock: Well Read

Sorry! Book description for this title is not available.
Just Make Money! The Entrepreneur's Handbook to Building the Life of Your Dreams
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If you're feeling stuck in your 9-to-5 job and dream of charting your own course, "Just Make Money!" is a wake-up call straight from a seasoned entrepreneur. Eric Casaburi distills his hard-won wisdom into practical insights, tackling everything from idea ignition to managing money and assembling the right team. This isn't just another business book; it's a battle cry for anyone ready to take the leap into entrepreneurship, promising not only profitability but also a life imbued with passion and freedom.
The Singapore Economy: An Econometric Perspective - Thryft
Keen Meng Choy, Tilak Abeysinghe  | Routledge

The Singapore Economy: An Econometric Perspective

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If you're fascinated by phenomenal national success stories, "The Singapore Economy: An Econometric Perspective" could offer you some in-depth understanding. The book isn't just a narrative; it's a detailed, data-driven analysis of how Singapore leaped from a struggling state to a global powerhouse. Engaging with this text will give you the economic insights, backed by solid research, to appreciate the complexities of such a transformation.
Managerial Accounting - Thryft
Ray H. Garrison, Peter C. Brewer, Eric W. Noreen  | Mcgraw Hill Higher Education

Managerial Accounting

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Goodreads rating: 3.58

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If you're delving into the managerial side of business or hoping to gain a thorough understanding of how accounting principles can enhance decision-making, Garrison's "Managerial Accounting" could be a valuable addition to your collection. This book has stood the test of time, assisting millions in navigating through the complexity of accounting with clear explanations and practical applications. The authority the book holds in accurately framing managerial necessities and the complementary materials it offers make it a reliable reference, and possibly a cornerstone of your professional development.
Futures, Options And Swaps - Thryft

Futures, Options And Swaps

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Futures, Options and Swaps, brings together in one text a comprehensive
treatment of the three most important types of financial derivatives.


Author: Robert W. Kolb
Publisher: Wiley
Publication Date: 1997
Marketing Strategy: A Decision Focused Approach - Thryft
Orville C. Walker Jr., John W. Mullins, Harper W. Boyd Jr.  | Mcgraw-hill/irwin

Marketing Strategy: A Decision Focused Approach

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Delving into "Marketing Strategy: A Decision Focused Approach" could transform how you perceive and implement marketing in your business. Imagine being able to craft strategies with a clear understanding of inter-functional relationships and analytical tools, all while staying agile in a rapidly evolving market. This text stands out by driving home the significance of strategic decision-making, ensuring you're not just following the trends but shaping them within the context of competitive strategy.
Your Money Guide : Independent Financial Advice for the Everyday Investor - Thryft
Kevin Bailey | Lothian Books

Your Money Guide : Independent Financial Advice for the Everyday Investor

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This book is a great read for beginners who want to learn about investing without the technical jargon. The book offers simple principles on how to manage risks, minimize costs and taxes, and ask the right questions to make the most out of your investments. Users will appreciate the clear and concise language used by the author to simplify the process.
F5 Performance Management - Complete Text - Thryft
Kaplan Publishing | Kaplan Publishing Uk

F5 Performance Management - Complete Text

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Understand the application of management accounting techniques Learn about quantitative and qualitative data in context of performance management Knowledge check tests to help reinforce your understanding and knowledge Guidance from ACCA on how to apply knowledge to exams Official past papers to give you real exam practice FREE supplementary materials to boost your success in the ACCA F5 Performance Management exam. The ACCA F5 Study Text enables you to develop knowledge and skills in the application of management accounting techniques.This F5 Study Text is designed to complement your own learning style. You can either gain a thorough understanding of the entire syllabus or concentrate on the key examinable topics, covering areas like management accounting techniques for planning, decision-making, performance evaluation and control. Plus, all Kaplan Publishing Complete Texts are approved by the ACCA so you can be confident that the material fully covers the syllabus.
Economics - Thryft
John Sloman, Alison Wride  | Pearson Canada

Economics

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This book is a great resource for anyone seeking to gain a solid understanding of basic economic concepts. It explains the subject in simple, easy-to-understand language with clear, concise examples. The book's unique and distinctive feature is its comprehensive coverage of the latest economic issues, ensuring readers stay informed on any latest developments in the field. Highly recommended for students or anyone interested in economics.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.